In this post, I am going to talk about the two quintessential ingredients (or platforms) for the recipe of successful business marketing.
All it takes is the combination of Facebook and WordPress that helps you to set your game right.
Marketing trends change in the blink of an eye. It is certainly smart to think of techniques that would go well with the whole transformation. Right?
Facebook: Not an obvious choice for marketing anymore!
Well, it is a bit surprising to see that the importance of Facebook for businesses has sharply declined in all these years. Things change and we all love to witness the ‘ebb and flow’ around us. But the reduction in the organic traffic and the reach on Facebook has seriously hit businesses worldwide. So much so that they have withdrawn their efforts they used to put on Facebook and think of other alternatives.
Still, you don’t need to lose heart as there are currently 2.23 Billion monthly users on Facebook, clearly more than Instagram and WhatsApp. You just need to change the strategies that would work well in the current scenario and it’s every bit possible.
But did you ever give it a thought that with a little change in the mindset and practical thinking, you can bring your business on track as well as bring back the traffic on your WordPress website .
9 Tips to get traffic on your WordPress website from Facebook:
I am quite sure you are excited to know about the top techniques to get traffic back to your website using Facebook marketing techniques.
Let me start with the techniques that would work to bring traffic from Facebook to WordPress website or vice versa.
1. Less is certainly more on Facebook:
We have heard enough in the past that posting daily on Facebook will bring more traffic on your website. If it was true anymore, I would have happily recommended it.
When your Facebook followers see so many posts from your page everyday, they are bound to get annoyed and they will simply unfollow you. The middle way is to limit posting 1 time in 2 days to get the needed attention to your website via your posts.
2. Quality over quantity is the key:
I was shocked to learn that every 20 minutes, Facebook gets a flurry of about 1 Million shared links! Getting less organic reach simply led to rumours that things don’t work on Facebook anymore and forget about high number of reach.
What if you make careful selection of the content being posted on Facebook? Users will certainly think of browsing your website once they see something constructive. It works!
3. Get the nerve of Facebook algorithm:
No doubt about the fact that posting consistency and quality are the important factors of winning over Facebook marketing. But, the Facebook algorithm is ever so shifting that it becomes hard to catch hold of it. How about trying different things and know what works for you?
Try posting more in less time or less in days. ..anything can work in this unpredictable scenario of the Facebook algorithm. Try yourself.
4. Make use of WordPress Facebook plugins:
Our very own WordPress has so much to offer that it can also help you retain Facebook traffic on your website. User interaction and engagement are the very usual benefits of using Facebook plugins by the developers in WordPress development services who know it well that it will help the business at both the ends. Facebook Messenger plugins on your site will help trap the users and convert them into leads with constant interaction.
5. Be bold and compelling:
Sometimes, you may feel too lazy to think of unique content that stands out from the rest. I emphasize on the fact that you have to have compelling images and bold on-liners to make an instant impact on your Facebook audience.
Your content is a reflection of your brand and your company. If it doesn’t contribute to the brand reputation on Facebook, no one will bother to click on your website links for sure. Being bold refers to something so engrossing that users can’t help themselves but to browse through your website instantly.
6. Resonate with specific target audience:
When you have created your website, you must have thought about the target audience. Why would you not think of the same while creating content for your Facebook page?
When you create ad campaigns on Facebook, you are asked about the in-depth specificness of the audience whom you would like to reach. Make sure your content reaches to perfect group of people. Higher the CTR, the better the results.
7. Use Video Content to boost traffic:
Your ultimate goal at the end is to get as much traffic to your site as possible. What definitely makes sense is the constant inclusion of the video content into the ad posts. If you only focus on a single type of content, your audience can get bored and look for more appealing content from other pages.
Your one video can go viral all over Facebook getting you insane traffic on the website.
8. Getting it right with Facebook Ads:
If you keep on trying to find ways that would directly bring the traffic from Facebook to your website, you are sure to miss on some other interesting but clever ways. Capturing users email addresses and sending them newsletters will help you extract the best out of the marketing juices.
Just do it right. Create a meaningful Facebook ad to get the users to subscribe to you and then send emails that would definitely click with the receivers. Your aim is to get them to your website by promising them exciting things in store for them.
9. Keep it short and catchy:
Last but not the least, keeping updates short but highly meaningful will let you leverage the best of what Facebook can offer you to call the users to your WordPress website (or any other website).
Don’t take much time to convey what your business can offer to the users. Keep the updates below 75 characters to coerce the followers to read and take action by clicking the website link.
When Facebook caught the wind of the free business marketing profits, it drastically changed the algorithm to make the users pay for Advertisements. I mentioned some tricky ways you can stick to and see what brings traffic to your website and what not!
Author’s Bio: Jason Daszkewicz is a senior WordPress developer for WordSuccor Ltd. where he can be found delivering WordPress plugin development services with his team of 35 WordPress experts. Jason has been associated with WordSuccor for last 5 years and providing optimum solutions for WordPress websites.