Digital Marketing Dictionary

Niche Marketing

By November 11, 2019 No Comments

Niche marketing is a highly concentrated and well-defined form of marketing targeting a specific audience or customer. Instead of taking a broad approach or a large group of consumers, this marketing strategy focuses on a highly targeted group with a market segment.

Why is Niche Marketing Important?

Focusing on a subset of the larger market allows you to focus on the precise needs and preferences of potential customers. Niche marketing appeals to a smaller group of people instead of a broad, unfocused audience.

The success of marketing to a niche audience comes down to tailoring the right messaging and offer. Achieving this can position your business as the market leader in that particular market niche. Once you have established this position using a well-defined message and a personalized campaign, you can measure success based on your ROI.

The only downside to niche marketing is the fact that you will be missing out on the broader market. However, you can segment your business into multiple niches to target the unique needs of multiple smaller groups.

Your conversion focused journey starts here.

Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Follow Kevin on Twitter Voy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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