Product Marketing Books


Kevin Urrutia




February 09, 2024

Product marketing is the overall process brands create a product, market it and ensure its success.

Creating new and improved products needs skills, time and commitment. There is no better way of adding more skills than reading. 

In this article, I will give you a collection of books that you can read to improve your skills, create and promote your products in the market.

Ready to learn?

Hooked: How to build habit-forming products

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

As the title suggests, the book gives tips to product managers and designers on how to create attractive products. 

It gives awesome steps on how to create products your target customers will love and buy. From the book you learn how you can help your customers build strong habits in relation to your products. 

This improves customer user experience and helps you increase your customer lifetime value and increase your competitive advantage.

Ogilvy on Advertising

In online marketing, you just don’t create a product but also market it. This book gives tips on how to advertise your products to attract buyers, engage them with your product and increase sales.

One great way marketers use to advertise their product is through TV commercials. 

Ogilvy On Advertising gives a comprehensive guide on how you can create an awesome commercial that attracts potential buyers to your products and increase conversions.

It also gives secrets to B2B advertising to maximize business sales and revenue.

Inspired: How to create products customers love

This book tries to answer one great question many tech product designers have. The question is “how can I create great products my customers will love”?

It gives tips on how to have a great business culture that will inspire you to create awesome products. This can be your awesome team behind the products and your decision-making process. 

It gives guidance on good and bad cultures to help you eliminate and maintain the best cultures that will help you create amazing products for your customers.


Give and take: Why helping others drives our success

In marketing providing upfront value always wins. Going out of the way to help other people succeed increases your own success. 

The book analyzes the characteristics of givers and how they collaborate, network and influence others. 

400;”>Marketers can use these characteristics to grow their business by helping others meet their business goals.

In his book, Adam Grant gives the reasons as to why helping others can significantly grow your business.

Product management for dummies

You don’t just need to produce a product but also know how to manage it and attract clients to it. This book gives a comprehensive guide to help you manage your online product. Here are some great takeaways from the book.

  • How to maximize product revenues and profits
  • Learn how to manage your product cycle
  • How to analyze customer feedback to improve your product.
  • How to develop a product road maps, market, and pricing strategy.

To Sell Is Human: The Surprising Truth About Moving Others

Each day we are trying to sell something to other people. To effectively sell you need to learn the art of persuasion to attract and convince people to buy your products.

This book gives you insights on how to persuade your buyers to make a purchase. The book helps marketers see the perspective of selling in everyday tasks.

This can be transmuted to your business products and increase the sales we can make and generate more profits

You can learn how to use social media sites to persuade potential buyers to your products and convince them to buy.

Four Steps to the Epiphany

This is an amazing book with great insights for startup entrepreneurs. The book presents great steps business founders can take when they want to create amazing products. 

Products that address their clients’ pain points and effectively solve them. If you are starting a new venture and are looking for insights on how to start this is a must-read for you.

Made to Stick: Why some ideas survive and others die

Storytelling plays a vital role in product marketing. The content you create for your landing pages, blog posts, email campaigns must capture the attention of your target clients.

From this book, you will learn about how to create stories that stick and entices your buyers to purchase your products. 

You will learn what makes ideas memorable and how you can use them to create your own stories to market your brand.

The book gives tips on how to communicate your ideas. How to keep them simple, concrete and use human emotions to drive desired actions from the readers.

Building a Story Brand

Most people start an online business but fail because starting and running a business is hard. This book gives you tips on why businesses fail and the bad marketing approaches that most brands have.

You will learn how communicating your product offer to your customers in the best way can win their trust and increase sales.

This book will help you know how to simplify your product offer so that the customer will not strain so much trying to understand your business.

You will learn how to create content that educates your target buyers about your products, why they need your products and how it can help solve their pains.

The book also teaches how to develop and grow your business brand. You will learn principles you can use to build your personal brand, attract target buyers, earn their trust and convert them into clients.

Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 

This book gives great insights into how to launch your new products to the market. It gives business owners great strategies to help them market their products in this digital era.

It advises marketers to focus on a specific market that they can dominate and become thought leaders. You learn how to create a product with your consumer problem in mind. 

