Market Segmentation
Recent Posts
Creative Ways to Make Your Website Stand Out How to Successively Market Online Ten Underrated Tricks That Boost Your Website Speed Facebook App Install Ads [UPDATED] How to Choose a Niche Market (With Examples) How to Launch Your Online Startup Right Now [2021] How Figuring out What Analytics to Be Tracking Is The Most Powerful Growth Tool for Your Mobile or Web App 8 Proven Ways Financial Advisors Can Grow Their Business How to increase engagement on Facebook? What Social Media Marketing Strategies A New Blogger Should Follow 5 Best Shopping Cart Software to start an eCommerce Business Crucial Tips If You Want to Start Using SEO for Your BusinessMarket segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can then lead to more targeted messaging to attract the right customers to the right products and services.
Why is Market Segmentation Important?
Market segmentation makes it easier for businesses and marketers to target and personalize messages to an audience.
Instead of taking a broad approach, which targets a large group, segmentation leads to a focused message with the potential to connect more intimately with your target audience. Targeted messaging and personalization have a greater chance to succeed than a generic campaign.
This is not to be confused with buyer persona which focuses on behavioral influences of a buyer. However, in order to determine your buyer persona, you must first understand your market segmentation and the customer profiles within.