How many times did you sign up for a newsletter once you have discovered an ad on Facebook? Ads will be always ads and they will continue to be annoying for most of us. What is more, when we are asked to use the email address to sign up for additional info, many of us walk away.
Unfortunately, there are still many companies which don’t understand how important it is to build an email list. Even though they might manage to make people sign up on their websites, they won’t be engaged for a long time. This means that all those email addresses you managed to collect won’t be of any use for you.
Fortunately, we can now count on Facebook as a powerful tool that businesses can use to build a thriving email address. You can target your audience based on various criteria like age, industry, location, interests, job title, or gender. Therefore, you will be able to personalize your messages and engage your customers in a long-term relationship.
How to Build a Powerful Email List with Facebook Ads
The CEO of PickWriters, one of top translation companies, strongly believes that Facebook is a powerful method to build an email list. “Facebook Ads helped us generate important leads for our business. It isn’t enough to have thousands of email addresses on your list if they unsubscribe after a couple of months. Facebook Ads does exactly the contrary. It helps you build targeted messages for your audience. Thus, when a subscriber signs in during a campaign, he will keep reading your emails and buy your products many years from now.”
You can set-up Facebook Ads to build your email list in 5 simple steps. Keep reading this article and you will learn how to take your marketing campaigns to the next level and generate more leads through Facebook Ads.
Step 1: Determine your target audience
Facebook Ads allows you to target your audience very specifically. As we already mentioned, Facebook Ads helps you determine who your subscribers will be based on gender, sex, location, job title, etc. So, with 900 million people using Facebook every day, it’s a good chance that you will find your target audience here.
However, if you want your ads to reach their target, you need to know how your Buyer Persona looks like. Think who your customers are and determine what are the main traits of your ideal client. Choose around 5 interests that may attract your target audience the most. Once you have decided what attracts your clients the most, then you are ready to build your ads and attract a specific type of person. By choosing this strategy, you can be sure that your plans will work out and Facebooks Ads will do its job to the maximum.
Step 2: Set-up the lead magnet
Nobody is going to give you their email address unless they receive something that meets their interests. Therefore, when you set-up the lead magnet, you should think of the things that bring the highest value to your target customer. It doesn’t matter what is going to be the final product, as long as it brings added value and it is free. However, don’t get trapped by the “free” idea. There are many marketers who think that if a product is free, it will be successful. People now don’t look only for free things. They look for both free and valuable.
How will people leave their email address if they choose your lead magnet? You can include an opt-in form on the landing page asking your target audience to fill in their contact details. You will deliver the content via email. For example, if you own an e-shop, then your lead magnet can be a discount coupon which you can easily send via email. You can also deliver videos, guides, quizzes, how-tos, or templates. As long as your lead magnet solves an important problem and brings something new on the market, then it will have a tremendous success.
Step 3: Set-up the Facebook campaign
One of the first steps you need to follow is to establish the campaign’s objective. You want your audience to take an action once they open your ad. Therefore, you should choose the conversions objective. For an efficient tracking, you should also establish a conversion tracking app on the landing page where your visitors will be asked to leave their email address. The next step will be to also choose on Facebook the conversion event you already installed on the landing page.
Once you have everything installed, you need to also set-up the targeting. In this case, we are talking about the cold audience. This means that your target audience is those people who haven’t been previously engaged with your products or services. This is why it is very important to clearly define your target audience and build your ads by strictly following their interests.
Step 4: Create the Ad
Now that you have everything in place, you can create the ad. The visual impact is very important for your target audience. Therefore, people will be attracted by a photo which is similar to those they find in their newsfeed. Facebook users like this social media platform because it allows them to stay in touch with their family and friends and find out what’s new on the market. So, they won’t be attracted by the highest-quality picture, but by one which looks familiar to them.
Another important thing you should pay attention to is the ad copy. Consider your potential subscriber as your friend which means that you can be familiar and open to get intimate with your ad copy. You can also hook the reader with a question and thus make him curious to find more by leaving you their email address. Furthermore, your ad copy should be simple and clear, allowing you to empathize with your target subscribers.
Step 5: Include a call to action in your Facebook Ad
It is very important to keep in mind that people don’t come on Facebook to buy something. Therefore, they don’t pay too much attention to ads unless they see something special in it. So, if you want to build a great email list, people need to know what they have to do if they want to obtain the product you offer.
This means to include a phrase like “Click here” or “Obtain your free sample here” to convince them go on your landing page. The ad copy should be very engaging, but it shouldn’t distract the reader from the call to action. Therefore, it should naturally come at the end of the text, without stressing the readers too much.
Once you have finished the Facebook campaign, you can easily remarket the new subscribers to increase your sales even more. You can continue sending your subscribers content, showing them what you have to offer and how you can help them. It is very important to stay consistent and keep informing your subscribers on the same things they signed up for in the beginning. For example, if you attracted your audience with a campaign on sunglasses, you cannot send them the next email about swimming wear.
One thing is certain. Facebook has a huge audience and potential. So, you will make a good decision to use Facebook Ads to grow your email list. It is also very important to stay realistic and understand that results don’t come overnight. You will need to keep sending your subscribers valuable information if you want to keep them engaged. Thus, they will see how much you care about them and their priorities.
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer. She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. You can find her on Facebook and Twitter.