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Social Media

Dos and Don’ts of Launching Promotional Giveaway Campaigns on Social Media

By | Digital Marketing, Marketing, Social Media | One Comment

It seems pretty clear-cut: Give users free stuff and you shall be fruitfully rewarded!

Indeed, consumers love free giveaways, but simply throwing products at them at random, like those crazy T-shirt cannons at sports games, is generally not an effective strategy.

You have to give your social media campaign some serious thought to ensure that it does the work for you and meets your specific marketing goals. Promotional giveaways, whether handed out through contests or as a reward for making a certain purchasing decision, can help you grow your fanbase by 34 percent and significantly increase engagement and long-term loyalty.

 

Here’s how to run one successfully.

Do: get something out of it—First things first: Ask yourself what you want to get out of your giveaway. Running contests is a good way to incentivize your existing fanbase to give your company referrals or to generate shares and new likes. If your goal is to sell out of a product or get rid of existing inventory, skip the contest and offer promotional items to the first so-many users to buy (but follow the rules).

Don’t: break laws—You’ll often see the words “no purchase necessary” in the official contest rules. This helps prevent your contest from being viewed as gambling and ensures that users don’t have to spend any money for the chance to win. If you’re giving out free items along with purchases—as in, there is no element of chance because all users get something for free—you won’t be breaking any laws. Take the time to make sure your campaign is 100 percent legal or run it past an attorney if you aren’t sure.

Do: put thought into your giveaway—Put yourself in the shoes of your target consumer when deciding which promotional giveaways are your best bet. If you’re a tech company marketing to millennials, consider tech giveaways like branded chargers or Bluetooth speakers. If your company focuses on health and wellness, give out branded water bottles or anything else that can be used while exercising.

Don’t: give out apparel—Everybody loves a free T-shirt, we’re not denying that. The thing is, clothing is difficult to size for a crowd, so unless you already have a cache of company apparel on hand in a range of sizes, it’s best to stick to tchotchkes or things that can be used rather than worn. The goal is to hand out something that will make impressions, and we all know that the oversized promotional T-shirt you wear to bed or the tiny one you’ve cut into cleaning rags won’t do much actual promoting when it comes down to it.

Do: use all social platforms—By the very nature of the social media contest, you might be tempted to stick to a single platform. Usually, giveaway contests work by users sharing and/or liking a post for one entry. It certainly complicates things if you have to take into account entrants from, say, three posts on three different platforms. Our best advice is to promote on all channels but include one or more winners on each one, keeping them effectively separate from one another.

Don’t: pick just one winner—Even if you do decide to limit your giveaway or contest to the platform where your company is the most active, you want to be sure you’re making the odds good for entrants. Remember that those who are active on social media are much more likely to create a follow-up post sharing if they have won a giveaway, so the more winners you have, the more free advertising you get.

Do: clearly state the rules—As we’ve briefly covered, there are some legalities to be aware of before launching your campaign, so make sure you aren’t doing anything that might be illegal or even unethical. Even if you know your contest is 100 percent kosher, make sure to be totally explicit with rules and expectations. Of course, always honor your commitments once the contest is over.

Don’t: take it too seriously—While being forthcoming about rules, chances and intent is a good thing, be sure you’re not bogging down something that’s meant to be fun and exciting with needless rules and regulations. The last thing you’d want is for your fans to come away from your contest thinking of your business as stingy (always have extra giveaways on hand just in case) or excessively strict. Remember that a byproduct of any positive social media strategy is forging a strong brand image that resonates with customers.

Do: use it to reward thoughtful users—The typical share-for-entry social media contest model is a fun, effective way to get more engagement out of your existing fan base. But there are some more creative contests that get users to create unique user-generated content that they’ll want to share with their own followers. Create a contest to crowdsource new names of products, company hashtags, original product uses and anything else you think would get potential customers excited about your brand.

Don’t: forget to analyze success—One of the biggest mistakes you can make in any marketing endeavor is to launch without putting any metrics into place. Running a social media campaign without analytics is like comparing paint swatches with your eyes closed—you can’t see whether or not it’s working. Anything you sink time and energy into for the first time should be looked at as a learning experience, so make sure you’re taking notes along the way so that you know how to knock it out of the park the next time.

 

Creating lasting hype

When you follow these simple suggestions, you’ll be able to lay the foundation for a fruitful social media giveaway that not only earns you more engagement and conversions but also boosts your brand image. It’s all about creating some hype around your company so that people want to share it with their friends online and off. The best part? A well-orchestrated giveaway works hard at growing your unique marketing goals without a huge upfront investment.

Social Media Engagement Tactics You Should Try in 2019

By | Marketing, Social Media | No Comments

Marketing specialists admit that brand-oriented promotion strategy which doesn’t include social media marketing can’t be called complete. However, the rapid development of technologies, quick changing trends and innovations demand adjustment and the search for new ways of engaging users. We took a look at some recent trends and compiled a few tips for everyone who wants to develop their marketing strategy in the social media sphere in 2019.

  1. Learn from your content
  2. Ask questions
  3. Create contests and giveaways
  4. Start creating video content
  5. Make the most of stories

 

1. Learn From Your Content

You probably have already posted something on your brand social media accounts. Look at your posts objectively and ask yourself the following questions:

  • Are my promotion campaigns on social media effective?
  • What are my best-performing posts?
  • What are the similarities between them?
  • What did my audience like about them?
  • How can I create more valuable and shared posts?
  • What are my competitors’ strategies? What do my competitors post?
  • How can I use the experience of successful accounts for my posts?

While many companies tend to create more and more similar publications, social media marketers with great experience advise you to experiment and track the statistics of each post in order to develop the “formula” of successful content?

Source: RawStory

Measure your success

But how can you tell if your content is successful? Let’s take a look at the main data you should pay attention to while analyzing your social media content:

  • ROI (return of investment) is the most common ratio for measuring the profitability of your marketing campaigns.

ROI = benefit (return)/costs (expenses).

  • Shares and likes — the easiest way to understand if you’re doing everything right is to look at the likes and shares of your posts. You can track them in your account statistics and compare statistics for every week, month and year.
  • Followers is one more obvious metric that shows the number of people who have followed you in a certain period of time. You can also see the demographic scale of your audience, their location, as well as the days of the week and time when they are the most active.
  • Organic/paid results — you can see how many people you get in this period of time from paid campaigns (pay-per-click) and how many people came from your organic search.

The more attention you pay to more popular posts which are shared more than the others, the more wise you becoming in targeting the kind of content your audience desires. Pay attention to the content your competitors publish and how you can develop your content strategy around their experiences.

 

2. Ask Questions

Communication with your followers is an essential part of any marketing strategy. But in social media marketing, it has a much more crucial role than anywhere else, as platforms themselves imply direct communication.

