Table Of Contents
Recent PostsBest Shopify Training Courses Social Commerce In-House vs. Agency Marketing: What's Best For Your Business? How To Price A Product How to Come Up With a Business Name How To Create A Brand How To Get Paid on Instagram How To Remove Powered By Shopify Benefits Of Marketing With Facebook Facebook Marketing Is A Winner Key to Creating Loyal Customers How to Install the Facebook Pixel In Wordpress
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can then lead to more targeted messaging to attract the right customers to the right products and services.
Why is Market Segmentation Important?
Market segmentation makes it easier for businesses and marketers to target and personalize messages to an audience.
Instead of taking a broad approach, which targets a large group, segmentation leads to a focused message with the potential to connect more intimately with your target audience. Targeted messaging and personalization have a greater chance to succeed than a generic campaign.
This is not to be confused with buyer persona which focuses on behavioral influences of a buyer. However, in order to determine your buyer persona, you must first understand your market segmentation and the customer profiles within.