A/B Testing Tools

Author

Kevin Urrutia

Category

Digital Marketing

Posted

July 30, 2021

Table Of Contents

CONTENTS
CONTENTS

A Brief Overview of A/B Testing

The concept of A/B testing is not new to anyone in marketing. You may have also heard A/B testing referred to as bucket or split testing. Whatever name you call it, all refer to the same process of comparing different versions of the same application, email, or web page to determine the performance of Sample A vs. Sample B. Groups of people see the different variations, and marketers analyze the data to decide which marketing asset to use going forward.

The fact that you need to use A/B testing as a marketer is obvious. However, deciding which A/B testing tools to use isn’t always as clear with hundreds of options available. You need to consider your marketing budget, features that you must have, and features that are simply nice to have. While it will take some time to compare brands and features, locating an A/B testing tool you can feel confident about using is time well spent.

Guide to A/B Testing Tools in 2021

Below is an extensive guide to new and established A/B testing tools for 2021 to help you make this important decision. This guide appears in alphabetical order rather than a ranking system. Structuring the Guide to A/B Testing Tools in this manner allows you to find what you need quickly and make your own determination about which A/B testing tools work best for your needs.

AB Tasty: CX Optimization and Advanced A/B Testing

As you might determine from the company name, AB Tasty focuses mainly on A/B testing. Because of this intense focus, users can feel confident they will receive exceptional service at a reasonable price. AB Tasty also provides some other services such as basic personalization and heatmaps.

When you set up A/B testing with AB Tasty, you should recognize the multivariate and split testing options available with competitor software. AB Tasty takes testing one step further by offering you the option to use its sales funnel testing feature. Each funnel allows you to make simultaneous changes across various pages to complete your experiments. AB Tasty’s drag-and-drop editor also gets high marks from users.

This A/B testing software service doesn’t offer consumer pricing information, but you should expect to spend a minimum of $1,000 for a basic plan. You will need to upgrade to a mid-level or advanced plan with AB Tasty to access its more advanced features.

Top Features of AB Tasty

A/B testing
A/B/n testing
Advanced segmentation and testing capabilities
Dynamic widgets
In-depth analytics and reporting
Multivariate testing
Personalization powered by AI
Sales funnel testing
Split testing

Adobe Target: Enterprise A/B Testing and a Personalization Platform

A/B testing with Adobe Target comes as a standard feature of its personalization platform. The three-step personalization process requires you to create your variables, determine the audience you want to target, and customize your settings to set up your A/B testing. Once you run the test, Adobe Target software provides insights into mobile application optimization, marketing recommendations based on customer data and behavior, and suggestions for automated personalized messaging.

Adobe Target recognizes that there can be a learning curve with its software, but enterprise brand representatives appreciate its features once they have mastered them. As the software’s artificial intelligence (AI) gets to know your customers and brand, it continually updates itself in order to offer you the most valuable recommendations. Adobe Target works in real-time to give you the most accurate, up-to-the-minute data and recommendations.

Top Features of Abode Target

A/B testing
Advanced segmentation and audience targeting
AI automation
Multivariate testing
Omnichannel personalization
Visual editor

Apptimize: Improve Mobile Optimization with A/B Testing and Other Tools

Companies that conduct marketing using mostly mobile methods are the target client for the Apptimize A/B testing tool. With Apptimize, you can establish new variants and direct them towards different customer groups using the visual editor. The Apptimize visual editor always gives you full control of testing parameters.

A unique feature of Apptimize is the ability of users to add code blocks and dynamic variations that support HTML5, Java, Objective-C, React Native, and Xamarin. Since Apptimize uses random experiment methods, you can depend on receiving results with statistical significance from each testing session. The starting price of Apptimize plans is $995 per month. Your fee includes support for up to 100,000 monthly users. Apptimize representatives are also willing to discuss a customized plan and provide you with a quote based on your anticipated needs.

