Digital Marketing Dictionary

Conversion Rate

By November 14, 2019 No Comments

Conversion rate is the percentage of people who take a specific desired action. This is a measurement of success for any marketing campaign.

A conversion rate can be calculated for a wide range of campaigns and purposes. Some examples include:

  • Visitors to a website
  • Signups for a newsletter
  • White paper downloads
  • Sales for a specific product
  • Contact form submissions

Conversion rates are calculated based on the number of completed actions by the total number of visitors / participants / subscribers / viewers / etc.

Why is a Conversion Rate Important?

Your conversion rate is an important measurement that provides a general overview of the performance of a specific marketing campaign. It should be combined with other data and metrics to form a complete picture of the success of your overall marketing efforts.

If you have a high conversion rate, it means that a marketing campaign is effective and converting visitors in your marketing funnel. The information you receive can help lead you toward optimizing the messages, pages, and other elements to improve those conversions.

Alternatively, if you have a low conversion rate, performing an A/B test that modifies specific elements in your funnel can help identify ways to improve conversions.

The best way to measure conversion rates is to include web analytics, such as Google Analytics, to collect data and analyze results efficiently.

Your conversion focused journey starts here.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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