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Digital Marketing

How to Use Facebook to Market Your Business

By | Digital Marketing, Facebook Ads, Marketing | One Comment

Facebook is a titan in the social media industry. It’s draw isn’t limited to keeping up with friends and family members either. As a business owner, Facebook can also be used as a marketing tool for your business.

 

Transition in Marketing Styles

The way that businesses advertise has changed over the years. Once upon a time, newspaper ads were the way to go. Then, television commercials were the way to go. Now, most people spend a significant amount of time online.

Any aspiring business student can tell that it’s the responsibility of businesses to adapt to the world around them to succeed. This is similar to the way students have to study to achieve a degree. Much like a student might use the best college admission essay writing service, businesses need to use platforms like Facebook to elevate their marketing.

 

Create a Business Page On Facebook

When creating a presence on Facebook, businesses will want to create a business page. This differs from a personal page, but it isn’t difficult to do. If a company has ever handled a website of their own, this just might be even easier.

Facebook has tried to make this process as simple as possible. To create any page on Facebook, just click the “Create Page” option in the top, right corner of the screen. Once this is selected, users will be prompted to enter information, including;

  • Basic information about the business (i.e. business name),
  • Additional information (i.e. contact information, location, descriptions),
  • Profile and cover photo,
  • Choose the sections the business wants on their page, and;
  • Add any collaborators that the creator works with (i.e. other team members who will work on the profile).

Once these steps are followed, a business is ready to start posting. We’ll take a deeper look at that later.

 

Knowing How Facebook Works

Facebook used to work rather simply. A business could post something and it would go directly to the people following that business in their feed, appearing in reverse chronological order. Today, though, this isn’t the case.

There are a number of factors that go into when, where, and who receives posts from a business.

Personal pages get preference. This means that if someone is following a business page, the posts from their friends will come up before the business’. The algorithm also uses preferences of users to adjust their feed. So, if they are following a business but don’t get drawn in by their posts, they will probably start to see less of them.

One of the most important things for businesses is that Facebook wants to promote real communication. If a post is made to spam or mislead users, the algorithm will treat it unfavorable.

 

What Audience Do You Want to Reach?

Before deciding post content, it’s important to determine the audience you are trying to reach. For instance, if a business wants to reach their current followers, it’s important to know who they are.

Tools like Facebook’s Audience Insights can give you a demographic breakdown of the audience. This information can be used to determine the type of content the audience would want.

 

What to Post

The easiest type of post to make is a simple text post. However, these aren’t usually the most effective options for businesses because they don’t catch the eye.

For better results, it’s a good idea to add some sort of multimedia to the message. Pictures and videos are often useful tools. In addition, it’s a good idea to use links to the business’ website or products. The most effective links use a headline and a preview of the content that the link leads to.

It’s also a good idea to be conversational on Facebook. Businesses don’t want to be so stiff that they are boring and easily ignored. It can also be useful to start a conversation and encourage responses from the audience. This is because for more people to see what’s been posted, it helps to have an audience that is sharing, liking, and commenting on the content.

Stories are a newer feature on Facebook that exist at the top of a user’s feed. Many businesses don’t take advantage of this feature but it’s a great way to catch an audience’s attention. It should be noted that long stories will annoy more than engage.

 

More on Videos

Videos are by far the most effective choice that can be made on social media. It’s estimated that videos see 59% more engagement in their posts at minimum compared to other post options. When the top 500 posts on Facebook throughout 2018 were released, the preference was obvious with over 81% of these top posts were videos.

 

When Should Businesses Post

It’s not only what and how you post on Facebook, it’s also important to know when to post.

Businesses don’t want to overload or spam followers with content. A post or two a day is usually enough. Engagement is also 32% higher when posts are put out on the weekend. To start a little earlier, Thursday and Friday bring about 18% more engagement than Monday through Wednesday posting. When it comes to time, posting at 9 AM, 1 PM, and 3 PM are best.

 

Tracking Results

As with any other type of marketing and advertising, it’s important to keep track of how your Facebook campaign is going. With that information, businesses should use this information to adjust to grow their strategy.

Luckily, Facebook has handy features to help businesses out. Facebook Insights allows users to monitor aspects, such as;

  • Page views,
  • Actions on pages,
  • Page previews,
  • Likes,
  • Reach,
  • Promotions (or, your ads),
  • Recommendations, and;
  • Engagement

 

Conclusion

Facebook can be a valuable tool to businesses in marketing their products and services. Just like any other tool, it’s important to wield it correctly. With these tips in mind, you can elevate your business’ marketing strategy through Facebook in no time.

Why Users Uninstall Mobile Apps

By | Digital Marketing, Mobile Apps | One Comment

Converting a prospect to download your app is only the first hurdle in a long distance race. If you don’t pay close attention to how users engage with your app, you run the risk of losing them. Users uninstall your app and your churn rate soars. Just like that, you’ve severed your relationships with your customers.

What is it that drives people to uninstall apps from their devices? In a recent survey of over 2,000 mobile app users, CleverTap discovered three key reasons.

39.9% of people uninstall apps because they no longer use the app and 18.7% cite having limited storage space on their phone. What might be even more surprising is the 16.2% of people who uninstall apps because of too much advertising.

The long-term business goal for mobile apps is user retention, or simply to keep users from uninstalling. The key to building this long-term user retention is consistent engagement.

The average smartphone has 35 apps installed, and the average app consumes 38 MB of space. It goes without saying that your app should stay relevant enough in the minds of users to warrant the storage space.

For example, if a warning notification pops up on a users screen indicating they are running out of storage space, they’ll likely review the apps they don’t use anymore and promptly uninstall.

