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Emailing your list is one sure way to strengthen your brand and build a genuine relationship with your audience. However, not all business owners and marketers have learned how to master this skill. Sending emails isn’t enough to get your subscribers’ attention. With inboxes nowadays being so crowded, how can you make sure people remember you?
First, let an email verifier prune your list
Effective email marketing starts with a healthy list. The truth is you can’t even begin to think about a nurturing campaign before making sure your email list contains valid, real email addresses. Even when you use the double opt-in method to gather your leads, bots and fraudulent addresses can always bypass such protection measures and mess up your list.
Designed to identify and remove unwanted email addresses, an email verifier helps preserve your sender reputation. Thus, it ensures consistent deliverability, so you know your campaigns are reaching your subscribers.
Once your email list is clean and safe to use, how do you make the most of it? Let’s look at 3 must-know tactics to nurture your email list and boost your conversions.
Always welcome your new subscribers
It’s such a simple email marketing tactic, and it’s such a shame that many businesses ignore it. When someone joins your community, do your best to welcome them and make them feel at home. You can set up an automatic email that goes out to every new subscriber. It doesn’t take long, and once it’s on autopilot, you can rest assured your new guests are getting the attention they deserve.
What should your welcome email say, apart from “welcome” and “thank you for joining our mailing list”? Think of some of your best resources and share them with your new subscribers. Maybe you have great, evergreen content on your blog, an e-book or an infographic. People love receiving such useful materials, and they will remember you for that.
Create content that focuses on your audience
Because of the very nature of marketing, many professionals tend to get carried away and send too many promotional messages. With inbound marketing prooving its efficiency across all channels, it’s important to create content that doesn’t focus on you, but your audience.
So, how do you start a nurturing campaign? By nurturing your subscribers with content that responds to their needs and interests. What does your company do that can help them? What are your customers’ challenges and how can you assist them? Start from there, and you’ll get lots of content ideas you can play with!
Be generous, it pays off
How did you feel the last time one of your favorite brands offered you free shipping? Wasn’t that an incentive when you finally decided to hit that “Buy” button?
Some brands offer free shipping on every order. You may not be able to do that, but on special occasions, consider adding perks to your marketing mix and focus on them in your emails. Whether it’s free shipping, a discount or another type of reward, it’ll not only boost your sales, but also foster customer loyalty.
I’d like to leave you with a few final tips to increase your email marketing performance:
- be consistent and send your emails on the same day every week or month
- take enough time to craft interesting, catchy subject lines and preview copy
- check your email marketing reports after each campaign
- pay attention to your bounce rate and spam complaints: if you get too many, it’s time to use an email verifier
- make use of the data you’ve gathered and personalize your emails as much as you can
- always respond to your subscribers’ emails to help put a face on your brand
Author’s Bio: A former journalist, Corina Leslie is the PR & Marketing Manager for email verifier ZeroBounce. She is passionate about communication and helping others email successfully. You can find her on the ZeroBounce blog, where she shares her best tips on digital marketing, copywriting, PR and everything in between. Connect with her on LinkedIn.