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Search Engine Marketing (SEM) is a cost-effective solution to grow an online business via paid advertisements. It requires in-depth analysis of keywords used by consumers and strategically positioning to take competitive advantage on search engines.
SEM is often confused with SEO (Search Engine Optimization) which is related but only one element of search marketing.
Why is Search Engine Marketing Important?
Search Engine Marketing uses paid marketing techniques to appear on search engine results pages (SERPs). The greatest advantage of using SEM is that you can place ads for products and services in front of motivated customers who are search and ready to buy online.
The combination of paid advertising and search offers a strategic solution for business to scale online. Understanding how to implement a solid SEM strategy can play a vital role in the growth and longevity of a business, especially online ecommerce stores.