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A long-running test is currently rolling out for desktop queries: Google can no longer show ads to the correct of its search results, with two exemptions.
Google is rolling out a dramatic change that removes ads from the right aspect of its desktop search outcomes, and places ads only at the prime and/or bottom of the page. At the same time, the company says it should show an extra ad — four, not three — higher than the search results for what it calls “highly industrial inquiries.”
All of this exemplifies the conclusion of a test that began all the approach back in 2010 and had been pulled over the years since then.
A Google spokesperson has confirmed that the modification is currently rolling bent on all searches all told languages worldwide. Ads will not seem on the correct aspect of desktop search outcomes, with two exceptions:
- Product Listing Ad (PLA) boxes, which show either higher than or to the right of search outcomes
- ads in the Knowledge Panel
The additional fourth ad that may show higher than the search results will solely show up for extremely industrial queries, according to Google’s formal statement on the change:
“We’ve been testing this layout for a long time so that some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”
To clarify, the removal of right-side ads impacts all desktop searches worldwide; the addition of the fourth ad above search results can happen for “highly industrial inquiries.” This would include searches like “hotels in big Apple City” or “car insurance” and the like.
The removal of all right-side ads clearly makes the desktop and mobile search results from a lot of similar. On mobile, though, Google usually shows either 2 or 3 ads at the prime of the search results. This is why there is an increase to move to facebook ads.
Postscript: Google advertiser requests to remain anonymous, as well as the folks at The Media Image wrote concerning the amendment recently.
Postscript #2: Google originally told Land that there were two exceptions to the right-side change: PLA boxes and therefore the Knowledge Panel. A spokesperson tells us that’s not the case, and that PLA boxes are going to be the sole time ads will still show on the right side of the desktop search results page. Our article above has been altered consequently.
Postscript #3: After further email exchanges, Google is currently saying that their original statement is correct — i.e., there may be two exceptions to the removal of ads on the right side of desktop search results: PLA boxes and ads within the Knowledge Panel. Our article has reverted to its original version.
Postscript #4: See our follow-up story with the latest updates on this change.