Source: SproutSocial

So, many big companies try to bring communication with their prospective customers to the next level by engaging them with open dialogue. One of the ways to do that is by provoking a frank discussion, or any other form of conversation.

For example, you could ask people:

  • To share a personal opinion
  • To take participation in a survey
  • To share personal experience
  • To vote for one of the provided options
  • To rate a product or service
  • To leave a review
  • To share content

Many companies and bloggers successfully use each of these practices. Not only do they help to communicate with individuals, but they also help to gather data and opinions, while improving support service and establishing trust.

For example, if you were to ask your customers to send you photos of food they have eaten in your restaurant, you might receive:

  • An engaging boost
  • A product review
  • A personal opinion
  • A boost of shares
  • Trustworthy content for people who have yet to visit your restaurant
  • Fresh content, ready for you to post on your page

A quick tip:

Sinthia Pirstein, Social Media Marketer of EssayTigers, shares a quick tip:

“It’s not only important WHAT you post but also WHEN and HOW OFTEN. Different social platforms can provide you with information about the time your users are the most active. By experimenting with a posting frequency, you can find your own “sweet spot” — the number of posts per day or week.”

It’s an easy and quick tip but it helps to understand how you might provide more valuable content for your users.

 

3. Create Contests and Giveaways

Engagement is often tightly connected with incentives. Offering to give something back shows that you not only view your customers as customers, but as people, whose opinions you value. This is a tactic that a lot of marketers count use to effectively generate leads.

Source: Bitly

Interest in your content might be not enough to improve engagement. A lot of people follow their favorite brands on social media, but never leave comments or share their posts. To engage more followers, companies hold giveaways and contests. Users who take participation in these events can get:

  • Discounts
  • Coupons
  • Certificates
  • Free samples
  • Catalogs
  • Products
  • Services
  • Meetings with favorite influencers
  • Tickets or invitations to certain events

When you start a new campaign, it’s useful to set up your goals and expectations which can later be compared to received results. You should also calculate the ROI of each campaign to understand if the campaign was successful and brought you a significant outcome — a boost of ranking, conversion or sales.

 

4. Start Creating Video Content

The rhythm of our lives in the modern world goes faster every year. People consume more information and use innovative tools that imply the trends changing. Today, magazines and newspapers have been replaced by cell-phones and tablets, and users need your information to be laconic and easy to perceive.

Videos invade different platforms. For example, Instagram, as an image posting platform, is slowly moving towards almost nothing but video content. As times goes by, more and more platforms adapt to allow video posting, live-streaming, and video-calling.

Source: Blue Corona

Trends dictate their rules and one needs to adjust to an alternating world. Don’t be left behind — start working on video content which includes:

  • “Behind the scenes” of your brand
  • Live-streams and conversations with your followers
  • “How-to” educational videos
  • Product reviews and unboxing
  • “How it is made” videos
  • Announcements and contest results
  • New product presentations
  • Product ads along with job ads

Make videos short and mind whatever platform you create these videos for. For example, you can post a short 0.5, 1-minute long video on Instagram and include a link to a full-length video on YouTube. This way you can create content for different channels and embrace different categories of social media users.

A quick tip: Consider adding subtitles, as a lot of videos are watched on mute mode.

 

5. Make the Most of Stories

Stories are one of the most increasingly developing features of many social media platforms. They are short, informative and easy to keep up with. It’s not surprising that many companies love this feature and use it for brand promotion.

You can use stories for any marketing purpose, such as:

  • New product launches or announcements
  • Ads
  • News
  • Content generated by your followers
  • Your clients’ testimonials or images of products they bought from you

Use your imagination and creativity let your followers know how your brand can help them solve their problems.

 

Nowadays, it’s hard to call social media, solely platforms of communication. Most businesses today use platforms like: Facebook, Instagram, Twitter, etc. for business purposes and brand promotion. With three billion users all over the world, social media is an effective communication channel – highly capable of influencing any market.

 

How to Decide Which Social Platform is Right for Your Paid Content Promotion

By | Digital Marketing, Marketing, Social Media | One Comment

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and
brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes
making creative products that can help in the automation of mundane tasks and he can spend
endless nights implementing new technologies and ideas. You can connect with him and the
Rankwatch team on Facebook or Twitter.

Social media Links:
Facebook- https://www.facebook.com/RankWatch/
Linkedin- https://www.linkedin.com/company/3478204/
Twitter- https://twitter.com/RankWatch
Website- http://www.rankwatch.com

You have been writing brilliant content that is optimized with on-page, off-page, and technical SEO. Your content is ranking well and is being shared across various social media platforms.

This happens, but not every time.

Almost all businesses, be it large or small, invest a certain part of their budget in content promotion to gain visibility and drive a significant amount of traffic towards it.

Businesses generally rely on paid promotion when their content -even if it has been well-optimized to rank on top- doesn’t get the traction that they expected it to generate. Although, when a site’s content get the expected traction, they still confide in paid content promotion to reach a wider audience.

But how should you decide which platforms can be used to effectively run a paid content promotion, so that your goals are easily achieved, and your content has a lasting impact on the audience?

In this article, we will talk about the factors based on which you can formulate a better decision about the platform that you should choose for paid content promotion.

 

1.  Which Platform Has The Widest Reach?

When you are looking forward to promoting your content, you need to start analyzing the reach of every single one of the platform that people use the most.

To help you better here are the stats accounting the reach of top 5 social media platforms.

  • Facebook – 2 Billion
  • YouTube – 1 Billion
  • Instagram – 800 Million
  • Twitter – 317 Million
  • LinkedIn – 106 Million

Facebook is leading in terms of reach because of the 2 Billion monthly active users. So, if you run advertisements on this platform there’s a possibility that you will reach a far wider audience than the other platforms.

 

2.  Which Platform Does Your Audience Use?

The content you’ve created must be targeting a particular gender, location, or age group. So now, you need to check the demographics of each platform to analyze which of them target the audience that is similar to whom your content is targetting.

Here are the demographics of the aforementioned platforms:

Age Group

18 – 29 (88%)

30 – 49 (84%)

50 – 64 (72%)

65+ (62%)

Gender

Female (52%)

Male (48%)

Devices

Mobile (179 Million)

Desktop (90 Million)

Average Time

35 Minutes

Age Group

18 – 24 (11%)

25 – 34 (23%)

35 – 44 (26%)

45 – 54 (16%)

50 – 64 (8%)

65+ (3%)

Gender

Female (45%)

Male (55%)

Devices

More than 50% of views come from mobile.

