Category

Content Marketing

Productive Tools to Enhance Your Facebook Post Content

By | Content Marketing, Social Media | No Comments

We are in the era, where firms are adopting strategies to seek user attention. For this purpose, marketers are working wisely to produce attractive texts on a daily basis. About 94% of B2B companies are either already working with content marketing strategies, or they have plans for it.

 

Reduce Cost and Create More Chances:

Content marketing not only saves bulk investment for traditional promotion but also brings in far better results. According to Demand Metric, it costs 62% less than outbound marketing and generates three times as many leads.

 

Importance of Facebook Marketing:

Facebook is the most used social media network among all. About 2.27 billion active users are spending time on it.

Almost every enterprise depends on the Facebook outcome for its marketing benefits. Considering this fact, attractive post content can enhance the results to a more significant extent. Below are some useful tools to increase the worth of Facebook post content to acquire a maximum advantage.

 

1- Analyze some finely written using Educator House or Object Me:

Before adopting any strategy, it is vital to research, analyze and make it applicable. The purpose should be apparent, and the aim must be set.

The mentioned tools will let you experience some excellent blogs and articles. I recommend you just not to read it for information, evaluate all the written aspects. Focus on the sentence structures, readability and composition. This inspection will help to write according to your audience and increase the fluency of the Facebook content. Users are pleased with the post which is easy to understand with simple characters.

 

2- Get Exclusive Instructions from WritingOcean and Guide2Write:

These are the two most used writing hubs. They are enriched with directions and guidelines for composing wow content. One can find detailed instructions and several resources to an attractive written piece. I have personally used these tools to improve my scripting abilities. It helped me a lot to improvise my capability of illustrating my ideas on paper. The best thing about the two engines is that they are free and easy to use. It will assist in creating your provided information to a much better quality for your Facebook crowd.

 

3- Create interactive content with MHR Writer or Australian Master:

The content of a Facebook post has such an impact on the brand’s users that many of the enterprises ask professional to do it for them. Aforementioned are widely acquired tools for this purpose. They make it so interesting that your social media circle will love to read and share. These tools make sure that the provided material is well according to instructions and correctly formatted. Their expert composers provide it with complete uniqueness, and the service lets you ask for unlimited revisions.

 

4- Organize your research with Accurate Cite or Cite This For Me:

People love to see quotations and statistics. It attracts users and increases their involvement. However, I have seen many of the cases where critics raise questions on the source of such information. Unsatisfying answers in these circumstances could cause a negative impact and can ruin the marketing campaign. Expert content creators for Facebook posts advice handling the situation by adding a reference to your information. You can use tools like AccurateCite or CiteThisForMe for perfect referencing.

 

5- Check the width of write-up via Word Count Jet or Word Counter:

The ideal length for the Facebook marketing post is 40 to 80 characters. The study from Jeff Bullas has found that post less than 40 characters receive 86% more engagement and one with less than 80 characters receive 88% more participation. So, it should be precise and less wordy. Above mentioned tools allow you to check the length of your content through different ways and help to keep the engagement rate high.

 

6- Proofread your writing through Grammarly or CrowdWriter:

The healthiest practice after composing something is to proofread it for the mistakes. What if someone with the same expertise does it for you? While you may analyze the trend and tactics for your next Facebook content, the previous one can be overlooked by the tools mentioned above. These services check the written piece to assure quality. They will make it perfect in regards to grammar and structure.

 

Good English, well written and well-spoken will open more doors. Bad English will slam doors; you didn’t even know existed.”
– William Raspberry

 

Mentioned above are some of the most significant tools preferred for composing posts over different social media forums. Furthermore, these applications/services are producing more than 95% accuracy. If a brand/product page needs excellent promotion, it should not ignore to use them in their routine practice.

 

Author’s Bio: Stella Lincoln is currently working as a marketing manager at AcademistHelp. Along with that she is a passionate blogger and loves to share her views with others. She has a keen interest to interact with entrepreneurs and students for lifting their careers with her experience.

7 Strategies to Successfully Deploy Online Training

By | Content Marketing, Digital Marketing, Marketing | No Comments

Youth is wasted on the young, said Irish playwright George Bernard Shaw. The same can be said about education. While young, we couldn’t care less about it. The moment we grow up though, we start regretting our past choices, wishing we were a bit more versed in the matters of life, science, art, and our own professions.

Online training may not be able to compensate for what we’ve lost in our youth, but it can definitely make us better at our jobs. It can help us adjust to our workplace environments, dust off our theoretical knowledge, and hone new applicable skills. This is how important online training is for employees.

 

Here’s how you can make it even more effective in terms of knowledge retention.

