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Are you tired of working for other people and not being able to make any business or creative decisions? Well, if you are confident in your abilities, you can open your own salon. However, keep in mind that skills are not all you will need as running a business is never easy. To help you out, we gathered the most important things you need to know when deciding to start your own beauty salon. Take a look.
Decide on your offer
The first thing you should decide on is the type of treatments you will offer. There is a wide range of services you can provide your potential clients with, from professional makeup and various kinds of hair treatments to massages and even treatments such as cellulite reduction. You can also find people with complementary skills and start a business together as then you will have a more diverse offering.
Write a detailed business plan
Once you have a general idea of what you want to do in your salon, you can devise a business plan. Figure out where you see yourself in a year and in five years. Understand what it takes to run a salon and work out your budget. You need to have enough money to pay for your premises, equip your salon and pay your bills. If you have more workers, you need to keep salaries in mind as well. Furthermore, look into the permits you need for starting your own salon.
Look into your funding options
Unless you have enough money saved, you might have to look into your funding options for starting a salon. You can turn to various banks and online lenders to see the conditions they offer, but keep in mind that your credit score plays a big role here. Alternatively, you can ask your friends and family to help you out or try peer-to-peer lending.
Get proper training and certificates
You might be an expert when it comes to cutting hair and creating gorgeous hairdos, but if you’re thinking about expanding your offer, you should consider getting some extra education. Luckily, there are plenty of options nowadays that can help you improve your skills. For example, you can take a course in beauty therapy where you will learn about everything from facials and massages to nail care, waxing and brow & lash treatments. Online courses are probably the best options when you’re busy dealing with everything else you need to open your salon. The flexibility of online learning means you’re able to tailor your experience to your life commitments more easily, however it is important to note also that some courses provide practical work placement – an element that might require a little bit more planning on your part, but that will ultimately pay dividends down the line with the experience gained.
Find the right location
Now that you have a plan, the funds and the necessary certificates, you can actually start realizing your idea. Begin with finding the right location for your business. It is vital that you understand the importance the location plays in the success of your business. So, to ensure you find the best place for your premises, you might need to do some market research and see whether the people in a certain area need services which you offer. Furthermore, take the size of the space into account. Will it be big enough for everything you plan on providing? Do you need separate rooms for massages and waxing? If you plan on growing your business, make sure the space can accommodate your needs.
Properly equip the salon
The next stage would be equipping your salon. To provide extraordinary service, you should invest in the best equipment you can find. Firstly, look into the psychology of colors to see which hues are soothing and a good match for a beauty salon. After that, decide whether you need custom-made pieces of furniture or if you can look through online offers. Make sure the furniture is of high quality as customers love seeing that you put some thought and effort into the premises. Moreover, ensure that the equipment and products you use are top-notch.
Hire additional staff
This step will depend on how well your business does. If you see that you need more employees, then make sure you look for those that can help your salon improve. You should also invest in their education and see whether they are willing to learn new skills. As we mentioned before, you can also find some experts in complementary fields, which can help you expand your clientele as well as your business.
Market your business
Maybe you have some clients already. If that is the case – great! However, in order for your salon to be successful, you will need to expand your customer base and get more regulars. Seeing as how there are so many salons out there, you will need something that will get you noticed. For example, you can offer discounts during your first week so that people can get familiar with your treatments. Furthermore, think about designing a website which can tell your potential clients more about your business, the services you offer and your prices. Be active on social media as well, and allow online booking, which can make everything much quicker. Other than social networks, referrals will play a crucial role in spreading the word about your salon.
Keep your clients happy
In order to get referrals, your existing customers must be happy with your salon. So, the most important things to keep in mind are providing them with a pleasant atmosphere and high-quality service. Have some magazines or newspapers that clients can read and ask whether they’d like something to drink while they wait. Do your best to be on time, as tardiness is one of the most common reasons why people turn to someone else. Moreover, make sure the quality of your service does not decline over time. Another way to keep your regulars satisfied is to offer a rewards program or special packages with discounts or free services.
Opening your own salon is not a small endeavor. However, if you put your skills to good use and create a relaxing environment, your business is sure to thrive. Good luck!