Average Time

40 Minutes

Age Group

18 – 29 (59%)

30 – 49 (33%)

50 – 64 (13%)

65+ (8%)

Gender

Female (58%)

Male (42%)

Devices

Mobile (21 Million)

Desktop (91 Million)

Average Time

15 Minutes

Age Group

18 – 29 (36%)

30 – 49 (23%)

50 – 64 (21%)

65+ (10%)

Gender

Female (47%)

Male (53%)

Devices

Mobile (31 Million)

Desktop (82 Million)

Average Time

2.7 Minutes

Age Group

18 – 29 (36%)

30 – 49 (34%)

50 – 64 (28%)

65+ (16%)

Gender

Female (46%)

Male (54%)

Devices

Mobile (20 Million)

Desktop (60 Million)

Average Time

17 Minutes

 

If your content targets the women genders of the society then you should do paid promotions on social platforms like Facebook and Instagram. And if you are targetting a younger age group then the most appropriate platforms for content promotion would be Instagram, Facebook, and YouTube.

 

3.  Which Platform Has The Highest Engagement Rate?

You have to now analyze which of the platforms have the highest engagement rate, based on the nature of your content and the industry it is based upon, you need to decide which platforms increase your chances of engaging with the audience.

In this category, however, we will study just 3 social media platforms because of their higher engagement rate.

RivalIQ conducted a study to determine the social media platform that has the highest engagement rate amongst Facebook, Twitter, and Instagram in 6 industries.

 

I. Media Industry

II. Non-Profit Industry

III. Higher Ed Industry

IV. Fashion Industry

V. Health & Beauty Industry

VI. Food & Beverage Industry

You are perfectly aware of the focused industry and the related audience that your content is targeting. And when you see the stats, it is clearly visible that Instagram has the highest engagement rate per post.

So, no matter which industry’s audience your content is targeting, advertising on Instagram can bring you the most engagement.

 

4.  Which Platform Has The Highest Conversion Rate?

Source

If you are aiming to build leads through your content, then you need to focus all your advertising efforts on the social platform that has a thriving conversion rate.

A study by Heap suggested that (keeping aside the search engines: Google & Bing) Facebook Ads have the highest conversion rate (4.7%) followed by Instagram (3.1%).

So, if you wish to increase the conversions using your content then you should go for paid promotions on Facebook.

 

5.  Which Platform Has The Most Influencers?

Paid Content Promotion on social channels does not limit to just the advertisements, influencers are also part of it as well. You can undoubtedly run ads but you can also partner with influencers to promote your content.

Source

Instagram and Facebook are the leading platforms that are considered to be the most important social media platforms for an influencer marketing strategy.

You can partner with influencers and market your business or content. Although major influencers might demand a higher price, you surely have micro-influencers to fulfill content promotion.

The reason why you should go for Influencers over ads is the audience can relate to the influencers and they trust them. If an influencer recommends your content or your site, then your traffic and conversions will eventually increase.

Source

 

6.  Which Platform Is Best For What Type Of Content?

There are several types of content and numerous platform to do paid promotion on. So, you need to opt for the appropriate platform that is better than others for your chosen type of content.

Facebook is one such platform that has the best of all of the other social platforms. You can share text, image, video, and links on Facebook.

Similar to Facebook, Twitter also deals in texts, images, videos, and links but the text is limited to just 280 characters, whereas Facebook apparently has no character limit.

Other than that, Instagram is solely a visual content sharing platform (images, videos, infographics) and YouTube is all about videos.

You just need to choose the social platform and the type of content that works best on that particular platform. So, your paid content promotion delivers better results.

 

7.  Which Platform Has Numerous Customization Options?

Every social media platform has their separate Ads section. There is Facebook Ads, Instagram For Business, Twitter Ads, YouTube Advertising, and LinkedIn Ads.

And each of these Ads have their individual customization options. Some have more audience targeting options and some run their ads on general demographics (locations, gender, age, etc.)

However, there are two major social media platforms that have numerous customization options to target their ads to a more specific audience: Facebook and Instagram.

The Facebook Ads customization (which are almost common for Instagram as well) options are:

 

Facebook Ads offer you more targeting options than other social media platforms. You can target your Facebook Ads based on location, age, gender, interests, behaviour, and connections.

You can target the audience that is already aware of your business.

Facebook Ads allows you to specifically target the audience which has engaged with any form of your previously posted content.

Facebook Ads identifies new audiences with interests that are similar to your best customers and targets your ads towards them, eventually building more links.

This feature saves your money. If your ads are competing against each other by targeting a similar audience, Facebook steps in and runs the Ad that is performing well.

Facebook Ads allow you to run ads based on its objective. Is it for brand awareness? Consideration? Or product conversion? Whatever your goal is, Facebook can run ads accordingly.

 

8.  Which Platform Is The Most Cost-effective?

When you invest in paid content promotion, you have to decide which of the platforms can get you the best results: the most traffic, conversions, engagement, reach, etc. at a reasonable price.

However, if you look at the cost and services of every platform then you are surely going to find Facebook to be the most cost-effective platform.

What Do I Think?

So, what do I think?

Well…here you go,

Yep. Facebook.

And it’s not just me who would prioritize for Facebook advertisements. It is 72% of the marketers as well.

Source

The reason why I would choose Facebook is clearly visible in this article. You might also be convinced by the end that Facebook seemed to be the most feasible social platform to run a paid content promotion on.

Facebook has the widest reach, it has more customization options, most influencers are using Facebook; it caters to every form or content, even the conversion rate is higher of Facebook Ads. Plus, it is cost-effective.

These are enough reasons that may compel any marketer to use Facebook as a medium for paid content promotion.

But if you have more money to invest in such a form of promotion, you should prioritize Instagram next. You can control the ads (their customization and everything) through Facebook Ads easily and run paid promotion on both the platforms in a single go.

However, if you still sceptical about what social media platform to choose for paid content promotion, this article answers all those questions that can help you take a better decision based on your specific goals.

 

If you still have any query, the comments section is open to all.

 

 

 

 

 

 

5 Tips to Increase Engagement Using Facebook Live

By | Digital Marketing, Facebook Ads, Social Media | One Comment

In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in the business world. Companies were finally able to reach a mass global audience through videography in real time, thus shattering the fourth wall and driving engagement and traffic through the roof.

Naturally, with this kind of popularity comes great market saturation, and Facebook Live is nowadays a competitive arena in which businesses are fighting for every viewer. This means that the proverbial bar has gone up once more and that you need to step up your video streaming game if you want to stand out. Here are the best practices that will help you increase engagement using Facebook Live.

Define the purpose of the videos

Much like any other type of content you publish, whether it’s a blog post or a new 3D image, your videos need to have a purpose. In essence, for video streaming to bear the right fruit, it needs to have a sound strategy to support and guide it. With that in mind, your first order of business is to define the purpose and goal of your videos.

