Mailshake Review

Author

Kevin Urrutia

Category

Marketing

Posted

July 10, 2024

Mailshake is a versatile sales engagement and lead generation platform designed to automate and optimize cold outreach efforts. It’s tailored for sales teams, marketers, and agencies, helping them connect with prospects through personalized email campaigns, follow-ups, and multi-channel outreach, including phone and social media. Mailshake stands out for its user-friendly interface, powerful AI tools, and robust analytics, which make it easier to manage and improve outreach strategies. It has received positive feedback for its efficiency and ability to drive significant engagement and conversions.

Mailshake Overview

Mailshake offers a comprehensive suite of features aimed at enhancing cold email outreach:

  • Email Automation: Schedule and automate personalized email sequences to streamline outreach.
  • AI Email Writer: Utilize AI to generate email copy quickly, helping to craft effective messages.
  • Advanced Analytics: Monitor open rates, click-through rates, and responses to optimize campaigns.
  • LinkedIn Automation: Engage prospects on LinkedIn with automated messages, profile views, and connection requests.
  • Dialer: Integrate cold calling into email sequences for a multi-channel approach.
  • Lead Catcher: Identify and prioritize leads based on engagement metrics.
  • Email Deliverability Tools: Ensure emails land in the inbox with domain setup assistance, list cleaning, and free email warming.

What are the Pros and Cons of Mailshake?

Pros:

  1. Ease of Use: The platform is highly intuitive, making it accessible for users of all skill levels.
  2. Comprehensive Automation: Automates not only emails but also follow-ups and multi-channel outreach.
  3. AI-Powered Tools: Features like the AI email writer and deliverability tools significantly enhance campaign effectiveness.
  4. Robust Analytics: Detailed insights into campaign performance help in fine-tuning outreach strategies.
  5. Integration Capabilities: Easily integrates with various email providers, CRMs, and other tools, streamlining workflows.

Cons:

  1. Price: The cost might be high for smaller businesses or startups, especially as additional features and users are added.
  2. Learning Curve: While generally user-friendly, mastering all the advanced features may require some time and training.
  3. Email Provider Dependency: The effectiveness of some tools is highly dependent on the user’s email provider and setup, potentially requiring additional configuration.

Final Verdict

Mailshake is a powerful and versatile tool for businesses looking to enhance their cold email outreach. Its combination of automation, AI-driven personalization, and comprehensive analytics makes it a valuable asset for improving engagement and conversion rates. Despite its higher cost and potential learning curve, the platform’s robust feature set and ease of use justify the investment for many businesses. Mailshake is especially beneficial for sales teams, marketers, and agencies aiming to streamline their outreach efforts and drive better results.

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

For more details, visit Mailshake (Mailshake)​.

Mailshake Pricing

Mailshake offers three main pricing plans tailored to different business needs:

  1. Starter Plan:
    • Cost: $29 per user per month, or $25 per user per month if billed annually.
    • Features:
      • Supports mail accounts from any provider
      • Automated email sequences
      • 1,500 email sends per month
      • 50 free data finder credits
      • Unlimited warmup
      • A/B Testing
      • AI email writing with SHAKEspeare
  2. Email Outreach Plan:
    • Cost: $59 per user per month, or $45 per user per month if billed annually.
    • Features:
      • Includes all features from the Starter Plan
      • 2 email addresses
      • Email personalization
      • Advanced scheduling and throttling
      • Lead Catcher to respond to leads
      • Integrations with Salesforce, Pipedrive, HubSpot, and more via Zapier
      • Prospects view
      • 5,000 list-cleaning credits monthly
      • 5,000 recipients per campaign
      • Browser extension
      • Email template management
      • Email rotation
  3. Sales Engagement Plan:
    • Cost: $99 per user per month, or $85 per user per month if billed annually.
    • Features:
      • Includes all features from the Email Outreach Plan
      • 5 email addresses
      • 5 phone numbers
      • Power phone dialer
      • LinkedIn automation
      • Lead temperature tracking
      • 10,000 list-cleaning credits monthly
      • 2,500 data finder credits monthly
      • 10,000 recipients per campaign
      • Unlimited free dialer minutes to North American phone numbers
      • Phone scripts
      • Account-level view and organization
      • Custom tasks
      • Priority support