So, what are some smart ways to make sure your app isn’t the one people choose to delete?

First, you’ll want to make sure you’re using the amount of space necessary to run your app. Find ways to compress it as much as possible. You’ll also want to be cautious about the number of push notifications and advertisements you send to avoid overwhelming users.

But, what are the best ways to keep users engaged? Build on the features in your app that your users already enjoy. That means collecting user feedback, tracking user conversion rates, and using lengthy beta tests to adjust your app.

Study the tips and stats in the infographic from CleverTap below, so that your users download the best version of your app they’ll never have to uninstall.

 


Infographic by CleverTap

Benefits of Hiring A Digital Marketing Expert

By | Content Marketing, Digital Marketing, Marketing | No Comments

Have you ever thought about Why we need Digital Marketers to publicize our product across the globe? The reason is only one i.e there are number of New websites publish online every day. Everybody aims to reach out for different needs, such as to

  • Create awareness of the brand
  • To advertise the new products and services
  • Educate the audience, and
  • Generate more leads and sales.

All these can actively be achieved with Search Engine Optimization.

Its benefits will immensely suit your business. Let’s see how.

 

  1. Website Optimization with a Professional Approach

Website optimization is not a piece of cake. One needs to take care of various aspects of SEO to optimize websites for different search engines & generate the expected results.

Only an experienced digital marketing professional can conduct different activities of Search Engine Optimization in a systematic manner and bring you the desired results in terms of web designing traffic, leads, sales, user engagement with the brand etc.

 

  1. Make sure to update Highly Optimized Content

The success of any digital marketing campaign is determined by the fact that how well you have scrutinized and utilized the supplied content. There are many SEO Agency experts who don’t check the uniqueness of content before using it for website optimization. Such a carelessness may hamper the dignity of business.

You must know that it is a time-consuming task, many steps are taken to finalize the content of the website. everyone cannot write the content as required. An experienced Search Engine Optimization professional knows the importance of content optimization.

A well-planned content marketing can help you attract the attention of the targeted audience and generate sufficient business every day for you.

 

  1. Sufficient Traffic/Business Opportunities from Different Sources

To be honest, getting involved in digital marketing will definitely be a fruitful affair. You have to spend a considerable sum of money for website creation, optimization, customization, migration, purchase of premium themes/plugins/SEO tools/Antivirus/Firewall, etc. All IT company don’t have a massive budget for Internet marketing.

They have to generate business opportunities on a low investment. They can’t afford to spend a lot of money on different Search Engine Optimization campaigns. So, hiring a digital marketing expert benefit them a lot.

A competent SEO Agency can optimize a website with the latest SEO practices and generate sufficient traffic from different sources at a fixed monthly price tag. You get lots of business opportunities which keeps you ahead of your competitors and thrive in digital marketing.

 

  1. Website Optimization for Different Search Engines

Too much reliance on Google for business generation is a suicidal approach in Internet Marketing. Just one Google update is sufficient to wipe out your entire web designing-based business and cause you a tremendous loss.

That is why dexterous entrepreneurs focus on all business opportunities coming along there way. After all, nothing is wrong if your website receives huge traffic and generate business opportunities from small search engines.

Especially when your site has a lower ranking in Google’s SERP due to high competition or other factors. A competent and experienced SEO Agency can optimize your site for different search engines and help you to get high-quality leads and sales every day.

 

  1. Manage your budget effectively within low cost

In digital marketing, traffic, leads, and sales matter a lot at the end of the day. There are many business owners who believe in the DIY approach when it comes to website optimization and business generation.

Most of them fail miserably in their efforts because of the lack of experiment and their inability to track user internet while optimizing a Singapore web design. An experienced SEO gives you a legitimate estimate regarding results in one, two or 3 months and help your business run smoothly even during unfavorable circumstances within justified prices.

 

  1. Gives the business opportunity to explore more

SEO trends keep changing from time-to-time. An SEO rule, which is valid today, will become null and void following Google’s update. A busy business individual always finds it difficult to keep a close eye on the changing Search Engine Optimization rules, optimize websites with the latest SEO tricks, and monitor other business activities also. Practically, it is impossible.

So, when you hire a professional SEO Agency expert they will take care of changing Search Engine Optimization protocols and optimize your website accordingly. You will get lots of time to focus on to scale-up your business.

 

Let’s Windup

A Professional digital marketing expert is a real comrade for all business organizations involved in SEO. An experienced digital marketing company Singapore can optimize your website for all major search engines & Internet savvy people an encourage even reluctant users to fall in love with your brand. So, hire Digital Marketing Experts and take your web designing-based business to a new level. You can also choose an IT company which provides high-quality Digital Marketing services to enhance your business.

These 8 Simple Tips Will Make Your Essay a Lot Better

By | Content Marketing, Digital Marketing, Marketing | No Comments

Writing essays is an essential element of the learning process. But how do you come up with a well-written and engaging essay? Easy with our tips!

 

8 Tips for Making Your Essay Perfect

Writing an academic paper is a real challenge for most students. Young people may not have enough time or skills to write a flawless essay. In fact, many of them do not even know where to start. Of course, you can use professional university essay writing services to avoid sleepless nights and poor grades for a poorly written essay, but that shouldn’t be the only way you deal with your assignments.

First of all, let’s determine what an essay is. We know that an essay is a composition on a specific topic that you are required to write in school or college.

The four most common types of essays are: descriptive and expository (expressing a personal opinion) and argumentative and critical (giving the pros and cons of an issue).

But, how do you express your thoughts, give logical arguments, and provide examples without exceeding the word limit and failing to meet all the requirements?

