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Real-time marketing involves live data so marketers can make informed decisions based on up-to-date information. Instead of creating a marketing plan based on old data, marketers use current trends and customer feedback to connect their customers with products and services they could use, right now.
Why is Real-Time Marketing Important?
By taking advantage of current trends and fads, you have an increased chance of making a powerful connection with prospective customers. Real-time marketing is a customer-centric approach that focuses on the immediate needs, wants, and desires of the customer.
With the advancements in social media, such as Twitter, Instagram, and Facebook, it is now much easier to monitor, track, and identify trends within groups and audiences. When you identify these trends, you can create an instantaneous marketing message that converts this information into a powerful, compelling campaign.
Tapping into “real-time” events requires analytic tools to drive these spur-of-the-moment marketing ideas into actionable campaigns. With live data to drive decisions, you can better position your customer journey in a timely, relevant way.