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Social Media

How to Choose the Perfect Facebook Video Ad Format

By | Social Media | One Comment

As the largest and most popular social network in the world, Facebook represents a genuine advertising magnet for all sorts of businesses. This is particularly the case with video advertisers who know that the platform is incredibly effective at raising brand awareness and boosting user interest.

According to the reports, Facebook video marketing is very influential because:

In such circumstances, the only real issue is how to select the best-performing video advertising model for your campaigns. We will show you here the benefits of Facebook video advertising and the most productive video ad formats.

Benefits of Facebook Video Advertising

Most people take video advertising for granted because they don’t truly understand how it works. But if you are able to find the most appropriate video solution for your brand, you can expect to earn some highly practical benefits such as:

  • Popularity: More people watch Facebook videos every day, especially on mobile devices
  • Conversions: Users are prone to converting upon watching video ads
  • Shareable: A lot of viewers share amusing video ads with their friends and peers
  • Educational: Video can explain so many product-related details in a limited amount of time
  • SEO: Google and other search engines give priority to videos in search results
  • Storytelling: Using video ads, you don’t only educate but also tell stories to humanize the brand
  • Analytics: Facebook video advertising provides users with the most detailed analytics tools

Most Impactful Facebook Video Ad Types

It’s impossible to determine the exact number of Facebook video ad formats because options are almost limitless. It all depends on creativity and inspiration of a marketer, but we can definitely highlight some types that proved to be better than the others. Here are our top five choices:

  1. Worksafe video ads

The name of this format shows that the content is safe to open at the office. Why is that so? It’s because worksafe videos function even with the sound off. This is an essential feature since 85% of users watch Facebook videos without sound.

Worksafe video ads use text titles to explain the content, which is a convenient solution for people who spend a lot of time in the crowd: working, commuting, or similar. Besides that, this format is valuable if you want to approach non-native English speakers who can’t understand spoken language so quickly.

  1. Animations

Animations are easy to create, fun, and amusing. It’s a perfect combination to design high-quality Facebook video ads, so you might want to put it high on your priority list. However, there is a big catch here. You need to be careful about execution since a lot of other marketers publish animation-based ads frequently.

The audience is beginning to consider this model too generic because most authors use the same style, color schemes, filters, and visual effects. In such circumstances, you must create fresh and amusing animated characters in order to evoke emotions and grab the attention of the target group. But if you are able to do that, rest assured the animation will fulfill its purpose.

  1. Short but informative

Short but highly informative video ads make one of the most widespread formats because they last around 30 seconds but still manage to provide useful explanations and educate viewers. They usually function as how-to videos, guides, or product reviews and have a high retention rate.

But shooting a short and informative Facebook video ad is everything but simple. You need to be a real copywriting guru to compile everything in less than a minute. This is a serious task and we strongly recommend you look for advice from professional services like:

Scholaradvisor.com: It’s a team of copywriting professionals who help many marketers to write appealing video scripts.
Proessaywriting.com: With over 700 expert authors, Pro Essay Writing is one of the most successful writing agencies.
Myassignmentwriting.com.au: This organization gathers copywriters with years of relevant marketing experience.
Essaywritinglab.co.uk: An all-around team that can help with everything from video ad screenplay ideas to the actual copywriting.
College-paper.org: It’s yet another agency with dozens of top notch authors, editors, and proofreaders.

  1. Face-to-camera

Hiring a real actor (or an employee) to present the video is always a good solution if you want to show the human side of the business. It’s nice a way to develop a unique brand voice and let the world know there is so much more about your company than just products and services.

The concept basically works just like short and informative videos, but you add a human touch by introducing a speaker. The point is to show a nice presenter who can make your video ads look more natural, compelling, and trustworthy.

  1. GIFs

If you don’t want to create standard video ads but have a lot of images at your disposal, you might as well try with GIFs. This format is popular because it displays moving images, which makes the content dynamic and allows you to tell a story image after image.

Conclusion

Facebook is not only a social network but also a very serious marketing channel. Video advertising makes it particularly important because the platform proves to be extremely effective at raising awareness and generating leads.