This article will provide you with important insights into the structure of an essay and offer tips on how to improve its quality.

 

1. Select a Topic

Carefully read the main question your teacher wants you to answer. To select a suitable topic, try writing down ideas that come to your mind. Decide what type of essay you are going to write. Narrow the focus and select an interesting topic depending on the chosen type and its main goal.

If you find it difficult to come up with a decent topic, you should ask your friend or mentor for assistance. After that, you will need to spend several more minutes to think over the plan and prepare the right arguments.

 

2. Develop an Outline

Make a plan for your essay before you start working on it. The absence of the outline leads to complete chaos in your thoughts. Therefore, embarking on a paper without a plan is a serious mistake. In this case, you can make many errors and waste your time.

Grab a sheet of paper and write down a topic in its center. Draw arrows extending in different directions from the topic. Your thoughts will be placed at the end of each arrow.

There is another way you can do it. Write down a topic on a sheet of paper and divide it into three sections — the introduction, main body, and conclusion. If you are going to write a five paragraph essay, you will need to allocate some more space for the preface, three main parts, and ending. This template will allow you to structure your paper much better.

 

3. Put Your Thesis Statement in the First Paragraph

Re-read your plan to create a thesis statement. Here, you have to formulate the problem and the main arguments of your essay into 1-2 clear sentences. Since the main problem is already stated in the requirements, your task is to basically retell it (not paraphrase it but retell!).

After you have described the problem, you can formulate the central question of your essay. To make it more attention-grabbing, you can cite a story, a dialogue, a shocking revelation, or a quote of a famous person. State the purpose of your writing in the last sentence or two of the introductory paragraph.

 

4. Express Your Opinion in the Second Paragraph

It is logical to start by stating your position regarding this issue. Next, you need to provide 2 or 3 arguments supporting your point of view. The arguments can be different, but they should be clearly stated. Providing two cases and justifying them in detail is better than making three short and undisclosed statements.

Remember that the number of words in an essay is limited. Here, you should not forget about the logical connection between sentences. After you have formulated the first argument, you need to prove it by providing an example. The example might also support or be related to the second argument.

 

5. Present an Opinion Opposite to Yours in the Third Paragraph

Begin it with a statement that contradicts your viewpoint. Add one or two arguments that might support this viewpoint. You will have to challenge the opposing arguments, so you should think about the ways of doing it beforehand.

If you fail to come up with a counterargument, you should back it up with another counterargument. When disputing arguments, you should not reiterate the ideas stated in the second paragraph.

 

6. Give Your Counterarguments in the Fourth Paragraph

The primary goal of this paragraph is to explain why you disagree with the opposite opinion. If you give two arguments in the previous section, then you should refute both of them. When disproving the opposing arguments, you should also suggest how they can be solved. For example, if someone believes that dogs are dangerous to keep without a leash or a chain, then it is not necessary to argue that they are harmless. It is better to turn this disadvantage into an advantage by stating that dogs are excellent guards in country houses, etc.

 

7. Write the Conclusion

Merely expressing their opinion in the final part is the most common mistake many students make. After all, the conclusion is connected with the entire essay, and not just to the second paragraph. Thus, it is necessary to summarize all previously stated ideas and express your point of view.

You can also give your recommendations on resolving the issue. And, no new information should be provided in the conclusion. The next step is to convince the reader that even though there are two opposing viewpoints regarding the issue, yours is the most valid one.

 

8. Proofread Your Essay

After you have written your essay, you should check it for errors. Make sure that the most persuasive points are mentioned in the first and last paragraphs. Keep in mind that your essay’s style is very important for assessing its quality.

Check the overall structure of your essay to ensure that you have used the right format. It is also recommended that you use clear and neutral language.

Your paper should be divided into paragraphs and correspond to your teacher’s requirements. The paragraphs should be easy to skim through and understand.

Observe the word limit stated in the requirements. Of course, editing and proofreading is not an easy task, so you can ask your friend to check the final version of your essay for mistakes.

Dos and Don’ts of Launching Promotional Giveaway Campaigns on Social Media

By | Digital Marketing, Marketing, Social Media | One Comment

It seems pretty clear-cut: Give users free stuff and you shall be fruitfully rewarded!

Indeed, consumers love free giveaways, but simply throwing products at them at random, like those crazy T-shirt cannons at sports games, is generally not an effective strategy.

You have to give your social media campaign some serious thought to ensure that it does the work for you and meets your specific marketing goals. Promotional giveaways, whether handed out through contests or as a reward for making a certain purchasing decision, can help you grow your fanbase by 34 percent and significantly increase engagement and long-term loyalty.

 

Here’s how to run one successfully.

Do: get something out of it—First things first: Ask yourself what you want to get out of your giveaway. Running contests is a good way to incentivize your existing fanbase to give your company referrals or to generate shares and new likes. If your goal is to sell out of a product or get rid of existing inventory, skip the contest and offer promotional items to the first so-many users to buy (but follow the rules).

Don’t: break laws—You’ll often see the words “no purchase necessary” in the official contest rules. This helps prevent your contest from being viewed as gambling and ensures that users don’t have to spend any money for the chance to win. If you’re giving out free items along with purchases—as in, there is no element of chance because all users get something for free—you won’t be breaking any laws. Take the time to make sure your campaign is 100 percent legal or run it past an attorney if you aren’t sure.

Do: put thought into your giveaway—Put yourself in the shoes of your target consumer when deciding which promotional giveaways are your best bet. If you’re a tech company marketing to millennials, consider tech giveaways like branded chargers or Bluetooth speakers. If your company focuses on health and wellness, give out branded water bottles or anything else that can be used while exercising.

