Why designers must pay more attention to functionalities over aesthetics when creating business websites

Author

Kevin Urrutia

Categories

Marketing, SEO

Posted

January 27, 2023

The aspect of functionality is more important for business-related websites, even though aesthetics matter a lot to attract visitors. Since lead generation and conversions are the cornerstones of business websites, it is natural that you must give more emphasis to them. If you want to capitalize on the monetizing aspects of websites, you cannot help but pay more attention to functionalities over aesthetics. WordPress websites are SEO friendly, but when choosing a theme, you must look at the default functionalities and evaluate the prospects of enhancing it using WordPress plugins. User-friendliness, page load speed, the responsiveness of web design, and ease of navigation have a profound impact on SEO, and there are many other functionalities less impacting but not less important that you must incorporate in the design. The Alex Furfaro Columbus, Ohio experts create websites that are attractive to search engines and provide the best user experience.

Web design impacts SEO

Web design is essential for marketers because it influences search rankings, affecting SEO performance. Search rankings depend on how well search spiders can crawl and index websites. To ensure good ranks in search results, it is essential to ensure that the web design supports the crawling activity very well because if not done satisfactorily, it will affect rankings negatively. The website design must facilitate crawling by search engine spiders so that indexing is proper and the content visibility increases, reducing better ranking.

Web designers must create designs oriented toward business by considering the aspects that impact business.

Smooth and easy navigation across the website

Search engine-friendly design should be the guiding force behind all websites, whether for business or any other purpose because search rankings are equally important as they impact website visibility. To ensure that the design facilitates easy and smooth crawling by search spiders across the website, it is essential to arrange for smooth navigation so the search crawlers can access all content. Failing to crawl every part of the website would result in some content being left out of indexing, affecting ranking and SEO prospects.

Easy-to-navigate websites are attractive and keep viewers engaged for long hours, increasing the chances of lead generation and conversion. Smooth navigation is essential for users, too, because if navigation is jerky and users have to wander around the website to look for information, it results in a poor user experience that increases the bounce rate and affects ranking. Use suitable navigation techniques that satisfy both users and search engines.

Graphics-intensive design is not suitable for SEO

Excessive use of graphics is bad for SEO because it hinders website optimization. Moreover, text inserted within drawings does not help the SEO cause because when search spiders crawl the page, it does not read the text within the animation or graphics, barring the text in the ALT tag.   As a result, the web page ranks low in search results and weakens the SEO prospects. Remember that you must place the functional aspects of design above aesthetics, so you must not rely on a method that uses too many graphics. If you are bent on using graphics-heavy techniques, it is better to create an HTML website together with a graphics-intensive website or Flash website. It would work well and help improve search rankings, giving more power to online marketing and more options to users because they can choose between Flash and HTML according to the resource available.

Website size

Do not be surprised to know that the size of the website or the number of pages has a bearing on how it ranks in search results because it is an indirect way of judging the quality of the website. Good quality quantity can be lengthy, and the website should have enough pages to accommodate such content. However, it does not mean that a website that runs into several pages is good quality. However, websites with just a few pages appear shallow and flimsy, discouraging search engines from ranking them, which can be detrimental to SEO.

Mobile-friendly web design

Creating mobile-friendly websites is no longer a choice but a necessity because Google wants it and even plans to implement mobile-first indexing. The web design must be versatile so that it displays with the same degree of perfection on all sizes of screens, including smartphones, tablets, as well as computers, and laptops. A responsive web design makes websites mobile-friendly and often expands the reach, driving more traffic and enhancing business prospects.

In addition to the above, ensure that you use efficiently written codes that are clean, too, because it enhances the ranking prospects. Optimizing the HTML codes is another way of improving rankings.

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