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Brand loyalty is the pattern of behavior in consumers which influence them to continue to purchase and stay committed to a particular product, services, brand, or business.
To establish brand loyalty, various businesses use creative marketing strategies, such as loyalty or rewards programs, trials, and other incentives such as free samples.
When a business builds brand loyalty, they will experience continual growth as a business as consumers repeatedly buy from the business they trust.
Why is Brand Loyalty Important?
Having brand loyalty has a powerful impact on a business. It leads to repeat customers, customer referrals, and competitive advantage. Loyal customers willingly purchase regardless of the price tag attached to a product or service. The marketing messages used by competitors will have little to no effect. As well, these loyal customers will act as a spokesperson for your business.
However, to establish this level loyalty, the fundamental key is building trust with new and recurring customers. To achieve this, businesses that include a level of transparency, credibility, and responsiveness often become the leaders in their respective market or niche.