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The Ultimate Guide to Create a Multilingual WordPress Site

By | WordPress | One Comment

You may have the greatest and most popular website in your community. You may also be on top of the search results on your local market. But, is this enough? Any business reaches a point when it is mature enough to be developed. However, development comes with a lot of implications, one of them being the translation of your website into several languages. If you want to address your messages to a wider audience, then you need them to understand you. Launching a multilingual website is not considered an ambition anymore these days. Translating your website into several languages is something natural and it comes as a consequence of globalization and internationalization. Thus, if you want to create a multilingual WordPress website, then you should keep reading this article and follow the steps below.

How to Create a Multilingual WordPress Site

Cory Neal, COO of The Word Point mentions that “launching a multilingual website can bring a lot of benefits. On one hand, you have access to an international audience. On the other hand, people will find you easier as they are used to buy things from the international markets. Thus, you will reach various segments of new potential clients”.

  1. Focus on flawless translation

Once you know which is going to be your target audience, you should also decide which are going to be the foreign languages you are going to use. In addition, you should make sure that the translations are flawless. A poor translation can seriously damage your image, and this is exactly what you don’t want. When you create a multilingual website, you can choose from several options. You can either auto-switch the language according to the users’ locations or you can also allow users to select the language options themselves according to their preferences. Either way you choose, it is very important to thoroughly check each translation in detail and make sure you transmit exactly the message you want to convey. There are also a lot of plugins compatible with WordPress which can translate your texts in various languages. For example, you can try Weglot, WPML, or Polylang.

  1. Pay attention to the cultural differences

It is impossible to replicate the exact message from one language to the other. What is more, as you are addressing to people coming from different cultural backgrounds, you should pay attention to each of their specifics. Therefore, before you start translating your WordPress website, you should first understand the cultural differences from the markets you sell your products to. Moreover, you should also consider the tone and concepts and make sure you don’t harm any local tradition. Finally, you should also combine and harmonize the text with the visuals.

  1. Each language should be easy to access

Translating your website in different languages will automatically bring a greater audience to it. Your message will be easily understood by people from different countries who will automatically bring more revenues for you. However, when a foreigner accesses your website, he should immediately find the option to translate it in his native language, if available. Therefore, one of the common rules says that the language option should be highlighted on the main landing page. What is more, the language button should remain permanently available on each page your readers access. So, it will become easier for them to switch from one language to the other irrespective of the page they are accessing at a certain moment in time.

  1. Fully optimize your pages in the new languages

When you translate your website in different languages, each detail is important. Thus, translating the product’s description, about us page, or product names is not enough. If you want to be ranked on top of search results for a specific language, you should fully optimize your web pages in each different language and translate everything, including the taglines, values, email notifications, etc. By doing so, you will create a professional image for your brand and you will show your customers that you care about their needs. This is a clear evidence of paying attention to details and this is one of the attributes that people most admire at a business owner.

  1. Offer a complete customer support in all selected languages

The success of a website does not only lie in its functionality and how well each page is translated. A website becomes popular also thanks to the standard it establishes when it comes to customer support. Therefore, once you have decided to translate your website into different languages and offer your audience detailed information about your products in their native language, then you should also think about them when it comes to customer support. By offering a personalized customer support, you will encourage your clients to interact with your team and ask details about your products. By answering to their questions in their native language, you will help them understand better what type of products you can offer and convince them that you can solve their problems.

Finally, it doesn’t matter if you translate your website in three or ten languages, you should keep consistency all along the way. Your website should offer the same relevant information even though it is translated in French or Italian. Even though you might personalize the design or content according to the local traditions, your website should preserve its general appearance and message. This is how people will start trusting your brand and find your products easier.

Creating a multilingual WordPress website will automatically attract more people from different countries. WordPress can be easily integrated with various plugins which can help you translate your website in various languages. On the other hand, you can also collaborate with professional translators and ensure that you receive an error-free translation. However, before you jump into translating your website, you should first understand the particularities of each culture, the global aspects, and the level of demand for each of your products. Based on this information, you will be able to determine which are the most appropriate languages to choose for your website and which should be the products you will promote on international markets.

 

 

Author Bio: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

4 Best WordPress SEO Tips & Techniques to Boost Rankings

By | Marketing, SEO, WordPress | No Comments

Nowadays, many webmasters use WordPress (WP) as their hosting platform. Aside from providing hosting services for websites, WordPress is also one of the best CMS (Content Management System) on the market today. As a matter of fact, WP dominates the market with 60% of market share. Not only that but 33% of all websites today are hosted by WP.