Don’t: give out apparel—Everybody loves a free T-shirt, we’re not denying that. The thing is, clothing is difficult to size for a crowd, so unless you already have a cache of company apparel on hand in a range of sizes, it’s best to stick to tchotchkes or things that can be used rather than worn. The goal is to hand out something that will make impressions, and we all know that the oversized promotional T-shirt you wear to bed or the tiny one you’ve cut into cleaning rags won’t do much actual promoting when it comes down to it.

Do: use all social platforms—By the very nature of the social media contest, you might be tempted to stick to a single platform. Usually, giveaway contests work by users sharing and/or liking a post for one entry. It certainly complicates things if you have to take into account entrants from, say, three posts on three different platforms. Our best advice is to promote on all channels but include one or more winners on each one, keeping them effectively separate from one another.

Don’t: pick just one winner—Even if you do decide to limit your giveaway or contest to the platform where your company is the most active, you want to be sure you’re making the odds good for entrants. Remember that those who are active on social media are much more likely to create a follow-up post sharing if they have won a giveaway, so the more winners you have, the more free advertising you get.

Do: clearly state the rules—As we’ve briefly covered, there are some legalities to be aware of before launching your campaign, so make sure you aren’t doing anything that might be illegal or even unethical. Even if you know your contest is 100 percent kosher, make sure to be totally explicit with rules and expectations. Of course, always honor your commitments once the contest is over.

Don’t: take it too seriously—While being forthcoming about rules, chances and intent is a good thing, be sure you’re not bogging down something that’s meant to be fun and exciting with needless rules and regulations. The last thing you’d want is for your fans to come away from your contest thinking of your business as stingy (always have extra giveaways on hand just in case) or excessively strict. Remember that a byproduct of any positive social media strategy is forging a strong brand image that resonates with customers.

Do: use it to reward thoughtful users—The typical share-for-entry social media contest model is a fun, effective way to get more engagement out of your existing fan base. But there are some more creative contests that get users to create unique user-generated content that they’ll want to share with their own followers. Create a contest to crowdsource new names of products, company hashtags, original product uses and anything else you think would get potential customers excited about your brand.

Don’t: forget to analyze success—One of the biggest mistakes you can make in any marketing endeavor is to launch without putting any metrics into place. Running a social media campaign without analytics is like comparing paint swatches with your eyes closed—you can’t see whether or not it’s working. Anything you sink time and energy into for the first time should be looked at as a learning experience, so make sure you’re taking notes along the way so that you know how to knock it out of the park the next time.

 

Creating lasting hype

When you follow these simple suggestions, you’ll be able to lay the foundation for a fruitful social media giveaway that not only earns you more engagement and conversions but also boosts your brand image. It’s all about creating some hype around your company so that people want to share it with their friends online and off. The best part? A well-orchestrated giveaway works hard at growing your unique marketing goals without a huge upfront investment.

7 Strategies to Successfully Deploy Online Training

By | Content Marketing, Digital Marketing, Marketing | No Comments

Youth is wasted on the young, said Irish playwright George Bernard Shaw. The same can be said about education. While young, we couldn’t care less about it. The moment we grow up though, we start regretting our past choices, wishing we were a bit more versed in the matters of life, science, art, and our own professions.

Online training may not be able to compensate for what we’ve lost in our youth, but it can definitely make us better at our jobs. It can help us adjust to our workplace environments, dust off our theoretical knowledge, and hone new applicable skills. This is how important online training is for employees.

 

Here’s how you can make it even more effective in terms of knowledge retention.

 

1. Personalize Learning Paths Using AI Insights

Is your organization using e-Learning software for online training deployment? If not, you should employ one of these tools right now, and we’ll tell you why.

e-Learning technology is cutting-edge right now, which means that most of these solutions rely on artificial intelligence to provide personalized learning environments. This is incredibly important in the context of online training, as learning habits in adults are much less flexible than in younger students. Adults need a very targeted approach.

Your employees are struggling with their time, focus, and motivation on a daily basis. Add training to their schedules, and their employee satisfaction rates will eventually drop.

Personalized learning, on the other hand, makes this experience easier and more enjoyable by adjusting educational content to people’s specific needs, habits, and preferences. It allows them to take online training courses at their own terms and to study at their own pace, which is crucial when it comes to juggling private and professional lives.

What does AI have to do with this? Well, using machine learning, it collects data from your trainees, analyzes their learning needs, and helps you create online training courses that are deeply personalized.

 

2. Make Content Consumable with MicroLearning

Trying to develop a work-life balance teaches us that time is incredibly valuable. A deficit of time, focus, and motivation presents a big obstacle to adult learners, who require a different approach to educational content.

Another thing that e-Learning software allows you to do is to organize online training courses in chunks of information that are bite-sized and easier to consume on a tight schedule. This strategy is called microlearning.

With microlearning, your employees can take courses whenever they have a productive minute to spare – while commuting to work and during their lunch breaks, for instance. The goal is to reduce your employees’ effort and make training more convenient. To achieve this, microlearning uses consumable content formats such as video and infographics.

 

3. Increase Learner Engagement with Gamification

But is there any way to increase their engagement, too? Can you introduce an element of fun to your online training courses, in addition to making them personalized and convenient? Sure you can. The only thing you need is imagination.

Presuming you already have a gamified e-Learning software, of course. Gamification taps into our childish love for games to provide edutaining experiences, or experiences that are entertaining and educational at the same time.

Examples of this strategy include competitions, point scoring, and other elements of game playing that can be incorporated in non-game contexts such as online training. Teachers have been using it for decades to motivate their young students, but L&D professionals are now discovering its great potential for corporate training as well.

