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Eight tips and strategies
With 1 million users, Instagram it’s the second-most popular social media network in the world. Launched in 2010 it allows users to edit and share photos and videos.
Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool for businesses.
● There are 25 million business profiles on Instagram
● 80% of users follow a business on Instagram
● 60% of the top brands on Instagram use the same filter
● 75% of Instagram users take action after visiting a post
● 400M Instagram Stories Daily Active Users
● 80% of Instagram users live outside of the US
This article will give you eight tips and strategies for promoting your business through Instagram.
- COMPLETE A PROFILE
Your Instagram profile it’s like your ID. People should find there relevant information about you and your brand. If they are confident, you are who you say you are; they will be more likely to follow and like your content.
First you should create an Instagram business account like this:
- Login to your Instagram account and go to setting
- Tap “Switch to Business Profile”
- Instagram will prompt you to connect to a Facebook business page (you need to have Admin access to the Facebook page)
- Choose a category for your profile/business
- Fill out your contact details (make sure you put there all the important information)
Make a strong first impression.
- INCLUDE A LINK IN YOUR BIO
If you have a business account, this is necessary. Including a link in your bio is your only opportunity to lead a click over to your website or blog directly. With that link, your followers will be able to visit your site and see your product more closely. This is possible only for Business accounts so don’t waste time and switch now to a business profile on Instagram.
- BE ACTIVE ON INSTAGRAM
Rule number 1 of any social media strategy – be there, so people see that you are involved. You don’t have to panic; it is straightforward. You have to do things like follow other people, other brands or engage in the comment section of your posts and others.
This is easy and simple and in time will bring you more followers and a higher engagement rate.
- STICK WITH ONE THEME
Studies found out that 60% of the top brands on Instagram use the same filter for every post. It can be a good marketing idea, seeing your pictures people will recognize you and will associate those with your brand.
There are a lot of themes from you can choose like travel, lifestyle, nature, portraits, etc. All you have to do is find your comfort area and stick to it.
It’s your choice if you want your feed to be bright, full of colors or dark. Look at this profile and see how pretty it looks.
The photos you post are like a mirror of your brand, but without an active caption, you might not get the full potential of your engagement and response from people who follow you.
Each post should contain a call to action. You can ask a question, invite them to click the link in your bio or make your followers choose between two pictures or anything you consider that will provide them to open a conversation.
Take a look at Socialinsider Instagram post. he picture they chose is representative and so the caption, and at the end, they have a call to action that is telling followers that they can find the study link in bio.
- INCLUDE HASHTAGS
If you have a business and you promote yourself using the Instagram business account, using a branded hashtag everytime you post is a must.
Here you can research popular and trending hashtags according to the niche you want to promote or create your hashtag. You must know that building a unique hashtag lumps all your content into an easily researchable collection and will take you to the next level of engagement.
- ADD A LOCATION
Studies showed that posts tagged with a location receive a higher engagement rate. If anyone is searching for Instagram posts in their neighborhood or city will likely come across yours, and this will be an excellent opportunity to start a good conversation.
- TRACK AND MEASURE YOUR EFFORTS CONSTANTLY
The only way to know if you are doing an excellent job with your strategy and continue optimizing your Instagram is to take the time and analyze your success, research your audience and see what content worked better for you. To save time, you should use Instagram analytics tools.
Socialinsider is one example. This app will help you have all the data in front of you in only a few seconds: likes, comments, hashtags – all will be there. With a 7 day free trial, you can see the difference before buying.
Growing your account takes time and energy but at the end of the day seeing that people like and engage with your post will be rewarding.
Follow each step in this article, and you will see the hearts coming to you every day, also comments and shares.
Author: Maria-Mirabela Ganta – Marketing coordinator at Socialinsider – a tool which helps social media managers understand why their competitors are performing better on FB & Instagram (I am an optimist, a social media addict and a storyteller with a lot of imagination.)