Marketing

How to Optimize Your Website for Voice Search

By March 2, 2019 One Comment

The way people are searching for information online is changing. There has been a rise in voice assistants in homes as well as on mobile devices. Even smart televisions and many laptops have voice assistants built in.

More and more people are using the voice features of their smart devices, and it’s estimated that 50% of all searches will be done via voice by 2020. In order to keep up with this new search trend, you’ll have to optimize your website so that it can be found when users are searching for the types of products and services you provide.

Below are seven tips on how to optimize your website content for voice search.  With these tips you will help increase the likelihood that your content will appear in voice searchers across platforms like iPhones, Alexa, Google Home, Siri and similar devices.

Use Conversational Keywords

Keywords are the words and phrases that people type into the search bar. Typically, they type in a few short words to find what they’re looking for. These words are still important for voice searches, but you’ll need to tailor them a bit differently. Keywords in voice searches are referred to as long-tail keywords or long-tail+. When people use voice search, their queries tend to be longer.

When using keywords, you’ll need to be more conversational in your approach and mimic how real people ask questions. Think about the questions you receive from customers, whether in person or over the phone. Use these questions to create content that focuses on these longer search terms.

Robert Katai explains on his blog, “People who use voice search, are asking simple questions, questions the AI may understand and translate into search results easily.

Create an FAQ Page

Another great way to use the questions you receive from current clients is to create an FAQ page that focuses on the long-tail keywords. Aim for more natural sounding questions than the keyword phrases you’re probably more accustomed to using. Expect more direct, focused questions that are looking for more specific answers. Group common questions together on the same page and create multiple pages if necessary. Provide quick answers that are right to the point to give customers what they’re looking for.

Link Building

Having the right content that answers the question being asked in important. But if you really want to appear in the top result build links based about the questions.  A good example of this would be to use the question as the anchor text.

Example: What is the best link building company?

This query will then help you rank better in the search engines for this question.

Long Form and Short Form Content

SEO depends on the quality of your content. You’ll need high-quality content that provide value to your target audience. You need to draw them to you and provide answers to the questions they have. The better your content, the more likely you are to rank near the top of the search results page. These types of articles are typically longer in length, or long form content.

Short form content is also important. Long form content will help you to gain influence and grow your audience. Short for content, on the other hand, can be extremely helpful if you’re looking to attract customers who are looking for quick answers to their questions.

Use Simple Language and Short Sentences

People using voice search usually ask simple questions. These types of questions are those that the AI in the device can understand and easily turn into results. Be clear, concise, and provide valuable information in simple language that’s easy to understand. This will help to increase your chances that you’ll rank higher in the search results for a voice search.

Structured Data

Structured data, or schema markup, may not have a huge impact on your rankings, but it can help to give you an edge. Schema markup, a form of metadata, is information that’s not available to those who visit your website. Instead, it’s in the information about your site that goes into its source code.

This type of data helps search engines, including voice search devices, to organize and classify your content.  As search engines try and figure out what content is appropriate for voice search schema helps connect the two.

Claim Your Google My Business Listing

If you haven’t yet claimed your Google My Business (GMB) listing, now’s the time to do so. If you have, have you updated it recently? GMB provides Google with more information about your business, such as your name, address, phone number, and your hours of operation. Your name, address, and phone number (NAP) need to be consistent everywhere it’s listed, including on your site as well as other online directories.

Many voice searches are local, so having up to date information is essential. You can include an introduction that describes your business and what you offer. Categorizing can help you to further let people know what your business is. Choosing the right categories is important, and can be the difference between being displayed at the top of the results and not appearing at all.

No matter what type of business you have these days it is important to create and maintain a Google My Business Listing. Google uses information from these listing for their search engine algorithms.

Make Your Website Mobile-Friendly

Finally, most voice searches occur on a mobile device. It’s essential that you optimize your website to be mobile-friendly. The content will also need to load quickly. If your webpage doesn’t display properly on a mobile device, or doesn’t load fast enough, potential customers will give up and move on to the next page. Google recommends a responsive web design. You can also use their mobile-friendly test tool to find out if you’re really mobile-friendly. If not, it will let you know the specific steps you need to take to fix it.

Voice searches are on the rise, and are not expected to stop anytime soon. In order to stay relevant in today’s market, it’s essential to adapt to this new trend and optimize your website for these types of searches. The great thing is that what’s good for audio SEO is generally also good for text SEO. Optimizing for voice searches will help you to reach the consumers looking for your products and services, which can then help to increase your success.

Author Stephanie

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