How You Can Promote Your Business Through Instagram

By | Marketing | No Comments

Eight tips and strategies

With 1 million users, Instagram it’s the second-most popular social media network in the world. Launched in 2010 it allows users to edit and share photos and videos.

Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool for businesses.

According to Instagram:

●      There are 25 million business profiles on Instagram

●      80% of users follow a business on Instagram

●      60% of the top brands on Instagram use the same filter

●      75% of Instagram users take action after visiting a post

●      400M Instagram Stories Daily Active Users

●      80% of Instagram users live outside of the US

This article will give you eight tips and strategies for promoting your business through Instagram.


Your Instagram profile it’s like your ID. People should find there relevant information about you and your brand. If they are confident, you are who you say you are; they will be more likely to follow and like your content.

First you should create an Instagram business account like this:

  1. Login to your Instagram account and go to setting
  2. Tap “Switch to Business Profile”
  3. Instagram will prompt you to connect to a Facebook business page (you need to have Admin access to the Facebook page)
  4. Choose a category for your profile/business
  5. Fill out your contact details (make sure you put there all the important information)

Make a strong first impression.


If you have a business account, this is necessary. Including a link in your bio is your only opportunity to lead a click over to your website or blog directly. With that link, your followers will be able to visit your site and see your product more closely. This is possible only for Business accounts so don’t waste time and switch now to a business profile on Instagram.


Rule number 1 of any social media strategy –  be there, so people see that you are involved. You don’t have to panic; it is straightforward. You have to do things like follow other people, other brands or engage in the comment section of your posts and others.

This is easy and simple and in time will bring you more followers and a higher engagement rate.


Studies found out that 60% of the top brands on Instagram use the same filter for every post. It can be a good marketing idea, seeing your pictures people will recognize you and will associate those with your brand.

There are a lot of themes from you can choose like travel, lifestyle, nature, portraits, etc. All you have to do is find your comfort area and stick to it.

It’s your choice if you want your feed to be bright, full of colors or dark. Look at this profile and see how pretty it looks.


The photos you post are like a mirror of your brand, but without an active caption, you might not get the full potential of your engagement and response from people who follow you.

Each post should contain a call to action. You can ask a question, invite them to click the link in your bio or make your followers choose between two pictures or anything you consider that will provide them to open a conversation.

Take a look at Socialinsider Instagram post. he picture they chose is representative and so the caption, and at the end, they have a call to action that is telling followers that they can find the study link in bio.


Hashtags work as a call to action phrase where users can interact with a different brand that they would like to know better. Hashtags can be defined as a vital tool to make your post easier to find.

If you have a business and you promote yourself using the Instagram business account, using a branded hashtag everytime you post is a must.

Here you can research popular and trending hashtags according to the niche you want to promote or create your hashtag. You must know that building a unique hashtag lumps all your content into an easily researchable collection and will take you to the next level of engagement.


Studies showed that posts tagged with a location receive a higher engagement rate. If anyone is searching for Instagram posts in their neighborhood or city will likely come across yours, and this will be an excellent opportunity to start a good conversation.


The only way to know if you are doing an excellent job with your strategy and continue optimizing your Instagram is to take the time and analyze your success, research your audience and see what content worked better for you. To save time, you should use Instagram analytics tools.

Socialinsider  is one example. This app will help you have all the data in front of you in only a few seconds: likes, comments, hashtags – all will be there. With a 7 day free trial, you can see the difference before buying.


Growing your account takes time and energy but at the end of the day seeing that people like and engage with your post will be rewarding.

Follow each step in this article, and you will see the hearts coming to you every day, also comments and shares.

Author: Maria-Mirabela Ganta – Marketing coordinator at Socialinsider – a tool which helps social media managers understand why their competitors are performing better on FB & Instagram (I am an optimist, a social media addict and a storyteller with a lot of imagination.)

Why HR Managers Must Use An Employee Management System in an Organization

By | Marketing | No Comments

Why HR Managers Must Use An Employee Management System in an Organization

Employee management systems play a crucial role in business and take care of things like, setting reminders for vital tasks, accurate payroll processing, and most importantly maintaining employee details. For these features, an employee management software solution has gained popularity among HR professionals all around the world. Many organizations are adopting a solution for its efficiency and agile nature. Managing employee performance goes a long way and ensures that an employee remains engaged and performs their best in an organization. Proper engagement of employees needs a lot of efforts from the management part and implementing a good system can ease the pain of the process.

