In recent years, Facebook marketing has undergone some big changes to improve the way marketers use their platform. From advanced analytics to API innovation, the ability to grow your business using Facebook is limitless.
To tap into Facebook’s potential to grow your business, you may want to brush up on their marketing skills and to understand marketers understand customer acquisition costs. The following are the top 10 Facebook marketing books that every online marketer should read.
Facebook Marketing Book #1:
Ultimate Guide to Facebook Marketing
by Perry Marshall, Keith Krance, & Thomas Meloche
Facebook Ads play an essential role for every marketing strategy and learning how to use Ads successfully will make your business better.
Even though there are over 1 billion users on Facebook, you’re unlikely to have every user following you Business Facebook Page. Instead, the Ultimate Guide to Facebook Marketing you learn how to find your ideal audience and create targeted ads that improve your return of investment.
Throughout this book, you’ll dive deep into the world of Facebook Advertising and understand what happens to your ads the moment they are published. Even more important, you’ll discover how your ads can engage custom audiences, generate your first 100 conversions, boost your ads by connecting them to Instagram, a 3-step formula for successful video ads, and so much more.
About the author: Perry Marshall is an online marketing expert and this book is packed full of his best tips and understanding of how to use Facebook ads for your business.
Facebook Marketing Books #2:
The Complete Guide to Facebook Marketing
by Brian Meert
The Complete Guide to Facebook Marketing could be considered the perfect beginners guide for small business owners. This Facebook marketing book helps you learn everything you need to know to set up ads using step-by-step instructions and detailed illustrations. You won’t be confused or lost in the process of getting your first Facebook Ads up and running.
Best of all, you’ll have access to a number of insiders tips and methods to improve your ROI. This book is filled with real-life examples with proven results. The advice from this book alone will give you business a new edge when it comes to Facebook Advertising.
About the author: Brian Meert is the CEO of AdvertiseMint Inc. and is dedicated to helping businesses find their perfect customers. His book condenses his personal experiences into a practical approach to Facebook advertising.
Facebook Marketing Book #3:
If you’re looking for something more than just a few tips and examples to improve your Facebook marketing, check this out. Facebook Advertising by Riley Reive helps you develop a system to attract the perfect customers to your business with Facebook Ads.
The book claims that you can reach, at least, up to 43% of your potential customers with every ad campaign you run. How? The author offers a few inside secrets from his struggles learning how to maximize his Facebook advertising efforts.
Having struggled with finding the perfect combination that targeted the right audience while delivering high conversions, this book offers a system that works.
About the author: Riley Reive is a social media consultant that shares his knowledge of earning a passive income from online marketing.
Facebook Marketing Book #4:
Killer Facebook Ads: Master Cutting-Edge Facebook Marketing Techniques
by Marty Weintraub
If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need.
This Facebook marketing book is devoted toward developing advanced advertising techniques, alternative targeting methods, advertisement writing, and much more. It uses a tutorial style to teach everything inside the book so you can start using it with your business.
In addition, a feature of Facebook Ads that may not be discussed as much as it should are the monitoring and optimization features that Facebook provides. In this book, you’ll get the know-how to analyze your metrics and what you can do to improve your results.
About the author: Marty Weintraub is an expert digital marketer and has been awarded several search awards such as Best Use of Social in a Search Campaign.
Facebook Marketing Book #5:
Facebook Marketing for Small Businesses
by Arnel Leyva
Are you a small business using Facebook Ads?
Arnel Leyva’s book, Facebook Marketing for Small Businesses, will help you find new customers, build brand loyalty, and turn their awareness into sales.
This book is filled with tools to maximize your small businesses’ marketing efforts. It reviews some of the best strategies that are working for the biggest companies and dissects some of the most successful ad campaigns.
In this Facebook marketing book, you not only get real-life examples with tips to make it happen but there are also step-by-step instructions to creating what may be the next big Facebook campaign of the year.
About the author: Arnel Leyva is the director of product marketing at the search engine marketing company, Covario.
Facebook Marketing Book BONUS:
Although not dedicated to Facebook marketing, this book makes the list because it is filled with value-driven tips for all social media platforms.
500 Social Media Tips focuses on developing a powerful social media marketing plan and putting it into action. Inside you’ll find tips for increasing website traffic, how to provide superior customer service, improving sales, and growing your social channels.
This book takes an all-encompassing approach to online marketing. It’s easy to read and you can test each tip to see which works best for your business. Best of all, you can pick up this book at any time to get fresh new ideas for your marketing campaigns.
About the author: Andrew Macarthy is a blogger and social media strategist from the United Kingdom. He offers social media marketing advice and tutorials online.
You don’t need to read every book on this list. However, these books were carefully selected to help you get the most out of your time, effort, and money. If you’re looking for help with your Facebook advertising, we can help.