Top Features of Apptimize

A/B testing for mobile applications
Ability to create A/B testing without having to update the browser
Code blocks and dynamic variations
Full-control visual editor
Randomized experiment methodology

Conductrics: Experience A/B Powered by Machine Learning

Advertised as an advanced tool, Conductrics automatically delivers personalized experiences for each user. The Conductrics tool achieves this by combining machine learning with A/B testing. With the ability to customize Conductrics software anyway you would like, you have the option to use it as a client-side or server-side tool.

A highlight of Conductrics is the flexibility it displays when interacting with each of your company’s systems. While A/B testing is a prominent feature, keep in mind that you can use Conductrics to make the best marketing decisions because the tool continuously adapts to your input and creates new experiences. Another benefit of Conductrics is that you can select factors instead of the program randomly assigning them for you.

Top Features of Conductrics

A/B testing combined with machine learning
Ability to select factors allows for improved functionality on smaller sites
Automated and personalized user experiences
Flexibility to interact with systems ranging from one tag solutions to APIs
Low variance with wide range of features
Option to use either client-side or server-side

Convert: Tools for CRO Experts and Marketing Agencies

This advanced A/B testing platform enables CRO experts and marketing agencies to optimize digital products and websites for their clients. Although Convert can be an ideal tool for experienced marketers, its features may be overwhelming for newcomers.

Pricing for the Convert Kickstart Plan starts at $699 per month. Convert has designed the Kickstart Plan for marketing companies just starting to use A/B testing. You can perform unlimited testing on up to five domains with up to 500,000 monthly visitors with this starter package. The top price point is $3,499 per month for companies that attract up to three million visitors across an unlimited number of domains each month. However, Convert can accommodate your agency if you expect even more than three million monthly visitors.

Top Features of Convert

A/B testing
Multiple integration options
Multivariate testing
Page experimentation with multiple pages
Split testing capabilities
Unlimited testing and variations
What You See is What You Get (WYSIWYG) editor to build experiments without using code

Convert Experiences: Intuitive Interface and Exceptional Customer Support

One of the most notable benefits of Convert Experiences is how easily it integrates with Google Analytics. Marketers who have used Convert Experiences note that inputting complex A/B testing variations works better with this testing software than with many others. You should have no trouble getting different testing variations to display the way you would like.

Customer support via live chat or phone ranks high at Convert Experiences as does its flexible pricing strategy. The company can accommodate clients ranging from small and start-up organizations that complete their own conversion optimizations to large agencies needing enterprise solutions.

While Convert Experiences offers numerous multivariate testing opportunities, it does not yet offer the ability to perform split email testing. Pricing for plans at Convert Experiences rank approximately in the middle of its competitors. Multiple plans may be available, including those with the capacity to operate campaigns with budgets in the millions of dollars.

Top Features of Convert Experiences

Ability to process complex testing variations
Affordable A/B testing options for small to medium enterprises (SME)
Easy integration with Google Analytics
Flexible pricing strategies
Help with onsite conversion optimization
High level of customer support
Intuitive interface provides actionable and understandable data
Wide range of multivariate testing options

Convertize: A/B Testing and Personalization Options at an Affordable Price

As one of the more affordable marketing solutions on the Internet, the Basic Plan from Convertize that allows up to 20,000 monthly visitors starts at just $49 per month. The Team Plan includes CRO campaigns and offers up to 100,000 monthly visitors starting at $199.

The first option is a good choice for start-ups and companies with tight budgets. Selecting the Team Plan gives you access to numerous testing features across multiple websites. You just have to be careful to stay under the 100,000-visitor limit to avoid incurring additional charges. The Convertize Team Plan puts you in charge of selecting the audience that you wish to see each individual experiment.

Top Features of Convertize

Autopilot to shift traffic to better-performing webpages
Customer nudges such as fear of missing out (FOMO) messaging to prompt conversions
Dynamic text
Lighting mode for the fastest possible load time during A/B testing
Smart editor to create testing scenarios without having to use code
Statistics engine

Crazy Egg: You Don’t Need Coding Experience to Run A/B Testing

If you prefer to test page variations for your entire website, Crazy Egg has the tools that allow you to do that. All you need to do is add a code snippet to each page that you want to compare against another page. Another thing you can do with Crazy Egg without having any coding experience is redirect website traffic to the page you determined was most effective with A/B testing.