The keyword you’re looking to drive your video-streaming strategy is value. If you don’t have something of true value to offer to your viewers, then do yourself a favor and stick to blogs, tweets, and quality imagery. This way, you will at least prevent causing any damage to your brand image in the social media world.

On the other hand, if you have something meaningful to share to the world through quality visual content, then by all means go ahead and stream away!

Discover your purple cow and use it

In a sea of uniformity and incessant similarity, it’s worth having a purple cow to show off. This is fancy marketing lingo for “create a unique angle and use it to set yourself apart”. Remember, these are live broadcasts we’re talking about, so there is a need to keep things moving, to keep it snappy and interesting, and to have that distinct approach to streaming that people will immediately associate with your brand.

It will be up to you to create your unique angle that will improve engagement and inspire people to tune in, comment, leave positive feedback, and share the stream link with their friends. Whatever it is, make sure to turn it into a leitmotif in all of your videos to create that associative connection that will solidify your brand’s identity in the hearts and minds of your audience.

Monitor engagement levels

Knowledge is power. The age old adage holds true in the modern world better than ever before, as having the necessary insights to adapt your strategy and improve performance is the key to long-term growth and success. This means that you will need to monitor the performance and engagement of your streams in order to compile actionable data for the road ahead.

The best streamers in the world achieve this with the use of comprehensive social media analytics tools that monitor the chatter surrounding their brands in the social media realm. Tracking relevant KPIs such as likes, shares, mentions, context, discussions, and the general “vibe” of the brand in the consumer market is a powerful way to obtain crucial information and reshape your video-streaming approach if need be. Remember to monitor performance at all times so that you can improve and stay two steps ahead of the competition.

Be prepared, but don’t rely on scripts

If you could choose to read off a cue card in front of a large audience, would you still opt to improvise your speech and make it up as you go? Probably not, nor should you. Preparation is the key to an effective presentation, and the same goes for Facebook Live videos. That said, the key selling points with live videos are authenticity, spontaneity, and transparency.

This means that you need to strike a balance between being prepared and candid. People will appreciate your laid-back approach, no matter if the subject deals with important issues or if you’re simply entertaining the masses. With that in mind, a good rule of thumb would be to memorize key talking points, rehearse your soft skills prior to going live, and refrain from memorizing scripts but rather keep the conversation flowing naturally.

Build your audience with scheduled programming

On a final note, keep in mind that you stand a much better chance of building traction and recognition by taking a meticulous approach to streaming, and scheduling your programming. People love consistency in the online world, they love that know exactly when they can expect you to go live, and they love that you have a solid streaming schedule they can work into their routine. Fail to make a schedule, and you will needlessly dissipate your audience, lose momentum, and never really build the traction your brand deserves.

 

In conclusion

Facebook Live is one of the best additions to the platform since, well, the dawn of Facebook itself. It allows brands to connect with their followers on a completely new level and establish an emotional relationships that will last a lifetime. Use these tips elevate your standing in the industry by making Facebook Live the most powerful engagement tool in your arsenal.

Productive Tools to Enhance Your Facebook Post Content

By | Content Marketing, Social Media | No Comments

We are in the era, where firms are adopting strategies to seek user attention. For this purpose, marketers are working wisely to produce attractive texts on a daily basis. About 94% of B2B companies are either already working with content marketing strategies, or they have plans for it.

 

Reduce Cost and Create More Chances:

Content marketing not only saves bulk investment for traditional promotion but also brings in far better results. According to Demand Metric, it costs 62% less than outbound marketing and generates three times as many leads.

 

Importance of Facebook Marketing:

Facebook is the most used social media network among all. About 2.27 billion active users are spending time on it.

Almost every enterprise depends on the Facebook outcome for its marketing benefits. Considering this fact, attractive post content can enhance the results to a more significant extent. Below are some useful tools to increase the worth of Facebook post content to acquire a maximum advantage.

 

1- Analyze some finely written using Educator House or Object Me:

Before adopting any strategy, it is vital to research, analyze and make it applicable. The purpose should be apparent, and the aim must be set.

The mentioned tools will let you experience some excellent blogs and articles. I recommend you just not to read it for information, evaluate all the written aspects. Focus on the sentence structures, readability and composition. This inspection will help to write according to your audience and increase the fluency of the Facebook content. Users are pleased with the post which is easy to understand with simple characters.

 

2- Get Exclusive Instructions from WritingOcean and Guide2Write:

These are the two most used writing hubs. They are enriched with directions and guidelines for composing wow content. One can find detailed instructions and several resources to an attractive written piece. I have personally used these tools to improve my scripting abilities. It helped me a lot to improvise my capability of illustrating my ideas on paper. The best thing about the two engines is that they are free and easy to use. It will assist in creating your provided information to a much better quality for your Facebook crowd.

 

3- Create interactive content with MHR Writer or Australian Master:

The content of a Facebook post has such an impact on the brand’s users that many of the enterprises ask professional to do it for them. Aforementioned are widely acquired tools for this purpose. They make it so interesting that your social media circle will love to read and share. These tools make sure that the provided material is well according to instructions and correctly formatted. Their expert composers provide it with complete uniqueness, and the service lets you ask for unlimited revisions.

 

4- Organize your research with Accurate Cite or Cite This For Me:

People love to see quotations and statistics. It attracts users and increases their involvement. However, I have seen many of the cases where critics raise questions on the source of such information. Unsatisfying answers in these circumstances could cause a negative impact and can ruin the marketing campaign. Expert content creators for Facebook posts advice handling the situation by adding a reference to your information. You can use tools like AccurateCite or CiteThisForMe for perfect referencing.

 

5- Check the width of write-up via Word Count Jet or Word Counter:

The ideal length for the Facebook marketing post is 40 to 80 characters. The study from Jeff Bullas has found that post less than 40 characters receive 86% more engagement and one with less than 80 characters receive 88% more participation. So, it should be precise and less wordy. Above mentioned tools allow you to check the length of your content through different ways and help to keep the engagement rate high.

 

6- Proofread your writing through Grammarly or CrowdWriter:

The healthiest practice after composing something is to proofread it for the mistakes. What if someone with the same expertise does it for you? While you may analyze the trend and tactics for your next Facebook content, the previous one can be overlooked by the tools mentioned above. These services check the written piece to assure quality. They will make it perfect in regards to grammar and structure.

 

Good English, well written and well-spoken will open more doors. Bad English will slam doors; you didn’t even know existed.”
– William Raspberry

 

Mentioned above are some of the most significant tools preferred for composing posts over different social media forums. Furthermore, these applications/services are producing more than 95% accuracy. If a brand/product page needs excellent promotion, it should not ignore to use them in their routine practice.

