Why consistency in your marketing agency is essential in your success?
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What does consistency mean in your marketing agency? It can be a broad number of things, and in this article, we will talk about what it could mean, what it should mean, and why it’s crucial in your marketing.
Let’s talk about consistency in general for a second. What does consistency mean to you in your success? Think for a second about a time when something wasn’t consistent in a product or service you received. Say an anti-aging company changes the ingredients of a product you have been using for a time, what’s your initial response when you hear they do so? It isn’t very comforting or nerve-wracking. You’re not sure why they decided to do so, but it makes you feel uncomfortable. What if they put an ingredient that makes your face break out? What if they got rid of a particular element that was working well for you? You start to doubt the product before even using it. Now you tell yourself, okay, well, I might as well try and see, and to add to your anxiety, after three months of usage, it wasn’t the same. The product felt oilier in your hands as you were rubbing it on your face, it made your face stay oily longer, and you no longer could go straight to bed with it; you had to wait around longer for it to dry. However, the product still gave you the same results, just a different experience. What did you end up doing? Well, you most likely started looking for other alternatives. How can we tie that experience up with marketing? Well, say you’re doing marketing for a cleaning company, and you provide your client’s weekly reports of progress and analytics. Your client is happy; he or she is in the loop and is informed about how their business is doing with you, calling for a brief 15 minutes to talk about the company’s overall health. He refers you to a few other friends with businesses, and you start expanding with referrals to a level where it got harder to juggle tasks.
You were not ready to scale this fast, but you kept calm and still managed. Maybe you reduced your workload by not calling every week to chat with your client about weekly reports. Instead of calling, you sent them their reports. They still received results, but they lost the personal touch you gave them. The client now doesn’t know its health in detail and worries it may end up going down. Your results were the same, but your business process wasn’t the same; it wasn’t consistent. Do you see where consistency is vital in your marketing? What could you have done to stay consistent? Maybe hire another person, such as an office assistant? Or maybe get them to take on that part of the business? As you can see, consistency is critical in a marketing agency. You may still be able to provide results, but you start losing trust and commitment in your clients by making them feel like you won’t be able to offer the same service or result in the future if you’re losing balance and staying consistent.