Mailshake’s pricing structure is designed to provide value across different scales of operation, from small teams to larger enterprises, with advanced features tailored for comprehensive sales engagement​ 

Top 3 Lesser Known Features of Mailshake

  1. SHAKEspeare AI Email Writer: Mailshake’s AI-powered tool, SHAKEspeare, assists users in quickly generating effective email copy. This feature is particularly useful for crafting personalized messages that resonate with recipients, thereby increasing engagement rates. The AI tool leverages data from successful campaigns to suggest the most effective language and structure.
  2. Lead Catcher: This feature helps users manage and respond to leads efficiently. Lead Catcher aggregates all leads in one place, allowing users to prioritize and follow up based on engagement metrics. This centralized system ensures no lead is overlooked and helps in maintaining a streamlined follow-up process.
  3. LinkedIn Automation: Mailshake extends its outreach capabilities beyond email by automating LinkedIn interactions. Users can send connection requests, messages, and profile views automatically. This multi-channel approach enhances the chances of engagement and builds a more robust outreach strategy by leveraging both email and LinkedIn​ 

Summarizing Mailshake

Mailshake is a comprehensive sales engagement platform that excels in automating and optimizing cold outreach efforts. It combines email automation with multi-channel engagement tools, including LinkedIn and phone integration, to provide a robust solution for sales teams, marketers, and agencies.

The platform is user-friendly, making it accessible to users of all experience levels, while its advanced features like AI-driven email writing and detailed analytics provide the tools needed to fine-tune and enhance campaign effectiveness. Mailshake’s pricing plans are flexible, catering to both small teams and larger enterprises, ensuring that businesses of all sizes can benefit from its features.

Despite its higher cost for some plans, the value Mailshake provides through its automation, personalization, and comprehensive analytics makes it a worthwhile investment for businesses aiming to improve their outreach and lead generation efforts

Is Mailshake Worth It? The Final Verdict

Comprehensive Features and Multi-Channel Outreach

Mailshake excels in providing a wide array of features that streamline and enhance cold outreach campaigns. Key features include:

  • Email Automation: Automate personalized email sequences and follow-ups to maintain consistent communication with prospects.
  • AI-Powered Tools: Utilize SHAKEspeare for AI-driven email copy generation, saving time and enhancing message effectiveness.
  • Multi-Channel Engagement: Integrate LinkedIn automation, phone dialer, and email outreach in a single platform for a holistic approach.
  • Advanced Analytics: Track and optimize campaigns with detailed insights into open rates, click-throughs, and responses.

Pricing and Value

Mailshake offers three pricing plans:

  1. Starter Plan at $29 per user per month, ideal for basic email outreach.
  2. Email Outreach Plan at $59 per user per month, providing additional features like advanced scheduling and email personalization.
  3. Sales Engagement Plan at $99 per user per month, offering comprehensive tools for a full-fledged sales engagement strategy.

The pricing structure is designed to cater to different business needs, making it accessible for both small and large teams. The annual billing options provide additional savings, enhancing the overall value.

User Feedback and Expert Opinions

Users and experts consistently praise Mailshake for its user-friendly interface and powerful feature set. The platform is noted for significantly improving response rates and streamlining outreach efforts. Case studies and testimonials highlight substantial revenue gains and increased engagement rates after implementing Mailshake. Experts appreciate the platform’s multi-channel capabilities and the depth of analytics it provides, which are crucial for optimizing sales strategies.

Limitations

While Mailshake is highly effective, it does come with some limitations. The platform can be relatively expensive for small businesses, especially when scaling up with additional users and features. Additionally, there may be a learning curve for users to fully leverage all advanced functionalities. The dependency on the user’s email provider for optimal performance may require additional configuration.

Final Verdict

Mailshake is a robust and versatile tool for businesses looking to enhance their cold email and multi-channel outreach efforts. Its combination of automation, AI-driven personalization, and comprehensive analytics makes it a valuable asset for improving engagement and conversion rates. Despite its higher cost for advanced plans, the platform’s extensive feature set and ease of use justify the investment for many businesses. Mailshake is particularly beneficial for sales teams, marketers, and agencies aiming to streamline their outreach efforts and drive better results.

Overall, Mailshake stands out as a powerful and cost-effective solution for optimizing sales engagement and lead generation, making it a worthwhile investment for businesses aiming to improve their outreach strategies​

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