 

Author’s Bio: Stella Lincoln is currently working as a marketing manager at AcademistHelp. Along with that she is a passionate blogger and loves to share her views with others. She has a keen interest to interact with entrepreneurs and students for lifting their careers with her experience.

How to Use Facebook Ads Manager to Create Custom Reports

By | Facebook Ads, Social Media | No Comments

There is no doubt about it – with over 2.3 billion monthly active users worldwide, Facebook still remains the biggest social media site today. This makes the platform potentially effective not just for connecting with friends, but also for raising awareness about your brand through ads. Imagine being able to tell even just a fraction of Facebook’s users about what you’re selling. The response could be phenomenal.

In fact, Facebook users interested in buying are increasingly clicking on ads, with e-commerce click-through rates having tripled in the last two years. The social network also trumps other popular advertising media in terms of building brand awareness – it costs just $7.29 to make a thousand impressions with Facebook ads compared to $35 and more with television commercials.

But just having the ads won’t get you the results you want. To ensure that your ads are working as intended, you need to analyze them while they’re running. And for this, you will need Facebook’s Ads Manager and its custom ad reports.

Ads Manager is a handy tool that gives you insights on your ad campaign’s performance. The reports provided are standard by default, but you can customize them to filter out information you don’t need and highlight the stats you do want to see. These custom ad reports are useful in identifying the changes or improvements needed to maximize the effectiveness of your campaign.

 

That said, here are steps to follow in creating custom reports and getting the most out of them:

 

1. Master the core metrics in ad analysis

How do you know your Facebook ads are performing? Marketers usually look at four metrics to gauge the performance of their campaign. These are:

  • Cost per result

Contrary to what its name implies, cost per result does not indicate the overall amount you spent on your campaign. Rather, it is the cost you spent to get the objective of your campaign that you optimized your ads for.  

Image Credit: AdEspresso.com

In a conversion campaign, for instance, every purchase made through your site after the delivery of an ad could be set as a success. Cost per result is computed as your budget divided by the number of successful actions, so a decrease in this metric is interpreted as an increase in your campaign’s performance.

  • Relevance score

Facebook assigns your individual ads an estimated score from 1 to 10 depending on how they fit your audience. The scores tend to vary during the first 72 hours and stabilize as the campaign settles into the algorithm. A higher relevance score usually coincides with a low cost per result and is indicative of good campaign performance. By the way, Facebook tends to stop delivering ads with very low relevance scores, so this metric is very important.

  • Frequency

Image Credit: AdEspresso.com

This metric shows how many times your intended audience has seen your ads. It usually starts at 1 and begins to increase along with your spend. You need to watch out for the phenomenon called ad fatigue, which happens when people begin to get tired of seeing the same ad. This causes an increase in your cost per result and a decrease in your relevance scores. Conversely, even an improving campaign will show an increase in frequency, albeit in slower increments.

  • Cost per Mille (CPM)

This metric measures the cost of 1,000 impressions or your ads’ appearance on your target audience’s screens, making it a good determiner of your campaign’s visibility. Ad fatigue from high frequency tends to increase CPM, along with cost per result.

 

2. Set up your assets

Ads Manager allows you to manage your assets conveniently. How you plan and set up your assets will inevitably affect the performance of your campaign. Under the Assets tab in Ads Manager, you will find the following items:

  • Audience

 

Image Credit: AdEspresso.com

This lets you assign audiences for your ad. You can create three types: Custom (people who have already visited your page or website), Lookalike (people who are similar to the people who have visited or liked your page), and Saved (people you have found using custom combinations of demographics, interests, and behaviors, among others).

  • Images

This is a repository of all the images you have uploaded to Ads Manager. You can choose to upload in bulk instead of uploading one by one.

  • Catalogs

This section is especially useful if you have an e-commerce site. It lets you view purchase events, product sets, and other relevant product data.

  • Business locations

Image Credit: Easy AutoTagging.com

If you have stores or businesses in different locations, you can input the addresses here. This section is handy for when you want to customize the location of your ads.

  • Block lists

The block list allows you to prevent your ad from running in domains or apps you specify.

  • Video

The section is similar to Images, except it contains all the videos you have uploaded to Ads Manager over time.

 

3. Create your campaign in Ads Manager

In Facebook Business Manager, click the link to Ads Manager. From here, you can create your very own campaign by clicking the green button that says Create Ad. Next, follow these steps:

Step 1: Indicate a campaign objective

Image Credit: AdEspresso.com

You can choose from several preset objectives, which include Awareness, Reach, Engagements, Conversions, and others. Facebook helps optimize the delivery of your ads, among other benefits, depending on which objective you select.

Step 2: Name your campaign

Image Credit: AdEspresso.com

This part is self-explanatory. A piece of advice: indicate the date range when naming your ad campaign. If you have multiple campaigns running, the date range will make looking for the right ads easier.

Step 3: Define audience targeting

Image Credit: AdEspresso.com

Remember the Audience section discussed above? You can use any of the audience types you have created in this section.

Step 4: Define your ad placement

Image Credit: AdEspresso.com

This lets you choose where the ads will appear. You can opt to show the ads on all platforms and formats or just a select few of Facebook’s digital real estate. Needless to say, the number of placements will affect the final cost of the campaign.

Step 5: Define your budget and bidding

In this section, you decide how much you’re allotting for the campaign. There are several options you can use to ensure that you are not overspending on your campaign. This is also where you can bid against your competitors for the best placement and keywords.

Step 6: Construct the ad

Image Credit: AdEspresso.com

This section lets you create the ad that will be shown to your audience. You can build new ads or select existing ones you’ve made in the past.

 

4. Use the right attribution window

Keeping track of what influenced your customer to buy your product is essential to creating successful campaigns. But if you’re using several advertising channels at the same time, attributing the successful action to the specific ad or marketing channel can be hard. Facebook’s attribution window can help you trace the conversion process, giving you a clear picture of the journey that customers took before making the purchase.

Image Credit: SocialMediaExaminer.com

There are several attribution models – how attribution is credited to which channel – to choose from. The same is true for attribution window, which pertains to the data recorded for actions attributed to your ads.

 

5. Measure and compare

Just looking at your campaign’s performance one day at a time may not give you a clear enough picture. Keeping track of the campaign’s progress day by day by comparing reports would be more effective for analysis.

Comparison reporting is easy to do in Ads Manager, as long as the campaign, ad, or ad set has run longer than one date range. To do it, just follow these steps:

Step 1: In Ads Manager, select the ad or campaign you want to view.

Step 2: In the top right, click on the date drop-down menu. This often shows the Last 30 Days by default.

Step 3: Go to the Compare icon and click it.

Step 4: Using the Calendar view, select the specific dates you want to compare.

