Our Blog
The Voy Perspective
Filter by category
LinkedIn Ads vs Facebook Ads: Which is better for B2B Marketing
As a marketing specialist or a business owner, you will probably face LinkedIn ads vs Facebook ads choice. Even having all digital marketing analytics at hand, it is hard to know which platform is the right one for your particular...
B2B Facebook Advertising
Facebook is the place where people share their recent travel photographs, connect with friends, and post funny dog videos. Therefore, some of the best Facebook advertising agencies believe that Facebook ads are useless for B2B companies. But they couldn’t be...
How to use cold outreach to generate B2B sales
You realize that every position in a company is a sales position. But cold outreach methodology is one of the best ways to generate more B2B leads and sales. Cold emailing has been one of the most used techniques for...
Planning an Effective B2B Content Marketing Strategy
Content marketing is one of the most widely adopted B2B promotional strategies, with the last year’s Content Marketing Institute’s benchmarks study reporting that 91% of their B2B respondents leveraged this tactic at least to some extent. The same study also...
Top 10 Do's and Don’ts in B2B Digital Marketing
If you want to be successful in the B2B digital marketing environment, you’ll need to meet two important requirements: knowledge and skills. The knowledge is required for knowing what marketing strategies work and which don’t. The skills are required for...
The 3 Outperforming Traits of Great Digital Media Buyers
If you’re looking to shift your marketing budget and dive into the chaotic world of digital advertising, you should probably get in touch with a highly crafty digital media buyer. In a world where most of our attention is being...
Revealbot: Leaning on Technology To Scale Our Facebook and Instagram Campaigns
Imagine a software where we could manage all of our ads on Google, Facebook, and Snapchat ads in one interface. Better yet, a software that assists us with automating campaigns so we can spend more time brewing new creatives and...
What are you waiting for?