As you use the Crazy Egg software more, it intuitively tracks conversion statistics and provides you with plenty of reporting tools. You can measure one or more variants against a control and receive prompt feedback regarding total traffic, number of visitors, number of conversions, conversion rate, and the percentage of improvement or decline from the control.

Most Crazy Egg users own or work for a small business. A/B testing without needing to know coding could be the ideal tool if your business meets that definition.

Top Features of Crazy Egg

A/B testing with no coding experience necessary
Heatmaps
Intuitive customer tracking
Reporting tools
Testing tools to obtain usability statistics

Dynamic Yield: A Robust Suite of Engagement and Personalization Solutions

Dynamic Yield gives you the ability to run continuous A/B testing across multiple platforms such as applications, desktop computers, and the mobile web. Utilizing machine learning algorithms, the A/B testing platform offers a predictive analysis that can help to significantly improve your return on investment (ROI).

A strong feature of Dynamic Yield is the solutions it provides for advanced omnichannel personalization. With this feature enabled, you can quantify and segment each action taken by a consumer. Having this option available allows you to promptly adjust the content your company displays to each individual user. You can also set up personalized notifications.

A/B testing with Dynamic Yield is easy because you can make instant changes to content, messaging, and overlays. The audience segmentation part of the A/B testing platform presents a wide range of factors to compare. Some examples include audience type, device used, and IP address. If you ever feel overwhelmed by all the features of Dynamic Yield, the customer support team is readily available to guide you.

Top Features of Dynamic Yield

A/B testing available across various platforms with ability to run continuously
Ability to adjust content based on preferences of individual consumers
Advanced omnichannel personalization platform
Machine learning algorithms make accurate predictions
Make instant changes with A/B testing to achieve improved targeting
Many customer segmentation options available
On-page code changes
Personalized notifications available

Evergage: Get the AI Personalization and A/B Testing Features You Need

Evergage offers personalization and experimentation through the use of machine learning. Although this software provides A/B testing, its features go far beyond that. All businesses want to create the best possible experience for their customers, and Evergage allows you to do that. The software provides extensive insight into customer behavior and turns that into data your company can use in its marketing efforts.

You have the ability to create an excellent and unique experience for your customers when you tap into Evergage’s machine learning algorithm. This is true even when customers use multiple platforms to access your company’s products and services. Evergage will track user actions and then activate its automation feature based on the data it collected from customer tracking. As one of the most advanced tools available to marketers for personalization and optimization purposes, it may take some time to learn and utilize all Evergage features.

Top Features of Evergage

A/B testing
Advanced segmentation and customer targeting
Attribution and analytics
CRM
Customer behavior tracking
Multivariate testing
Personalization through AI
Smart recommendations as the software gets to know your customers

Evolv: New Player Offering Advanced Machine Learning Algorithms

Formerly known as Sentient Ascend, Evolv provides A/B testing tools that take advantage of algorithms developed by machine learning to increase the speed of multivariate testing. Machine learning algorithms typically produce more efficient results when it comes to locating the best testing combinations. That means you can input your hypotheses with the highest ratings into the Evolv software platform and the machine learning feature will sort them in logical order.

Although Evolv does not yet have the capability, it hopes to offer multiple segment optimization that users can run at the same time in the future. Full-time personalization solutions will have arrived if Evolv does introduce this feature.

Top Features of Evolv

A/B testing
CRO options
Machine learning algorithms automatically select the best testing combination
Machine sorting of your company’s highest rated hypotheses
Multivariate testing

Freshmarketer: Marketing Automation and CRO

Freshmarketer is an offshoot of Freshworks, a software company that offers a wide range of sales and marketing tools. The two programs integrate seamlessly if you want to take advantage of the features each one offers. Although Freshmarketer offers a free version of its software, it doesn’t include A/B testing. You will need to upgrade to one of Freshmarketer’s plans starting at $49per month to ensure access to the A/B testing feature.

