Best Instagram Practices for Increasing Sales and Engagement


Kevin Urrutia




May 05, 2024

If you are interested in observing the fact that your business is relevant in the current marketplace, it is important that you have proper knowledge regarding how you can reach as well as engage the target audience across the different channels of social media. This is known to include Instagram as well. It is true that some small, as well as medium-sized businesses, tend to shy away from this platform and the reason behind this is that they do not have knowledge about the ideal Instagram practices, however, no one can deny the fact that Instagram has undoubtedly become one of the most important channels for the brands to keep engaging with their target customers. If you are confused about the kind of business that you can start on Instagram, you can consider the Instagram business ideas that are spread all over the internet.

You also need to understand that Instagram is not only about uploading videos and photos anymore. If you are interested in getting the most from this channel, it is obvious that you have to maintain some of the best practices on Instagram. These guidelines are going to help in using Instagram like the most significant marketing tool and you will also be able to reach and also engage more audience online.

Given below is a list of the best practices that you need to consider on this visual platform.

Make use of images of high quality along with engaging visuals

An amazing tip that you can follow for boosting the Instagram presence that you already have is by learning how you can take photos exactly like a professional. Users who are on this platform are constantly expecting images of high quality from online brands. They also expect that the images are going to be engaging and interesting.

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However, this is also true that you do not need to be a professional photographer in order to click Instagram pictures of high quality for the brand. Given below is a list of tips that you can follow so that it becomes easy for you to click Instagram pictures of high quality.

  • Ensure that you are using natural lightning so that the photos become clearer and the colors look vibrant. It is a good idea to take the best photos early morning or right before dusk sets in.
  • You have to consider the composition before you are clicking a picture. Make sure that you are playing around with the objects and understand where they are going to look their best.
  • Try to reduce clutter as much as possible and take clean images, which are also well balanced. Do not forget to consider the composition, background, and angles from which you are clicking the picture.
  • Try to take numerous images. If you take more photos, it will be easier for you to choose the perfect one and upload it on Instagram.
  • Make sure that you are not over editing the images because this can make your images look inauthentic or fake.

According to, 95 million posts of high quality are posted regularly on Instagram.

Post content that your audience is interested to see

This is definitely one of the most obvious tips that you have to keep on your mind. It is definitely an ideal Instagram practice; however, most of the businesses fail to follow this. If you are interested in growing your brand and engaging the target audience, it is crucial that you post content, which they are interested in viewing.

You have to understand more about your target audience and get to know what are the things that motivate them, the things that they love, and the things that they are expecting from your brand. As soon as you have proper knowledge regarding this, it will be easier for you to create the content of good quality. If you are confused, you always have the option of hiring social media content specialists for managing the Instagram account for you.

Size the images perfectly

When you are posting any content on Instagram, it is mandatory that you consider the best practices that are associated with the sizing of the images. Instagram is responsible for permitting three kinds of sizes and orientations, which include portrait, square, and landscape.

For the square images as well as advertisements, 1080 × 1080 pixels is the actual size and the aspect ratio is 1:1. A square video for a video advertisement needs to be of 600 × 600 pixels, with an aspect ratio of 1:1.

For the landscape advertisements as well as images, the size is going to 1200 × 315 pixels. The aspect ratio has to be 1:9:1. The landscape videos should also have a size of 600 × 315 pixels and an aspect ratio of 1:9:1.

For the vertical or portrait advertisements and images, the size has to be 600 × 700 pixels and the aspect ratio of 4:5. The vertical videos, as well as video advertisements, need to be sized at 600 × 750 pixels, and the aspect ratio has to be 4:5.

Ensure that you are striking an appropriate balance between promotional as well as inspirational content

You need to understand that when you are deciphering the ideal Instagram practices for helping your brand grow, it is crucial that the entire Instagram feed is not only about the business and the brand. It is imperative for you to maintain a balance between inspirational and interesting content as well as promotional content. If each and every post is constantly bragging about the greatness of your brand and your services and products, there is a high chance that the target consumers are going to unfollow you.

People primarily prefer being on Instagram in order to come across images, which are capable of inspiring them and moving them. Instead of making every post look like an advertisement, ensure that you are discovering new ways of including images, which are not only going to inspire the target audience but also provoke them to start a conversation with your brand. Consider the kinds of images that you are going to use for evoking emotions and making sure that your users start talking.


Being on Instagram is not difficult; however, knowing how to increase sales and engagement is definitely something that is not easy. Ensure that you are going through the tips that have been mentioned above so that you do not find it difficult to boost engagement.


Author’s Bio: I’m Saurabh Sharma, currently working as a Media Coordinator with Techjockey. With more than three years of experience in SEO content and the latest optimization practices, I like to write on social media, digital marketing and how to grow traffic. I am a tech lover, and always look for the latest industry trends to keep the readers updated.

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