This article described the five most important Facebook video ad formats. Each of these models has its pros and cons, so make sure to think about it carefully and choose the one that suits the specific requirements of a given Facebook advertising campaign.

LinkedIn Ads vs Facebook Ads: Which is better for B2B Marketing

By | B2B Marketing, Social Media | One Comment

As a marketing specialist or a business owner, you will probably face LinkedIn ads vs Facebook ads choice. Even having all digital marketing analytics at hand, it is hard to know which platform is the right one for your particular purpose. Without proper analysis and supportive data, this choice is deemed to be nothing more than mere luck.

Facebook has over 2 billion active users and outperforms LinkedIn four times. It seems that the right choice is obvious because Facebook ads will reach a greater audience. Moreover, Facebook now owns Instagram with over 1 billion active users, which is also an advantage. However, think whether the size of the audience determines the success of your venture’s advertising campaign? Perhaps, in your case, quality comes over quantity.

Therefore, before making a choice which social media to use in order to run your B2B advertising campaign, analyze what you expect to receive in the end. There is no universal answer to the question LinkedIn vs Facebook for business: what is better? It depends on your product, your brand, your content and your target audience among many other variables.

There are at least five things to consider before making a choice. They are the following:

  • Purpose of Social Media

Many specialists say that LinkedIn is better for B2B advertising because of the user intent. People register in this social network to gain particular career or business related outcomes. Facebook, instead, is for fun. LinkedIn promotes professional networking, collaboration, and business communication. It unites like-minded people and helps them find each other. If it was for B2C advertising, Facebook is the best tool to boost your sales. But if you seek for a business partner to order from you, Facebook may let you down. However, the fact that there are still business profiles in Facebook proves that work still happens there.

  • Whom Do You Target?

LinkedIn is great for targeting people based on their positions or companies. However, Facebook can help you reach your audience more precisely. There are much more targeting options embedded in it. You can choose combinations of filters to target a particular segment of the right audience. Facebook also offers a “lookalike audience.” It will find users similar to your seed audience. LinkedIn has a similar mechanism, but it does not work that good in a smaller audience.

  • Cost per Lead

The fact is that Facebook is cheaper than LinkedIn. However, many people lie on their profile on Facebook so your advertisement may reach the wrong people. LinkedIn offers better quality leads at a higher price. Costs make Facebook look more favorable but think what social media platform will be more efficient in terms of reaching the goal of your advertising campaign.

  • Types of Ads

Facebook has plenty of types of ads to choose from. They include canvas, carousel, video, lead ads, etc. LinkedIn offers only basic types such as text, lead ads, sponsored content, and sponsored inMail. However, you should think about what is better for your business exactly. Simple is better sometimes. But if you are looking for something more visual, Facebook should be your choice.

  • Advertising Technology

Facebook beats LinkedIn in terms of technology. It is larger and keeps tons of data. You do not need to tell anything about your interests, Facebook will form its judgment about you based on your clicks. Therefore, it is an advertisement that seeks people based on their search for similar ideas, groups, etc. This is a powerful tool for connecting prospective B2B partners. Probably, LinkedIn will employ these technologies in the future, but for the time being, matched audience targeting launched on this platform does not make it up for the mechanisms offered by Facebook.

There comes a conclusion that there is no clear answer about what platform is better. Facebook and LinkedIn use different tools and techniques, while some of them are unique and form a competitive advantage of each platform. You should leverage the knowledge you have about these social media and the goals you intend to reach by your advertising campaign in order to make the right choice.

 

Bryan Davis is a professional writer at custom writing who has been successfully providing content writing services to businesses and independent customers for several years in line. He finds inspiration in writing and promoting education services for international students in the U.S., Canada, and Australia. In this article, he studied the problem of B2B social media advertising and presented several criteria that could help businesses in making their investment choices.

How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand

By | Ecommerce, Marketing, Social Media | One Comment

With over 500 million users across the globe, chances are good that many of your customers are on Instagram.  Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August has changed things up a bit.

Essentially, Instagram Stories is nearly identical to that of Snapchat Stories, where users can send photos and videos that disappear after a certain length of time after the receiver views them.

