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How to Use Facebook Ads Manager to Create Custom Reports
There is no doubt about it – with over 2.3 billion monthly active users worldwide, Facebook still remains the biggest social media site today. This makes the platform potentially effective not just for connecting with friends, but also for raising...
Facebook App Install Ads [UPDATED]
Facebook App Install Ads are a cost-effective strategy to drive more downloads and users to your app. Depending on your goals, you can set up a Facebook Ad campaign to: Increase app install Track and measure performance using dashboard tool for...
Can You Build a Business Today Without Social Media?
Social media may be the hottest marketing method, but it’s not completely necessary. Here are some ways you can build your business without it. Bing is a viable social media platform that can be a powerful tool for businesses to...
4 Ways to Improve Your Facebook Marketing Strategy
The social media sphere has been evolving day by day. Tactics used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. To stay ahead of the game, you need to keep tweaking your social...
Social Media Campaign Ideas for Boosting E-Commerce Sales
Find the right influencer: Social media is not only beneficial for creating a portal of your ecommerce business on the network, but it is also a place where you can buy the services of influencers. Influencers, as the name suggests,...
How Social Media Helps SEO
There have been some growing debates over the years about the connection between SEO and social media, which has raised the question of how these two strategies work together to achieve results. We all know that SEO helps our website...
10 Creative Ways to Utilize Social Media Marketing at Trade Shows
With the rise of digital advertising and other online marketing tactics, exhibiting at a trade show event or conference can feel like an outdated practice. Though not as prevalent today as other forms of marketing may be, trade show marketing...
Winning Social Media Marketing Trends That Work
When speaking about social media, it’s essential to touch on the subject of trends and innovations in this sphere. We all know that the fast tempo of modern life dictates its rules — requiring us to keep up with changes,...
9 Ways to Grow Your Twitter Following
Everyone’s Twitter feed is live and moving, so as a result, posting a generic inspirational quote once will not gain you much reach or attention, or any new followers for that matter. Within 140 characters, you must find a way...
How to Block Words and Profanity From Your Facebook Page
Facebook is one of the best advertising marketing platforms for brands, as it can help you reach your target audience optimally. But when you work hard to grow your brand’s Facebook page following, you also need to make sure your...
The Most Significant Social Media Marketing Trends
The internet has 4.2 billion users out of which 3.397 billion people actively use social media daily. Additionally, the marketers’ interest in this part of the internet has also given the social media market a much-needed boost. This has further...
Using Brand Storytelling On Social Media To Engage With Your Customers
Everyone loves a good story, and so do your customers. The art of brand storytelling has been an important way for brands to connect with the customer. It evokes an emotional response and fosters a personal connection which helps to...
How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand
With over 500 million users across the globe, chances are good that many of your customers are on Instagram. Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August...
5 Tips to Increase Engagement Using Facebook Live
In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in...
How to Decide Which Social Platform is Right for Your Paid Content Promotion
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in the automation of...
Social Media Engagement Tactics You Should Try
Marketing specialists admit that a brand-oriented promotion strategy that doesn’t include social media marketing can’t be called complete. However, the rapid development of technologies, quickly changing trends, and innovations demand adjustment and the search for new ways of engaging users....
Dos and Don'ts of Launching Promotional Giveaway Campaigns on Social Media
It seems clear-cut: Give users free stuff, and you will be rewarded! Indeed, consumers love free giveaways, but throwing products at them randomly, like those crazy T-shirt cannons at sports games, is generally not an effective strategy. You have to...
Facebook Retargeting Ads
Over 96% of people that visit your website aren’t ready to make a purchase. They scroll through the website, check the products or services, and leave. In most cases, the website visitors completely forget about your brand. So what can...
Facebook App Install Ads [UPDATED]
Facebook App Install Ads are a cost-effective strategy to drive more downloads and users to your app. Depending on your goals, you can set up a Facebook Ad campaign to: Increase app install Track and measure performance using dashboard tool...
B2B Facebook Advertising
Facebook is the place where people share their recent travel photographs, connect with friends, and post funny dog videos. Therefore, some of the best Facebook advertising agencies believe that Facebook ads are useless for B2B companies. But they couldn’t be...
5 Tips to Create High-Performing Facebook Ads for SaaS startups
If you are a SaaS startup, then chances are, you have already experimented with different digital advertising strategies. You have probably also realized that not every advertising strategy would be profitable for your SaaS company. That is because when it...
8 Common Facebook Lead Generation Mistakes and How to Avoid Them
Facebook is offering one of the most complex and robust advertising platforms for marketers and businesses of all types and sizes. No matter what products you’re selling and what audiences you’re targeting, Facebook marketing can help you take your business...
How to Choose the Perfect Facebook Video Ad Format
As the world’s largest and most popular social network, Facebook represents a real advertising magnet for all businesses. This is particularly the case with video advertisers who know that the platform is incredibly effective at raising brand awareness and boosting...
LinkedIn Ads vs Facebook Ads: Which is better for B2B Marketing
As a marketing specialist or a business owner, you will probably face LinkedIn ads vs Facebook ads choice. Even having all digital marketing analytics at hand, it is hard to know which platform is the right one for your particular...
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