How is Artificial Intelligence Changing E-Commerce Advertisement Space?
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Today’s e-commerce sector is full of cutthroat competition and all of the online stores are bound to serve the clients day and night. As a result, the online shop owners have to increase the manpower but still, human efforts have a limit and with increasing burden of work, there is a huge risk of errors and mistakes. Moreover, increasing pressure to fulfill the demands of the customers may cause a visible decrease in the level of quality. The use of Artificial intelligence is the perfect answer to all such problems where machines are ready to walk hand in hand with the humans. Undoubtedly, machines are more efficient than humans and they can finish the tasks faster. Thus, Most of the online e-commerce retailers have adopted AI as the prime tool for managing the pressure.
Nowadays, Business owners are using the power and efficiency of machines to complete the tasks that are tiresome for humans and indeed, the machines are assisting their masters effectively. At many levels of e-commerce retailing, AI is used to make the work smoother and the management may remain busy in handling the more important works.
As mentioned above, online shops cannot rest even for a single minute, as they have to deal with national and international clients with the same speed and attentiveness. It means an online e-commerce shop have to run the business 24 hours. However, there is a plus point in this demanding scene. The marketers have a great chance to advertise 24 hours as well and they may use direct or indirect advertising methods for promoting the services.
Because of these reasons, e-commerce sector is experiencing the frequent use of AI for meeting the expectations of the market standards. At the same time, the use of AI is enough to attract new leads regularly with the help of automated and indirect marketing efforts.
Let us have an example of Chatbots’. Before the use of bots, the online storeowners have to engage a lot of manpower in assisting the customers. Nowadays, a customer cannot even imagine that he is talking to just a machine. Today’s automated support is able to talk to the customer smartly rather than being able to answer only primary questions. Thus, various online shops to communicate automatically with their customers use Chatbots and such talks seem ultimately natural and real. Such facilities impress the existing customers as well as convince the leads to be the loyal customers.
Presently, the online shoppers have no time to stay at one place for a long time and they need a quick response and reply to the query. It means online businessmen have to be more attentive and ready to serve 24 hours. Late responses or delay in the deliveries may affect the customer relationship severely and most of the sales professionals cannot afford such a disaster. As a conclusion, the optimum use of AI may build health and long-lasting relations with the customers.
Today’s marketing professional are feeling himself or herself at ease when it comes to Customer Relationship in the context of a large data to handle since they are using AI to handle the enormous quantity of data to achieve their goals. And yes, they always receive error-free predictions. Handling with data to produce reports is not risk-free because of the nature of errors made by humans. However, if the task is assigned to machines, we can hope for an error-free analysis of reports. Smart and advanced CRM solutions are ready to affect the decision-making process with a great accuracy and moreover, modern AI tools can be updated time to time.
Artificial Intelligence may make it possible to reach the potential customers regardless of their location. As you are functioning online, there are numerous possibilities for your business. The effective use of AI allows you to research the habits, choices, preferences, and culture of the people of the certain place. Based on this data, a perfect solution is possible to generate more profit.
Modern marketing automation software and techniques include repeat business and high-rate customer service is the key that forces the client to come again to the store. Thus, modern stores do not forget to make unique efforts to improve the customer service. Here AI is ready to serve the customer at different levels of customer service process where ultimate control in the hands of human intelligence.
The overall process of running a business depends on serving the customers and attracting new leads. However, both of these two sectors seem different but a maximum ROI is possible only when the businessmen know to balance the two different areas. AI may assist you at both of the levels and, also, it may work as an interconnection between the two areas.
Increasing involvement of AI in e-commerce is a clear trend and machines are going to be more important in handling the daily tasks of online retailers. Indeed, the emergence of AI is working as a game changer where machines are supposed to handle the activities without our involvement.
Machines are going to replace the manpower completely in the next decade since machines are becoming more smart and efficient than the humans. There is no room for errors and making the decisions is not easy and faster. Report reading and data analysis both are two essential part of any online business and both of the parts are handled by Artificial intelligence. On the other hand, humans are going to make full use of the AI principles since they can utilize the saved time in more productive activities. It obviously means that the increased use of machines is not going to make the humans lazy but they are supposed to be smarter since they have enough time to make good decisions. Most importantly Today’s automated machines have a great ability to learn new things from experience and there is a great possibility of the replacement of the human efforts with the smart use of AI.
I am Rohin Mittal, Cofounder & Director of a Marketing Automation startup Xplanck, previously Co-founded an EduTech startup EOS Edu Ventures and recently launched a Marketing Automation software called Adyogi for prominent E-commerce players.