 

1. Personalize Learning Paths Using AI Insights

Is your organization using e-Learning software for online training deployment? If not, you should employ one of these tools right now, and we’ll tell you why.

e-Learning technology is cutting-edge right now, which means that most of these solutions rely on artificial intelligence to provide personalized learning environments. This is incredibly important in the context of online training, as learning habits in adults are much less flexible than in younger students. Adults need a very targeted approach.

Your employees are struggling with their time, focus, and motivation on a daily basis. Add training to their schedules, and their employee satisfaction rates will eventually drop.

Personalized learning, on the other hand, makes this experience easier and more enjoyable by adjusting educational content to people’s specific needs, habits, and preferences. It allows them to take online training courses at their own terms and to study at their own pace, which is crucial when it comes to juggling private and professional lives.

What does AI have to do with this? Well, using machine learning, it collects data from your trainees, analyzes their learning needs, and helps you create online training courses that are deeply personalized.

 

2. Make Content Consumable with MicroLearning

Trying to develop a work-life balance teaches us that time is incredibly valuable. A deficit of time, focus, and motivation presents a big obstacle to adult learners, who require a different approach to educational content.

Another thing that e-Learning software allows you to do is to organize online training courses in chunks of information that are bite-sized and easier to consume on a tight schedule. This strategy is called microlearning.

With microlearning, your employees can take courses whenever they have a productive minute to spare – while commuting to work and during their lunch breaks, for instance. The goal is to reduce your employees’ effort and make training more convenient. To achieve this, microlearning uses consumable content formats such as video and infographics.

 

3. Increase Learner Engagement with Gamification

But is there any way to increase their engagement, too? Can you introduce an element of fun to your online training courses, in addition to making them personalized and convenient? Sure you can. The only thing you need is imagination.

Presuming you already have a gamified e-Learning software, of course. Gamification taps into our childish love for games to provide edutaining experiences, or experiences that are entertaining and educational at the same time.

Examples of this strategy include competitions, point scoring, and other elements of game playing that can be incorporated in non-game contexts such as online training. Teachers have been using it for decades to motivate their young students, but L&D professionals are now discovering its great potential for corporate training as well.

 

4. Enable mLearning for All Trainees on the Move

For all the reasons stated above – busy schedules, lack of focus, and scarce motivation – your online training courses should be mobile-responsive. This is simply a requirement of the modern age. People are used to completing their daily tasks via smartphones, as mobile Internet now allows us to pay our bills, manage our private and professional relationships, and much more.

It’s only natural for online training to have its mobile version too, the one that can be accessed on the go. This is a huge time-saver that adds to the convenience of e-Learning.

 

5. Create an Environment that Caters to Extroverts

All-inclusiveness is another requirement of the modern age and is increasingly important in the workplace environment as well. But you already know that. What you may not know is that corporate training software solutions cater to this diversity by putting AI in charge of grading and eliminating bias.

This objective system has multiple benefits for extroverts. The psychological profile of extroverted people demands a special learning environment, in which trainees can thrive on social interaction and collaboration. As a strategy for online training, social learning can be achieved with e-Learning software solutions that include collaboration capabilities and gamification. Discussion boards, real-time exchange of ideas, and group brainstorming are all elements that can boost knowledge retention rates in extroverted learners.

 

6. Provide Digital Mentorship to Inspire Introverts

But what about introverts, you may ask? Extroverts are easy, but it’s the shy, silent types that require a special approach, especially when it comes to the delivery methods used in online training courses.

Corporate training software can help you with that too, once again, through innovative applications of AI technology. This is a task for digital assistants or chatbots.

In the field of online training and education, chatbots can provide digital mentorship to people who prefer an isolated approach to learning. Remember, introverted trainees will hesitate to express their opinions and seek help in addressing their points of conflict. This can significantly slow down their training.

Unlike face-to-face approaches, digital mentorship can offer expert guidance to introverted trainees, answer their questions in real time, and provide educational content on demand.

 

7. Motivate, Encourage, Incentivize, and Recognize

The last strategy we want to talk about should be an omnipresent element of your online training courses. As such, it’s less of a strategy and more of a necessity.

Recognizing your trainees’ accomplishments is not optional. If you want to deploy successful training, you need to continually boost your employees’ motivation by encouraging their professional growth and development. Now, this can always be done by issuing course completion certificates. All e-learning software solutions can help you create custom-branded diplomas. But, there’s more.

Gamification is a great motivational strategy, as it relies on tactics that help encourage participation. But it also uses badges, point scoring, quizzes, and other incentives. Whatever incentive, motivational tool or strategy you employ, it’s important to recognize your trainees’ accomplishments publicly and in real-time.

