Table Of Contents
Recent PostsWhy consistency in your marketing agency is essential in your success? 5 Ways That Your Business Benefits From Local SEO Services Smart Ways to Promote Your Business on Twitter SEO core concepts every entrepreneur needs to know How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand 2 Feasible Ways Entrepreneurs Can Use Their Marketing Development Funds Practical Tips for Successful Facebook Ads Scaling Top 5 Shopify Apps to Boost Sales 5 Essential SEO Tools That Every Renowned SEO Professional Uses Benefits of Multi-Level Marketing: Why you Should Make this your Next Business Move 7 Useful Grammar and Proofreading Tools for Content Marketers Advanced Methodology for Competitive Analysis for Local SEO
A sales funnel is a system that takes a prospect on a journey with your business while end goal of producing a sale. There are many phases in a sales funnel, such as:
- Awareness Phase – prospects become aware that a solution exists to their problem.
- Interest Phase – prospects demonstrate interest in a product or service and then begins to research.
- Evaluation Phase – prospects examine competitors’ solutions as they slowly reach a final buying decision.
- Decision Phase – prospects make a final decision to purchase.
- Purchase Phase – prospects buy the product or services.
- Repurchase Phase – in which a customer repurchases a product or service.
This is one example of how a sales funnel could be. Depending on the market, such as B2B, there may be other phases such as when considering reestablishing a contract or subscription.
Why are Sales Funnels Important?
Sales funnels offer a visualization of a customer’s journey with your business. It often looks like an inverted pyramid which examines the top-of-funnel (i.e. leads) and the pathway to the bottom of the funnel (i.e. sales).
The top of the funnel employs marketing strategies such as demand generation.
The entire funnel requires ongoing evaluation to carefully orchestrate the journey from initial contact with your business, educating them on your products and services, responding to doubts and questions, and, finally, closing a sale.