Freshmarketer relies on its WYSIWYG editor and reporting features to enable users to create A/B testing and split URL testing. The benefits of Freshmarketer are that it’s easy to use and affordable. If you need a marketing software program that includes advanced testing capabilities, this is probably not the right choice for you. However, Freshmarketer does offer numerous features to help you make the most of your marketing budget.

With the session replays and heatmaps feature, you can determine what you need to test on your website and diagnose UX problems that could impact your results. You also have access to data through funnel analytics that helps you figure out why someone abandoned their shopping cart or chose to leave your company website without initiating a purchase.

Freshmarketer’s basic personalization options give you the ability to obtain real-time feedback from customers through messages and polls. Should you want to use automation tools, Freshmarketer integrates with another one of Freshwork’s offshoots known as Freshsales. Freshsales is one of several CRM options available to you on that platform.

Top Features of Freshmarketer

A/B testing
Automated marketing
Dynamic heatmaps
Funnel analytics
Integration with other Freshworks applications
Personalization platform
Real-time feedback from website visitors and customers
Session replays
Split testing
Visual editing feature

Google Analytics and Google Optimize: The Most Well-Known A/B Testing Tools

Google offers both free and paid versions of A/B testing and other marketing tools. If you operate as part of an enterprise brand, you might wish to consider the paid version of Google Analytics 360 that includes Google Optimize 360.

Google is well-known in the marketing world because of its robust suite of A/B testing tools. You just need to understand that some of it can be quite technical and could be beyond your time and knowledge constraints. On the upside, most marketers can find and learn how to use Google’s broad range of free tools.

Top Features of Google Analytics and Google Optimize

A/B testing
A/B/n testing if you want to run multiple versions of the same page
Multivariate testing to compare various on-page elements
Personalization
Redirect testing
Server-side experimentation

HubSpot: Comprehensive Marketing Program and CRO Platform

HubSpot offers an all-in-one plan to help businesses of all sizes achieve their marketing goals. You would run your A/B testing in HubSpot’s Marketing Hub. Other tasks you can manage in the Marketing Hub include content and landing page creation as well as lead management. The Customer Relationship Management (CRM) Hub allows you to organize and track customer data while the Sales Hub gives you a place to access tools to improve and automate your company’s sales process.

To access A/B testing tools within HubSpot, you need to sign up for its professional plan located under the Marketing Hub. You can expect to pay onboarding fees, a fee for every 1,000 additional contacts you import, and a monthly fee of at least $800 as of early 2021. Although the initial output may be more than you have allocated in your marketing budget, HubSpot is a trusted and well-known name in the industry.

The advantage of signing up for the Marketing Hub is that you receive access to dozens of marketing tools in a single platform. Having the tools you need in a single location prevents you from having to frequently move between different software applications.

Top Features of HubSpot’s Marketing Hub

A/B testing
CRM
Email marketing
Lead management
Live chat
Marketing automation

Intellimize: Predictive Personalization Platform

Intellimize can save you time with A/B testing because the software platform automates many of the tasks for you. With the help of machine learning, Intellimize tests website changes and then instantly prioritizes the winning result. Competitors of Intellimize typically don’t include the development of testing ideas such as CSS and HTML. Intellimize does this initial research for you, which saves time for developers and allows them to focus on other areas such as high-level research.

A/B testing results come back quickly with Intellimize because it relies on machine learning. You won’t have to wait to see which variables are performing well. Another feature of machine learning is the ability to create personalized experiences for users. Each visitor will see a message and/or image that coincides with his or her interests and shopping behavior. Intellimize automatically redirects most traffic towards the winning webpages where people will notice personalized messaging immediately upon viewing the website.