If you’re an eCommerce merchant, this is an excellent opportunity for you to share more than just the picture-perfect moments that you’ve carefully worked into your marketing strategy.  You can now share those random and real moments—the ones that can show a different side of your business and your brand.

The potential with this new feature is huge, and marketers shouldn’t waste this opportunity.  Here are six tips to help you begin promoting your eCommerce brand with Instagram Stories:

1. Tease New Products, Promotions, and Content

One of the reasons why Instagram Stories is so effective is that it creates FOMO (fear of missing out).  The stories disappear within 24 hours, which gives your followers a sense of urgency that they don’t get with your regular Instagram posts.  This makes it perfect for teasing new products and upcoming events.

We’ve seen some brands do this brilliantly.  J. Crew used it to tease its September sunglasses collection with huge success, while Sephora gave followers a glimpse of their makeup tutorials that they would soon release. Try it with your own products and promotions and see how your followers respond.

2. Give a Glimpse Inside Your Brand

Putting a face to your business is important—especially online.  Customers want to connect with humans, not a business that they can’t relate to.  That’s exactly why you should take advantage of the casual nature of Instagram Stories and give those interesting glimpses into your eCommerce store.

For example, you could post a story that shows your employees taking part in a viral trend or celebrating an achievement of one of your employees.  It puts a human touch to your brand that can lead to greater brand recognition and loyalty in your followers.

3. Reward Your Most Engaged Followers

Unlike your regular Instagram posts, the Stories you share don’t show up in your followers’ news feed.  Instead, they can click on your story at the top of their screen if they wish to view it.  This means that you may need to create a little incentive to get them to view your Story.

Your incentives don’t have to be huge, but they do have to be worth it; otherwise, your followers won’t bother opening your Stories in the future.  Besides, you want to give the best to your followers that are loyal enough to follow you on Instagram, so you should reward them for their loyalty!

Offer coupons that only appear in your Stories, show promo codes that become ineffective once the 24 hours are up, or offer free swag like Mountain Dew does to its followers.  You can even announce breaking news related to your brand in an Instagram Story if you have hotly anticipated products coming out.

4. Give Quick and Helpful Tips

There is a reason why headlines that begin with “5 Fast and Dirty Tricks for A/B Testing” get our attention.  Consumers want helpful information that they can process quickly, and Instagram Stories is perfect for this.

The subscription-based apparel startup known as Stich Fix regularly uses their Instagram Stories to provide helpful styling tips to their followers, and now your own eCommerce store can use it in a similar way.  Show off your expertise in your industry by providing your followers with tips and tricks that will make their lives easier in just seconds!

5. Show Off Your Creativity

It doesn’t matter what you sell—there is a way to make it exciting using Instagram Stories.  Online stores everywhere are using it to show the human side of their brand and let some silliness show.

Take Starbucks, for example.  They made coffee exciting by posting a humorous Instagram Story in which two of their iced coffee drinks fall in love with each other.

Some businesses use Instagram Stories to ask questions of their followers and keep them engaged, while others use a mix of filters, drawings, and text to liven up their products.  There are an endless number of ways for you to show off your creative side and promote your brand.

6. Don’t Be Afraid to Ask for Feedback

Did you know that Instagram Stories can be used as a feedback tool?  Unlike your Instagram posts, your followers can’t comment or like your Instagram Stories.  The only way that they can respond is through a direct message that no one else can see.

Basically, you have the ability to treat Instagram Stories as a one-question anonymous survey, of sorts.  For example, Taco Bell used their first Instagram Story to ask their followers what they would like to see using the new feature.  Users can then send their answers via Direct Message, and you can further improve your social media marketing efforts based off of this feedback.

Final Thoughts

Finding a way to connect with consumers is key to your eCommerce store’s success, but it’s not always easy to engage with your audience.  With Instagram Stories, you now have another way to promote your products and tell a compelling brand story that inspires loyalty in your followers.

There are many exciting ways for you to use Instagram Stories, and we look forward to seeing how other brands use this feature in the future.  Just remember to keep your audience in mind as you create your stories so that your message continues to make an impact!