HR professionals should use employee management system in their organization. But why? Here are the reasons listed below:

a) Engaging Employees
An employee management system provides a solution for enhancing employee engagement that will ultimately impact employee retention. A performance management software makes it easy to track and evaluate employee engagement. Working with employees on establishing their goals can make them feel more valuable along with developing the path for their successful careers.

  1. b) Single Platform to Maintain Employee Data
    A manual process for managing employees can quickly turn into an administrative nightmare. Tracking employee information and entering data manually is likely to increase human errors and is also exposed to certain risks like losing or misplacing data. However, using this software will allow you to maintain all the employee documents in an organized manner and will ensure that you are always using the right and latest data. With a unified employee management platform, there is no need to import countless files or re-enter data across various platforms.

    c) Securing the Employee Information
    Today, human resource databases have become a major target for the hackers. Failing to protect critical employee information such as bank account information, check stubs, and other personal information can prove costly. By maintaining spreadsheets and paper-pen method for housing sensitive information, information can easily fall into the wrong hands. A good human employee management system provides you security measures, data encryption, and multi-level authentication and maintains all your employee information safely.

    d) Eliminating Bias
    By implementing an effective employee management software, it is easier to eliminate any kind of biases during recruiting and employee appraisal processes. The key purpose of this software is building a toolbox which will be comprehensive for all. Like this, rewards turn goal-oriented and the employees within an organization flourish.

    e) Human Resource Metrics and Data Analytics
    The HR team is turning to data to gain better insights for solving business challenges such as, over time, headcount, and turnover. For example, a department may have a high employee turnover rate. But what is the cause behind it? The management software can provide useful data analytics that will help to answer these questions and solutions can be developed with results measured properly for gaining more exposure to the C-suite.

    f) Flexible Management Boundaries
    The flexible management boundaries enable development with a reward system. Employees can take additional responsibility for the work they are performing while letting the managers also supervise several employees achieving their goals and not just concentrating on the details. They can monitor their performance and provide the appropriate feedback in real-time without disturbing workflow.

    g) Maintains Employee Data Confidentiality
    Specific employee information can be kept private from public view and only viewed by the administrator or by the HR manager. Hence, it is safer by using an employee management software solution for keeping all the data secured and private instead of handwritten details such as employee’s medical records lying inside your drawer or piled up somewhere inside your files that have more chance of getting misplaced.

    h) Maximizing Potential
    Maximizing potential is one of the most crucial elements for both organizational success and employee performance. This will help in fostering positive employee attitudes, enhances productivity, and also minimizes the need for additional staff ultimately affecting the bottom line. For receiving the most out of your employees, organizations must provide them with a good learning environment and help them to reach their potential. Employee development processes and programs can provide employee satisfaction and a properly skilled workforce.

    i)  Track Your Attendance Record and Time
    With a proper employee management system, managers and employees will have a detailed record of their time off, and their working hours maintained every day. This allows the employees to be more responsible and maintain punctuality in their organization.

    j) Tracking Your Company’s Progress
    No need to spend time putting reports together and seeing the performance of the organization. A quick look at the information collected on the software helps the managers to accurately and constantly track an organization’s progress.

    The Bottom Line
    An automated employee management software provides an organization with a healthy work environment, happier workforce, and would do wonders to the overall productivity of your business. So, when you are looking for an online employee management software, you need to ensure that the product that you are purchasing is suitable for your organization.


Author Bio:

Charles harden is a freelance content writer SutiHR frequently writes articles on Cloud Computing/SaaS, HR, Business and ERP trends.


Using videos effectively for each stage of the buyer’s journey

By | Marketing | No Comments

One of the newest and most popular trends in marketing is using video to get and promote sales. This has become much easier thanks to the increase in internet speeds, and the steady rise of the online visual and video design industry. And this means, you guessed it, you’re gonna need to hop on the bandwagon.

The good news is that while a lot of people are doing it, very few are doing it correctly. And if done right, it will really give you the edge over other companies’, even though everybody has been doing it for some time now. And now, of course, this article isn’t just for people who just now decided to advertise themselves using videos. Even people who have been doing it for years could always use a refresher course.

Discovering who you are

The first thing you want to do is actually have buyers be aware of who you are, and what you stand for. In other words, first impressions go a long way. You need to find a way to let your target audience know that you (and your product and/or service) exist.

