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10 Best Productivity Tools for Your Marketing Team in 2019

By | Digital Marketing, Marketing | No Comments

In our fast-paced world, team productivity has become a modern-day version of the holy grail. Everyone wants it but no one knows where or how to find it.

And it’s no surprise: an ability to get more done for less (be it time, effort or money) sounds very tempting. This is especially true for marketing teams that usually have pretty limited resources and tend to be undervalued, compared to other business departments that bring immediate ROI.

While there is no easy way to become a better, more productive version of yourself, there are many tools that can help you approach your goal. Below is a list of applications, tried and tested by yours truly, that can help you supercharge your marketing team and set it on the path of productivity in 2019.

How to boost your marketing team productivity in 2019?

  1. Always stay in touch

It doesn’t matter if you spend 10-12 hours a day in the same room with your colleagues or if they live half the world away, communication plays a vital part in team productivity. Team chats like Slack (and other Slack alternatives) can help you stay on the same page with your colleagues at all times.

One of the fresh and noteworthy communication tools you should try in 2019 is Chanty. This simple and lightweight chat app is a perfect way to orchestrate teamwork within your marketing department, as well as across the whole company.

It is super-easy to set up and use thanks to its intuitive UI. You can use public conversations to share the latest news (or adorable cat videos). You can create private chat rooms for separate teams to focus on specific questions. You can also initiate one-on-one conversations with any of your teammates if you need to talk in person.

At the same time, Chanty is packed with useful productivity features, like a built-in task manager or custom notification settings. On top of that, you get unlimited message history and unified, searchable file storage for better collaboration, and all of that for free.

If you are running a distributed marketing team, or in case you work with remote contractors from time to time, a text chat is not enough to keep everybody on the same page. Sometimes, a short video conference is worth a thousand text messages.

The first thing that comes to mind when we talk about video calls is Skype. Yet, as you might have noticed, our team loves discovering new and promising alternatives to the traditional tools. One of such alternatives is Appear.in, a lightweight video conferencing tool.

The video chat is super easy to use: all you need to do is create a chat room and invite the people you want (up to 12 participants with paid subscription) by simply sharing a link.

It’s very convenient, especially if you work with short-term contractors or freelancers. And, what’s more, the app offers screen sharing and recording features.

  1. Work side by side

Unfortunately, not every issue can be resolved via text or video chat. As in a situation when you need to get feedback on your new banner from several people within your team or outside of it. Trying to explain in writing what needs to be changed is a surefire way for miscommunication and can lead to more unnecessary and wasteful iterations. Sometimes it is better to show than tell.

In this case, real-time collaboration tools can save the day.

Quip is an all-in-one collaboration tool that can make working as a team much easier. It is a unified space where you can store your files and effortlessly collaborate on them with your teammates. Just like with the G Suite apps, you can access your files from any device and create shared folders to allow access to certain files for your colleagues.

The app also allows you to work on the documents collectively: review and edit shared files in real time, discuss the required changes and make suggestions, etc. It even has a built-in chat section where you can discuss any ideas on the spot.

This means no more emailing an article back and forth with your copywriter to finalize its contents. The same applies to spreadsheets and presentations.

But the best part about it is that you don’t have to install different apps to manage your docs, sheets, or share files and folders on your mobile devices. Everything you need will be right there at your hand, anytime, anywhere (even offline).

  1. Keep your team organized

It is hard to stay organized when all of your tasks and to-dos are scattered across your emails, team chats and sticky notes. To stay productive, especially when working as a team, you need to keep all of your tasks and assignments neatly organized in one place.

While some of the tools mentioned above, i.e. Chanty, offer a convenient built-in task manager, it’s still not enough to see a bigger picture. That’s the reason Trello has been our main project management tool since day one. This virtual board helps us keep our tasks in check and effectively manage our workload both within our marketing team and across other departments.

It is also extremely easy to use: You can track the progress on every task, manage assignees, share files with your teammates, create collective checklists or discuss anything in comments.

However, there are tasks that require a particular approach. Take for example content marketing. An extremely demanding process, it involves multiple people working as a team. No one can possibly keep in mind all the due dates, marketing channels, editor follow-ups, etc. That is why you need an editorial calendar.

CoSchedule is another must-try productivity tool for marketers. Aside from powerful task tracking and planning capabilities, the app offers a set of tools to organize your content distribution across multiple channels.

It even allows you to streamline your social media management by scheduling or re-scheduling posts in advance.

You can plan and launch your marketing campaigns right from the CoSchedule dashboard, instantly see the results and get actionable insights on their performance to tailor your marketing strategy accordingly.

