10 Effective Facebook Advertising Tips for Business Promotion


Kevin Urrutia




February 09, 2024

We know why you are here. You know that a lot of people use Facebook daily. Sixty-eight percent of America to be exact, and you want a piece of the action.

And fair enough. These days it is vital that your business has a social media presence, and since Facebook is one of the most popular social media sites, and the third most popular website in the world, it’s vital that you utilize it for new business. It can, however, be challenging to stand out amongst the more than one billion daily active Facebook users. So to help, we’ve listed the ten best advertising tips to help promote your business on Facebook.

Tip1: Use emojis

It sounds kinda silly, or even too simple, but the fact is advertisements with emojis get higher click-through-rates than those without. Facebook is one of the only platforms that this rule applies to as Google has banned emojis from AdWords.

As ridiculous as it seems, users agree that emojis express feelings more accurately than text. So there you go, first tip in the bank, let those emojis convey your message effectively. Ah, modernity.

Tip 2: Use short video content

Video content is excellent on Facebook, but it needs to be concise and engaging. Videos play automatically when people scroll through their Facebook feeds so having something enticing at the beginning has a great shot at capturing someone’s attention.

We focus on direct response and customer acquisition in e-commerce, lead gen, and mobile. When it comes to results and leads, we speak your language.

Remember, Facebook is a place where people go to be entertained to grab their attention, you have to be entertaining!

Tip 3: Target your audience

Facebook allows you to get very, very specific for the audiences you can target. We assume that you have done the research and know the right customer or buyer personas for your products and services, well Facebook lets you reach the exact people primed for purchasing your stuff.

Pro tip: Don’t be overly specific and use the audience definition tool when setting up any persona targeting.

Tip 4: Hold a competition

You’ve likely seen a lot of competitions on Facebook, and there is a reason for that. They are effective for engagement.

Everyone loves free stuff, or at least the chance of winning free stuff, so running a contest can seriously boost ad engagement on Facebook. This is an easy way to involve and broaden your audience for little cost or effort.

Tip 5: Only promote the good stuff

We strongly recommend a close analysis of the content you are producing to know what works and what doesn’t. Once you know this, you can identify the kind of material resonating with your audience and apply your promotion budget to it.

Facebook ads are a great way to recycle content which can, in turn, help it rank in organic search.

Tip 6: Use Facebook’s Lookalike Audience

This feature gives you the ability to take an existing audience and use it to find new leads from similar, as yet uncontacted people, expanding your reach dramatically.

Think about how great this would be if used on your best customers? This tool best positions you to find high-quality leads and enhance your conversion rate.

Tip 7: Show the people of your business

Facebook is not LinkedIn, it’s not meant to be a place for business; it’s a communication platform for people. So show the people of your business! Put a face to your brand that people can relate to.

If you only talk about your products and remain faceless, you diminish your chance of connecting with your audience on an emotional level. This is also a fun way to generate new and different content, be original!

Tip 8: Upload your email contacts

Facebook’s Custom Audiences feature allows you to target leads you’ve captured from email signups. This offers a personalized way to reach out to these people who are already interested in your business.

The best course of action is targeting these people with a highly specific ad relating to the reason or information that caused them to sign up their email in the first place.

Tip 9: Use eye contact

A great tip in life and weirdly, a useful tip on Facebook. The directional cues given by people are effective even in images so choose pictures that have people looking directly at the user or in the direction of your call-to-action.

The trick of where to focus viewers’ attention works, as strange as it may seem.

Tip 10: Work with animals and babies

Yep, it’s the reverse film/TV acting rule. Animals and babies are a HUGE HIT on social media. Even if they aren’t related to your brand, find a way to work it in. A dog in any kind of an outfit is social media gold so get dog-sized uniforms made up ASAP.

As you may be able to tell in this article, Facebook marketing is not to be taken too seriously. Facebook is a place for fun (despite the negativity it also houses) so be playful with your posts and work to grab people’s attention, and your business will be on the Facebook rise in no time at all.


Author’s Bio: James Silverwood is the digital marketing manager for a Social media companies in Riyadh. He helps clients grow their web visibility through all aspects of digital marketing.

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