You can do this with ads on social media, videos on YouTube, and proper SEO implementation. And a video can really cement this. A good video will catch and grip their attention. One option at your disposal is putting out a “How-To-Video” relating to your product or service. It should be short and concise, and, most important of all, shareable. In this manner, hopefully, people will share it on social media, and will then stumble upon your company. The educational video can even be something a bit different. It can be an instructional or educational video regarding your line of work a bit broadly. Just to give you an example, let’s say you make espresso machines. You can then post quick instructional videos for different types of espresso. Maybe even some history about coffee, or espresso machines themselves.

Another option is to forego the education kind of video, and shoot for something more fun. This is much more creative and loose, and is completely up to your own ideas. Of course, you can also hire a good company, like 1-minute video, to create one for you. This is useful since you want this entertaining video to catch peoples attention. It should be short, fun, and unique. People will not watch any add, no matter how interesting, that lasts more than a minute or two.

Considering your brand

If they already found your company, you should focus on something else. Namely, you now need to fortify your position. First, you wanted them to notice you, now you want them to stay. A customer will at this point in his buyer’s journey compare your services and/or products with some other company. You need to convince them that you are the one they should choose. This previous step brought customers to your door. Now, you’re showing them around the house.

Here you want something much more informative. Set up a longer video that really presents your stuff in an interesting way. Your potential customers are considering your brand at the moment, and you need to help them make their choice. You can explain, in your video, what problem your product or services solve, and just how much better it is at solving it when compared to other products from different companies. It should not be longer than 5 minutes, but that’s about the only rule we can give you. It can be animated, an infographic, a live action video… Essentially, go crazy, but remember the basics.

Making a decision

The third and final stage is where the buyer is supposed to make a decision. Will he or she buy your product or not? You want to hammer the deal home, you want them to buy your product right now. One thing you can try is present video testimonials of people who already bought your products or utilized your services such as Facebook advertising. Getting a human face and voice out there will relax the potential customer, and will make them a bit more secure. Try to avoid making the whole video corny and overdone. Be lighthearted, relaxed, and if possible, funny.

Another option, that is in a way the opposite of the testimonial, is presenting your product or services in action. This is a bit different than the previous stage since you’re not really comparing it with anything else anymore. You can be as flashy as you want, present your video in an interesting light. The previous stage was about logic and numbers, but this one is about flash and emotion.

Extra step – sealing the deal, longterm

A part of the buyer’s journey that is rarely talked about is getting return customers. You want people to be pleased with your product, but you also want them to recommend you to their friends. And of course, keep them coming back. While the brunt of the work here will be carried by your actual product or service, there are ways to really seal the deal here.

One of the things you can do is add people that actually bought your stuff to your mailing list. That way, you can send them a video with answers to questions customers frequently ask. Maybe send them some advanced instructional videos. With them they can test your product in ways they wouldn’t really think off.

Sending an advanced tutorial guide will certainly be appreciated. Furthermore, send (somewhat) regular videos and material. Don’t spam them, don’t send an email every day. But maybe once or twice a month you can send some interesting content their way. Just so you can remind them that you do exist and that you do care.

And that’s pretty much it folks. If done correctly, you will see just how much your business will improve after video implementation. Follow the three stages, prepare content for each stage, and you will certainly see results.

How Blockchain Is Creating a Future for Digital Marketing

By | Marketing | One Comment

Marketing now is a multi-billion-dollar business. Additionally, according to statistical surveying firm Forrester, innovative showcasing applications in the USA are poised to reach levels near $120 billion by 2021. No major surprise: daily, organizations such as Google, Facebook and Amazon collect information about buyers nonstop.

Be as it can, nearly 50% of all advertising motion is being generated by robots. Brands are paying massive steps of money to attain prospective customers. Whatever the case, this will not provide them any certificate that those ads will enlarge prices.

Intriguing this scenario could well change once associations can target lucrative customers especially.

How about we have a gander at how the company may use these improvements to each of the more successfully market itself.

What is the Blockchain Development Service?

Blockchain support is a transformational technology and more widespread as a subject of interest within our discussions with company leaders. It hastens the production of software to the company that is already to utilize and oversees its own shared business procedure.

What is yours? Let us look at how your company could use these inventions to effectively promote itself.

  1. Direct-to-consumer Digital Marketing

This technology will interrupt and overhaul the digital marketing business since it is going to negate the need for mid users. Presently, companies run Google or Facebook advertisements, and the two platforms earn money off those advertisements.

