As 2019 rolls around now is the time to start thinking about your personal brand if you haven’t already done so. Growing your personal brand can be beneficial on many levels. It can increase your influence and help to give you that authoritative voice you are seeking. Get your personal brand off the ground now by utilizing these tips to help you get there.
Digitize Your Brand
Start by creating your own personal website. This will give you a place to show your credentials, skills, strengths, and voice. Choose a URL that represents you. In most instances, this should be your full name, so your contacts can find you with ease.
You will also need to amp up those social media sites. Let go of the offensive memes and photos. Think about your social media platforms as a place to grow your influence and discuss the issues that are important to you. You will want to make sure that you don’t offend potential clients, potential employers or networking contacts that may be able to offer assistance down the road.
Learn and Educate Others
Educate and train yourself, so you are the best in your industry. Being proactive about your brand can help you uncover a whole new skill set that you didn’t know you had in you. Learning as much as you can about your career interests will provide you with the recognition you are looking for as an expert in your field. This can position you to have more opportunities as others turn to you for advice and information. You will be the go-to source, and your brand will skyrocket as a result.
Now that you have established what your strengths are, you need to share what you have learned with others. Get out there and let the world know what you have taken so long to hone. Create videos, write blogs, post on social media, or even hold a webcast. This will show others that you are a force to be reckoned with and more and more followers will definitely come your way.
One of the best ways to build your brand is by finding out who you truly are. This doesn’t mean that you need to put on a persona or change who you are. Be yourself and show others what makes you so unique. Just by being your own authentic self, you can attract those clients, employers or fans that will help you take your brand to the next level.
Not sure who you really are? Ask others. They can tell you what your strengths and weaknesses are as well as what you excel at. You may be the best communicator or cook, and you need to embrace these skills as your own. Do what no one is doing and start the conversation around you. You can gain supporters just by being who you are without compromise or hesitation.
Set Your Goals
Having goals is a solid way to accomplish all that you have ever dreamed of. By having a clear view of where you want to go in life, or your career can allow you to focus on just that. You need to define these goals, and they should be both short and long reaching. Make sure all your life decisions are based on achieving these goals.
When you have your values in line with your goals, it can be easier than ever to reach the end mark without obstacles. Knowing what you want and how your plan to get there will open the door of opportunity. You will have direction in your life and be able to set your sights high to succeed.
Network and Engage
Get out there and start meeting people. Your sphere of influence needs to grow in order to build your personal brand. You need to network with abandonment and find the people that can help you grow your influence nationwide. Find those networking events or conferences where you can learn from others as well as teach others about yourself.
Engage with others face-to-face as well as online. Join in on those meaningful conversations and share your viewpoint. You do have something to bring to the table, and your personal brand is reliant on it.
Audit and Evaluate
It is also important that you know what others already know about you. Take some time and search the internet for yourself. You may be surprised at the results. You may have glowing reviews, articles, or announcements about your career that you can use to your advantage. Post these links to your website as a way to help your brand recognition increase.
If you have unflattering information on the internet, it is no time to panic. You need to work a harder to dispel these search results and get your name back in good graces. Be sure to do a regular audit of where your personal brand stands on the internet as well as with your network of customers. By taking the time necessary to evaluate where your brand is and where is going can help prevent any future pitfalls that could set your back.
Make Time For Yourself
Building your personal brand is hard work, but you need to focus on it on a continual basis. Schedule time within your day to think about and work on making your personal brand even better. Pencil it in just like you would any other appointment and be sure to stick to the schedule. Even if you only have an hour a day, it will be enough to make a difference in your brand from the day you started.
It is also important to take care of yourself. Spend some time alone and contemplate who you are and where you want to go. This is a good chance to set those goals and values. Start to envision your future and set a path to achieve what you have always dreamed you would.
Put In The Work
It may seem like a lot of effort to continually let others know who you are and what you have to offer, but you need to do it anyways. Practice engaging, communicating, and influencing with others on a daily basis. If you put in the work, you can increase your brand awareness and be more involved with your career and contacts.
Make a plan to work on your brand each and every day. Write, read, or communicate daily, so your brand gets the recognition it needs regularly. With a little bit of work, you can make your personal brand your priority and get the attention you deserve from potential customers, contacts, and employers.
Building your personal brand in 2019 takes initiative and focus. You cannot give up what you have already started as you will soon see the results of your efforts. Be proactive and start your progress now. The more attention you put towards your personal brand, the greater your growth will be. You may find more clients or have a potential employer contact you tomorrow. You just never know! You never know where your brand will take you, but being prepared for that unexpected call just can’t hurt.
Marie Erhart is a Success Manager at FieldPulse, creators of field service software that
lets you run your entire contracting business from a single app. She works with contractors to help them grow their business using best practices.