Market Segmentation

Author

Kevin Urrutia

Category

Digital Marketing Dictionary

Posted

August 29, 2020

Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can then lead to more targeted messaging to attract the right customers to the right products and services.

Why is Market Segmentation Important?

Market segmentation makes it easier for businesses and marketers to target and personalize messages to an audience.

Instead of taking a broad approach, which targets a large group, segmentation leads to a focused message with the potential to connect more intimately with your target audience. Targeted messaging and personalization have a greater chance to succeed than a generic campaign.

This is not to be confused with buyer persona which focuses on behavioral influences of a buyer. However, in order to determine your buyer persona, you must first understand your market segmentation and the customer profiles within.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Next up

Marketing Dashboard

Next up

Marketing Dashboard

Next up

Marketing Dashboard

Next up

Marketing Dashboard

Next up

Marketing Dashboard

Next up

Marketing Dashboard

What are you waiting for?

Work With Us