BitClave’s search engine utilizes Ethereum blockchain technologies and eliminates the requirement for advertising support individuals, making an immediate link between customers and companies. This can be the hallmark of blockchain technologies: It gets rid of the requirement for middlemen in most trades.

When users do a search, they could pick the number of information they would like to get published to advertisers. Afterward, unlike what occurs with other Digital marketing solutions, users may be paid for their information. So, rather than an intermediary selling your information to advertisers, you are selling them straight.

  1. Improved transparency and Privacy

Info is the centerpiece which retains the digital marketing business collectively. Firms and advertising agencies utilize information to fine-tune targeting approaches, quantify engagement and enhance different aspects of advertising, making information a fundamental piece in this space.

But, data privacy and privacy have always been crucial issues for customers. The current Facebook information scandal, for example, reminded us of the massive possibility of information manipulation that now exists, a tendency that may potentially see users restrict the total amount of information they share online from fear.

This is among the locations which blockchain-based technology might help improve. Since blockchain is a decentralized and secure system, advertisers may use the platform to keep an open and complete ledger of information transactions involving the user.

The alternative, for example, lets users surf the net in an ad-free browser while rewarding publishers using tokens for its time users spend in their sites, thus developing a win-win scenario for everybody from the Digital Marketing strategy.

  1. Straightforwardness in contact with buyers

Organizations can use blockchain to indicate clients whom they’re pitching their advice. What is more, because this information cannot be altered or replicated, organizations that use this invention to store their data may rest ensured that their data will not be messed with.

The simple idea of blockchain info can similarly influence clients to feel composed because organizations cannot control their data. This tells shoppers the data and information they’re seeing is accurate and precise. What is more, that’s something shoppers want.

  1. Improved targeting

For many years, companies and marketing platforms have made significant investments to help locate the best ways to deliver the proper ads to ideal customers for increased discussions. Nonetheless, the internet is still heavily populated with insignificant, slow-loading and frequently intrusive advertisements, a tendency that’s seen many customers choose to ad-blocking applications for security.

But at precisely the exact same time, one report discovered that close to 80% of consumers using ad-blockers would love to find a few kinds of ads, particularly if they had been personalized, so while customers do not necessarily like advertisements, they would be OK with advertisements which make sense to them.

Again, this is just another place that may possibly gain in the blockchain, using quite a few players researching various ways the blockchain may be utilized to enhance targeting.

Brave provides an exceptional platform which literally compensates users (with Fundamental Attention Tokens, BATs) to their period with advertisements on the stage and also for sharing data that would permit companies to target them blatantly.

This stage envisions a scenario in which folks use their free search engine to get regular tasks, and companies that are looking to target these users with advertisements need to compensate them creating another win-win for everybody in the business.

There are tons of examples that reveal exactly how ripe the electronic advertising business is for disturbance from the blockchain. There is still quite a ways to go, yet, and business players might need to adopt blockchain technology en masse for at least one of these options to work.


Laura is a Marketing Manager at Web Digify. She is a resident of UK.Laura is also an experienced in Template Design. She also likes to share her thoughts, SEO, Digital Marketing and web development techniques.

Marketing Strategies To Sell Your Products Online

By | Marketing | 3 Comments

Marketing has been an essential part for anything you sell whether small or big. Isn’t it?

So far, yes, each and every, small or big, everything you buy somewhere contains marketing and that’s why you are purchasing.

Marketing is everywhere and in everything whether it is about clothes, accessories, electronics or even small item such as a pen. You obviously want your product to be maximum sold and want people to recommend it.

But, how?

You can either sell your products online or offline. The marketing for both of them requires a different medium. The business of selling products “online” has been increasing drastically. People are more attracted to online products than to offline one.

This proves online store is providing more quality products and trustworthy service. Right?

The answer can one of this two yes/no. But, what actually the reason is, an online business requires a marketing strategy for their products to let people know about it and that’s what online sellers are doing “Building A Marketing Strategy.” 

Let’s talk about what should be the marketing strategies for the products you are selling online.

●    Know Your Competitors

The first and foremost step for building any marketing strategy is knowing who your competitors are. When you get to know who your competitors are, it will be more easy for you to work on what’s missing. It’s not only about knowing your competitor but get into them i.e, look at on which media platform are they present, who are the followers/who are they following, engagement on their page, etc. Also, look at what they are posting and how often, the type of content they are publishing.

Because of the competitors, you will always be in strong competition and you’ll know how you can beat them with your marketing strategy. Also, you’ll come across some of the strategies that you might not be aware of. Therefore, you should be knowing the competitors who are selling similar products as you are.

