How Do You Do Facebook Marketing?
If you aren’t doing so already, you should be making your presence felt on Facebook, definitely the largest social media platform on the Internet now. But if you are like most people, you are probably wondering how to do it. Well, don’t you worry because, in this article, we will be teaching you the basics, and hopefully a little bit more?
It all starts with you creating a Facebook page around your product or service. This is free to do, and Facebook allows you to treat it like any other account where you can upload files and even conduct surveys. To make the most of your Facebook page, make sure that you create a background picture that contains your logo to make your brand easily recognizable. Once you are done creating, do not stop there.
Share it with other people and promote it by taking one of your most share-worthy posts and paying Facebook to promote it to other users. Your post will be shared based on an algorithm that determines whether or not a user would be interested in it or not.
Another thing that you can do on Facebook to create buzz around your business is to create a Facebook group. FB groups are fun in that you can interact with people better. However, we need to tell you that with groups, there are no hard sell tactics, unless if you are using sharing coupons and other freebies to your members. Outside of that, you need to be heavy on interaction, solving your members’ concerns before you can expect them to buy from you.
But probably the best way to promote your business on Facebook is by creating content that is known to become viral very quickly. We are talking about infographics, funny videos, and how-to videos. What you want to do is to have the content professionally-created so that people will be comfortable sharing it. There is software out there that can help, and there are also marketplaces like Fiverr where you can outsource content creation to other people.
So, to recap, when it comes to doing Facebook marketing, there are three things you can do: Facebook pages, promoted posts, Facebook groups and viral content. IF you are only starting out, you should try doing one first, master it, and then move on to the next one.
Take note, though, some aspects of Facebook marketing are more effective than others depending on your business. In the case of the 9gag.com, the thing that worked for them were funny pictures that users couldn’t help but share on the walls. When it comes to your business, you should test and test until you find one that works for you.
What we know about marketing on this social media website is that it does not exist in a vacuum. You should use it in conjunction with other marketing channels. On your website, encourage people to visit your official Facebook page. Give them an incentive to do so.