Revealbot: Leaning on Technology To Scale Our Facebook and Instagram Campaigns

Author

Kevin Urrutia

Categories

B2B Marketing, Digital Marketing, Ecommerce, Facebook Ads, Instagram Ads, Pay-Per-Click

Posted

May 05, 2024

Imagine a software where we could manage all of our ads on Google, Facebook, and Snapchat ads in one interface. Better yet, a software that assists us with automating campaigns so we can spend more time brewing new creatives and focusing on tasks that lead to business growth.

Our picture of a perfect world was originally a myth until we started using Revealbot. Revealbot is a software tool created for just about anyone handling paid media. 

In simple terms, Revealbot helps media buyers and ad agencies alike by scaling campaigns that prove to be sufficient and stopping ones that show signs of negative profitability. Revealbot allows us to scale productively by halting inefficient budget spending when symptoms of a nasty campaign are triggered. 

This is how Revealbot changed our lives.

Technology For good

After months of hard work, we had tremendous success on a health food info product account and were ready to scale their campaigns and business. Without the software, our days consisted of gathering data more often than necessary so we could either mount a drive or stop it short. This everyday task is shared among all media buyers and consumes time and resources. Revealbot’s ease of use of its automated rules product truly separated the tool from its competitors. We learned that automated rules are helpful because they eliminate any human error. You set clear parameters for success and failure. 

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

Studies show that people who implement a consistent decision-making schema have the best long-term success in business. Revealbot’s automated rules ensure you are using a compatible decision-making schema. 

Our priority

Risk management was our top priority, and Revealbot had the tools to do this best. Spending tens of thousands of dollars per day, if a lousy campaign is left on for even an hour or two, it could result in a considerable loss. We were able to set clear parameters for when Revealbot should turn off a campaign – after what amount of ad spend, with results worse than a particular ROAS/CPA. Also, if a delayed attribution purchase makes the campaign suitable later in the day, we have rules to turn that campaign back on to get the most out of our campaigns. 

Scaling aggressively to get the most revenue is our goal, and there are automated rules. We set clear parameters in Revealbot for what we consider a successful campaign, and for any campaigns that meet these parameters, Revealbot increases the budget on these campaigns. This way, if our movement is having a good day and getting a lot of purchases, we can help get a lot more volume on this success.

The Result

The risk management rules improved results drastically over time because they paused underperforming campaigns before spending a lot more money on bad days. It was common to see a 10-20% improvement in results just from this. We even ran side-by-side tests of identical campaigns, with rules versus without rules, and the movements with controls always did way better. This was a trend across millions of dollars in ad spend across dozens of ad accounts and brands, so we know we can take this strategy to the bank.

The scaling rules made our accounts so much money. Our regular days, where we have high-performing campaigns, and the Reveal rules, helped us profitably spend over 1,160% more on ads, with 987% more revenue than we would’ve gotten without the regulations. It’s common to see monthly pay increases of 23-29% in months where our Revealbot budget increase rules activate a lot. 

Investing in Software

Technology is supposed to make our lives easier. Investing in software to automate specific tasks is something every business owner or chief marketing officer needs to understand. By doing this, we, decision-makers, have more time to focus on surpassing our quarterly and yearly objectives. 

Want to know more about how exactly Revealbot maximized our last quarter sales to reach good numbers? Tune into our presentation.

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