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Marketing is always evolving and changing along with the technology necessary to make a significant impact. The problem with having an in-house marketing team is the costs involved. You can blow your company’s entire budget on marketing and still not have enough skill sets present to make a difference in your marketing efforts. Many industry leaders are faced with problems such as this, and the solution is not one that should be taken lightly.
Sometimes, one solution is to forego simply in-house marketing teams and opt to hire a marketing agency instead. Outsourcing marketing work may, in fact, be in your best interests, and there are numerous reasons why! Here are some factors to take into consideration when making the final decision:
More Versatility With A Marketing Company
A company of marketers is comprised of several experienced individuals in the marketing field, and each one will have different skill sets to bring to the table. Instead of just plain old marketing strategies, you can get a lot more information from the right company regarding future marketing potential, web design, and cutting edge marketing tactics. Essentially, with a marketing agency, the potential gap between different skill sets and backgrounds is bridged, so you get way more for your money.
Cutting The Costs
It’s imperative to take into consideration the overhead costs involved with hiring and maintaining an entire marketing team for your company. It was proven that marketing teams can cost up to 200,000 dollars a year for small businesses. The reality is that most businesses just can’t afford to pay such exorbitant fees out of their pockets. Therefore, they opt to hire marketing agencies as a way of cutting costs. Companies allow you the flexibility of choosing how much work you want to be done, paying for what you need, and not having to keep workers on a regular payroll.
The Latest Technology
It makes sense that if you pay for marketing, you have access to the latest marketing technology available. With marketing teams, you’re left with what you hired, but a marketing company will continually evolve with technological changes. They will employ the latest software, tools, and technological advances to bring you high-quality marketing efforts that an in-house team just can’t compete with.
More Efficiency In The Workplace
If your company truly can’t afford to hire in-house marketers, it’s likely that you’ve tried to train existing workers into maintaining marketing efforts. Unfortunately, placing the extra burden on your employees can lead to lower work efficiency in the company. However, the moment you hire outside help and of course, outsource the marketing needs of your company, you’re essentially honing workplace efficiency. The more your existing employees can focus on the work they were hired to perform, the better your overall company outlook will become.
No Learning Curve Necessary
You have to spend a lot of money on training your in-house marketing team to ensure they’re more efficient. Education is an integral part of marketing, but if your employees don’t have the time, or you don’t have the money to train constantly them, that could be a problem. By hiring an agency and letting them take care of your marketing needs, you can get rid of any pitfalls associated with a learning curve. The marketing company is solely responsible for re-training their employees and ensuring that they’re up-to-date on the latest marketing standards.
The problem with an in-house marketing team is the fact that they may not see the bigger picture or won’t be entirely truthful with you. The team members may fear to lose their jobs, so to keep you happy and content, they may overlook tight marketing situations. This is, of course, understandable, but it can also decrease the efficiency of your company. By hiring an outside agency, they can offer a fresh perspective on marketing your business, and they will not be afraid to voice their honest opinions since they have nothing to lose.
As you can see, sometimes, outsourcing marketing work for your company can yield some benefits. Not only can you increase workplace efficiency, but you can ensure that your company will become better ranked shortly.