 

4. Enable mLearning for All Trainees on the Move

For all the reasons stated above – busy schedules, lack of focus, and scarce motivation – your online training courses should be mobile-responsive. This is simply a requirement of the modern age. People are used to completing their daily tasks via smartphones, as mobile Internet now allows us to pay our bills, manage our private and professional relationships, and much more.

It’s only natural for online training to have its mobile version too, the one that can be accessed on the go. This is a huge time-saver that adds to the convenience of e-Learning.

 

5. Create an Environment that Caters to Extroverts

All-inclusiveness is another requirement of the modern age and is increasingly important in the workplace environment as well. But you already know that. What you may not know is that corporate training software solutions cater to this diversity by putting AI in charge of grading and eliminating bias.

This objective system has multiple benefits for extroverts. The psychological profile of extroverted people demands a special learning environment, in which trainees can thrive on social interaction and collaboration. As a strategy for online training, social learning can be achieved with e-Learning software solutions that include collaboration capabilities and gamification. Discussion boards, real-time exchange of ideas, and group brainstorming are all elements that can boost knowledge retention rates in extroverted learners.

 

6. Provide Digital Mentorship to Inspire Introverts

But what about introverts, you may ask? Extroverts are easy, but it’s the shy, silent types that require a special approach, especially when it comes to the delivery methods used in online training courses.

Corporate training software can help you with that too, once again, through innovative applications of AI technology. This is a task for digital assistants or chatbots.

In the field of online training and education, chatbots can provide digital mentorship to people who prefer an isolated approach to learning. Remember, introverted trainees will hesitate to express their opinions and seek help in addressing their points of conflict. This can significantly slow down their training.

Unlike face-to-face approaches, digital mentorship can offer expert guidance to introverted trainees, answer their questions in real time, and provide educational content on demand.

 

7. Motivate, Encourage, Incentivize, and Recognize

The last strategy we want to talk about should be an omnipresent element of your online training courses. As such, it’s less of a strategy and more of a necessity.

Recognizing your trainees’ accomplishments is not optional. If you want to deploy successful training, you need to continually boost your employees’ motivation by encouraging their professional growth and development. Now, this can always be done by issuing course completion certificates. All e-learning software solutions can help you create custom-branded diplomas. But, there’s more.

Gamification is a great motivational strategy, as it relies on tactics that help encourage participation. But it also uses badges, point scoring, quizzes, and other incentives. Whatever incentive, motivational tool or strategy you employ, it’s important to recognize your trainees’ accomplishments publicly and in real-time.

 

Final Thoughts

These seven strategies for online training deployment can be used separately, but it’s even better if they are combined for maximum performance. The key, as we’ve already mentioned, is in your corporate training software. The more feature-rich it is, the easier it will be for you and your company to create a convenient, personalized, engaging, time-efficient, and encouraging training environment.

 

Author’s Bio: Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving. Follow him on LinkedIn or Twitter

 

Choosing A Creative Agency

By | Digital Marketing, Marketing | No Comments

It is common knowledge to all business enterprises that it takes a lot of time, money and energy to promote their brand. However, these companies cannot be completely certain that their investments, time, money and energy would help them make more profit. For instance, if your company develops a new product, then you will know all about the wheel but you cannot be certain if anybody would purchase your new product. So, the best way to make sure that people will purchase your new product is to choose a great creative agency to market your product for you. However, it is important that you choose a reliable creative agency which will ideally serve as a business partner. This Creative Agency should also be cost effective and have the required knowledge and skills to bring about an increase in the sales of your new product. These are the reasons why it is important that you choose the right creative agency to fulfill your company’s goal.

Business owners often find it very challenging to choose the right creative agency to partner with. Hiring the right creative agency will assist a company in improving their sales and overall performance. Choosing the right creative agency is also essential for the growth of a company. One of the main problems that business owners face when they are looking for the right creative agency to partner with is the fact that there are a lot of creative agencies available around and they all claim that they serve different purposes. There are also a lot of creative agencies available on the internet ranging from a one man company to big corporations that have a lot of employees. This is the reason why many businesses look for creative agencies with strong portfolio and strong history to partner with.

 

FACTORS THAT YOU SHOULD CONSIDER WHEN YOU ARE CHOOSING A CREATIVE AGENCY FOR YOUR BUSINESS

Business owners often find it very challenging to choose the right creative agency to partner with. Hiring the right creative agency will assist a company in improving their sales and overall performance. Choosing the right creative agency is also essential for the growth of a company. Some factors that should be considered when you are choosing a creative agency for your business include;

 

1.      WHAT YOU WANT FROM THE CREATIVE AGENCY

It is perfectly clear that you need a creative agency to market your products, but you might not be completely certain of what you want from them. So, it is best that are certain of what you want from the creative agency in the present and in the future in order to avoid needing to outsource to other providers down the line if the creative agency fails to deliver the required results. Here are some things that you should consider if you know what you want from your creative agency;

a)     THE KIND OF SERVICES REQUIRED

Various creative agencies can offer different kinds of services ranging from Public Relations and Design to advertising, media and digital. Try to use a little period of time to find out which services your business requires most, so that you can find the right creative agency that specializes in the areas that you need.

b)     THE TYPE OF EXPERTISE REQUIRED

You might have a company where your employees are great with certain marketing processes like Press and TV but they find it hard use certain marketing processes like the digital avenues. So, if you are going to choose a creative agency for your company, you should choose one that has the expertise that the rest of your company lacks.

c)      LOGISTICS AND ORGANIZATION

It is really bad to hire a creative agency that will not return your calls, refuse to deliver reports and give very little in terms of overall performances. You should hire a creative agency that you can get the best results from their relationship. You should consider what kind of processes will work for both organizations. Businesses should also consider how their company and their creative agency will meet on a daily basis and how they would like to manage their relationship in order to get the best performance from the creative agency.

d)     OBJECTIVES

Apart from the other factors, it is very important that you are completely certain of what goals you want to achieve together with the creative agency that you choose. Businesses can have different objectives ranging from branding and awareness to sales, leads, traffic or even downloads and sign ups. So, if you want to choose the right creative agency for your company, it is important that you have a clear objective in mind.