  1. Optimize your efforts

There’s no doubt that automating some of your routine tasks can save you hours of work every week. So, why work harder when you can work smarter?

A great way to contribute to your team’s productivity is to set up orderly, streamlined processes within it. And Process Street is a handy little tool that can help you do that. This workflow management app is perfect for keeping track of your recurring tasks and streamline your internal procedures.

Be it a guest post contribution or newsletter, it helps you make sure you never miss a thing. Just create a checklist for every process and follow the steps.

Another way to optimize your marketing efforts is to automate as many tasks as possible, starting with social media management.

Loomly is much more than a social media calendar. In addition to allowing you to schedule posts in advance and share them automatically, it offers more useful capabilities. These include curated content inspiration, powerful audience targeting and post optimization features.

With Loomly, you also get a built-in shared content library so you can review and approve the content with your team (up to 40 users) before it goes live.

MailChimp is an email marketing version of Loomly. This handy app allows you to build up and segment your mailing lists, create custom email templates, schedule and send your newsletters with one tap and get actionable insights on how they perform in real time.

One more thing that is better put on autopilot is social listening. Using tools like Mention you can keep track of specific topics and jump in on the relevant conversation going on on social media. This can be everything related to your brand, your competitors or the industry in general.

  1. Create stellar content

Investing so much of your time and effort in content marketing, you simply can’t afford to create content which is less than perfect. And the least you can do to for that is to make sure it is grammatically correct.

Grammarly is your must-have tool for creating error- and plagiarism-free content. You can use a convenient browser extension to spell check your content whenever you need. It even works with Google Docs so you don’t have to rely on the default tools (which are not perfect, to say the least).

With a paid subscription you can get advanced feedback on your writing, e.g. style and vocabulary suggestions as well as plagiarism check.

Make 2019 your most productive year yet

Of course, the list is far from complete. There are dozens of other marketing productivity tools. The choice is yours but make sure to take into account your long-term goals and the marketing activities you are focusing on.

And don’t forget, you can only move as fast as your slowest team member. The only way to reach your common goal is to work on individual productivity of each of your team members. Every one of them, be it a social media manager, a content writer, data analyst or SEO expert, can contribute to the overall team performance by employing additional tools to streamline their daily tasks.

So, start small: choose a tool or two from the list and take them for a spin. This is the only way to find out what works for you.

Author bio:

Olga Mykhoparkina is a Chief Marketing Officer at Chanty a simple AI-powered team chat. This powerful and free Slack alternative is aimed to increase team productivity and improve communication at work. Having a 9-year experience in digital marketing field, Olga is responsible for Chanty’s online presence strategy, managing an amazing team of marketing experts and getting things done to change the way teams communicate and collaborate. Follow Olga on Twitter or feel free to connect on LinkedIn.

How Analysts May Help Digital Marketing Department in Blockchain

By | Digital Marketing, Marketing | One Comment

The first thing that comes to people’s mind when they think about Blockchain technology is its interaction with the banking and financial areas of technology such as cryptocurrencies and Initial coin offerings. Regardless of different people’s beliefs (sometimes skeptical, condemning and praising) about cryptocurrency, very few people can make good arguments against Blockchain technology and the possible positive influence it can have on the way several industries like the digital marketing industry operate.

Unfortunately, the discussion that surrounds Blockchain technology revolves all around the impact of Blockchain on banking and financial transactions. In order to turn the conversation towards digital marketing transformation via Blockchain technology, analysts are needed to research, analyze, interpret, and present data supporting the potential ways in which digital marketing can be transformed with the help of Blockchain technology.

Let’s start by exploring some of the ways in which digital marketing can be transformed with the help of Blockchain technology:

Blockchain will transform the purchase of ads for digital marketing

One of Blockchain technology’s best features is its transparency. Most times when digital marketers put up ads, they put them through middlemen like Google and Facebook and they can only rely on the analytics provided by these middlemen. As such, they cannot really be sure that the stats presented to them are completely true. Blockchain can change this with its transparency feature which will enable analysts to be able to study the transparent but encrypted chains to see the true results of ads as customers interact with them.

Blockchain will reduce the privacy concerns of the digital age

Many significant privacy concerns have been shared by consumers and companies alike a number of times, but AssignmentGeek is sure that Blockchain technology can reduce these concerns significantly since it places a sort of social responsibility on advertisers to give users and consumers control of their personal information and purchase data.

An example of the significant control Blockchain gives consumer to control their personal data can be deduced from the Blockstack network which uses Blockchain technology to keep consumer data under locks. Blockstack allows users to visit sites and use apps similar to the way people insert their personal keys into keyholes and take their keys when they’ve opened the doors. In other words, Blockstack ensures that there is no running log kept of user visit to sites or usage of apps.

