Proactive Marketing

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

October 05, 2020

Proactive marketing is a premeditative, data-driven marketing strategy that focuses on the dynamic demands of customers. Being proactive anticipates and adapts to the ever-changing needs of the customer in a way that establishes ongoing benefits for sustainable growth.

Proactive marketing enables marketing teams and decision makers to engage in opportunities by delivering the most value. It uses data and other real-time data to make an effective strategy to connect with their audience instead of reacting to failed campaigns.

Why is Proactive Marketing Important?

Reactive marketing is an approach which responds to unforeseen or unplanned outcomes in a marketing campaign. This approach can lead to mistakes and failures being stacked one on top of the other instead of analyzing data and making informed decisions.

With proactive marketing, you can:

  • Minimize marketing campaign failures
  • Stretch your marketing budget further
  • Improve competitive positioning
  • Increase your efficiency by engaging your target market
  • Build an maintain strong brand awareness and loyalty
  • Identify and address your audience based on real data
  • React quickly and effectively to change and trends

Proactive marketing puts you in a position to anticipate changes in your consumer market by utilizing data to make future-oriented decisions that connect more intimately with your audience. The better you are at anticipating the needs of your customers, the more targeted, segmented, and focused your marketing campaigns can be.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

 

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