Image Credit: Facebook.com

 

Conclusion

Facebook ads are among the most effective ways for a business to increase brand awareness, engagements, and conversions today. And with custom ad reporting, it has become easier to keep track of the ads you’re running and ensure that your business is getting your expected returns.

What do you like most about custom ad reports? Tell us in the comments.

 

Author’s Bio: Aaron Chichioco is a digital PR / business columnist. He has a vast experience in overseeing daily operations of several online businesses since 2011. He is currently the managing editor of designdoxa.com. You can follow Aaron on Twitter.

How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand

By | Ecommerce, Marketing, Social Media | One Comment

With over 500 million users across the globe, chances are good that many of your customers are on Instagram.  Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August has changed things up a bit.

Essentially, Instagram Stories is nearly identical to that of Snapchat Stories, where users can send photos and videos that disappear after a certain length of time after the receiver views them.

If you’re an eCommerce merchant, this is an excellent opportunity for you to share more than just the picture-perfect moments that you’ve carefully worked into your marketing strategy.  You can now share those random and real moments—the ones that can show a different side of your business and your brand.

The potential with this new feature is huge, and marketers shouldn’t waste this opportunity.  Here are six tips to help you begin promoting your eCommerce brand with Instagram Stories:

1. Tease New Products, Promotions, and Content

One of the reasons why Instagram Stories is so effective is that it creates FOMO (fear of missing out).  The stories disappear within 24 hours, which gives your followers a sense of urgency that they don’t get with your regular Instagram posts.  This makes it perfect for teasing new products and upcoming events.

We’ve seen some brands do this brilliantly.  J. Crew used it to tease its September sunglasses collection with huge success, while Sephora gave followers a glimpse of their makeup tutorials that they would soon release. Try it with your own products and promotions and see how your followers respond.

2. Give a Glimpse Inside Your Brand

Putting a face to your business is important—especially online.  Customers want to connect with humans, not a business that they can’t relate to.  That’s exactly why you should take advantage of the casual nature of Instagram Stories and give those interesting glimpses into your eCommerce store.

For example, you could post a story that shows your employees taking part in a viral trend or celebrating an achievement of one of your employees.  It puts a human touch to your brand that can lead to greater brand recognition and loyalty in your followers.

3. Reward Your Most Engaged Followers

Unlike your regular Instagram posts, the Stories you share don’t show up in your followers’ news feed.  Instead, they can click on your story at the top of their screen if they wish to view it.  This means that you may need to create a little incentive to get them to view your Story.

Your incentives don’t have to be huge, but they do have to be worth it; otherwise, your followers won’t bother opening your Stories in the future.  Besides, you want to give the best to your followers that are loyal enough to follow you on Instagram, so you should reward them for their loyalty!

Offer coupons that only appear in your Stories, show promo codes that become ineffective once the 24 hours are up, or offer free swag like Mountain Dew does to its followers.  You can even announce breaking news related to your brand in an Instagram Story if you have hotly anticipated products coming out.

4. Give Quick and Helpful Tips

There is a reason why headlines that begin with “5 Fast and Dirty Tricks for A/B Testing” get our attention.  Consumers want helpful information that they can process quickly, and Instagram Stories is perfect for this.

The subscription-based apparel startup known as Stich Fix regularly uses their Instagram Stories to provide helpful styling tips to their followers, and now your own eCommerce store can use it in a similar way.  Show off your expertise in your industry by providing your followers with tips and tricks that will make their lives easier in just seconds!

5. Show Off Your Creativity

It doesn’t matter what you sell—there is a way to make it exciting using Instagram Stories.  Online stores everywhere are using it to show the human side of their brand and let some silliness show.

Take Starbucks, for example.  They made coffee exciting by posting a humorous Instagram Story in which two of their iced coffee drinks fall in love with each other.

Some businesses use Instagram Stories to ask questions of their followers and keep them engaged, while others use a mix of filters, drawings, and text to liven up their products.  There are an endless number of ways for you to show off your creative side and promote your brand.

6. Don’t Be Afraid to Ask for Feedback

Did you know that Instagram Stories can be used as a feedback tool?  Unlike your Instagram posts, your followers can’t comment or like your Instagram Stories.  The only way that they can respond is through a direct message that no one else can see.

Basically, you have the ability to treat Instagram Stories as a one-question anonymous survey, of sorts.  For example, Taco Bell used their first Instagram Story to ask their followers what they would like to see using the new feature.  Users can then send their answers via Direct Message, and you can further improve your social media marketing efforts based off of this feedback.

Final Thoughts

Finding a way to connect with consumers is key to your eCommerce store’s success, but it’s not always easy to engage with your audience.  With Instagram Stories, you now have another way to promote your products and tell a compelling brand story that inspires loyalty in your followers.

There are many exciting ways for you to use Instagram Stories, and we look forward to seeing how other brands use this feature in the future.  Just remember to keep your audience in mind as you create your stories so that your message continues to make an impact!

 

LinkedIn Ads vs Facebook Ads: Which is better for B2B Marketing

By | B2B Marketing, Social Media | One Comment

As a marketing specialist or a business owner, you will probably face LinkedIn ads vs Facebook ads choice. Even having all digital marketing analytics at hand, it is hard to know which platform is the right one for your particular purpose. Without proper analysis and supportive data, this choice is deemed to be nothing more than mere luck.

Facebook has over 2 billion active users and outperforms LinkedIn four times. It seems that the right choice is obvious because Facebook ads will reach a greater audience. Moreover, Facebook now owns Instagram with over 1 billion active users, which is also an advantage. However, think whether the size of the audience determines the success of your venture’s advertising campaign? Perhaps, in your case, quality comes over quantity.

Therefore, before making a choice which social media to use in order to run your B2B advertising campaign, analyze what you expect to receive in the end. There is no universal answer to the question LinkedIn vs Facebook for business: what is better? It depends on your product, your brand, your content and your target audience among many other variables.

There are at least five things to consider before making a choice. They are the following:

  • Purpose of Social Media

Many specialists say that LinkedIn is better for B2B advertising because of the user intent. People register in this social network to gain particular career or business related outcomes. Facebook, instead, is for fun. LinkedIn promotes professional networking, collaboration, and business communication. It unites like-minded people and helps them find each other. If it was for B2C advertising, Facebook is the best tool to boost your sales. But if you seek for a business partner to order from you, Facebook may let you down. However, the fact that there are still business profiles in Facebook proves that work still happens there.

  • Whom Do You Target?

LinkedIn is great for targeting people based on their positions or companies. However, Facebook can help you reach your audience more precisely. There are much more targeting options embedded in it. You can choose combinations of filters to target a particular segment of the right audience. Facebook also offers a “lookalike audience.” It will find users similar to your seed audience. LinkedIn has a similar mechanism, but it does not work that good in a smaller audience.

