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Brand loyalty is consumers’ behavior that influences them to continue to purchase and stay committed to a particular product, service, brand, or business.
To establish brand loyalty, various businesses use creative marketing strategies, such as loyalty or rewards programs, trials, and other incentives, such as free samples.
When a business builds brand loyalty, it will experience continual growth as a business, as consumers repeatedly buy from the company they trust.
Why is Brand Loyalty Important?
Having brand loyalty has a powerful impact on a business. It leads to repeat customers, customer referrals, and competitive advantage. Loyal customers willingly purchase regardless of the price tag attached to a product or service. These loyal customers will also act as a spokesperson for your business. The marketing messages used by competitors will have little to no effect.
However, to establish this level of loyalty, the fundamental key is building trust with new and recurring customers. To achieve this, businesses that include transparency, credibility, and responsiveness often become the leaders in their respective markets or niche.