 

Final Thoughts

These seven strategies for online training deployment can be used separately, but it’s even better if they are combined for maximum performance. The key, as we’ve already mentioned, is in your corporate training software. The more feature-rich it is, the easier it will be for you and your company to create a convenient, personalized, engaging, time-efficient, and encouraging training environment.

 

Author’s Bio: Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving. Follow him on LinkedIn or Twitter

 

7 Useful Grammar and Proofreading Tools for Content Marketers

By | Content Marketing | One Comment

When writing content is part of your business, you need to make sure that grammar and spelling in it is nothing less than perfect.  But, your texts can become engaging and interesting only if the grammar is flawless and the spelling and punctuations are done right.

When your readers find errors within your content, they immediately call into question your reliability as a trusted source of information. It also kills the motivation of the audience to continue reading regardless of the amount of time and effort that you have spent in order to find or write quality information for them. This way, you may want to look for an essay helper online to assist you with your content marketing strategies.

  1. Spell check plus

If you are not sure about where to begin your proofreading from, this is the best tool for your website. All you have to do is paste the writing on the website’s page, and it will highlight the spelling and grammar errors. It will also give you suggestions and teach you the ways to improve your grammar and proofreading skills. There is also a vocabulary enrichment section where the app uses thesaurus suggestions to help you change some of the words that you have overused in your texts.

  1. Academized

This is an English grammar handbook that serves as a reference guide. It helps you find answers to some of the most challenging grammar issues you may have. It also gives you great examples that are easy to understand so you will learn faster. They also tell you the practical grammar rules that you may apply to your writings. Just remember, that only after practising a lot, your work may become flawless and much better to perceive.

  1. Wordrake

This is great if you have pages to write and are hammering into your keyboard with a hope that the writing will make sense to you. However, when you are racing to meet the deadlines, the copies you write may be full of errors and grammar mistakes, especially if English is not your first language.

All you need to do is download this app and add it to your text editor. It will do the proofreading fast and easily. Besides, it will make the suggested edits for you so you can see the whole document and the edits that are required. You have the option to reject or make those edits depending on what you think is right for your content.

  1. Essay proofreaders

Because you are writing the content yourself, it is easy to miss out on grammar and spelling errors since you anticipate how the words should be in the essay. However, missing these glaring errors may bring issues with your professors and reduce the traffic that goes to your site. Unlike proofreading tools, this website adds a human touch. They also give you a fresh set of eyes. The editors will go through your content and highlight the changes they have made, so you see just how many errors you have. The critical eye of professionals can help your work stand out and be ready for publication.

  1. Cite It in

There is nothing worse than having plagiarized work. While you may paraphrase as much as you can, you still need to give due credit. However, when you are writing a long piece, it is easy to forget about citing. You need to make sure that you do this where it is needed so that your piece is not flagged for plagiarism, which may be a great offence. Proper citations make it easier for your readers to find that original piece for themselves. It also elevates your credibility and professionalism and makes you appear as a trusted source.

  1. Language tools

This is great for people who write in multiple languages and is one of the best grammar tools in the market. Basically, it is an open-source program that helps you notice the number of spelling and grammar errors in your writing, and it is programmed to find errors in more than 20 different languages. It also highlights the errors and suggests the words to use so you can improve readability and quality of your content.

  1. Grammarly

Grammarly is a great tool that helps you find the grammar and spelling errors you have made. It also tells you which sentences in your work do not make any sense and suggests to you on how you can correct the errors.

Emma Rundle

Emma Rundle is a great content developer. She has a lot of experience working with both students and bloggers. Emma will give you great advice on the tools to use and how to check for errors in your work.

10 Useful Grammar and Proofreading Checkers for Content Makers

By | Content Marketing | No Comments

As a content maker, you may not think you need grammar and proofreading checkers for your content but you have to realize that anyone can miss a few errors here and there in their content regardless of the number of times they edited it.

Let me give you a case scenario from your audience’s perspective, imagine reading an article filled with grammatical errors or with distracting syntax that makes it hard to understand what you’re reading. In this kind of situation, coupled with the digital age we live in, most people will immediately look for another informative article about the same topic without so many errors in less than 20 seconds.

As a content maker or someone whose business revolves around making content either for social media or a blog or website, you can’t afford to release content with too many errors: grammatical, syntax, spelling errors, etc. Not only do these errors hurt your credibility, it also makes it seem as though you don’t care so much about your audience enough to spend the time to correct these errors.

And this is why you need the following grammar and proofreading checkers to proofread your work and point out errors you would have normally missed.

