Table Of Contents
Recent PostsWhy consistency in your marketing agency is essential in your success? 5 Ways That Your Business Benefits From Local SEO Services Smart Ways to Promote Your Business on Twitter SEO core concepts every entrepreneur needs to know How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand 2 Feasible Ways Entrepreneurs Can Use Their Marketing Development Funds Practical Tips for Successful Facebook Ads Scaling Top 5 Shopify Apps to Boost Sales 5 Essential SEO Tools That Every Renowned SEO Professional Uses Benefits of Multi-Level Marketing: Why you Should Make this your Next Business Move 7 Useful Grammar and Proofreading Tools for Content Marketers Advanced Methodology for Competitive Analysis for Local SEO
Paid marketing is any kind of marketing campaign that costs money. There are various places on the internet selling ad space, such as:
The cost of these ads may be based on pay-per-click (PPC), pay-per-impression (PPI), pay-per-install, banner ads, or display ads.
Placement of ads on ad platforms is determined by a bidding system. It also involves competition for keywords and ad space, which impacts pricing.
Why is Paid Marketing Important?
Paid marketing is a great strategy to get your products and services in front of potential customers who are ready to buy. Depending on your marketing budget, you can quickly calculate your return on investment when using paid marketing strategies.
For example, if you have a landing page that converts at 5% for a $50 products and you drive 1000 monthly visitors with paid advertisements, you would earn $2500 in sales. Now, if the cost per click was $1, you would be spending $1000 per month on ads and profiting $1500 per monthly sales.
By customizing and optimizing your campaigns, it is possible to reduce the costs for ads to drive profits higher. Right now, some of the most popular platforms to generate higher profits using paid ads include Facebook and Instagram.
For assistance on your Facebook or Instagram ad campaigns, contact us for an improved customer acquisition approach.