  • Cost per Lead

The fact is that Facebook is cheaper than LinkedIn. However, many people lie on their profile on Facebook so your advertisement may reach the wrong people. LinkedIn offers better quality leads at a higher price. Costs make Facebook look more favorable but think what social media platform will be more efficient in terms of reaching the goal of your advertising campaign.

  • Types of Ads

Facebook has plenty of types of ads to choose from. They include canvas, carousel, video, lead ads, etc. LinkedIn offers only basic types such as text, lead ads, sponsored content, and sponsored inMail. However, you should think about what is better for your business exactly. Simple is better sometimes. But if you are looking for something more visual, Facebook should be your choice.

  • Advertising Technology

Facebook beats LinkedIn in terms of technology. It is larger and keeps tons of data. You do not need to tell anything about your interests, Facebook will form its judgment about you based on your clicks. Therefore, it is an advertisement that seeks people based on their search for similar ideas, groups, etc. This is a powerful tool for connecting prospective B2B partners. Probably, LinkedIn will employ these technologies in the future, but for the time being, matched audience targeting launched on this platform does not make it up for the mechanisms offered by Facebook.

There comes a conclusion that there is no clear answer about what platform is better. Facebook and LinkedIn use different tools and techniques, while some of them are unique and form a competitive advantage of each platform. You should leverage the knowledge you have about these social media and the goals you intend to reach by your advertising campaign in order to make the right choice.

 

Bryan Davis is a professional writer at custom writing who has been successfully providing content writing services to businesses and independent customers for several years in line. He finds inspiration in writing and promoting education services for international students in the U.S., Canada, and Australia. In this article, he studied the problem of B2B social media advertising and presented several criteria that could help businesses in making their investment choices.

How to Choose the Perfect Facebook Video Ad Format

By | Social Media | 2 Comments

As the largest and most popular social network in the world, Facebook represents a genuine advertising magnet for all sorts of businesses. This is particularly the case with video advertisers who know that the platform is incredibly effective at raising brand awareness and boosting user interest.

According to the reports, Facebook video marketing is very influential because:

In such circumstances, the only real issue is how to select the best-performing video advertising model for your campaigns. We will show you here the benefits of Facebook video advertising and the most productive video ad formats.

Benefits of Facebook Video Advertising

Most people take video advertising for granted because they don’t truly understand how it works. But if you are able to find the most appropriate video solution for your brand, you can expect to earn some highly practical benefits such as:

  • Popularity: More people watch Facebook videos every day, especially on mobile devices
  • Conversions: Users are prone to converting upon watching video ads
  • Shareable: A lot of viewers share amusing video ads with their friends and peers
  • Educational: Video can explain so many product-related details in a limited amount of time
  • SEO: Google and other search engines give priority to videos in search results
  • Storytelling: Using video ads, you don’t only educate but also tell stories to humanize the brand
  • Analytics: Facebook video advertising provides users with the most detailed analytics tools

Most Impactful Facebook Video Ad Types

It’s impossible to determine the exact number of Facebook video ad formats because options are almost limitless. It all depends on creativity and inspiration of a marketer, but we can definitely highlight some types that proved to be better than the others. Here are our top five choices:

  1. Worksafe video ads

The name of this format shows that the content is safe to open at the office. Why is that so? It’s because worksafe videos function even with the sound off. This is an essential feature since 85% of users watch Facebook videos without sound.

Worksafe video ads use text titles to explain the content, which is a convenient solution for people who spend a lot of time in the crowd: working, commuting, or similar. Besides that, this format is valuable if you want to approach non-native English speakers who can’t understand spoken language so quickly.

  1. Animations

Animations are easy to create, fun, and amusing. It’s a perfect combination to design high-quality Facebook video ads, so you might want to put it high on your priority list. However, there is a big catch here. You need to be careful about execution since a lot of other marketers publish animation-based ads frequently.

The audience is beginning to consider this model too generic because most authors use the same style, color schemes, filters, and visual effects. In such circumstances, you must create fresh and amusing animated characters in order to evoke emotions and grab the attention of the target group. But if you are able to do that, rest assured the animation will fulfill its purpose.

  1. Short but informative

Short but highly informative video ads make one of the most widespread formats because they last around 30 seconds but still manage to provide useful explanations and educate viewers. They usually function as how-to videos, guides, or product reviews and have a high retention rate.

But shooting a short and informative Facebook video ad is everything but simple. You need to be a real copywriting guru to compile everything in less than a minute. This is a serious task and we strongly recommend you look for advice from professional services like:

Scholaradvisor.com: It’s a team of copywriting professionals who help many marketers to write appealing video scripts.
Proessaywriting.com: With over 700 expert authors, Pro Essay Writing is one of the most successful writing agencies.
Myassignmentwriting.com.au: This organization gathers copywriters with years of relevant marketing experience.
Essaywritinglab.co.uk: An all-around team that can help with everything from video ad screenplay ideas to the actual copywriting.
College-paper.org: It’s yet another agency with dozens of top notch authors, editors, and proofreaders.

  1. Face-to-camera

Hiring a real actor (or an employee) to present the video is always a good solution if you want to show the human side of the business. It’s nice a way to develop a unique brand voice and let the world know there is so much more about your company than just products and services.

The concept basically works just like short and informative videos, but you add a human touch by introducing a speaker. The point is to show a nice presenter who can make your video ads look more natural, compelling, and trustworthy.

  1. GIFs

If you don’t want to create standard video ads but have a lot of images at your disposal, you might as well try with GIFs. This format is popular because it displays moving images, which makes the content dynamic and allows you to tell a story image after image.

Conclusion

Facebook is not only a social network but also a very serious marketing channel. Video advertising makes it particularly important because the platform proves to be extremely effective at raising awareness and generating leads.

This article described the five most important Facebook video ad formats. Each of these models has its pros and cons, so make sure to think about it carefully and choose the one that suits the specific requirements of a given Facebook advertising campaign.

8 Common Facebook Lead Generation Mistakes and How to Avoid Them

By | Social Media | No Comments

Facebook is offering one of the most complex and robust advertising platforms for marketers and businesses of all types and sizes. No matter what products you’re selling and what audiences you’re targeting, Facebook marketing can help you take your business to the next level.

Of course, taking your business to new heights doesn’t come easy. Knowledge, expertise, and experience are factors that’ll influence your lead generation performance, so the more you practice the better outcomes you’ll get.

When it comes to developing and optimizing a Facebook ad campaign, most marketers are committing simple to serious mistakes that are undoubtedly decreasing the ROI (return on investment) of the campaign.

In today’s post, I’m sharing 8 common Facebook lead generation mistakes and tips on how to avoid them.