  1. Grammarly

If you’re looking for a tool that points out grammatical and spelling errors, Grammarly is the perfect proofreading tool for you. Grammarly also has a lot of credibilities because it has and is still being used by millions of people in the world. Not only does Grammarly offers users a free online text editor, you can also get any of its free extensions for browsers like Chrome, Safari and Firefox and the extension that works with your Microsoft Word software.

What most people love about Grammarly is the fact that it not only points out grammatical errors, it also tells you why it is a grammatical error and what you can do to correct it. There is also the fact that it offers pretty powerful free grammar checker tools as well as a paid and much more powerful premium grammar checker tool which checks for over 250 types of spelling, syntax and grammatical errors and can also check for plagiarism.

  1. EduGeeksClub

Edu Geeks Club offers academic proofreading services. Lecturers have been known to reduce grading or even outrightly deduct points for typographical errors found in essays, papers, dissertation, and thesis. Academic work is no joke and cannot be edited with just any grammar checker because of technical terms which is why EduGeeksClub offers proofreading service for your academic work with the enlisted help of their experienced proofreaders and editors with advanced degrees of their own. The best part is that if there are still further problems with your work, you can request for free revisions to get your grammar errors ironed out.

  1. EssayWritingLab

EssayWritingLab is yet another place where you can get your professional academic writing corrected and proofread with the help of a professional writing assistant. When you’ve finished researching and writing your academic papers: essays, MA thesis, Ph.D. dissertation, etc. editing and proofreading are not only much more difficult, it takes a lot of time and you could still miss some errors which could contribute to you getting lower grades. Therefore, your best option is to find a proofreading service for your academic work like EssayWritingLab.

  1. LanguageTool

Language tool does not just fix your grammatical errors, it also fixes grammatical errors in 25 different languages. Its best feature by far is its ability to proofread different English variants. Therefore, you can check for grammar or spelling errors based on the rules of different kinds of English: American English, British English or Australian English. It is a great tool to use to further proofread your Australian Writings. Unfortunately, LanguageTool has no online tool, you have to download and install the software on your computer to use it.

  1. Hemmingway App

Hemmingway may not be the best grammar checker but it is one of the best copyediting tools you can find out there. The Hemmingway app analyzes your writing and provides a readability score and identifies the passive voice construction in your writing. It also provides suggestions on how you can improve your writing style. There is a free online version as well as the paid desktop tool which costs $10.

  1. Grammar Check

Grammar Check is one of those traditional grammar checkers that most people are comfortable with, this is probably because this tool is a pretty reliable proofreading checker solution which checks your written document in a matter of seconds on your computer. The tool also allows you to import written documents of any format: epub, pdf, mobi, etc. to be proofread.

  1. Ginger

Ginger is a great proofreading tool that can make life easier (including people whose second language is English) with its numerous features. Another advantage of Ginger is the fact that you can edit your written content in your word document software. It also supports British and American English and can figure out errors in both English variants.

  1. WhiteSmoke

Apart from checking your grammar, WhiteSmoke also generates a report that reviews your writing, rating the sentence structure, words, expression, voice (passive or active) and the length. It is a great software solution for syntax and grammatical error checking.

  1. SpellCheckPlus

This is an online grammar checker which is very helpful to non-native English speakers. It has a free and pro version. The free version is pretty limited as it does not offer suggestions you can use to correct the errors it points out and cannot tell you why something is incorrect. The pro version, however, with a $15 individual license does all that and more including a deeper analysis check.

  1. ProWritingAid

This tool helps to correct punctuation, spelling, grammar and writing style mistakes. If you have a tool like this, you may not need to edit your content on your own. All you need is to follow the highlighted parts of your writing and fix any errors you find there.

Conclusion

As you already know, we are not perfect as humans and these tools will also work based on what you provide. Therefore, a balanced combination of your discretion and the checker tools mentioned above is what you need for an excellent result. This will help you to ensure your writings are free of errors that distract your readers, confuse them or reduce the credibility of your content.

 

 

 

Author Bio: Peter Hill is the best editor of proofreading service at Brill Assignment Help. He is a socially active person, likes traveling and photo/video editing. He finds himself in writing. You can find him on Twitter and Facebook.

10 Best Ways Of Developing A Content Marketing Strategy That Boosts Your SEO

By | Content Marketing, SEO | 3 Comments

These days, content marketing for any business has turned more complex and ingrained than ever before. It’s an approach to creating and distributing valuable, relevant and progressive content to attract and acquire a pre-defined audience. By developing a content marketing strategy you will not only connect with your customer but will also build a trustworthy relationship with them, which will augment with time. Your content marketing plan and strategy should have certain goals such as:

  • Attract an audience
  • Generate Leads
  • Grow the subscriber’s list
  • Build a reputation
  • Develop brand awareness

For achieving all above-listed goals and perform better, it is important that you develop an integrated marketing strategy. Meaning, getting content and SEO work together that goes hand-in-hand. Although content and SEO may seem completely different, it is possible to develop a content marketing strategy that boosts your SEO. Here are some ways:

10 best ways of developing a content marketing strategy that boosts your SEO:

Defining Audience – Of course, no marketing strategy can be developed without understanding and defining the audience, and the same goes with content marketing strategy. Know what your audience is looking for, review the website your audience is spending the most time on, and develop ways to attract them to your website. Find out, their interests and engage them accordingly. For example, if your audience spends more time on video content, then probably you should have some of the engaging videos on your site as well.