Naked Statistics: Stripping the Dread from the Data

When running an online business you need numbers, statistics, and data. Many business owners misunderstand data and end up making the wrong decisions that affect their business growth.

Naked statistics book gives guidance on how to approach data and statistics. It guides product marketers to collect the right data and use the best statistical tools to create products your target market love.

He explains the intuition that drives data and statistics and helps marketers learn how to use data to build their personal brand by creating products that solve their customers’ pains.

Badass: Making Users Awesome

You are in business to create products that help your target clients solve their pain points. 

However, you just don’t want to deliver awesome products but also want to empower your buyers to have better lives, right? Well, then to achieve that you should make ensure you add this book to your list. 

It gives insights on how your different business teams can work together to create great products and improve your client user experience with your product.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Starting and running an online business from scratch is hard. The hard thing about hard things book gives great insights on how to launch and run a business where others have failed.

You will learn how to run an online business, the challenges business owners face each day and how to solve those challenges.

If you have a new venture and faced with challenges running it, this is a must-read for you.

Measure What Matters

In the process of running your business, you will be required to make tough choices for your business. 

You can rely on this book to help you know how to make those tough decisions to grow your business.

The book teaches how to use objectives and key results to make these choices. You will learn how to set and focus on achieving your business goals by making the right decisions.

The book also gives approaches business owners can use in their day-to-day running of their business.

Escaping the Build Trap: How Effective Product Management Creates Real Value

Many brands fall into the build trap. They create product after product without considering their target user experience which affects their product sales. 

From the book, you will learn how to achieve your business goals and grow your business by managing your products to help solve real client problems.

The book will teach you and give you a strategic plan on how to achieve your goals while at the same time empower your clients by creating products that solve their pain points.

Influence: The Psychology of Persuasion, Revised Edition

As a product marketer you create web copy for your website to attract, engage and convince potential buyers to buy your products.

If you feel that your copy is not good enough, then read this book to get tips on how to create persuasive copies for marketing your product.

The book breaks down the whole subject of persuasion into actionable steps that are easy to implement. 

You will learn how to use the steps when creating your marketing campaigns like email copies. 

You will be able to communicate your business message well to your target market and persuade them to buy your products.

Contagious: Why things catch on

Every business owner wants his business to go viral, increase brand awareness and generate more leads who convert into clients.

Well, to help you achieve these dreams Contagious: Why Things Catch On is the book for you. 

You will learn how to create products, content and engage your leads to your brand. 

The author explains in detail about social media and the impact of word-of-mouth on your online business growth.

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Many product marketers start a business only for it to strive for some time then fall. 

It gives guidance to brands on how they can keep on being innovative and increase brand competitive advantage in the market.

Businesses keep evolving with time and changes in technology. Dealing with Darwin’s book gives you insights on how to grow and innovate new ways to reach your target market, make new customers and increase sales.

Positioning: The Battle for Your Mind

You are not the only business in the market. You have your business competitors with whom you compete for the same clients. 

With this book, you will learn how to create a strong marketing strategy around the weak points of your competitors to increase your client’s acquisition and retention.

You will learn how to come up with attractive names for your products to capture your clients’ first impression and engage them. 

You will learn how to use ad-agency technology to increase your brand awareness and develop your personal brand.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Once you create a product and sent it to the market, the first impression of the product to your customers can either make or break your business moment of growth.

This book helps you get your products past this point. The author gives you marketing strategies to help your product take off and reach your target market, increase your sales and ROI.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

Once you produce a product into the market you want to get more people to buy your products, accelerate your sales and make huge profits.

You will learn how to hire great salesmen who will help you sell your products to your customers. You will learn how to align your sales and marketing strategies to increase sales.

The sales acceleration formula also gives you tips on how you can leverage technology to build your loyal customers and increase your sales.


Reading gives you insights, knowledge, and wisdom to solve problems. Books are a great way to interact with the minds of people who made it in the ventures we want to invest in.

If you are a product marketer or a business owner looking for amazing books you can read to increase your wisdom and gain insights into growing your business the above books are a must-read.

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