Table Of Contents
Recent PostsHow To Make A GIF For Facebook Ads How To Sell Using Fear 5 Best Shopping Cart Software to start an eCommerce Business Copywriting Courses Smart Marketing Strategies for Small Businesses Facebook Advertising Tools to Amplify Your ROI Facebook Marketing Is A Winner Finding The Top Long Island Marketing Companies Increasing Benefits of Link-less Brand Mentions Crucial Tips If You Want to Start Using SEO for Your Business Creating Ephemeral Content: Utilizing FOMO in Marketing Avoid These 6 Common Facebook Marketing Mistakes
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can then lead to more targeted messaging to attract the right customers to the right products and services.
Why is Market Segmentation Important?
Market segmentation makes it easier for businesses and marketers to target and personalize messages to an audience.
Instead of taking a broad approach, which targets a large group, segmentation leads to a focused message with the potential to connect more intimately with your target audience. Targeted messaging and personalization have a greater chance to succeed than a generic campaign.
This is not to be confused with buyer persona which focuses on behavioral influences of a buyer. However, in order to determine your buyer persona, you must first understand your market segmentation and the customer profiles within.