●    Have Your Website’s Page In Social Media

Social media will help you grow your business if you are doing it right. You can create an account on Facebook, Instagram, Twitter where you’ll have more chances of appearing among the people.

What you should be doing after creating an account?

  • Post regularly.
  • Post about new products with good caption and high-resolution image.
  • Tell about new/upcoming deals/sales/offers.

Social media becomes a leaning platform when it comes to marketing. In today’s scenario, social media is one of the best ways to get your business noticed. By posting the product’s photos on social media with good description and popular tags so that it will be indexed easily and your post will appear.

●    Know Your Audience

Opening up with a new business is really good. But, it works, even more, better when people understand it. When people understand it, they recommend it and ultimately you’ll have increased in your sales. Whatever the product you are selling, first, you should know who is going to buy this.

Your audience is the one who will rate the product you are selling. Target the audience who are actually looking for the product you are selling. Knowing your audience is actually good when you sell online. You’ll have an idea who to target.

Your audience is going to take your business to the next level. Therefore, it becomes necessary to first know your audience and have products keeping in mind whom to target. Make sure your target the right audience.

●    Be Accurate About Your Business

Have the clear picture of your business that customers not only understand it but recommends it to others too. If the product you are selling contains inappropriate content that is a customer cannot understand, you’ll probably be going to have no profit. Accuracy is must when it comes to marketing. Your product will be sold faster if you can explain it to the people in a quick manner. Also, focus on telling the points that drives their attention and tell what makes your product unique from other similar products.

●    Go with Catchy Product Title

A product with a catchy title will have more attention than the product with just a title. This is one of the best strategies to sell your products online. Set a good catchy title for your products.

For example,

Avoid basic descriptions like this:

Duvet Cover Set

And add sufficient detail like this:

Living & Co Duvet Cover Set Teal Tribal Print

●    A High-Resolution Product Image

A clear picture of the product, right?

Make customers see the clear picture of your product and also, make sure they don’t get confused between the product image and title of the product when the image is not seen clearly. If they can see the product clearly, they will be surer if its relevant for them to buy or not. Click the picture of the product at every possible angle and show every part of the product. So, it becomes necessary to have a high-resolution product image.

●    Conclusion

Ending with the conclusion that an online business requires a strong marketing strategy grow it day-by-day and have profit. Be honest with your customers by providing them the trustworthy services. Win your customers with good marketing skills. It’s all about coming up with new marketing ideas yourself and getting into the competition.

Internet Marketing Is Only Growing: Is Your Business Ready?

By | Ecommerce, Marketing | No Comments

Competition is unpleasant, but it is indispensable. It helps business improve their services and product quality. No matter what you are selling right now, there is always the chance someone is selling the same thing online, at a lower cost or with better customer services. With the easy access to hundreds of similar e-commerce stores, people often leave one and go to another at the slightest delay of order booking, or delivery. Not paying enough attention to your user experience (UX) is similar to hand-delivering your visitors to your competitors.

So, how do businesses deal with competitors? Some brands take measures that are outright unethical or illegal (like negative SEO), while others stick to more constructive actions including improving their website experience and customer services. You do not have to spend a fortune to optimize your customer experience. You can reduce the rates of defection by leveraging five simple steps.

Step 1: get to know your customer

Who are the visitors to your site? Are they middle-aged women? Are they seniors? Do you attract an exclusively hip and young crowd? To be able to attract the right traffic and keep them on your website, you need to know them like your childhood friends. Since you do not have the option of spending as much time as you did with your best friend, you can begin by working on their persona.

A customer persona is like a portrait of the typical converting visitor. It should portray their age, gender, occupation, likes, and spending capacity. Anything that influences the sales should be a part of the comprehensive buyer persona. Laying out a detailed image of the customer will not only help you understand them, but it will also help you attract them and serve them better. The persona should collect relevant profile data, activity data, business data, and support data.

Apart from the data, you should also include the different types of motivations in their buyer’s profile. The motivation can take two different forms – negative and positive. Positive emotions are the ones you should always leverage to push the customer towards the conversion point in the sales funnel.

Step 2: rendezvous with your competition

Which brands in the market are your current competitions? At this juncture, there is no room for assumptions. You need to find out who your real competitors are before you can device potential marketing strategies. As we have stated before, some brands are experts at offering a “friendlier service” or “better price,” but it is up to you to find out the deeper reasons behind these strategies. It is necessary to do some (ethical and online) spying on the brands. Visit to learn about the ways you can improve your competition research techniques.