Focus on creating targeted content – Last year, 57% of marketers believed that relevant content creation was the most effective SEO tactics. That says marketers today are aware of the fact that content that’s unique, useful, engaging and relevant works well when focusing on people’s need and not just attending their queries. One can create a targeted content strategy by understanding customers’ important characteristics that include demographic information and behavioral information. Because, when you know who you are writing for, it becomes easy to create targeted content that will resonate and help the customer buy.

Get used to Artificial Intelligence – No doubts, Artificial Intelligence is slowly taking over the world. AI has a huge impact on Social media and digital marketing. Marketers must start adapting AI to analyze customer behavior and, data and search patterns to understand how users find their relevant product and services. Marketers can use AI to develop a content strategy that can ultimately boost their search engine optimization process.

Create Powerful and Unique Content – SEO and content go hand-in-hand. One cannot work well without other. For example, developing content without keywords won’t get you significant traffic as opposed to a keyword rich content plan. Apart from that, if you can develop powerful and unique content regularly, then you earn backlinks that helps search engine to route audience to your site. Go beyond just creating a usual blog post and consider creating additional website pages such as eBooks using rich keywords. A marketer should also know that Google penalizes websites that create low-quality content. So, develop powerful and unique content on regular basis and your SEO efforts will not go wrong.

Promote content at the right place – Many marketers don’t go wrong in creating powerful and unique content, but fail to understand the promotion pattern. Publishing the content everywhere across social media will not help; one must promote the content based on the targeted audience. For example, when targeting professionals and companies, you must focus on promoting your content on LinkedIn and not on Instagram, which does extremely well with fashion based audience. Many brands also believe publishing blog post and promoting content on regular basis leads to higher rankings, and increased website visitors.

Smart and Strategic Optimization – With Google’s algorithm becoming stronger day by day, marketers must take smart and strategic optimization approach. Both off-page and on-page optimization are still relevant such as using targeted keywords in H1, H2 and Meta description. However, a marketer must adopt new techniques for improving engagement through email marketing, blog post, live chat, and social media. Smart search engine optimization further includes guest blog posting, send an email newsletter, techniques to improve site speed etc. These are quick and effective ways to optimize your website with content that can generate leads.

Review and Update Content regularly – Developing a content marketing strategy for boosting your SEO is not something you can set and leave. It requires periodic review and updating to remain relevant and effective. You can do this by updating the content with new keywords, adding latest stats and facts, check metadata to make sure it is optimized for search engine, use interesting words and sentences to attract more readers and review old blog post that is already driving traffic.

Try New Ways for Link-building – Link-building, including link back and inbound linking, has always remained a major factor of search engine optimization. While getting a link back from high-domain authority websites such as .org can hike the traffic tremendously, you must also try new ways. One of the best and tried-and-tested methods for link-building is creating expert content. Generate quality content and you will see link backs and traffic pouring into your website.

Do Technical Optimization – Although creating blogs, articles, and keywords rich content is a part of SEO, you must not forget the technical aspect of optimization. To make a webpage appealing you must make sure there are no broken links, and each link is routed to its respective page. Optimizing URLs helps search engines to locate the relevant pages and majorly benefits in improving the user experience. Further, a good title-tag and header tags also hold equal importance in developing a positive reputation for the website. Creating searchable titles, optimizing page speed and improve formatting are other ways to do technical optimization.

Don’t Forget the Analytics – Thanks to the number of tools available online today, we can actually measure every part of our content marketing strategy. In fact, data is the key to influence audience and convert them into customers. Data based on gender, age groups, geographies, and time of day often help to locate potential audiences. Marketers can develop excellent and tailor-made content to receive tractions.

So, don’t separate the two – content marketing and SEO, they need each other to flourish your business.

 

Author Bio:

Sorav Jain is a reputed social media blogger in India. Apart from writing blog posts, he has also organized many digital marketing seminars and workshops in India. He has written many well researched articles and books on host of topics like facebook advertisement, content marketing tips, seo, social media marketing and many more. He has also received many awards and recognition for his contribution in the digital marketing field.