Top Features of Intellimize

Automatic redirect to webpages preferred by consumers
Personalization platform ensures that different groups of customers see the most appropriate image or message for their demographics
Rapid return of A/B testing results due to machine learning algorithms
Staff willing to develop testing ideas for you

Kameleoon: A/B Testing Solutions and Personalization for Enterprise Brands

Kameleoon deploys AI to optimize your company’s digital performance. The setup of the software is mainly as an A/B tester and personalization platform. Kameleoon’s AI offers a personalized experience for every visitor based on his or her interactions with your webpages. You see a real-time prediction of the user’s probability of following through with a conversion.

You will likely find Kameleeon’s software easy to use and intuitive, resulting in a truly enterprise solution. Teaching the ins and outs of Kameleoon software to newcomers should be a simple process as well. Kameleoon falls somewhere in the mid-point range when it comes to pricing. You can find out specific rates by inquiring with the company.

Top Features of Kameleoon

A/B testing
Advanced segmentation and customer targeting
Client-side for use with mobile and standard websites
Customer personalization via AI
Full stack to test digital products, mobile applications, and websites
Multivariate testing
Visual editor

Leadformly: Get Accurate Web Form Data and Complete A/B Testing

Leadformly is an affordable A/B testing option with plans starting at just $37 per month. This software has a distinct advantage over most others in that it analyzes your company’s web forms to determine where customers abandon them and reasons your web forms remain uncompleted in the first place. Leadformly performs in-depth form analytics in addition to A/B testing. Having this data readily available allows you to maximize your company’s conversion rates to meet its financial goals at a faster rate.

Top Features of Leadformly

A/B testing
Conditional logic
Field validation powered by AI
In-depth analytics of web forms
Invisible filter to weed out spam
Multiple-step web form templates designed specifically to maximize conversions
Option for a free trial
Visual Editor

Monetate: Get A/B Testing, Customer Segmentation, Personalization, and More

Monetate offers advanced A/B testing capabilities and multivariate tests to perform customer segmentation. The company also provides dynamic testing and built-in methods to gauge the significance of your statistics. These features enable you to adjust the allocation of traffic to the webpages providing you with the best ROI.

A unique feature offered by Monetate is its 1-to-1 personalization engine that provides feedback based on machine learning. This tool helps you select appropriate actions that allow you to meet a variety of marketing goals. You can save time and achieve the most accurate results by optimizing and automating the personalization process.

Top Features of Monetate

1-to-1 personalization engine
A/B testing segmentation tools
Automated personalization tools
Dynamic testing capabilities
Reputation for providing outstanding client support and services

Omniconvert: Affordable Option for Start-ups and Developers

With plans starting at just $167 per month for up to 50,000 A/B tested visitors, Omniconvert offers numerous software development tools to enable growth for digital brands. Explore is the name of Omniconvert’s conversion optimization platform. You can also think of it as CRO for software developers due to the number of features it contains.

Omniconvert gives you total control over how you code variations using the unlimited JS and CSS editor. If page loading time is a concern, be sure to use the code optimization tool to increase speed.

Another feature of Explore is the CDN cache bypass. By enabling CDN cache bypass, you can feel certain that you’re viewing the most recent version of your webpages in real-time. The problem with using older cached pages is that they don’t provide the current and accurate data you need to make the best digital marketing decisions. You can also enable stacked testing to run the best variation according to A/B testing results. Exercising this option ensures reliable results along with the ability to collect the most data.

The top price point for Omniconvert plans is just over $4,600 per month. Enrolling in this plan allows you to run A/B testing on up to five million users each month. Like some of the other software companies reviewed, Omniconvert doesn’t limit any features based on your price point. Instead, your rate depends on how many unique visitors you run A/B testing on each month.

Top Features of Omniconvert

A/B testing
Ability to bypass CDN
Advanced segmentation
Debugger for experiments
Integration with other Omniconvert tools such as customer experience, analytics, and automation
Personalization platform
Popups and overlays
Real-time feedback from website visitors and customers
Session replays
Split URL testing
Stacked testing
Unlimited use of JS and CSS editor
Visual editing feature
Web surveys

Optimizely: Conversion Rate Optimization (CRO) and A/B Testing

Optimizely bills itself as the marketing industry’s leading provider of CRO platforms and tools. You can feel confident that Optimizely will continue to provide a wealth of CRO resources as your business grows. When you set up A/B testing with Optimizely, you can use the optional X Personalization feature to deliver specific messages to audiences with varied demographics. Optimizely primarily offers enterprise-level systems that can run into the tens of thousands of dollars. While it is not an inexpensive solution, Optimizely does provide Google with some major competition.