Spying on any e-commerce service requires a selection of sophisticated tools. Most of them have free trial periods, but you will have access to only a couple of features that will limit your research. You need to buy the premium versions of these spy tools to be able to unearth the motivations and intentions of your competition. First, check out comprehensive spying tool reviews. Make a list of them for snooping around and then you can use them to unearth the success secrets of your competitor brands.

Step 3: convey your USP to your customers

There are several things a brand needs, but the one thing it cannot do without is a USP. Your business should have a unique selling proposition. It is the lifeblood of your business. Think of it this way – there are hundreds of companies that are selling similar stuff, but you have a dedicated set of customers buying things only from you. The reason they do so is your USP. The reason others don’t buy from you is they do not know your USP.

It is time to make a USP if you don’t have one, sharpen it and make it bold to attract the attention of your customers. Your USP needs to have dressing, garnish, and an exotic mix of spices to keep your customers hooked, while the competitors try to push their off-the-rack USP. Check out Harry’s official website. Their USP is simple, yet bold. They have made the process of picking all the items you need for shaving easier than ever. They have not only made it possible for all customers to remember them, but they have ingrained their USP in the website’s navigation as well.

Step 4: Convince your customers to buy more

It is not about upselling or cross-selling. However, research shows that people who spend more than the others hold the goods in high regards. It is the endowment effect in action. That translates to – when people own something, they tend to value it more. When they spend more money on it, they appreciate it more as well. That is a part of the perceived value effect that comes into action along with the endowment effect. In short, if you can manage upsells and add-ons, you have a better chance of retaining a customer in the long run.

Step 5: give them enough incentives

The world cannot run without rewards and incentives. People love receiving something in return for their actions. The moment you offer incentives, three things happen –

  1. Your customers find something tangible to relate to the brand
  2. Your customers do not defect as easily since you are encouraging them to try your products and services
  • You can expand your current customer’s list by using your existing customers

This incentive can be in the form of cash back, coupons, discounts, and even free products. You can offer them in exchange for their services like sharing your website link on Facebook or messaging it to 50 friends. Some brands provide lucrative discounts to their existing customers if they can get their friends on-board the brand’s email list. Such brands include big names like BlueHost and Uber.

Sometimes, all your business needs is a touch of sophisticated competition research and the fine-tuning of their existing customer interactions. Your brand can outperform the competition as well with a little help from the experts, who know a thing or two about competitive digital marketing and SEO.


UX or UI: Which Career Option To Choose

By | Marketing | No Comments

UI and UX designers have to work on creating some of the most beautiful interfaces but the skill sets and involvement are designed for different stages in the design and development procedure.  So, how can you possibly know which career is the best option for you? For that, you have to learn more about these designers on daily basis to figure out your call!

Let’s start off with User Experience Design:

These designers are mainly skilled at making interfaces after identifying problems in the easiest manner possible. These UX designers are mainly obsessed with customers and ensure intuitiveness of designs. UX workers deal with less visual stuff when compared to UI designers and will require an understanding of testing and analytics interfaces. Do you know what UX designer jobs NYC look like on daily basis? Let’s find out.

Responsibilities to handle:

UX designers have to take on multiple roles on a project. So, the daily work will change based on the project’s stage you are dealing with. You can start the morning routine by screening or recruiting potential users for next usability text. Or you can just type up a script for next remote based user testing. There are so many times when you have to re-think wireframes depending on technical feedbacks or limitations that was just analyzed from user test. In case you are associated with the smaller team, you can take on some wider tasks like helping you with project management or information architecture, coordination with the development team and much more.

The skills you need:

If you want to be a UX designer, you better be aware of the skills you need in this regard.  For that, going through the points mentioned below will help you out a bit.

  • Strategy: UX designers should be aware of the goals they have to work with. It is designed to increase sign-ups. They must create clear information based dashboards. No matter whatever the goals might be, UX experts are the ones for creating a strategy to achieve usable interface.
  • For prototyping: Testing is vitally in need of prototypes and for UX designers, it means creating wire-frames and also thinking about interactivity. Some of the prototypes might start with a sketch but UX expert is responsible for taking the higher fidelity with tools like Axure, Photoshop and more.
  • Usability and research testing: You have to understand how you can test ideas to confirm that you are planning on the right strategy. Usability testing mainly needs recruitment of users, the creation of scripts for following tests and presenting and analyzing findings.