Apart from this, the future of Blockchain marketing suggests the possibility of marketers and companies paying for consumer’s interaction with their advertising materials similar to the way websites and blogs offer users eBooks or Cheat sheets to enhance their email list building campaigns.

Blockchain can eliminate the digital marketing middlemen

Digital marketing middlemen such as Google and Facebook control the relationship between advertisers and users. And users can’t complain about the cuts taken by Google from the advertising profits gotten from their sites because they rely on Google display network’s vetting process to ensure that they don’t accept advertisers that can in any way compromise or discredit their brand or the security of their website with their ads.

Blockchain technology will ensure that there is a record of validated and verified advertisers on its network from which users can choose advertisers that will benefit their site and its users. This way, advertisers themselves pay directly to their users without having to pay extra fees to middlemen.

Blockchain can help companies build consumer trust

Since everything is usually verified and then documented on the Blockchain technology, consumers can trust that ads themselves are undeceiving. The assurance that Blockchain also protects consumer information is also another factor that enhances consumers’ trust of companies and their ads.

Consumers can also use the Blockchain technology to determine the authenticity of companies, brands, products and services by checking how products are made or the supply-chain of different retailers and their wholesalers. As such, consumers can easily determine the trustworthiness of a company.

Digital Marketers can gain access to full customer profiles

Since Blockchain technology will close the doors to the traditional methods that marketers have used to acquire consumer data. Marketers will have no choice but to either buy consumer information and purchase data or compensate them for these data. This way, consumers willingly serve up their correct information, providing accurate data which digital marketers can use to launch targeted marketing campaigns with real potential customer’s profiles.

How analysts can help the success of blockchain digital marketing

  • They can identify the possible Blockchain marketing potentials with current Blockchain and digital marketing trends.
  • They can make recommendations for digital marketing transformation from Blockchain technology and present those recommendations and supporting data to important people who can act on them.
  • They can identify and drive the Blockchain marketing success with the creation of standard and ad-hoc reports.
  • They can develop recommendations on how businesses can integrate Blockchain marketing to improve their business operations.

Conclusion

Although, Blockchain technology is still relevantly focused in banking and financial transacting, it will be interesting to see the inevitable effects of Blockchain technology development for digital marketing transformation in providing great user experience, targeted ads, high consumer data security, fewer popups and marketers getting reliable transparent data on their ads. And although all these changes seem consumer-focused, marketers and advertisers can take advantage of the changes to increase the customer conversions and return on investment.

Author Bio:

Alexandra Reay has been working as a journalist and editor in one of the finest Melbourne publishing agencies for 3 years. She is also a professional content writer who prefers to do research on the following topics – self-improvement, technology innovations, global education development etc. Feel free to contact her at Google+.

GUIDELINES TO DEVELOP A SUCCESSFUL DIGITAL BUSINESS PLATFORM

By | Digital Marketing | 3 Comments

The online business world is one of the rapidly growing and evolving digital platforms. To increase your company’s profits and to expand your business venture, development of a digital platform has become mandatory in today’s technologically advanced world. In order to create brand awareness and to gain recognition, it is necessary to associate your business with one of the growing and successful digital business platforms. Latest technology has made huge advancements in the business world to improve and ease up the business processes. IoT, AI, Cloud Computing and analytics are some of the recent advancements that have improved the digital business world in many ways. This amalgamation of technology and business has indeed benefited millions of business owners and companies.

Hundreds and thousands of international companies and business organizations are associating their businesses with these platforms to gain numerous benefits that never existed in the conventional business world. By utilizing the services and features offered by these platforms, many companies and corporations have successfully increased their operational efficiency and have modernized their business strategies and business prospects. One of the biggest advantage offered by these platforms is that they provide business organizations and customer acquisition cost with the ease to connect with various international companies and organizations which ultimately helps you in expanding your business venture in the global business sector and market. These digital platforms are advantageous in getting innovative business solutions and some of the best marketing strategies. Several digital platforms are known to provide their users and associates with a guaranteed higher level of customer satisfaction and high quality services to solve their business issues in a very cost-effective way.

Categories of business platforms:

Ever since the technological take-over of the conventional business world, the digital business world has been introduced with various types and kinds of digital platforms. Each type of digital platform offers a unique set of features and services depending upon nature of business it deals with. Some of the main types of business platforms are:

  • Online platform:

Such business portals facilitate the business organizations and companies in connecting with their potential customer’s i.e. sellers and buyers. The internet is filled with thousands of such platforms. Few good examples of this category are eBay, Amazon, Craigslist etc.