Top Features of Optimizely

A/B testing
Advanced segmentation and audience targeting
Full stack to optimize digital products and mobile applications
Multi-page testing capabilities
Visual editor to incorporate page variations without using code

Optin Monster: Full-Feature Lead Generation Software with A/B testing

Optin Monster goes beyond the typical A/B testing tools of call to action (CTA), headlines, and images to include such things as the types of offers that consumers prefer the most. For example, you might offer a discount coupon to one group and a free downloadable guide to another group. The A/B testing tools provide prompt feedback on the type of deal to offer customers in the future.

Optin Monster is also well-known for its many unique popup styles and ability to customize messages to different customer groups. This software platform can work well for your company if it does not yet have enough traffic to justify the cost of formal A/B testing but you still need to know which content and webpages perform the best. Pricing is on the low end of the spectrum to meet the needs of marketers working with a tight budget.

Top Features of Optin Monster

A/B testing options for companies on a budget
Ability to test multiple competing factors such as types of discounts customers prefer
Exit intent popups available in many styles
Reasonable pricing

Oracle Maxymiser: Advanced Testing and Personalization Capabilities

Oracle Maxymiser is under the umbrella of Oracle Marketing Cloud, a company that offers multiple software programs. Oracle Marketing Cloud decided to experiment with its Maxymiser product by making it available to non-programmers for A/B testing purposes. The experiment paid off, and the parent company continues to release innovate conversion optimization and personalization platform features.

One potential drawback of the Oracle testing software is that the company doesn’t always make timely updates to ensure that its software meets industry-wide standards. Because of this, you shouldn’t expect anything beyond the basics for Oracle Maxymiser’s AI algorithms and visual builder. Despite these issues, the Maxymiser program does offer numerous features that mid-level marketers should find helpful.

Oracle’s loading time on the client-side is especially fast, which means that broken or flickering content should not appear while you run A/B testing. The software’s most unique feature is its length calculator. With this tool, you can calculate how long your comparisons should run before providing you with usable data.

Top Features of Oracle Maxymiser

A/B testing
Advanced segmentation and customer targeting
Analytics predictions
Heatmaps
In-depth reporting and analytics
Multivariate testing
Optimization of sales funnels
Personalization platforms

Qubit: Advanced Personalization and Segmentation Options

As a marketer, you can appreciate the importance of segmentation to help you understand the purchasing habits of various groups of customers. One of Qubit’s strongest features is the ability of users to set up granular segmentation to tailor marketing messages and campaigns to specific audiences. You can enter criteria such as age, gender, income, and education level as well as group people by their tastes and preferences.

Qubit provides strong analytics tools to help you make sense of the data and plan your campaigns accordingly. While Qubit focused primarily on retail clients in the past, it now serves a much broader client base. You also have the ability to implement the personalization platform across multiple types of business sectors.

Top Features of Qubit

A/B testing
Analytics suite
Cart abandonment statistics
Granular segmentation
Product recommendations
Strong focus on personalization platform across multiple sectors

SiteGainer: Numerous Conversion Optimization Tools Available

SiteGainer is an intuitive testing platform that enables you to set up A/B testing, popups, customer surveys, and more. As a client, you have access to an expert team to assist you with analytics, design, personalization, programming, and test ideas. You can also access SiteGainer’s full suite of tools to improve conversion optimization. Pricing plans for SiteGainer depend on your average monthly traffic, other services you receive, and payment schedule that you establish.