 

Content Marketing ROI: What & How To Measure Content Performance

By | Content Marketing, Marketing | 4 Comments

Quality optimized blogs, the right nurturing strategy, content offers which are highly targeted and hit the mark with pinpoint accuracy. You have done it all, and yet… You aren’t sure, you aren’t sure at all. Is this thing paying off? Am I adding revenue to my company?

Well, no one knows for sure. Just 21% of marketers are saying they know how to measure content marketing ROI – so most are unsure how to create a lucrative content marketing program.

It isn’t such a surprise, though. All over the internet, there is a bunch of content marketing ROI blogs and articles about different methods of improving it. From using Google analytics for tracking the right kind of fruitful success metrics to complicated mathematical equations.

Reality is harsh: Content marketing ROI isn’t that simple. But you shouldn’t let your fears control you. Although ROI is a big challenge, it’s not impossible at all. Follow on the rest of the article to finally learn these secrets. And make those hard-to-convince CEOs contented without having a nervous breakdown.

What is ROI?

Return on investment (ROI) in content marketing is the difference between how much money you spent and how much you received from content marketing. We all like to calculate this in a quantitate money-making way. After all, doesn’t ROI imply this? Isn’t this what CEO’s and bosses are interested in? Numbers, numbers and more numbers. Profits, cost value, pipeline growth, and revenue? Doesn’t this kind of things prove the success of inbound marketing efforts?

Well, such things are always certain when content marketing is in question.

Content marketing has many other tangible and indirect benefits. Which are so easily translated into dollars. So, it can be hard to prove content marketing ROI. Some of this “soft” benefits and there are many, include:

  • Creating trust
  • Improving engagement
  • Creating relationships
  • Bigger search engine visibility
  • More social referrals
  • More time spent on-site
  • Bigger lead generation
  • Making yourself a thought leader in your industry
  • Creating brand awareness
  • Bigger conversion rates
  • Improving and creating customer loyalty
  • Increased inbound links
  • A bigger number of closed sales

 

Unfortunately making these benefits visible is often very hard because:

  • Some of them, like building relationships, increasing brand awareness, making yourself a thought leader or building trust and customer loyalty isn’t measurable – it’ hard to money value on them.
  • Much of this content that you’re making is top-of-the-funnel content, which means you use it to build awareness or to educate the audience. Again, how do you measure such things? And tie them directly to revenue?
  • Attribution is burdensome. For example, how to track what lead to converting a lead into a customer. Was it sales rep follow-up or case study?

With the aforementioned challenges included isn’t surprising that marketers have a big problem with determining is their content marketing prosperous.

So how do we translate these indirect benefits into real results?

 

Figure out how much you are spending on production and distribution of content

No matter where are you producing, be it in-house or something else, there is always some spending involved. Paying the content creators salary. Including any external content assets, that you will have to pay, like videos, audio material or images. Some business resolves this issue by outsourcing for content development services.

Distribution, on the other hand, has its own quirks. PPC advertising, social advertising, and promotion through other media channels have their cost. Also, remember to include the price of any specialized software or tools be it for distribution or creation. Calculate all of this mentioned before for a true cost of distribution and production.

 

Brand awareness

This is one of the most crucial goals for content marketing. Consistent brand presentation increases revenue by 23%. While branding content on social media will make a twofold increase in interesting older population, ages of 55 to 66.

The evil side of this medal is how to prove ROI.

You can do this by tracking

  • Social shares and following
  • blog views
  • direct website traffic
  • returning website visitors

 

Customer Engagement

Content marketing win doesn’t include only making people come to your site, but rather making them stay there. If you’re experiencing bounce rate that’s low, then something must be changed.

If, on the other hand, people are spending a while, reading till the end, checking out other content or maybe even coming back, then the content is working and you are approaching sales and lead generation.

How to check this in an easy way? Take a closer look at the engagement metrics. Measure just how your website comers engage with your content, to know whether or not the method you’re using is actually attracting the people who want to read about what you have to offer.

For a fast overview use Google analytics, and find Audience, then Overview there.

 

Lead quality and generation

Content marketing institute found out that nearly 85% of marketers are saying that one of their most important goals is lead generation. To measure your completion of this goal, track these metrics:

  • Leads generated per month
  • Conversion rates of leads to customers
  • CTA clickthrough rates
  • Landing page conversion rates

Measuring the quality of all those leads is somewhat different. To tell if you are doing the right job watch out for:

  • People looking your article and grabbing lead magnet, which explains are they thinking about doing business with you.
  • Visitors checking out connected resources which are a part of sales or marketing funnel.
  • And visitors contacting the sales team to ask some pre-sales questions.

All of these parameters show is your content creating qualified leads, those that “lead” to buying.

