Marketing

10 Instagram Marketing Tools for Growth

By November 14, 2019 No Comments

Tired of manually managing your Instagram account? Struggling for ideas to grow and engage with your audience? Searching for the best Instagram marketing tools to achieve social media success?

Whether you’re a seasoned Instagram marketer or a business owner who understands the importance of social, here are 10 Instagram marketing tools to drive your online growth.

The Influence of Instagram Growth

Instagram is one of the most popular social media platforms around the world. They have a massive user base and claim their per-post engagement rates are higher than any other social media platform.

Take a quick look at a few more Instagram statistics:

  • As of 2019, there are 1+ billion active users
  • Instagram has 58 times more engagement per follower than Facebook
  • 38% of Instagram users check their accounts multiple time per day
  • 91.07% of Instagram posts are photos
  • 69% of Instagram users are younger than 35 years old
  • 72% of Instagram users say they have purchased a product seen on the app
  • Instagram’s mobile revenue is $7+ billion

When marketing on Instagram, it goes beyond posting content on a regular basis. For your account to be worth your time, you need to engage your followers to leverage Instagram effectively.

Let’s now look at the tools you can use to improve your growth with Instagram marketing.

Instagram Marketing Tools for Growth

  1. Instagram Marketing Tools for Filtering & Editing Images

The first set of tools involve ways to create a beautiful, branded Instagram account. By using filters and editing your images you can enhance the overall experience with your online presence.

VSCO.co

Here’s a quick and easy app offering a “community and tool for creators”. You can find inspiration and ideas from other creators and apply similar styles to your Instagram page.

Price: Free or $19.99 / mo. (VSCO Membership)

WordSwag & Typorama

Do you want to add inspirational quotes to your Instagram feed? These two tools can up your Instagram marketing game easily. These apps provide a variety of templates to add a range of text styles to your posts.

Price: Free

Enlight

If you’re using your phone to capture images and want to give them a creative touchup, try Enlight. This award-winning app, available exclusively from the App Store, is so simple even your grandparents would love it.

Price: $3.99 (Apple iOS Only)

  1. Instagram Marketing Tools for Content Schedule

If you have an Instagram marketing plan, you’ll want to use a content scheduling tool to map out your posts in advance. The following tools will let you prepare your Instagram account months in advance which are aligned with your Instagram marketing strategy and ads.

Preview

Do you want to plan unlimited posts for free, right now? That’s what Preview can do.

The app provides you with an Instagram feed you can pre-populate with images, descriptions, tags, and more which can be shared directly to your page.

It’s one of the more robust and all-purpose Instagram marketing tools on this list because you can also:

  • Find the best #Hashtags
  • Monitor your growth
  • Add filters and edit images
  • Use multiple accounts
  • Share your plan with team members
  • Repost photos and videos without watermarks

Price: Free | Pro $7.99 /mo | Premium $14.99 /mo

CrowdFire

What if you could take your Instagram marketing strategy and apply it to other places, say Facebook, your website, Shopify and more?

With CrowdFire you can link all your social and business accounts to synchronize the publication of content. This means, when a post is published on Instagram it will also be posted on your WordPress Website, Twitter, Pinterest, LinkedIn and so on.

You can also use this tool to find content ideas, track analytics, and listen to social mentions of your business or brand.

Price: Free | Plus $9.99 /mo | Premium $49.99 /mo | VIP $99.99 /mo

  1. Instagram Marketing Tools for Selling Products & Services

Did you know you can sell your products by using special tags on your Instagram posts? If you’re looking to boost sales, these are the Instagram marketing tools for you.

Instagram’s Shoppable Stickers

In 2018, Instagram introduced Shoppable Stickers to add to Instagram Stories and posts for curious users to buy what they see.

A case study on Barbour experienced considerable growth in their Instagram sales by 42% and traffic to their website from Instagram up 98%.

Price: Free

PostCart

Instead of relying on shoppable stickers, why not turn your entire Instagram feed into an ecommerce storefront! PostCart is a trending Instagram marketing tool allowing you to upload your inventory and sell to your audience.

Included with PostCart:

  • Soldout inventory updates
  • Built-in shipping calculator
  • SEO and social sharing features

Price: Free | Simple $16 /mo | Power $25 /mo

  1. Instagram Marketing Tools for Growing Followers

Growth comes down to one thing: attracting new followers that will actively engage with your account. In order to identify and attract this ideal audience, we found a tool to do it.

SocialRank

SocialRank is dedicated toward helping you understand and segment your Instagram following. You can sort your following based on most valuable, best follower, most followed and more.

You can also pinpoint the exact location and demographic details of your best audience. This kind of information is a must-have for your Instagram marketing strategy and targeting Instagram ads.

Price: Contact Sales Team

Kicksta

Kicksta will help you increase your following with real, quality followers who might turn into customers – not just bots to follow you and inflate your numbers.  Once you sign up, you’ll need to provide some accounts whose followers you’d like to attract. Then they’ll begin liking posts of those people to generate interest. If you’ve selected good target followers, they’ll visit your page and follow you.

You’ll get real followers who actually want to follow you and interact with your page. Then it’s up to you to create great content that will help them know, like and trust you before they turn into loyal customers.

Price: The Creative $49/mo | The Professional $99/mo

  1. Instagram Marketing Tools for Tracking Growth

With all the growth hacking you’re testing on Instagram, you’ll want to have the tools to track and analyze it. From real-time hashtag tracking to online mentions of your brands, check out these tools.

Iconosquare

Iconosquare as a data-focused tool to manage and grow your Instagram account. You can quickly view a series of photos and check an array of statistics, which includes:

  • Rolling monthly analysis
  • Best times to post and engage with your audience
  • Lifetime overview of your account
  • Optimization tools and suggestions
  • Competitive analysis and comparison

In addition to the analytics features, you can also use Iconosquare to plan and schedule your content.

Price: 14-Day Free Trial | Pro $39 /mo | Advanced $79 /mo

Why you need to schedule Instagram Stories

Posting Instagram Stories spontaneously has its place, but here are four quick reasons you need to schedule Instagram Stories ahead of time:

  • You save time
  • You stay consistent
  • You can accurately post when your followers are online
  • You can make higher quality Stories

What tools do you use?

These are just a few of the tools we recommend to organize, grow, and analyze your Instagram account. What Instagram marketing tools did we miss out? Tell us your favorite tool in the comments below.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

More posts by Kevin Urrutia