The truth can’t be ignored: being on Facebook gives you access to millions of potential people who will interact and engage with your business and you can also advertise on Facebook or advertise on Instagram.
You probably know the statistics. Facebook boasts a user base of more than 2.38 billion active users per month. This makes a Facebook business page an essential “touch point” to introduce your business to those active users.
If you haven’t set up one already, this post will show you how to create a Facebook business page in 6 simple steps.
How to set up your Facebook Business Page
Step 1: Sign Up
Go to facebook.com/business and click on the drop-down arrow beside “Create an Ad”. Click “Create a Page” to get started.
You’ll be redirected to a page asking you to choose the category for your Facebook business page. You can choose between “Business or Brand” and “Community or Public figure”. Not sure which to choose?
- Business or Brand: Choose this if you’re selling products and services
- Community or Public Figure: Choose this if you’re a community group, charitable organization, team, club, etc.
Once you have decided on the category that best suits your business, click on “Get Started”.
In this example, let’s assume you selected “Business or Brand”. After clicking “Get Started” you’ll be prompted to enter your “Page Name” and a specific category for your business. If your business falls into more than one category, choose a category that your target audience would best remember or understand.
PRO TIP: If you’re unsure which category your business fits in, you can type a letter to see a list of suggested categories.
After selecting your the category for your business, new boxes will open asking for your “Address” and “Phone Number”. Submitting your phone number is optional and if you want to hide your address but want to show the town/city and region instead, be sure to check the box before clicking “Continue”.
When you click continue, you are agreeing to Facebook’s policies and guidelines. You might want to give it a read before growing your business with your new Facebook page.
Step 2: Add Images
- Profile Picture Dimensions: Square, 180 x 180 px (min)
- Cover Picture Dimensions: 828 x 465 px (optimal size)
Next, you can upload your profile picture. You should use your logo or another memorable brand image. Remember, this is your most impressionable visual for your online audience, so you’ll want to use something that not only stands out but also easily identifies what your business does.
If you’re a company or a big brand, you’ll want to use your business logo. For influencers and public figures, using a personal picture is crucial. The key here is to make an immediate connection between how you represent your image online across all channels (i.e. Instagram, Facebook, LinkedIn, your website, etc.).
Ideally, you should upload a square image. If not, you’ll have the option to crop the image to fit the profile page, so be mindful of what you upload so you don’t lose important parts of your image. Once you are satisfied with your profile image, click “Upload a Profile Picture”.
After that, you can upload your cover photo. A cover photo makes your page stand out and its a place you can showcase elements of your brand personality, deals of the month, and much more.
The optimal size for your cover photo should be 828 x 465 px. Keep in mind, this image gets cropped on mobile devices to 640 x 312 px, so be sure to position your images to minimize losses. When you’re ready, click “Upload a Cover Photo”
Step 3: Add additional information
Congratulations! You have just created a Facebook business page. However, you’re not done yet. There are a few things to do before you share it with your audience.
Next, start adding additional information about your business. Click on “…” then “Edit Page Info”. Alternatively, you can click “Settings” in the top right corner then go to the “Page Info” tab.
Here, you can add more details about your business. The description is an opportunity to tell people a little more about your business (maximum 155 characters).
Additional information you can include are:
- Contact number (+ extension)
- Email address
- WiFi name
- Located in (i.e. if your business is located inside a shopping mall)
- Public transit route
- Hours of operation
- Impressum (i.e. your business ToS)
- Indicate whether this page is a corporate office, HQ, or online seller of goods and services
- Price range
Step 04: Create a Username
You’ll want to create a username for your page. This is also known as a vanity url which changes the automatically generated page name Facebook has provided (e.g. Voy-Media-2796553937237073).
Go to “About” and you’ll find the section to create a username until the “GENERAL” section.
You can use your business name or another variation of it, if available. Once you have selected your vanity url, click “Create Page @username”. You’ll see a pop-up where you can choose your username. A green check indicates the name is available and can be used for your page.
Step 5: Add Story + Team
While you’re in the about section of your Facebook business page, add your story and team members.
Click “Edit Story” on the right side of the page to include a detailed description of your business. Consider this a chance to give your audience an inside look about what your business has to offer and why they should like or follow your page. You can also be 100% transparent by explaining to your audience what they should expect and how you intend to interact with them through your Facebook page.
Below the story section is the ability to add team members Facebook profiles to your business page. Your team members name and profile picture will be shown if you choose to include them.
Step 6: Post, Invite, Engage, & Grow
That’s it! By this point, your Facebook business page is ready to go. The last step would be to start publishing content to your wall, You’ll want to include some engaging and value-focused content before you start inviting people to like and follow your page.
You can start by telling your friends and family about your new page. Then, use your other channels such as Twitter, Instagram, and LinkedIn to make an announcement to follow. Use “Follow Our New Page” in your email signatures. And, try inviting a few past customers to leave a review.
Facebook Business Page Optimization
There a few more things you can do to optimize your Facebook business page to maximize engagement.
Add a call-to-action.
Click on the “+ Add a Button” to choose from the following types of call-to-actions:
Make a booking with you
- Book now
- Contact us
- Message us
Learn more about your business
- Call now
- Sign up
- Send email
- Watch video
- Learn more
Shop with you
- Shop now
- See offers
Download your app or play your game
- Use app
- Play game
Once you have selected the type of button to create, you’ll be prompted to include the url to a page or information get in touch.
Add a pinned post.
Do you have a popular blog post you want to share? Is there a landing page with a featured promotion you want people to go to?
Click on the “…” found on any post then choose “Pin to top of page” to keep a post permanently located right below your cover photo.
To get the blue verification badge on your profile, there are a few documents you must submit to Facebook. This badge lets people know that your Facebook business page is authentic. To get your profile verified, you’ll have to fill out this form.
Now that you’ve created a Facebook business page (and optimized it), you’re ready to start marketing your page to your target audience. If you’d like assistance with Facebook advertising, VoyMedia can help you improve your online presence – contact us today!