Instagram is one of the most popular and fastest-growing social networks. The image and video-sharing platform surpassed a huge benchmark in 2018, reaching one billion monthly active users, thus becoming an incredibly important marketing tool.
Most brands are well aware of this fact, so they use Instagram to promote their own products or services. If you want to keep pace with the biggest competitors, make sure to use the network cleverly. Our post will show you five tips on how to build brand awareness using Instagram. Let’s take a look!
- Make a Strategy
Before you enter the Instagram playground, you need to design a good strategy in order to plan activities both short and long-term. Think about your brand and what kind of style can fit it most adequately. Follow the overall visual guidelines from your branding strategy, keeping your posts aligned with brand colors, fonts, templates, etc.
Don’t be afraid of revealing your personality. Find a unique style and tone of voice to attract the target audience, but don’t be too promotional. On the contrary, stick to the 80/20 principle: two sales-related posts demand eight non-promotional images or videos.
You must also mind the consistency. The best solution is to find a weekly rhythm so that your followers know when to expect new posts. It seems like top brands post around five times a week on Instagram, so you might want to follow the same pattern.
- Find the Right Community
With so many users all across the globe, it’s no wonder that Instagram gathers all sorts of groups and communities. This means you can easily find one or more for your brand, but make sure to conduct research to avoid joining irrelevant communities. You should look for key hashtags, topics, and niche influencers. If you think you can contribute to these groups by adding quality content, don’t hesitate to step in and show them what you’ve got.
- Use Hashtags Cleverly
A hashtag is one of the basic Instagram features which has the power to make or break your brand building efforts on this social platform. You might be wondering now – how can this be true?
SMM specialists at the Aussie Writings Service say it is possible because there is no formula on how to calculate the optimal number of hashtags per image, which is why some marketers overload posts adding too many hashtags.
What they don’t know is that one or two hashtags can be enough if they describe a photo, engage the audience, and are properly placed in the description. The hashtag strategy is not about quantity but rather about quality, so make sure to use them cleverly in your posts.
- Feel Free To Engage
Quality content will inspire people to follow your account, but engagement is the only way to really build brand awareness using Instagram. After all, users follow you in order to establish a stronger relationship with the brand, so why not take advantage of it?
Do it by showing the real company faces and posting “behind the scenes” content. That way, you can make the Instagram account feel more human and natural, which is the best icebreaker for user engagement.
Don’t forget to ask followers niche-related questions or to answer their comments. Besides that, invite them to craft content on their own and acknowledge the most impressive creations. Do whatever comes to your mind to engage the audience as long as it follows brand values and style.
- Use Instagram Insights
You will learn how to create quality content relatively soon, but how do you know it performs well? The answer is simple – use tools such as Instagram Insights to measure the results of your marketing efforts. It’s a native analytics platform that helps you to monitor valuable features like:
- User demographics and engagement
- Performance metrics by posts or stories
- Paid promotions analytics
Besides Instagram Insights, you can use other tools such as feedback software to understand what your followers think about the brand. It allows you to measure customer feedback and use its actionable insights to improve your Instagram brand building activities.
Instagram marketing is not a new thing, but you need to stay up to date with the latest developments in order to keep pace with your competitors. We made this article to help you understand how to build brand awareness through Instagram. Don’t hesitate to give our tips a try and let us know if you have more suggestions to share with our readers!
About author: Olivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on various websites. Connect with her on Facebook and Twitter.