Having a WP-powered website is quite beneficial. However, that alone won’t make your website stand out from the others. That’s why you’ll need to implement the right SEO (Search Engine Optimization) strategy to boost your website’s visibility, credibility and exposure online, among other things.

Fortunately, WP provides you with many options regarding SEO. You can tweak and optimize almost everything you need. That includes activities, such as technical, on-site and off-site SEO. In other words, you can implement various techniques to improve your rankings. That being said, here are a few best SEO tips and techniques to boost rankings for your WP website.

Structuring your permalinks

Permalinks on your WP website are addresses or links to every page, individual blog posts, content pieces and so on. In other words, these are the URLs (Uniform Resource Locators) that are permanent, hence the name permalinks. However, permalinks in the WP are SEO unfriendly by default. That’s why you need to restructure them, in order to make them both user and search engine friendly. As an example:

  • An unfriendly URL is: https://www.yourwpwebsite.com/?p=879. As you can see, you cannot determine where this link will lead you.
  • A friendly URL looks like this: https://www.yourwebsite.com/category/blog/post name. This link describes where it goes and it’s friendly towards users and search engines alike.

The important thing is that you won’t need to bother too much with restructuring your permalinks. WP allows you to do this easily by accessing Settings > Permalinks and moving on from there. You’ll need to restructure every permalink for every page though, so that website crawlers can properly index your pages.

Add new content regularly

Content is king in the marketing world. Moreover, content is one of the most important ranking factors for search engines, such as Google. With that in mind, adding new and relevant content to your website or blog is of the utmost importance. WP allows you to add or remove content seamlessly. However, if you have a proper hosting solution, the entire process becomes even more seamless.

For instance, cPanel hosting in Australia is reliable and efficient. Your control panel alongside WP integrated options, allows you to take full control over the content on your website. Still, the content you add must be optimized properly so that it can boost your rankings effectively.

That includes activities, such as optimizing images, adding title tags to post, writing proper meta descriptions for pages and so on. Relevant content is vital for user experience but proper optimization is crucial for search engines to recognize the content and the context of your pages so that they can match it with the user intent.

Enable automatic indexing

Every time you add new content to your website you have to notify the website crawlers to index your pages. This manual task can be daunting as it’s quite mundane, as well as time-consuming. What’s more, you may easily forget to do it and you won’t get any SEO benefits from new content.

Luckily, WP has a feature that allows you to automatically inform crawlers about new things so they can properly index everything. This feature is called automatic ping and it notifies web crawlers every time there’s a new post or fresh content on your website.

That way you can ensure that your pages are always properly indexed and visible on search results. However, it’s advised that you create an .xml sitemap for your website and allow search engines to properly examine every page on your website. You can achieve this manually or by using a WP plug-in for sitemaps.

Leverage internal linking

When rankings are considered, search engines oftentimes evaluate each page on your website. This evaluation is also called page authority. The main factor in this evaluation is the quality of links on your pages. That’s why internal linking is quite beneficial for your rankings. In other words, you must link to your other, relevant content in your posts or pages.

This will help improve other ranking factors, such as time spent on page and page views. However, not every link needs to be a dofollow link. Links to irrelevant pages or advertisements do not need to be followed by web crawlers.

Also, when linking externally, you have to make sure you’re not getting more page score than you’re giving away. The main reason is that you’re basically giving a piece of your SEO score to the website you’re linking to and vice versa. That’s why you need both dofollow and nofollow internal and external links on your website. As an example:

  • A dofollow link looks like this: <a href=”http://www.yourwebsite.com”>Random Website</a>
  • A nofollow link looks like this: <a href=”http://www.yourwebsite.com” rel=”nofollow”>Random Website</a>

As you can see, by adding a nofollow attribute to external links you’re telling website crawlers not to follow a specific link, which means it won’t contribute towards your overall ranking score. The same rules apply for internal links.

 

WP has a lot of features and options that allow you to optimize your website and gain a significant boost to your rankings. However, WP alone won’t make your website SEO friendly enough. That’s why you must do your part to improve your SEO and optimize your website properly.

2019’s Top SEO-Friendly WordPress Themes That Will Improve Your Site Rankings

By | Digital Marketing, Marketing, SEO, WordPress | One Comment

If you are someone who builds a website for any reasons, you don’t want just to create one and that’s it. Primarily, you built a website for business use and for users and people to use it. You wanted your site to find out in the web and this is where a friendly SEO takes place to reach a wider audience, gain high site traffic, at the same time earn a good site reputation.

