The Anatomy of a Good Website: 5 Key Qualities Your Site Should Have

By September 3, 2018Marketing

A strong presence online is necessary, especially for small businesses. This can give them an edge between their more established competitors. Websites for small businesses should not look like an “about me” page on what your business is and who to contact from your side. You should be maximizing its potential by incorporating many tools and features to achieve better user experience.

A good website should be secured by the company and should be of best quality. Obtaining a cheap one will only hurt your business and your image. Not acknowledging the potential of good quality websites will cancel out all of your hard work and effort in your business. To avoid that dilemma, here are five qualities of a great website:

Well Designed

Feedmusic’s Website

Never forget the big importance of having a well-designed website. An aesthetically pleasing design will most likely leave your visitors astonished at what they are entering. Here are some tips for making a perfectly designed site:

  • Make your local navigation easy to access and grouped accordingly.
  • Put all clickables in one common place and not scattered on the site.
  • Use the best language that your audience will understand. Consider not only the writing language but also the jargons.
  • Never forget to put white spaces to let your site breathe.
  • Consider making a guide on sizing images to hasten the load time.

The design also plays a big role in making your search engine rankings go up. Two common errors incorporated in websites are using flash or JavaScript in most parts of the website. Apple products are not optimized for these kinds of websites because of a problem in viewing the site. Automatically, websites using this kind of design will drop its viewership. The other one is focusing solely on the design and forgetting the functionality of the website.

Optimize for Other Platforms

Your website will determine the image of your brand, so building a strong online presence will help your business grow. But do not build a presence only on desktop computers, consider the traffic that mobile devices can make. Approximately 53% of global internet traffic is coming from mobile devices such as smartphones and Facebook ads. You can build credibility on mobile users by optimizing your website to mobile platforms.

Sites that are not optimized for other platforms tend to be slower and not readable. It is not impossible for your visitors to leave your site and find an alternative to your services. Optimizing your page will automatically increase your search engine rankings and customer conversion rates.

Page Load Times

Google’s Page Speed Tool

Google included site load time and speed in its list of criteria in search engine results ranking. Until now, it is evident that site speed increases your conversion rates and visitation rates from new visitors. Loading speed says a lot of your website’s architecture and skeleton. You need to improve your code and start investing in a good hosting provider which will help you improve your site speed. It is better to purchase a sole hosting plan or a dedicated server for your site. This will let you have your own server without any other website sharing from your server.

A faster loading speed will undoubtedly influence all users and owners online. Page load times say a lot in your engagement with your customers and a fast one creates satisfied customers. Research backs up the claim that a slow responding time of websites have a higher bounce rate and users visit the site quickly.

Relevant Content

In the online world, your content will be your asset and possibly, your edge above your competitors. Because of this, you must plan and strategize the posting of content in your website. Of course, it should be substantial and informative, but at the same time, creative and unique. You have to find the right balance between them to keep your readers hooked and at the same time, get your message across.

Content should also be based on different demographics, psychographics, and interests of your audience. Relevant content must be based on every characteristic of your audience. Make your content run around that information and incorporate your messages creatively.

Social Media Options

Social login enables your user to connect their activity on your website to their existing account on their social platform of choice. Having a social login doesn’t only help your customers, but they also promote user engagement. Engaging with your users is one of the most important objectives to fulfill to keep your web presence relevant. Social login actually works to your advantage because you already have information about the user through the data from their social network so it’s that much easier for you to engage them. The more present they are on their social networks, the more data you have to study what piques their interest or what their expectations are. Making sure you act on your newly acquired information will guarantee a lot more traffic on your site.

As a starting business, it is important to get a good foundation for your brand to rely upon; in this case, it’s your website. Creating, improving, and maintaining a website entails a lot of time and hard work and at times, may require a bit of an investment to ensure you get quality results. For as long as you keep these five qualities in mind, you will find yourself steadily surviving and growing in the competitive industry of online businesses.

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