 

2.      WHAT THE CREATIVE AGENCY HAVE THAT YOU WANT

There are several creative agencies in the world today. It is true that all businesses want a lot from their creative agency, but there will be some things that you will find more important than others. This is the reason why it is best that you undertake a little pre pitch selection to attempt to choose the right creative agency for your company.

a)     AREA OF SPECIALTY

One of the most important things to consider when you are choosing a creative agency for your company is the niche that the creative agency specializes in. You should choose a creative agency that specializes in the niche that you are interested in. Therefore, it is important that you have a clear objective of the kind of niche that you want your creative agency to specialize in.

b)     SIZE

There are a lot of creative agencies in the world and they range from one man organization and freelancers to multi site businesses with enough employees to fill a few football teams. This is the reason why it is best that you compare the size of the creative agency that you intend to choose to your own company. A one man organization may be able to give you completely undivided attention, but it might not be able to give you the results that you want. Similarly, a big creative agency will be able to do just about anything, but since you might not be the only client working with this creative agency, you might not be given the kind of attention that you want.

c)      LOCATION

Although most businesses in recent times are conducted through the internet, email, telephone and other non-geographically specific forms of communication, there are some businesses where physical contact is very essential. If physical contact is essential in your interaction with your creative agency, then you should choose a creative agency that is not very far from your office.

d)     KNOWLEDGE, EXPERTISE AND RESULTS

If you are planning to choose a creative agency for your company, you should check the past examples of works and results that have achieved for other client similar to you. This will help you get to know the style that they work with, their expertise and performances. The creative agency that you choose should be able to speak directly and effectively to the public.

e)     RECOMMENDATION

If you want to choose a creative agency for your company, you should consider asking for references and testimonials. You can look for direct recommendations from other clients of the creative agency in your industry. You can ask your competitors, suppliers and you can also search for them on LinkedIn. If these people recommend them then that is a good thing.

 

How to Use Instagram Video Ads to Boost Your Business

By | Digital Marketing, Instagram Ads | No Comments

Today Instagram has more than 400 million and growing users every day 80 million posts are shared, making it a pretty compelling platform for advertisers –other platforms struggle with concerns over data and privacy.

Instagram boasts a highly engaged audience and ads help drive awareness among users. This platform offers multiple options, from photo ads to carousel ads, as well as video ads and ads on Instagram Stories. To connect with the users the latter to offering sight, sound, and motion to further connect with users.

 

No matter which video ad format you choose, some of the tips to maximize their effectiveness.

 

1. Make the first seconds count.

Instagram users usually  quickly scroll through their feeds, so you need to make video ads that compel users to stop and invest some time

“You have very less time to capture anyone’s attention,” slow openers are not in competition to attract someone’s attention …you need something that is bright, moves and catch attention”.

 

2. Add text.

As you know Instagram audio is muted by default, brands must lead with visuals and/or text that is very attractive.

“How can you grab their attention by just getting your message across—by providing more than just captions,”.Create some dynamic text effects with help of  apps like Apple Clips to highlight the main points that you wouldn’t want any viewer to miss.”

 

3. Solve the problem.

These Instagram video ads identify a problem and show how a particular product solves it.

First identify a problem your potential customers have, then creating an emotional bond with them, so they are already intrigued with what you offer to them. Once they are hooked, then show them how your product or service solves that particular problem.

 

4. Focus on a single goal.

You should focus on a central theme, topic and goal for each ad posted on Instagram.

it could be anything from brand awareness to product education or ‘buy now’ options. Never try to incorporate all of this into the one ad because you will lose your audience and they will just scroll past your ad.

create video content that is tailored for them and to the point.

 

5. Look less like an ad.

Video ads should blend naturally into Instagram feeds for the best reception. Avoid overly self-promotional. Make sure video ads blend into feeds organically.

Capture users attention while scrolling. he said. Posting video content that brings value to the user is more likely to have engagement.

 

6. Shoot in the right dimensions.

Feed videos can’t be enlarged to cover the whole phone screen on Instagram. Viewers will consume a video ad within an Instagram post.

But in stories, the video will fill the entire screen but should be designed and filmed vertically. The ads that fill the entire space are the best ones.

 

7. How landing page optimization is done for mobile.

If you set call to action on video ads leads to a landing page, the brand has to make sure all these pages are optimized for mobile.

Instagram is mostly accessed from mobile devices. Keep everything simple don’t make it difficult for the users.

 

8. Visual consistency.

You should keep the momentum going with supporting content that is aligned with the ad. And keep it aligned with the video content.

It includes the colors, the style of video and the music involved in the video. Each and every small component makes a significant impact on the video as a whole.

If the message of the video does not match or line up with your brand identity, it will be marked off as inauthentic and users will avoid and scroll right past it.

 

9. Add a clear call to action.

Use Instagram video ads as teasers as users are looking for content that can be quickly consumed. To tracking down a link in a bio requires a lot of effort.

Always simplify your call-to-action as much as possible. Stop sending them from your video to your profile to a landing page, try including the ‘learn more’ on your video advertisement.

