Digital Marketing Dictionary

Seach Engine Marketing (SEM)

By June 20, 2020 One Comment

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Search Engine Marketing (SEM) is a cost-effective solution to grow an online business via paid advertisements. It requires in-depth analysis of keywords used by consumers and strategically positioning to take competitive advantage on search engines.

SEM is often confused with SEO (Search Engine Optimization) which is related but only one element of search marketing.

Why is Search Engine Marketing Important?

Search Engine Marketing uses paid marketing techniques to appear on search engine results pages (SERPs). The greatest advantage of using SEM is that you can place ads for products and services in front of motivated customers who are search and ready to buy online.

The combination of paid advertising and search offers a strategic solution for business to scale online. Understanding how to implement a solid SEM strategy can play a vital role in the growth and longevity of a business, especially online ecommerce stores.

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Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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