Always remember that UX designers will not work in isolation and in terms of the digital project, UX users can always expect to work closely with the UI designers, front-end developers, and project managers. They have to understand project lifecycle and also able to understand the basic technical components of build and have knowledge of the visual design principles.

Now for the UI:

User Interface designers are mainly held responsible for creating aesthetically beautiful interfaces; right from the color palettes to dropdown menu addition. These designers are here to take wireframes from the UX designers and use the similar blueprints for applying wide ranges of the stylistic elements. UI designers are mainly the brains behind site interactivity and its beauty.

Checking on the responsibilities:

These designers are involved after the completion of the UX works. You have to start the project through design research and then figure out ways to apply current brand guidelines to the new interface. You will always make decisions on everything, right from choosing the best typeface to just creating some button styles. You might have to convince others for the choices too. Being UI designer, you have to understand responsive design and try making some decisions about how interactivity and transitions work. As the design progresses, you will come to work with the UX designers more for testing work before it might head towards development.

For the skills:

If you think that the UI route is the one for you then you might have to check out some of the skills in this regard. Some of the best skills over here are mentioned just for you now.

  • Visual interface design: UI designers are mainly held responsible for entre form of visual interface. It might include everything right from putting the style guides together to details on ways everything should look, from icons to menus and more.
  • Animation with interactions: Here, the UI and UX designers have to work together. The UX designers will have to be behind the strategy of things that touch and tap and the UI designer will apply that idea visually for the user to understand any interface without any direction. It helps you out with the interface intuitive.
  • Now for the front-end development: CSS, HTML, and JavaScript are mainly the key languages designed for the front-end developments. Even though UI designers are not always expected to help with the development phase, but the front-end development skills will have a huge competitive advantage for creating some true interactive works.

These UI designers can work with other UI experts, UX designers, project managers, digital marketers and even a development team. It solely depends on the size of the team. UI designer is also held responsible for just documenting some of the design decision so that others can apply guidelines well.

In terms of salary:

As per some of the researches made, the entry-level salary of a UX designer will be around $63000 yearly. With an addition of 5+ years of experience, the salary can hike up to $90k on an annual count.  In case of a UI designer, the average salary is a bit higher than UX expert at $95k annually. However, salaries vary on location, experience, and even organization type. UI designers with front-end skills will earn higher rate mainly because of the ability to help a code test designs and code rapidly.

In the end, it is all your choice. The field that calls you the more is the field you should choose without being influenced by anyone else.

Secrets to Making it Big With a Subscription Box Business

By | Marketing | No Comments

By Laura Gayle, Business Woman Guide

Starting a subscription box company can be a great way to dip your toes into the waters of entrepreneurship. With relatively low startup costs and a sales model that has generated significant excitement in the market, there’s a lot of potential for profit. In fact, the industry has exploded in the last few years, growing from just $57 million in 2011 to $2.9 billion in 2016.  

However, not all subscription boxes are bound for success. In some cases, even the biggest names have seen some bumps in the road. Birchbox, for example, has had numerous struggles with debt and many rounds of layoffs, despite consistently positive press. To guarantee your own success, you will need a plan that exceeds expectations. Here’s how to make it big with your subscription box business.

Start With a Killer Strategy and a Winning Product

Subscription boxes come in all shapes and sizes, from meal prep kits to cat toys. This is both a good thing and a bad thing. Cleary, the market can sustain subscription boxes of just about anything, but there are already a significant number of players in the game. As such, it’s important to be strategic in determining what you’re going to sell and who you’re going to target.

Entrepreneurs have varying opinions on this subject. Some believe that mass-market appeal is the best path forward since this will increase your potential audience, while others prefer a niche approach with a smaller but more dedicated following. Both methods have proven successful, but it’s best to pick one and stick to it. Picking a strategy will guide the rest of your business plan from marketing to how you prepare for your launch, so be sure to fully understanding who you’re pitching to and why.

Consider also the other products making a splash in the subscription industry before committing to a particular concept. While it’s possible for multiple boxes to exist in the same space – for example, Plated, Hello Chef, and Blue Apron all manage to coexist relatively peacefully and profitably in the meal preparation arena – you don’t want to attempt to play catch-up in a market with plenty of existing players. Your best bet is an in-demand product with a largely-untapped market to maximize your available opportunity or to take a niche approach to a current product. While Purple Carrot, for example, may not be as big as Plated, but its vegan options serve a market the bigger players do not.