Top Features of SiteGainer

Ability to create popups and surveys to better understand customer opinions and needs
Expert team available to assist you with research and more
Free trial available
Heatmaps
Intuitive A/B testing with a simple set-up
Multivariate testing
Personalization

SiteSpect: First Server-Side A/B Testing Solution Available to Marketers

SiteSpect initially distinguished itself from the competition by being the first software platform to offer a server-side solution. In the years since SiteSpect released this feature, the company has remained a favorite among users with advanced technical skills and those who are sensitive to security concerns.

The early release of the server-side solution has given SiteSpect a clear advantage in the marketplace because users can complete more A/B testing. SiteSpect has made this possible by working with newer JavaScript technology.

If you’re looking for a tag-free experience when running your tests, SiteSpect offers that feature. Instead of editing HTML after it has reached a user’s browser, SiteSpect edits it before it ever leaves the server. Companies and agencies that prefer to self-host and have employees with above-average technical skills tend to do the best with SiteSpect.

SiteSpect avoids many of the issues that plague its competitors by virtue of being a server-side A/B testing solution. For example, companies offering tag-based solutions usually charge by the number of tags you generate even if you don’t end up using them all.

Another issue with tag-based solutions is that they often require the use of third-party cookies. If your browser cannot support this requirement, you will be unable to test a good portion of your website traffic. Finally, reporting from tag-based solution providers isn’t always accurate due to issues with the JavaScript not deploying correctly.

Top Features of SiteSpect

Appropriate for clients who want to self-host
Can handle more complex A/B testing needs
High level of security
HTML editing occurs before leaving the server
Server-side solution

Unbounce A/B Testing for Your Landing Page

Unbounce advertises itself as the most popular landing page software in the marketing industry. A marketing package, which includes A/B testing, starts at just $120 per month. Unbounce can help maximize leads from your landing pages by offering multiple features that show you what does and doesn’t work well with your target audience. This software may not have as many options as many of the others profiled, but it can be a good choice if you prioritize landing pages over other types of webpages for marketing purposes.

Top Features of Unbounce

A/B testing at a basic level
Personalization for landing pages
Multiple integration options
Sticky bars and popups
Visual builder

VWO: A/B Testing That is Easy on the Budget

VWO offers a full suite of CRO tools aimed at businesses not yet at the enterprise level. The VWO Behavioral Segmentation tool enables you to target specific audiences for less than it would cost with similar enterprise-level marketing tools.

One of the most unique and appreciated features of VWO A/B testing software is that it offers asynchronous coding. The benefit of using asynchronous coding is that it improves A/B testing performance while avoiding common issues such as flickering and slow load times. While understanding that VWO is not quite an enterprise-level experience, users appreciate the wide range of tools with prices starting at just $199 per month.

Top Features of VWO

A/B testing
Asynchronous coding
Customer behavioral segmentation
Multivariate testing
Split URL testing
Visual editor to create variations without the need to use code
Widgets to test banners, popups, and other types of lead generation

Zoho PageSense: Among the Most Affordable and Scalable Options

The price to access the personalization platform and conversion optimization tools within Zoho PageSense may be the lowest in the industry. Each plan includes all features available with Zoho PageSense, and the software company bases its monthly fee on the number of visitors to your webpages each month. You pay just $17 per month for up to 10,000 visitors.

If you’re interested in an enterprise plan, the most you will pay is $599 per month. Smaller companies and start-ups can find the marketing tools they need without blowing through their budget right away. When budget constraints are a concern, you’re unlikely to find access to the same suite of tools for a lower price.

Top Features of Zoho PageSense

A/B testing
Advanced segmentation and audience targeting
Analysis of sales funnels
Flexible reporting options
Heatmaps
Personalization platform
Split URL testing
Visual editor

Refer to this A/B Testing Tools Guide Often

You have just taken in a lot of information and may feel overwhelmed with the number of choices you have. Once you find several testing providers that interest you, compare the features side-by-side and contact the company for a quote. Keep in mind that you can always change your mind if one testing provider doesn’t work out like you expected. Please let our company know if we can assist you in any other way with this important marketing decision.

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