Search Terms on Amazon

Author

Kevin Urrutia

Category

Marketing

Posted

January 27, 2023

Search terms, also known as keywords, are words or phrases that people use when searching for products or information on Amazon or other search engines. They are an important factor in the search ranking of products and can help customers find the products they are looking for.

There are several ways to find popular search terms on Amazon:

  1. Amazon Autocomplete: As you type in a search query on Amazon, the platform will suggest popular search terms and phrases that are related to what you are typing. These suggestions can give you an idea of what people are searching for on Amazon.
  2. Amazon Keyword Tool: Amazon’s Keyword Tool allows you to see how many times a specific keyword or phrase has been searched on Amazon. You can use this tool to research which keywords are most popular and relevant to your products.
  3. Amazon Popular Searches: This feature allows you to see the most popular search terms on Amazon, which can give you an idea of what people are looking for on the platform.
  4. External Keyword Research Tools: There are also several external keyword research tools that you can use to find popular search terms on Amazon and other search engines. These tools can help you identify relevant keywords and phrases and track their performance over time.

By identifying popular search terms, you can optimize your product titles and descriptions to include these keywords and increase the chances of your products appearing in search results. It’s important to use relevant keywords that accurately describe your products, as this can improve the shopping experience for customers and increase the chances of making a sale.

Amazon Autocomplete is a feature on Amazon’s search bar that suggests popular search terms and phrases as you type in a query. It is designed to help users find relevant products and information more quickly and easily.

For example, if you type “toy” into the search bar, Amazon Autocomplete may suggest popular search terms such as “toy car,” “toy train,” or “toy kitchen.” These suggestions are based on real-time data and are intended to help users find the products they are looking for more quickly.

Amazon Autocomplete can be a useful tool for sellers as it can give you an idea of what people are searching for on Amazon. By including popular search terms in your product titles and descriptions, you can increase the chances of your products appearing in search results and making sales.

It’s important to note that Amazon Autocomplete suggestions are generated algorithmically and are not influenced by paid advertising. They are based on real-time data and are intended to provide users with the most relevant and popular search terms.

The Amazon Keyword Tool is a tool offered by Amazon that allows you to see how many times a specific keyword or phrase has been searched on Amazon. You can use this tool to research which keywords are most popular and relevant to your products.

To use the Amazon Keyword Tool, you will need to create an Amazon Advertising account and log in. From there, you can access the tool by selecting “Keywords” from the navigation menu.

To use the tool, you can enter a keyword or phrase in the search field and click “Go.” The tool will then show you the number of times the keyword or phrase has been searched on Amazon over the past 12 months, as well as related keywords and phrases. You can also see the competition level for each keyword, which indicates how many other advertisers are bidding on that keyword.

In addition to the number of searches, the Amazon Keyword Tool also provides other helpful information, such as the cost-per-click (CPC) for each keyword and the average conversion rate. The CPC is the amount you will pay each time someone clicks on your ad, and the conversion rate is the percentage of users who click on your ad and make a purchase.

By using the Amazon Keyword Tool, you can identify popular and relevant keywords for your products and optimize your product titles and descriptions to include these keywords. This can help increase the chances of your products appearing in search results and improving your visibility on the Amazon marketplace.

Amazon Popular Searches is a feature on the Amazon website that allows you to see the most popular search terms on the platform. This feature can give you insight into what people are looking for on Amazon and can help you identify trends and understand consumer behavior.

To access Amazon Popular Searches, you can go to the Amazon website and click on the “Popular Searches” link in the footer. This will take you to a page that displays a list of the most popular search terms on Amazon. The list is updated regularly and includes both broad categories and specific products.

For example, you might see popular searches such as “gift ideas,” “electronics,” or “beauty products.” You can click on a specific search term to see a list of related products and categories. You can also use the “Refine” feature to filter the list by category or subcategory.

In addition to providing insight into popular search terms, Amazon Popular Searches can also be a useful tool for businesses looking to sell products on Amazon. By understanding what people are searching for, you can optimize your product titles and descriptions to include relevant keywords and increase the chances of your products being found in search results. You can also use the feature to identify trends and consider adding new products to your inventory that are in high demand.

There are many external keyword research tools available that can help you find popular search terms on Amazon and other search engines. These tools can provide valuable insights into which keywords and phrases are being used by customers to search for products and can help you identify opportunities to optimize your product listings and increase visibility.

Some popular keyword research tools for Amazon include:

  1. Ahrefs: This tool allows you to see the search volume and ranking difficulty for specific keywords, as well as the estimated number of clicks and sales you can expect to receive if your product ranks on the first page of search results. Ahrefs also provides data on the top-performing keywords and phrases for specific products and categories.
  2. SEMrush: This tool offers a range of features for keyword research, including data on search volume, competition level, and cost-per-click (CPC) for specific keywords. It also provides information on the top-performing keywords for specific products and categories and allows you to track the performance of your keywords over time.
  3. Keywordtool.io: This tool generates a list of long-tail keywords based on a seed keyword that you enter. It provides data on the search volume and competition level for each keyword and allows you to filter the results by language and location.
  4. KWFinder: This tool provides data on the search volume, competition level, and CPC for specific keywords and allows you to see the top-ranking pages for each keyword. It also provides suggestions for related keywords and allows you to track the performance of your keywords over time.

Using a keyword research tool can help you identify relevant and popular keywords to include in your product titles, descriptions, and other metadata. It’s important to use relevant keywords that accurately describe your products, as this can improve the shopping experience for customers and increase the chances of making a sale.

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