Complete your entire message within the video advert. This will encourage interested viewers to learn more from your website, rather than have to go searching for your call-to-action.

 

10. Test.

Always create multiple versions of their Instagram video ads. A/B test them to see which works best with their audiences.

Agreed advertisers should take advantage of Instagram tools to enhance results. Track the user’s path from ad to conversion.

 

11. Wait until users are connected to WiFi.

Show the ads only to consumers connected to WiFi to avoid a subpar experience where videos slow to a crawl. On slow networks, the user prefers not watching video ads.

Always remember people are very impatient and have so many distractions on social platforms, they won’t wait for your video ad to buffer and start playing.

For this reason, you need to use a Growth hacking tool kit.

 

12. Loopable videos.

Always create a video ad with loop ability in mind, with fade-out video and music at the intro and outro.

The longer your prospect spends with your video ad, the more likely the ad and your brand are to make an impression and will attract more and more users.

 

About the Author: Oren Greenberg is a digital marketing consultant at Kurve growth consultancy, a keen investor in disruptors, namely Fat Llama and Baby MORI. He has been featured in The Telegraph, Social Media Examiner, M&S, Virgin, HubSpot, Real Business, Awario, Brand24, Warm, Foundrmag, Smart Insights, Jeff Bullas, Social Media Today, and Digital Marketing Magazine.

Best Call to Action Examples (for More Conversions)

By | Digital Marketing, Facebook Ads, Instagram Ads, Marketing | 3 Comments

How’s your call to action?

When it comes to advertising on Facebook and Instagram, your campaign’s success will be influenced by the actionable phrase you use to not only drive traffic to your offers, deals, and discounts but also your conversions.

Creating a compelling call to action is a copywriting skill that you can learn. So, grab a pencil and a pad of paper and let’s dive into a little lesson about how to write a call to action as well as some real examples getting results online.

Overview

  • In this post, you’re going to learn a few copywriting tricks to write actionable headlines for your Facebook and Instagram ads.
  • Also, you’ll get to see examples of powerful Facebook and Instagram call to actions used by top brands so you can find inspiration when creating your own.

What is a Call to Action?

A call to action, or CTA, is a phrase thrown around in the digital marketing world which inspires a person reading it to take a specific action.

You’ve probably seen a lot of call to actions in your lifetime. They’re the small sentences, buttons, and links that lead to a sale.

When you’re promoting your services and products online, having killer ad copy makes a significant improvement for your sales, sign-ups, and subscriptions. Call to actions are meant to persuade a person reading or watching it perform a specific task — purchase your product, sign up for a newsletter, book an appointment, or click through to a landing page.

You may not always “close to deal” and make a sale with your call to action, but you will be moving more people in the direction by encouraging them to take action.

Always Use a Strong Call to Action

You are probably very familiar with the common call to action phrases used online. These are the typical go-to phrases used at the end of videos and found at the bottom of the ad copy.

How familiar do these sound:

  • Click here
  • Sign up
  • Subscribe
  • Buy now
  • Learn more

If you are spending time and money on your advertising strategy, you are focused on creating a message that builds excitement for your product or service. You might think that using one of these short and blunt CTAs would do the trick.

Wrong.

Remember, the main purpose of a call to action is to: (1) tell people what they should do; and (2) give them the motivation to do it.

The call to action examples to saw above cover (1) perfectly but they fail to motivate someone to click or perform the action you want them to take. If you don’t cover why they should “Click” “Sign up” “Subscribe” “Buy now” or “Learn more” you won’t get the conversions rates you want and need.

Your content is the best place to answer questions and concerns people may have. It’s where you address the specific needs of your buyers or target audience by giving them the information that convinces them to take action.

So, how can you do that?

How to Write a Killer Call to Action

Let’s look at some copywriting tips that you can easily apply to improve your advertising efforts on Facebook and Instagram.

Tip #1: Use strong, actionable verbs

Your CTA has to be strong, clear, and concise. When you’re writing ad copy, you’ll only have a few words to create a message, promote your product or service, and direct attention to a specific action.

Actionable verbs tell your audience exactly what they need to do, such as, download, click, sign up, buy, order, and so on. Tell your audience exactly what you want them to do quickly and briefly.

(Don’t forget, these words are perfect for actionable buttons but they should also be included in other areas, such as the description section of your Instagram ad or throughout your Facebook video ads.)

Tip #2: Give motivation to click

Always include a value proposition or unique selling point (USP). In other words, what’s in it for them?

Your USP is going to be an influential part of acquiring new leads and generating more sales. It’s a great way to generate more clicks when you promote your offers.

Examples of this could include a discount for your product or getting something for free (i.e. shipping).

Tip #3: Be creative

In a moment, you’ll see some incredible call to actions being used by popular brands. Before you do, don’t be afraid to be creative with your writing.

You should already know which call to actions drive the most engagement to your business, however, mix it up. Keep your ad copy fresh and exciting and see which new words create more traffic to your offers.

Instead of…Try something like…
Buy today!Buy today before everything’s gone!
Subscribe nowSubscribe before your competitors do
Call us for more informationDon’t be shy! We’re just a phone call away!

Call to Action Examples

To really understand the key to a good call to action, sometimes learning from others is the best place to find inspiration.

Let’s look at some of the best call to action examples.

#1 – Iterable

Here’s a great example of giving value to an audience

Iterable gives their audience a good reason to download their report: learn from the top 100 e-commerce marketers. They also give a quick description of what’s inside their report (i.e. email strategies).

Using copy like this gives people who see it a convincing reason to download the book while in exchange for an email. This is a great tactic for increasing conversions for your email list which you can use for your email marketing strategies.