An important type of tracking whether visitors are qualified or are they visiting important pages on website, pricing page, for example, is to set up goals in google analytics.

 

By now you’re equipped with the right weapon to explain to your bosses how all of this ties directly to sales. The KPI’s above will allow a better understanding of how good your content is doing and whether your goals are achieved. Good luck and happy hunting.

Benefits of Hiring A Digital Marketing Expert

By | Content Marketing, Digital Marketing, Marketing | No Comments

Have you ever thought about Why we need Digital Marketers to publicize our product across the globe? The reason is only one i.e there are number of New websites publish online every day. Everybody aims to reach out for different needs, such as to

  • Create awareness of the brand
  • To advertise the new products and services
  • Educate the audience, and
  • Generate more leads and sales.

All these can actively be achieved with Search Engine Optimization.

Its benefits will immensely suit your business. Let’s see how.

 

  1. Website Optimization with a Professional Approach

Website optimization is not a piece of cake. One needs to take care of various aspects of SEO to optimize websites for different search engines & generate the expected results.

Only an experienced digital marketing professional can conduct different activities of Search Engine Optimization in a systematic manner and bring you the desired results in terms of web designing traffic, leads, sales, user engagement with the brand etc.

 

  1. Make sure to update Highly Optimized Content

The success of any digital marketing campaign is determined by the fact that how well you have scrutinized and utilized the supplied content. There are many SEO Agency experts who don’t check the uniqueness of content before using it for website optimization. Such a carelessness may hamper the dignity of business.

You must know that it is a time-consuming task, many steps are taken to finalize the content of the website. everyone cannot write the content as required. An experienced Search Engine Optimization professional knows the importance of content optimization.

A well-planned content marketing can help you attract the attention of the targeted audience and generate sufficient business every day for you.

 

  1. Sufficient Traffic/Business Opportunities from Different Sources

To be honest, getting involved in digital marketing will definitely be a fruitful affair. You have to spend a considerable sum of money for website creation, optimization, customization, migration, purchase of premium themes/plugins/SEO tools/Antivirus/Firewall, etc. All IT company don’t have a massive budget for Internet marketing.

They have to generate business opportunities on a low investment. They can’t afford to spend a lot of money on different Search Engine Optimization campaigns. So, hiring a digital marketing expert benefit them a lot.

A competent SEO Agency can optimize a website with the latest SEO practices and generate sufficient traffic from different sources at a fixed monthly price tag. You get lots of business opportunities which keeps you ahead of your competitors and thrive in digital marketing.

 

  1. Website Optimization for Different Search Engines

Too much reliance on Google for business generation is a suicidal approach in Internet Marketing. Just one Google update is sufficient to wipe out your entire web designing-based business and cause you a tremendous loss.

That is why dexterous entrepreneurs focus on all business opportunities coming along there way. After all, nothing is wrong if your website receives huge traffic and generate business opportunities from small search engines.

Especially when your site has a lower ranking in Google’s SERP due to high competition or other factors. A competent and experienced SEO Agency can optimize your site for different search engines and help you to get high-quality leads and sales every day.

 

  1. Manage your budget effectively within low cost

In digital marketing, traffic, leads, and sales matter a lot at the end of the day. There are many business owners who believe in the DIY approach when it comes to website optimization and business generation.

Most of them fail miserably in their efforts because of the lack of experiment and their inability to track user internet while optimizing a Singapore web design. An experienced SEO gives you a legitimate estimate regarding results in one, two or 3 months and help your business run smoothly even during unfavorable circumstances within justified prices.

 

  1. Gives the business opportunity to explore more

SEO trends keep changing from time-to-time. An SEO rule, which is valid today, will become null and void following Google’s update. A busy business individual always finds it difficult to keep a close eye on the changing Search Engine Optimization rules, optimize websites with the latest SEO tricks, and monitor other business activities also. Practically, it is impossible.

So, when you hire a professional SEO Agency expert they will take care of changing Search Engine Optimization protocols and optimize your website accordingly. You will get lots of time to focus on to scale-up your business.

 

Let’s Windup

A Professional digital marketing expert is a real comrade for all business organizations involved in SEO. An experienced digital marketing company Singapore can optimize your website for all major search engines & Internet savvy people an encourage even reluctant users to fall in love with your brand. So, hire Digital Marketing Experts and take your web designing-based business to a new level. You can also choose an IT company which provides high-quality Digital Marketing services to enhance your business.

These 8 Simple Tips Will Make Your Essay a Lot Better

By | Content Marketing, Digital Marketing, Marketing | No Comments

Writing essays is an essential element of the learning process. But how do you come up with a well-written and engaging essay? Easy with our tips!

