Best Email Subject Lines


Kevin Urrutia




July 10, 2024

Table Of Contents


Do you want to see more people opening your emails? To do so, you’ll need to use email subject lines subscribers can’t resist.

Whether you’re an email marketer or someone emailing on behalf of a business, you don’t want your emails to be ignored. If you want to improve your email open rates, look at some great examples of the best email subject lines and use this for inspiration to write your own.

28 of the Best Email Subject Lines for Your Inspiration

1. We Miss You, And Wanted To Show You What You’ve Missed

Sender: Indiegogo

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

Indiegogo is a crowdsourcing platform helping thousands of people find funding for their projects, start-ups, and social initiatives. Whether you become a platform member or subscribe to their newsletter, this subject line is a brilliant way to target subscribers that have been on the platform for a long time.

This email subject line taps into the principle of the fear of missing out (FOMO). You can use this element of fear in your email subject line by including urgency (i.e., limited time) or scarcity (i.e., limited availability).

More examples of email subject lines using FOMO:

2. Uh-oh, your prescription is expiring (Sender: Warby Parker)

3. Tonight Only: A Denim Lover’s dream (Sender: Guess)

4. Want to be a better copywriter? Open this before midnight. (Sender: Digital Marketer)

5. [FINAL NOTICE] Your $800 Discount Expires Now…  (Sender: Noble Samurai)

6. Your Late Nights Could Become Your Dream Job


If you know your audience as much as Freelancer knows theirs, you’ll be able to create direct subject lines that connect with their situation. This email subject line delivers the right amount of curiosity for night owls to click to see how they can spend their late-night hours making money.

Spark curiosity with your subscribers by asking questions, sharing information, and making promises you can deliver. If you can tap into the “human side” of your subscribers by sharing a glimpse into your natural world, it’s a great way to generate more email opens.


Here are a few more of the best email subject lines using curiosity to get more emails opened:

7. I just returned from the Philippines and wanted to share this with you. – (Sender: Love146)

8. The New Year’s Celebration On Us! (Sender: ClickBank)

9. 0 to XM leads 🤯 (Sender: Wilco De Krieg)

10. *Don’t Open This Email* (Sender: Manicure)

11. You’ve got my keynotes. How about the real thing? (Sender: Digital Marketer)

12. Expect the world from us. It’s not too much 😉

Sender: WealthyAffiliate

Do your email subject lines make your subscribers smile? This is an excellent example of using humor and wit to create an impression that sparks new interest in your subscriber list.

Creating these one-liners may take a bit of practice. However, if you can tickle your subscribers’ funny bone, you’ll stand out amongst all the boring emails with subject lines like “We haven’t heard from you in a while” or “We just wanted to follow up.”

More examples of email subject lines using humor:

13. Need a day at the beach? Just scratch n’ sniff your way to paradise… (Sender: Travelocity)

14. Pairs nicely with spreadsheets (Sender: Warby Parker)

15. NEW! Vacation on Mars (Sender: Gozengo)

16. Building a brand by empowering its end users 💪

Sender: Help Scout

Do you see what makes this email subject line stand out? Aside from the information they promise to provide in the email subject, there’s one characteristic that makes this email unique.

Emojis. A sure way of capturing your subscriber’s interest is to create contrast in their inbox by adding a colorful emoji to make it pop.

Take a look at the best email subject lines using emojis:

17.  ⏰ 1-DAY SALE: Hurry before time runs out! (Sender: Staples)

18. Can you believe these stunning beaches exist?! 😎 (Sender: TripAdvisor)

19. [Freebies] Your Future is Revealed 🔮…  (Sender: EnvatoMarket)

20.  🔵 Carry on being excellent in the new year … (Sender: eBay)

21.  🌠 Flash sale! Save on Ideapads for two days only! (Sender: Lenovo)

22. Your 2018 Year in Review 🚀 (Sender: Todoist)

23. [NAME], you have a new suggested connection to review

Sender: LinkedIn

LinkedIn constantly sends updates whenever you have a new or potential connection. If you’re a platform member, you’ve likely seen these emails quite frequently. What better way to connect with your subscribers’ than by inserting their real names into the subject line?

Try adding the first name to your following email subject line. It’s always a nice, friendly touch when a business remembers people’s names.

More email subject line examples using first names:

24. [NAME], create a post for people visiting [“Your Facebook Page Name”] (Sender: Facebook Business)

25. Sorry to see you go, [NAME] (Sender: GoDaddy)

26. [NAME], 14 new jobs for you (Sender: Upwork)

27. [NAME], keep us in the loop (Sender: TeachAway)

28. Hey [NAME], why not use Sunday to decide your next holiday? (Sender:

Tips to Help You Create the Best Email Subject Lines

Now that you’ve seen some examples of the best email subject lines let’s wrap this up with a few tips so you can create your own:

  1. Be direct and concise
  2. Deliver on your promises
  3. Use the “fear of missing out.”
  4. Inspire curiosity
  5. Ask a question
  6. Use colorful emojis
  7. Urge your subscribers’ – emphasize your deals and last-minute offers
  8. Be original, and don’t be afraid to test your ideas and creativity!

If you have questions about creating better email subject lines or want to share a few great emails that you found, please send us a message. We’re here to help take your customers on a conversion-focused journey!

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