#2 – Neil Patel

Neil Patel’s ad tackles the problem head-on

 Neil Patel is an online entrepreneur with a number of different successful companies. As you browse through the copy in this ad, you can see a few powerful elements used.

First, the content in the description covers the “why you should sign up” by addressing problems faced by their audience: low traffic and low conversions.

Second, he uses a compelling value proposition. When you sign up for the webinar, you also get a free 23-step framework.

Third, the message makes it clear what you’re going to get out of the webinar. You’ll become a master at customer acquisition.

Try writing some of your Facebook Ads like this and measure the results.

#3 – E-Gmat

Know your audience’s needs

 The call to action used in e-GMAT’s Facebook Ad is a brilliant way to overcome the limited CTA word choice found on the ad itself (i.e. Learn More).

You can see, the ad focuses on the problems their audience experience: getting a low score. In this ad, they use a real example with a specific score to connect with their audience.

Try writing your next call to action like this. If e-GMAT can do it, so can you!

#4 – Udemy

Emphasize your deals and discounts

Udemy offers online courses and has ads running quite frequently for discounted courses. This ad makes the call to action enticing because of the 50% which is emphasized in the description and shown in large font on the image.

#5 – Design Pickle

Connect the message to the action

DesignPickle uses all different kinds of ads to attract new subscribers to their business. This ad example gives a great example of how to connect your business message with your call to action.

#6 – The New York Times

Make small adjustments to the standard CTA

The New York Times uses some of the shortest, simplest text for their Instagram Ad call to actions. Their image emphasizes how much you have to pay for their subscription, a single buck.

Best of all, they use the same CTA as the Instagram button and add just a little more emphasis on “and save”.

#7 – Freeletics

Try new ways to write your call to actions

Here’s an example of using a strong call to action in an Instagram Video Ad. Freeletics turns the standard “Start Now” CTA into a more relevant CTA related to their service “Start Training Now”.

Also, take a look at the phrases you leading up to the app download CTA. They use short descriptive text to connect with their target audience: “Get Fit” and “Achieve Your Resolution”.

(This as was obviously released shortly after January 1st.)

Looking for a better way to convert your audience? Start a conversion focused journey — we can help you take them there

5 Tips To Increase Conversions Using Facebook Ad Images

By | Digital Marketing, Facebook Ads | No Comments

You might feel like you’ve tried everything already.

Improving your ads’ headlines, adjusting copy, trialing different ad placements with different audiences.

Yet conversions still aren’t increasing.

Something to consider then might just be your Facebook ad images. You see, around 80% of your Facebook Ad’s real estate is dominated by images, so ensuring that it is optimized to be as eye-catching and engaging as possible makes absolute sense.

And in this post, I’ll show you some ways to make them more appealing to your audience.

 

1. Include your logo and branding

A tailor-made design is an ideal way to take ownership of ads and make them stand out more clearly

above the “noise” of other ads on Facebook. In addition, it can be used to highlight the brand through your logo and company colors, which captures the user’s attention.

This is even more relevant when it comes to Dynamic ads, as these are often displayed to previous visitors who have a prior knowledge of your brand and therefore a greater chance of recognizing and responding to your brand’s ads.

Remember, Facebook ads are paid per view,  so it’s all about grabbing every chance to show your value – both directly through sales and indirectly through branding.

 

2. Add promotional messages

The messages you add to your Facebook ads don’t just have to be included in ad copy. Adding relevant labels to your ad images will not only make them more eye-catching but will bring home the message you want to get across.

Particularly around major holidays, you might be surprised at the number of brands who run Facebook ads that add these relevant messages to their product images. Simple, familiar phrases like “free shipping” “Best seller” or “Black Friday sale” will draw the eye and will be more likely to lead to conversions.

 

3. Show discount pricing

You have, on average 1.7 seconds to get the user’s attention, so the more visibility you can immediately create, the more likely you will succeed with your goal of increased conversions.

Giving a visual overview of the discount you are offering provides your viewer with an immediate idea of how much they are saving by clicking through to your product.

By including the discount percentages which a shopper was gaining by clicking on the ad, one client was able to increase Facebook conversions by 15% in a year.

 

4. Use Contrasting Colors to Grab Attention

I know I mentioned that branding and logo were crucial to a Facebook ad increasing conversions.

But if your ad image features colors that blend with Facebook’s color scheme, there is a big chance that it will disappear on the page.

That’s why featuring colors that contrast and stand out on a page, will make sure that your users will notice it.

Adding bright, orange borders to your product images will make your images pop. Don’t believe me? Check out the image below. Orange is complimentary to blue and therefore gives the greatest contrast to Facebook’s color scheme.

(Image courtesy of Buffer)

 

5. A/B Test your changes

The tips mentioned so far have all proven to increase conversions time and time again. But if you don’t measure what you are changing, how will you know what had the greatest effect?

A/B Testing is the final building block of increasing conversions. You need to proactively monitor your ads performance and stats to optimize and improve your CTR.

Watch its metric performance for a set period of time to determine which variation performed the best, and then take actions accordingly.

 

The last step

If you are running multiple Facebook ads for lots of different products (and let’s be honest, you probably are!) it’s going to be a long and time-consuming process to try and improve your ad images one by one with some of these tips.

That’s why WakeupData have created a tool that lets you apply these eye-catching borders, logos, pricing, promotional text and more to a single image template.

Those templates can then be easily applied to all other relevant products in that ad set.

Let’s say you are running a one-time offer for post-christmas sales for certain branded items in your feed. With an image transformation tool you simply create a template and apply it to those items which contains the brand and details of the promotion.

 

Then you can sit back and watch those conversions begin to increase!