 

8 Tips for Making Your Essay Perfect

Writing an academic paper is a real challenge for most students. Young people may not have enough time or skills to write a flawless essay. In fact, many of them do not even know where to start. Of course, you can use professional university essay writing services to avoid sleepless nights and poor grades for a poorly written essay, but that shouldn’t be the only way you deal with your assignments.

First of all, let’s determine what an essay is. We know that an essay is a composition on a specific topic that you are required to write in school or college.

The four most common types of essays are: descriptive and expository (expressing a personal opinion) and argumentative and critical (giving the pros and cons of an issue).

But, how do you express your thoughts, give logical arguments, and provide examples without exceeding the word limit and failing to meet all the requirements?

This article will provide you with important insights into the structure of an essay and offer tips on how to improve its quality.

 

1. Select a Topic

Carefully read the main question your teacher wants you to answer. To select a suitable topic, try writing down ideas that come to your mind. Decide what type of essay you are going to write. Narrow the focus and select an interesting topic depending on the chosen type and its main goal.

If you find it difficult to come up with a decent topic, you should ask your friend or mentor for assistance. After that, you will need to spend several more minutes to think over the plan and prepare the right arguments.

 

2. Develop an Outline

Make a plan for your essay before you start working on it. The absence of the outline leads to complete chaos in your thoughts. Therefore, embarking on a paper without a plan is a serious mistake. In this case, you can make many errors and waste your time.

Grab a sheet of paper and write down a topic in its center. Draw arrows extending in different directions from the topic. Your thoughts will be placed at the end of each arrow.

There is another way you can do it. Write down a topic on a sheet of paper and divide it into three sections — the introduction, main body, and conclusion. If you are going to write a five paragraph essay, you will need to allocate some more space for the preface, three main parts, and ending. This template will allow you to structure your paper much better.

 

3. Put Your Thesis Statement in the First Paragraph

Re-read your plan to create a thesis statement. Here, you have to formulate the problem and the main arguments of your essay into 1-2 clear sentences. Since the main problem is already stated in the requirements, your task is to basically retell it (not paraphrase it but retell!).

After you have described the problem, you can formulate the central question of your essay. To make it more attention-grabbing, you can cite a story, a dialogue, a shocking revelation, or a quote of a famous person. State the purpose of your writing in the last sentence or two of the introductory paragraph.

 

4. Express Your Opinion in the Second Paragraph

It is logical to start by stating your position regarding this issue. Next, you need to provide 2 or 3 arguments supporting your point of view. The arguments can be different, but they should be clearly stated. Providing two cases and justifying them in detail is better than making three short and undisclosed statements.

Remember that the number of words in an essay is limited. Here, you should not forget about the logical connection between sentences. After you have formulated the first argument, you need to prove it by providing an example. The example might also support or be related to the second argument.

 

5. Present an Opinion Opposite to Yours in the Third Paragraph

Begin it with a statement that contradicts your viewpoint. Add one or two arguments that might support this viewpoint. You will have to challenge the opposing arguments, so you should think about the ways of doing it beforehand.

If you fail to come up with a counterargument, you should back it up with another counterargument. When disputing arguments, you should not reiterate the ideas stated in the second paragraph.

 

6. Give Your Counterarguments in the Fourth Paragraph

The primary goal of this paragraph is to explain why you disagree with the opposite opinion. If you give two arguments in the previous section, then you should refute both of them. When disproving the opposing arguments, you should also suggest how they can be solved. For example, if someone believes that dogs are dangerous to keep without a leash or a chain, then it is not necessary to argue that they are harmless. It is better to turn this disadvantage into an advantage by stating that dogs are excellent guards in country houses, etc.

 

7. Write the Conclusion

Merely expressing their opinion in the final part is the most common mistake many students make. After all, the conclusion is connected with the entire essay, and not just to the second paragraph. Thus, it is necessary to summarize all previously stated ideas and express your point of view.

You can also give your recommendations on resolving the issue. And, no new information should be provided in the conclusion. The next step is to convince the reader that even though there are two opposing viewpoints regarding the issue, yours is the most valid one.

 

8. Proofread Your Essay

After you have written your essay, you should check it for errors. Make sure that the most persuasive points are mentioned in the first and last paragraphs. Keep in mind that your essay’s style is very important for assessing its quality.

Check the overall structure of your essay to ensure that you have used the right format. It is also recommended that you use clear and neutral language.

Your paper should be divided into paragraphs and correspond to your teacher’s requirements. The paragraphs should be easy to skim through and understand.

Observe the word limit stated in the requirements. Of course, editing and proofreading is not an easy task, so you can ask your friend to check the final version of your essay for mistakes.