1.    Skipping or Neglecting the Audience Research Process

What ad do you think will perform better?

A great ad which is placed in front of the wrong audience? Or an average ad which is placed in front of the right audience?

I’m willing to bet that the second option is the most profitable, mostly because the audience selection comes always first. You cannot sell something that is not needed, so refining your advertising reach is always critical.

Before you start any Facebook ad campaign, you’ll need to be almost certain that the audience you’re targeting is willing to perform an action or take their money out of their pockets and purchase your products.

Targeting interests is a great way to refine your audience selection. Get into your customer’s shoes and ask yourself the following questions:

  • What’s my audience searching for on Google?
  • What is the biggest struggle or need of my ideal customer?
  • What pages does my target audience “like” on Facebook?
  • What apps do they use and what games do they play?
  • What kind of blogs does my audience read?
  • What brands are they already familiar with?

You should keep asking different questions until you gain an enhanced understanding of your target audience’s interests, mindset, and behavior. The more details you have the less money you’ll spend on refining your audience selection.

2.    The Lack of Patience

Paid advertising is not a quick race but rather a long marathon. You can’t expect results overnight, especially if your ad spend is low. Many marketers start rolling ads only to close them after two hours of mediocre results. Spending $5 on a campaign is not enough to get the necessary insights.

Before you start a campaign, decide exactly how much you’re going to spend. If you’re selling a product at the price of $100 and the production/acquisition cost is $50, you have $50 left to spend on your Facebook advertising campaign in order to get a customer. Of course, the less the better, but before you even begin, ensure that your ad budget is even larger in the beginning.

Do your best to let your ads roll without pausing or canceling them for optimization purposes. When you reach around 1000 people, you should have just enough data and insights to establish a proper conclusion concerning your customer acquisition cost.

3.    The Audience Targeting is Too Broad

The most common mistake with Facebook paid advertising involves the targeting of an audience that is too broad. Even if you believe that every person might be a potential buyer, spending your ad budget on the wrong people is a critical mistake that will never allow you to run profitable campaigns.

Why?

Because reaching a broad audience is just like throwing money away. Generally, 500k to 1.5 million people is a proper audience size for e-commerce businesses. If the resulted approximation is too broad or too small, add some interests that your audience might be familiar with.

4.    Not Considering All the Available Insights

Facebook Ad Manager is a very complex advertising platform that can get you immediately confused. Measuring your performance is tricky because there are lots of options that don’t come by default. Simply put, Facebook Ad Manager doesn’t show all the relevant data that might be useful to your campaign.

To solve this common “mistake”, you’ll need to customize and personalize your Ad Manager columns to get access to all the information you need.

Consider adding the following columns to receive additional data and insights:

  • CPC (cost per click)
  • CTR (click through rate)
  • Frequency (how many times people see your ads)
  • Website purchases (how many purchases your ads bring)
  • Reach (the number of unique ad viewers)
  • Relevance score (a metric that tells how relevant your ad is to your targeted audience)
  • CPM (the cost per 1000 impressions)
  • Cost per Result (the cost of reaching your end result)
  • Budget (the amount of money you pay daily or in total)

5.    Failing to Isolate Your Results and Insights

How do marketers fail to get palpable insights and feedback even after they spend thousands of dollars on Facebook ads?

They fail to isolate their ad variables and results!

If you want to fully understand what’s working and what’s not, you’ll need to test one variable at a time. You should separately test the Advert Set, the copy, the ad design, and then the interests.

Always try to isolate a single variable because it provides you with enough insights and knowledge that’ll help you optimize the next variable. Your ad manager account allows you to test and change your ads based on:

  • Ad: The creative, the format, the links.
  • Advert Set: The schedule, the placement, and the audience you’re targeting.
  • Campaign: The objective you choose (purchases, contact, add to cart, etc.)

6.    Not Reaping the Full Benefits of Your Ad Spend

Regardless of your ad’s objective, the simple fact that your ad is running allows you to collect important feedback that you’ll be able to leverage later in your future campaigns.

So, for example, marketers who target sales are frequently ignoring the benefits of their ad spend. Here’s the additional value you can receive from an ad that “has failed” to get you enough buyers:

  • Collect the emails of the people who have visited your website by clicking your ad.
  • Engage directly with the individuals who left comments on your ads.
  • Everyone who visited your site can be retargeted as “warm prospects” in the future.
  • Collect more comments, shares, and likes on your posts to improve your ad’s social proof. Run it again, and people will take into consideration all the present engagement.
  • Invite the traffic who has engaged with your ads to like your Facebook page.

7.    Failing to Optimize Your Advertisement for Clicks and Attention

A great understanding of your target audience is essential, but it’s not enough. Optimizing your Facebook ads for clicks and attention is also key to a high-performing campaign. Here are some tips and tricks on how to improve your ad creative:

  • If you have a suited audience, use emojis to add originality and personality in your ad copy.
  • Your copy, video, or images should have a focal point that grabs the eye.
  • Try different ad formats without changing the Advert Set. This goes especially for videos, as Facebook is well-known for prioritizing this particular format.
  • Collect social proof data (shares, comments, and likes) every time you run ads.
  • Start a Facebook Shop to offer additional clickthrough opportunities that feature product tags and links.

Another important aspect you need to consider is the copy of your Facebook ad. If writing and editing isn’t your forte, I’d suggest you outsource professional help or take advantage of professional tools such as:

8.    Using Facebook Ads to Sell Directly Rather than to Connect

If you use Google PPC, you’re always knowing for sure that your target audience has a specific intent. For example, if you promote Christmas gifts through Google ads, everyone who searches for that term will present a strong purchasing intent. However, if you run the same ad on Facebook, you’ll find that very few people are actually triggered by your ad.

Here’s the problem: people use social media networks to relax, lose time, and entertain themselves. They use it in order to avoid responsibilities and to avoid making decisions.

So, instead of intrusively promoting your products on Facebook, make sure that you introduce your brand, your content, and your value proposition properly. Aim to connect with your audience while trying to bring them to your site where you can collect their emails. Proceed with the product promotion only after your prospects know who you are and what you can offer.

Takeaways

Facebook marketing is tricky because you basically have infinite options to promote your content and products. By committing the previously mentioned mistakes, you may easily become disappointed by the ROI of your ad spending.

You may even become overwhelmed and drop Facebook advertising for good, and that would be a shame. Continue practicing, keep testing, failing, and optimizing, and you’ll eventually find profitable campaigns that’ll skyrocket your traffic and sales performance.

 

 

Author Bio: Scott Mathews is a professional content writer at digital marketing, SEO and SMM. Scott`s biggest passion is blogging and travelling. He regularly takes part in different conferences and contributes his posts to different websites. Contact him on Facebook and Twitter.