Content marketing is a foolproof way to capture a lot of attention. According to the Content Marketing Institute, content marketing is 62% cheaper than outbound marketing, yet it can create up to three times more leads and results. But the benefits of content marketing are not only limited for marketers. Small B2B companies that blog regularly generate up to 67% more leads on a monthly basis as compared to their competitors who don’t.
As we spend hours scrolling through our mobiles and laptops, the demand for exciting new content is even greater now. Producing quality content that grabs the attention of customers requires a lot of research, time and effort. This is why many small business owners often struggle to produce engaging content that can uplift their digital marketing strategy.
Content marketing, if done intelligently, can convert any boring digital marketing campaign into a super successful one. You can get exceptional click-through rates, conversion rates and engagement rates- all through a few content marketing tactics. So, if you haven’t used it to boost your digital marketing campaigns yet, this article is for you.
1- Understand your target audience
You can’t develop an effective content marketing strategy without target audience analysis. It is crucial to know what your audience can resonate with before you start designing your digital marketing campaigns.
Here are a few questions that will aid you in identifying your core audience and create content that is tailored to their needs:
- Who will be interested in the product/service that you offer?
- What are their pain points and how can you offer solutions?
- Is there anything that can help you streamline this process?
By answering these questions, you can develop a cost-effective content strategy and help you be more successful by targeting a specific niche. After all, to be a good marketer, you must understand the customer. Regardless of your business niche, try to provide value for your potential customers, rather than focusing on hardcore selling strategies. Learn more about how Neil Patel spends $30,000 for content and gives it away for free!
Educate instead of selling! With this attitude, you’ll get great content and much more brand awareness on social media.
2- Optimize your headlines
An informative blog with a poor headline will flush all your efforts down the drain. A headline acts as an invitation for fans and followers to click on our link. This is why you should develop some killer headlines that can convince and convert your readers. Headlines with an emotional message work exceptionally well for increasing your click-through rate and also help in getting your content shared across social media.
Try to opt for headlines that start with words like ‘How to’ or with a number of ways to get things done. Likewise, create content that resonates well with your target audience to increase its chances of being shared.
3- Use proper keywords
Before you start creating your content marketing strategy, it is crucial to research the effective keywords. They will help you perform better in the SERPs. Instead of finding one or two common keywords, try to find the best possible combination of keywords that will help create catchy headlines and improve your search engine rankings.
4- Be consistent with your posts
Content marketing is just like a fitness routine- you have to stick to it if you want to see results. In order to maintain your brand’s reputation and attract loyal followers, you should post valuable content consistently. Take a look at this case study by Pepe Jeans, a global fashion brand- by improving their post frequency and creating localized content, they managed to increase comments on posts up to 70%, boosted engagement levels by 48% and reached a Facebook fan base of more than 2,000,000.
5- Repurpose old blog content
You don’t have to come up with new content for every single blog post. Learn how to repurpose old content and gain extra traffic by sharing it through different channels.
You can turn an article into a small video or an infographic or a downloadable lead magnet (PDF). Once you have the new forms of content ready, start sharing them on the platforms best suited for them. Videos go on YouTube, Slides on Slideshare and Infographics can be sent out to bloggers so that they can add them to their site and link it back to your website.
6- Concentrate on your star social network
Instead of spreading yourself too thin, try to find social media platforms that bring you the most viewers. Trust us- it is easier to maintain the quality of one channel instead of trying to be a jack of all trades. The point is to stick to one social media network, develop a relationship with your viewers and thrive a strong community before you decide to move to another platform.
YouTube? Facebook? Instagram? Snapchat? Decide what is best for your company and develop a digital marketing campaign accordingly.
7- Get an influencer on board
According to a recent study, 94% of the marketers agreed that influencer marketing was an effective digital marketing strategy. But before committing to a certain influencer, it is important that you do your research and examines their audience and trustworthiness.
H&M has one of the largest numbers of Instagram followers, thanks to their effective influencer campaigns. They make sure to bring fashionistas on board who reflect H&M’s vision through their own personal style statement. H&M partnered with fashion blogger Julie Sariñana for its fall 2017 catalog. She loved the clothes so much that she promoted it through her own Instagram account too:
8- Keep bonus content for your email subscribers
An eye-catching email newsletter is a sure-fire way to get results for your digital marketing strategy. Make sure that your email newsletter contains ‘bonus content,’ as it will get you a lot of email subscribers and will help it stand out among the barrage of automated email newsletters in a person’s inbox. Be sure to add a professional email signature at the end to make even more impact.
Read more about tips to create an effective email marketing campaign here.
Content marketing can do wonders for your digital marketing campaign. Just focus on providing value-based content and raising brand awareness- the conversions will follow automatically!
Do you have any more content marketing tactics that can boost a digital marketing campaign? Share your tips with us in the comments below:
About the Author:
Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.