  • Mobile platform:

Mobile platforms are the most user friendly platforms as the business world is slowly shifting to the mobile marketing and mobile commerce. Such platforms provide an easily accessible business environment for mobile devices and other portable devices such as laptops, tablets and smartphones. Several digital marketplaces have created mobile platforms for their portals to ease up business processes and to enhance their growth rate.

  • Social platforms:

Social media has brought some drastic changes in the business world. These platforms are one of the easiest, simplest and cost-free way for business promotion and brand awareness. By simply creating your business profile on these platforms and uploading regular content you can expand your customer’s base. The probability of converting regular readers into potential customers has doubled in the recent years. Platforms like Facebook, LinkedIn, Twitter, and Quora are popular and widely used platforms for lead generation.

Digital business platforms can be divided into two broader categories, namely:

  • Business-to-Business (B2B) platforms which connect various international business organizations and companies with other business corporations. These portals facilitate and simplify business transactions and exchanges between different businesses.
  • Business-to-Consumers (B2C) platforms provide services to ease up transactions between the buyers and the sellers. These platforms connect the seller directly to its potential buyer and consumer.

Tips to create a successful digital business platform:

One of the key element to keep in mind in the creation of a business platform is to build some a business environment where you can promote your business values and your customers and users can benefit from these values. Strive to build a business network of people and business organizations which share and promote your business values. As these digital business platforms is the road to success for any business organization looking for opportunities to achieve its business goals and objectives and that too at a very low cost.

Business corporations which operate through digital platforms offer a lot different services to their users from the conventional business organizations. As such digitized organizations believe and promote completely different business values, they capitalize through different means, their way of conducting business activities is distinctive and they are run and led by creative leaders and individuals. These factors are challenging for any person who is creating his/her digital business platform. It is difficult to achieve excellence in the starting but it’s not like anything that you can’t handle. There are several successful digital platforms which started small but has now become a pioneer in the digital business world. This subject will be conferred later in this article. For now, here are some of the beneficial tips to help you in achieving your goals:

  • Use advanced and latest tools to make your portal innovative and modern.
  • Utilize the features and services offered by various social media platforms to promote your platform.
  • Find a potential and competent investor. It is one of the safest way to start a digital platform for most of the companies and corporations and it gives promising outcomes and profitable business opportunities.

Lastly, you can create a business platform on your own. This needs immense amount of operational and structural variations. The constantly evolving technology is one of the biggest challenge that many established and developing business platforms. As keeping up with new advancements require clear understanding of the business objectives and thorough research and study of latest developments before the integration of those advancements into any business platforms.

Examples of successful business portal:

To avoid the hassle and troubles of creating their own digital portal, many companies and organizations take the easy road and join the existing and successfully growing business portals. Every business platform is based on a different business model, some follow the business-to-business concepts while others practice business-to-consumer concepts and methods. Enlisted below are some the well-known and widely-used business portals of both the B2B and B2C categories:

  • Alibaba: is a Chinese e-commerce portal, which offers both B2B and B2C services. It has branched out into various categories of sub-portals and has association with various companies. Currently, the company is being operated through three main websites: Taobao, Tmall and com. This portal offers its users with a wide variety of services and features like online payment methods, cloud data storage, services for wholesale and retail businesses. Presently, Alibaba has successfully gained dominion in the digital business world.
  • eWorldTrade: is the latest addition in the digital business world. eWorldtrade the fastest growing business portal having association with hundreds and thousands of international and competent sellers, buyers, traders and suppliers of different markets and business sectors. This business portal has become one of the leading business portal in a very short time period. Its headquarters are situated in Dallas, America.
  • Amazon: is popularly known as the tech giant in the internet retailing world. It started as online bookstore but soon evolved into one of the largest retail and electronic commerce company. Today, amazon is one of the largest online company with numerous diverse subsidiaries. Amazon has also developed its own products and applications.
  • eBay: is multinational electronic commerce organizations that offers B2C and C2C services. This shopping site allows its users to sell and purchase a large variety of goods and items by connecting them directly to their potential customers and consumers. Like amazon, eBay has also branched into several subsidiaries.

Conclusion:

The above mentioned business portals are some of the renowned portals which have made a huge impact in the digital business world. To improve your digital platform you can study and gather information about the features and services offered by these platforms and can integrate similar features in your digital business portal. The success and recognition that these portals have gained now, was not achieved overnight, their founders put in their ceaseless efforts and hard work to make these portals successful.

Author Bio:

Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow @GerryyWilson on twitter for further details.