Paid marketing is any kind of marketing campaign that costs money. There are various places on the internet selling ad space, such as:
- Google Ads
- Instagram Ads
The cost of these ads may be based on pay-per-click (PPC), pay-per-impression (PPI), pay-per-install, banner ads, or display ads.
Placement of ads on ad platforms is determined by a bidding system. It also involves competition for keywords and ad space, which impacts pricing.
Why is Paid Marketing Important?
Paid marketing is a great strategy to get your products and services in front of potential customers who are ready to buy. Depending on your marketing budget, you can quickly calculate your return on investment when using paid marketing strategies.
For example, if you have a landing page that converts at 5% for a $50 products and you drive 1000 monthly visitors with paid advertisements, you would earn $2500 in sales. Now, if the cost per click was $1, you would be spending $1000 per month on ads and profiting $1500 per monthly sales.
By customizing and optimizing your campaigns, it is possible to reduce the costs for ads to drive profits higher. Right now, some of the most popular platforms to generate higher profits using paid ads include Facebook and Instagram.
For assistance on your Facebook or Instagram ad campaigns, contact us for an improved customer acquisition approach.
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