So, what makes a friendly SEO website? Bear in mind that before you topped in any search engine rankings, get a high number of visitors, you have work in building an attractive at the same time informative website. This is where choosing an excellent WordPress theme comes in.

Hence, in this article, we will tackle different types of SEO-friendly WordPress themes that can go all year round. Here are they to get you started.

MH Magazine

It is a WordPress theme designed for websites that normally produces a large number of contents on a daily basis. It has 12 available demos which if flexible and versatile. It means that whatever niche you are blogging about you are able to produce a well-organized and professional layout.

Moreover, your visitors won’t have a hard time navigating your website because of multi-functional navigational aids that make up the whole theme. It has also a great theme optimization.

SEO  Crawler

It is a highly customizable SEO-friendly WordPress theme with an excellent design. Once you have successfully installed this theme, you can easily select full-featured demos composed of three designs which can be imported in a few clicks.

Additionally, there are also pre-themed templates that you can just drag and then drop which adds a unique appearance to your site. This also comes with various header designs you can choose with detailed theme options and settings.

Pofo

The Pofo WordPress theme that comes with a stunning and incredible design. It is said the Pofo is the most versatile type of WordPress theme because of its ability to fit into any type of website because of its pre-built demos.

Besides, this type of WordPress theme is the topmost choice of most website owners because it has a wide array of design options. It can cover e-commerce, portfolios, blogs, and even agencies that’s why it’s a multi-purpose theme.

The Gem

The Gem is a WordPress theme that focuses on the page loading times, secure codes, and at the same time the mobility usage. It is also considered to be one of the most SEO-friendly WordPress themes.

Furthermore, this WordPress theme comes with over a hundred site demos which can be imported and integrated right away. This is effective when used in e-commerce websites like hotel bookings and shopping stores.

Schema

Bear in mind that one factor that every visitor would look at for them to stay and move forward in navigating your website is to speed of the page load. In this case, Schema is the best WordPress theme that works directly in doubling the speed of your sites load.

At the same time, it has also multiple options of snippets wherein it gives out a clear understanding to all search engines what type of topic are the visitors searching and for your site to be quickly ranked.

Genesis

Genesis is also one of the most popular SEO-friendly WordPress. This theme focuses more on having a child-friendly design which also paved a way of making it a top choice. It has also worked directly with the speed of the load page, most responsive codes, simple and elegant site layouts.

Also, some website owners who are using this theme normally get positive feedback because it’s easy to use. Remember that the more positive feedback you’ll get, the higher the reputation you will get which will result in higher ranking.

The X or  “X”

This WordPress theme was recently launched last year. Since its launching date, this WordPress theme has generated popular and positive reviews to all users. Although it was just recently launched, this website WordPress theme is doing its best to consistently improve and update to provide excellent services.

Moreover, unlike other WordPress themes available, you can be certain that X doesn’t have any codes that will slow down the speed of the page load. Lastly, it also uses the latest  HTML5 semantic markup which comes with various elements and features which will improve search rankings.

The7

It is one of the WordPress themes that comes with a full pack of features of designs for multi-purpose use. It has even an increased SEO-friendly feature compared to other themes and also works best when it comes to speeding up your site’s loading time.

Further, it has two main flexible and impressive design modes that you can choose from. Both of these choices come with in-depth customized options and both are in high-quality condition.

SociallyViral

From the word itself, SociallyViral is one of the most flexible WordPress themes which works directly in attracting as many social shares as possible. Some SEO professionals like the ones found in Louisville SEO believes that social network shares can help increase your website’s traffic every day.

This is true due to the fact that most websites are risking in finding a way to attached social media networks to expand their reach. SociallyViral definitely does this job for you without a hitch.

 

Takeaway

Getting the right WordPress theme is an essential factor when it comes to making a user-friendly search engine optimization. This WordPress themes will help you create and build a website that can is responsive to all users and visitors. This can only help your site being noticed. But most importantly maintaining a high ranking authority.

Furthermore, it is always best that you choose the right WordPress theme for your website with the relevance and type of your business. At the same time, you also have the consider the content and target audience you would like to reach.

Therefore, the SEO-friendly WordPress themes discussed above will help you give an in-depth understanding of choosing the right theme for your website whether you are building a new one or redesigning an existing site.