7 Tips for Creating Your Best SEO Content
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Regarding content marketing and tangible ROI, the only thing one must consider is SEO and improving this aspect of their business/ website. Moreover, it is believed that, in 2019, the SEO content will be targeted mainly toward the audience.
In this respect, when we create SEO, we have to think about creating highly-ranked content – especially one that can drive traffic and leads. Naturally, the most crucial thing about highly-ranked content is that it always has to be focused on the users.
In short, when creating SEO content, one has to write in the right way and to the right people – of course, you don’t have to do this all by yourself, as you can always rely on an SEO agency, such as SEO Stream, to manage and improve your content.
So, let’s begin with seven tips for creating your best SEO content in 2019, so you better write them down!
Focusing on Readability
This one is pretty straightforward – when one of your users clicks your link, the suite of elements they’ll find on your page has to make them stay on that specific page and read its content.
Moreover, readability improves your dwell time – a metric that shows the time between the moment you click on a particular search result and when you return to the results page.
Readability and dwell time are improved by logic, simplicity, organization, and clarity of the content.
Improving Your Page Speed
Naturally, no one has the time nowadays to wait for more than 10 seconds for a page to load – to make someone stay on your page, it must fully load and display the information it has available in roughly 3 to 5 seconds maximum.
According to some reports, online shoppers will not wait more than 3 seconds for a page to load.
Investing in Visuals
With the help of some statistics, we now know that articles and pages that contain relevant images enjoy about 94% more views than blank articles.
In short, you have to stop relying on overused stock photos, get a bit creative, and try inserting high-quality and well-designed images in your content.
First of all, roughly 74% of marketers reported that they have more website traffic because they relied on original research – this is because, when you include new studies, information, and statistics in your content, other websites will eventually link to yours and cite your findings as well.
You can do original research by surveying your industry, compiling the results, analyzing your metrics/ data, and posting your discoveries.
Content for the Right People – Targeted Keywords Included
To write content for the right people and include the right keywords, one must do some audience research, topic research, and keyword research.
There’s not much to say about targeted keywords – one, they must be some your audience is actively searching for, and two, they must be appropriately included within the content.
Deepen Your Content
The age of short blog posts and such is gone – now, even Google is focusing more and more on content quality. Namely, you must create content that digs deeper and deeper into a specific topic.
For example, when thinking about long-form blog posts, these should be at least 2000 words. Moreover, you can explore topics that can be seen from different angles – and you can always write ultimate guides.
Facts – with Proper Citations
It is already known that a particular website becomes more believable if it provides its readers with the correct facts. The one creating the content must also correctly cite them.
Remember that anyone can be an expert and throw in some facts, but if you cite yours correctly, your content will make the audience stay on your website for longer.