Building a Thriving Email List with Facebook Ads in 5 Steps
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How many times did you sign up for a newsletter once you discovered an ad on Facebook? Ads will always be ads and will continue to be annoying for most of us. Many of us walk away when we are asked to use the email address to sign up for additional info.
Unfortunately, many companies still don’t understand how important it is to build an email list. Even though they might manage to make people sign up on their websites, they won’t be engaged for a long time. This means that all those email addresses you managed to collect won’t be helpful.
Fortunately, we can now count on Facebook as a robust tool businesses can use to build a thriving email address. You can target your audience based on various criteria like age, industry, location, interests, job title, or gender. Therefore, you can personalize your messages and engage your customers in a long-term relationship.
How to Build a Powerful Email List with Facebook Ads
The CEO of PickWriters, one of the top translation companies, firmly believes that Facebook is a powerful method for building an email list. “Facebook Ads helped us generate important leads for our business. It isn’t enough to have thousands of email addresses on your list if they unsubscribe after a couple of months. Facebook Ads do exactly the contrary. It helps you build targeted messages for your audience. Thus, when a subscriber signs in during a campaign, he will keep reading your emails and buy your products many years from now.”
You can set up Facebook Ads to build your email list in 5 simple steps. Keep reading this article, and you will learn how to take your marketing campaigns to the next level and generate more leads through Facebook Ads.
Step 1: Determine your target audience
Facebook Ads allows you to target your audience very specifically. As we already mentioned, Facebook Ads help you determine who your subscribers will be based on gender, sex, location, job title, etc. So, with 900 million people using Facebook daily, there’s a good chance you will find your target audience here.
However, if you want your ads to reach their target, you need to know what your Buyer Persona looks like. Consider who your customers are and determine the main traits of your ideal client. Choose around five interests that may attract your target audience the most. Once you have decided what attracts your clients the most, you are ready to build your ads and attract a specific type of person. By choosing this strategy, you can be sure that your plans will work out and that Facebooks Ads will do their job to the maximum.
Step 2: Set up the lead magnet
Nobody will give you their email address unless they receive something that meets their interests. Therefore, when you set up the lead magnet, you should think of the things that bring the highest value to your target customer. It doesn’t matter what will be the final product, as long as it brings added value and is free. However, don’t get trapped by the “free” idea. Many marketers think that if a product is free, it will be successful. People now don’t look only for free things. They look for both free and valuable.
How will people leave their email addresses if they choose your lead magnet? You can include an opt-in form on the landing page asking your target audience to fill in their contact details. You will deliver the content via email. For example, if you own an e-shop, your lead magnet can be a discount coupon that you can easily send via email. You can also deliver videos, guides, quizzes, how-tos, or templates. If your lead magnet solves a significant problem and brings something new to the market, it will succeed tremendously.
Step 3: Set up the Facebook campaign
One of the first steps you must follow in establishing the campaign’s objective. You want your audience to take action once they open your ad. Therefore, you should choose the conversions objective. For efficient tracking, you should also establish a conversion tracking app on the landing page where your visitors will be asked to leave their email addresses. The next step will also be to choose the conversion event you installed on the landing page on Facebook.
Once you have everything installed, you must set up the targeting. This means that your target audience is those who haven’t previously engaged with your products or services. This is why it is essential to clearly define your target audience and build your ads by strictly following their interests. In this case, we are talking about the cold audience.
Step 4: Create the Ad
Now that you have everything in place, you can create the ad. The visual impact is significant for your target audience. Therefore, people will be attracted by a similar photo to those they find in their newsfeeds. Facebook users like this social media platform because it allows them to stay in touch with their family and friends and find out what’s new on the market. So, they won’t be attracted by the highest-quality picture but by one which looks familiar to them.
Another important thing you should pay attention to is the ad copy. Consider your potential subscriber your friend, which means you can be familiar with and open to getting intimate with your ad copy. You can also hook the reader with a question and thus make him curious to find more by leaving you their email address. Furthermore, your ad copy should be simple, allowing you to empathize with your target subscribers.
Step 5: Include a call to action in your Facebook Ad
It is essential to keep in mind that people don’t come on Facebook to buy something. Therefore, they don’t pay too much attention to ads unless they see something special. So, if you want to build a great email list, people need to know what they must do to obtain the product you offer.
The ad copy should be very engaging but shouldn’t distract the reader from the call to action. Therefore, it should naturally come at the end of the text without stressing the readers too much. This means including a phrase like “Click here” or “Obtain your free sample here” to convince them to go to your landing page.
Once you have finished the Facebook campaign, you can easily remarket the new subscribers to increase your sales. You can continue sending your subscribers content, showing them what you have to offer and how you can help them. It is essential to stay consistent and keep informing your subscribers about the same things they signed up for in the beginning. For example, if you attracted your audience with a campaign on sunglasses, you cannot send them the following email about swimming wear.
One thing is sure. Facebook has a vast audience and potential. So, you will make an excellent decision to use Facebook Ads to grow your email list. It is also important to stay realistic and understand that results don’t come overnight. You must keep sending your subscribers valuable information to keep them engaged. Thus, they will see how much you care about them and their priorities.
Kristin Savage nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer. She shares her opinion with a particular interest in how the latest achievements in media and technology help grow readership and revenue. You can find her on Facebook and Twitter.