How to Generate Potential Customers from Facebook for Your E-Commerce Business
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People’s busy lives do not allow them to go and visit physical stores for the things they want. E-commerce comes to their rescue and enables them to browse through all the items they want through different e-commerce stores/platforms like Amazon and Shopify. Owing to the new technology, e-commerce has increased exponentially and is still pacing forwards with giant leaps.
Since we have established that e-commerce is a growing industry, it is necessary to take measures that will bring customers to your brand. One of the ingenious ways to do that is to generate potential customers from Facebook. Let’s take a look at that.
Your consumers need all the information they need about your company from Facebook. Creating your business’s Facebook page is the first and most crucial step in setting up your Facebook customer base. It would be best if you put up everything related to your products or services.
Add contacts and product reviews to establish credibility so your customers will have an impressive image of your company. Some other things you can add are:
- Well-photographed pictures of your products in both the profile picture and cover
- Your brand story
- Links to your other social media networks (Instagram, Twitter, etc.)
- Detailed information on the products
- Product numbers
- Shipping details and policy
- Customer service
- General information about your company/motto
- Bring Your Ads
Social media marketing has the same basics as ground marketing. If you want people to know about your brand, you need to market it well. Create ads on Facebook and arrange them to be featured on the pages that potential customers most frequently visit.
It would be best if you kept in mind that there will be a legion of other brands marketing themselves in the form of ads. Yours should be captivating enough to grab their attention and make them remember you. Use creative ad strategies by adding multiple product ads or dynamics to make your campaign stand out. Moreover, you can target your ads to a specific audience depending on their location, age, frequently searched items, etc.
Various ad options are now available to advertisers on Facebook. The Facebook Ads platform is designed to cater to different marketing objectives of an ad campaign. From brand outreach to engagement and sales, Facebook ads provide a great way to tap into the behavioral patterns of customers and create ads for them.
Carousel ads are one of the latest and most advanced ads offered by Facebook to generate traffic for your website. They can also be dynamic and could be created to re-market to the customers who have already engaged with your brand and website. A great example is Zappos.com, which is running carousel ads to generate traffic for its website and product pages.
The above ad is an excellent example of how an ad should be, simple yet containing all necessary information. In the ad above, Facebook displays a left-to-right scroll carousel with product images and descriptions. If the user takes action on this ad, they are re-directed to the website or the product page via deep linking.
- Contact Social Media Influencers
Social media blogging has become one of the most flourishing industries these days. People look up to their role models or influencers. They trust them and are inclined toward their opinion. This is a strategy that many brands use profusely, and they bear the fruit of this opportunity.
All you need to do is contact an influencer(s) you believe will be the best to market your product or service. Have a professional conversation with them and bring the demands of both parties in the open so there is no problem later because a conflict of this sort can ruin your brand’s goodwill.
They will market your product, attracting customers who loyally follow them. It will be a significant step toward bringing potential customers to your organization.
One of the best features that Facebook offers is the unlimited freedom of words. There is no limit on characters or pictures. You can use this to your advantage by adding different and one-of-a-kind posts so the content remains in the sight of your audience. Furthermore, you can use attractive colors and patterns to grasp your reader’s eyes.
This will make you stand out among other brands. Make sure that the things you post are not very monotonous or boring. You can share any product or service from your website or introduce deals or discounts to keep your page being visited.
An example of unique content posted by a brand can be taken of Sophie and Trey on their Facebook. They seem to follow an exciting video content strategy where they come to live on their Facebook page and exhibit the dresses to their customers on the live feed.
This helps give the customer a natural feel of the product they will purchase. They take turns changing into different outfits that have just recently arrived and are available for sale. As the atmosphere of the video is natural, it helps create a connection with the customers, and they can ask questions or their queries live.
This is a great way to establish brand authenticity and turn your would-be customers into definite ones.
- Up-to-date Content
One of the biggest mistakes companies make in Facebook marketing is that they only keep their page active through their posts. If no new products exist, they keep bringing up the old ones. One of the most effective ways to stay energetic and likable is to post about current affairs. This can be clever to an extent but can be detrimental to your brand image.
Give your stance on the ongoing situation of the country or society. Address social issues. Bring awareness. Write exciting posts about these. Empathize with the people in calamities and initiate some steps for the betterment. Announce them on your Facebook. This will create a remarkably positive image of your brand in front of the audience, and they will be inclined to buy from you.
A perfect example of this would be 6pm.com, which posts regular updates for its customers and fans/followers on its Facebook page. In the example below, you can see the necessary details about the product and provide their ‘Deal of the Day’ with discounts.
The product link to the website is mentioned in the post and o includes a good product photo. This is how a product post should be. Short, attractive, and catchy!
However, posting up-to-date content isn’t enough. Regarding e-commerce, customers often inquire about the products in the comments. The brand/business must be vigilant to respond to their queries promptly.
On the same product post, 6pm.com replied to a query that caught our eye. It was intelligent and witty and gave the solution to the inquiry made. Take a look:
Judy must’ve felt special to have received this kind of attention from the brand. Updating your fans/followers or potential customers in all forms is necessary.