Market Segmentation
Recent Posts
Finding The Top Long Island Marketing Companies Why consistency in your marketing agency is essential in your success? The (Often) Forgotten Art of Sales in Digital Marketing Viral Marketing How to Launch Your Online Startup Right Now Tips For Creating High Converting Call to Action Copy White Hat SEO Provides Longer-Lasting Results when Compared to Black Hat SEO How Your Marketing Efforts Can Improve Your Customer Service Experience How ShaperMint Uses Facebook Ads Ebook Ad Examples Facebook + Email Funnels: The Perfect One-Two Combo For Growth Hacking Why Facebook is Still Number One for Social Media MarketingMarket segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can lead to more targeted messaging to attract customers to the right products and services.
Why is Market Segmentation Important?
Market segmentation makes it easier for businesses and marketers to target and personalize messages to an audience.
Instead of a broad approach, which targets a large group, segmentation leads to a focused message with the potential to connect more intimately with your target audience. Targeted messaging and personalization are more likely to succeed than a generic campaign.
This is not to be confused with a buyer persona, which focuses on the behavioral influences of a buyer. However, to determine your buyer persona, you must first understand your market segmentation and the customer profiles within.