In choosing a concept, you also need to know what you’re selling and for how much. If you’re making it yourself, be sure to secure the rights.  It’s important to focus on things your customers will want that are still in your budget, so make time for research and market tests before committing. Pricing for your subscription box will depend on your products, but don’t forget about overhead – everything from storage space to shipping should be factored in. Bear in mind that cheaper subscription boxes tend to do better, at least initially, but don’t sacrifice quality simply for the sake of getting cost down.

Subscription boxes also tend to include more than one item per box. So one way to keep costs down would be to include items of varying value. High-quality products that are in high demand will cost more but you might be able to find good quality items that are in low demand which cost less. A lot of companies can’t figure out how to get rid of dead stock and are happy to part with items for cheap. Search local businesses in your area or online that offer huge discounts for inventory they can’t get rid of.

Focus on a Great Website and e-Commerce Tools

Selling online is obviously a very different ballgame than selling in a physical shop. Selling items in a brick and mortar store is a much easier sell. Customers can touch and feel the item before they buy, if they’re shopping for clothes they can try them on, if they want makeup they can sample products; you get the point. When selling online, you have to communicate all of the benefits customers can expect in a relatively limited way. If you can’t convince a customer to buy within their first few moments of browsing, you may not be able to convince them to buy at all. You’ll want to make sure that your website accurately represents your product while also hyping it up. Take enough pictures so that customers aren’t left wondering, and definitely include reviews of the products if you can.

In addition to a website that resonates, you need to make purchasing easy. 28% of online shoppers admit to abandoning a purchase because the checkout process is too complicated, so do everything you can to keep customers committed. Do your due diligence on e-commerce platforms like Shopify, Magento, and Big Commerce, and be sure to choose the best one for your purposes, not just the cheapest.

To optimize your checkout process, consider incorporating:

  • One-click purchasing options
  • Acceptance of a wide variety of payment methods, including all major credit cards, gift cards, and PayPal
  • Promo codes for initial purchases or ongoing membership
  • A streamlined registration process limited to only necessary information
  • Easy opt-out or cancelation processes

Create a Stellar Approach to Marketing

You have a good idea and a smooth checkout process, but if no one knows about it, your sales will fail to make a mark. Before your launch, you need to put plenty of time into marketing to ensure as much exposure as possible. This doesn’t necessarily mean spending a lot of money – even the most effective digital methods are relatively low-cost – but it does mean investing in strategies that work.

You don’t need to utilize every marketing strategy under the sun, but it may serve you well to embrace as many avenues as possible, especially the affordable ones, to improve your odds. The more customers you have jump on-board before you officially launch, the more press you’re likely to receive once you go live, increasing the momentum you’ll have moving forward. How you choose to market is on you, but your options include:

  • Social media business pages across platforms like Twitter, Instagram, Facebook, and Pinterest
  • Sponsored or targeted social media posts to increase visibility in your niche market
  • Relationships with social media influencers and subscription box bloggers
  • Affiliate programs
  • Branded hashtags
  • Promos for users who share images and hashtags on social media
  • Celebrity endorsements or celebrity-curated boxes

Establish a Beautiful Presentation

First impressions matter. While your first encounter with your customers will likely be online, their first brush with your products will come with their initial subscription box. This is the most important step in the customer journey and how they will continue to connect with your brand. You don’t want to make customers feel like they’ve just received a hodgepodge of items from Amazon; instead, you want to provide a customized, specially-curated appearance. This means creating a memorable unboxing experience so that customers will feel valued, important, and, of course, loyal.

To do this, choose a box that’s the right size for the items you have, not too big or too small simply to save on postage, and use custom packaging, like branded tissue paper or creative boxes, to stand apart from the crowd. Above all else, you want to speak to your business and personify your brand, no matter how you ultimately choose to package your products. If you’re feeling really ambitious, consider throwing in a little something extra, like a piece of candy, a sparkly fabric hair tie, or a press-on tattoo to make your customers smile.

The Takeaway

Subscription boxes are a hot industry, providing a solid opportunity for ambitious entrepreneurs. With a great plan, good products, solid marketing, a standout website, and beautiful packaging, it’s possible to set your subscription box up for success from day one.

Reasons to Use Python for Marketers

By | Marketing | One Comment

The digital marketing has become so sophisticated and data-oriented powered by numerous business intelligence tools in the present day marketing field. The modern marketing strategies are highly influenced by deeper data analytics based on the rich data, artificial intelligence, and creative marketing ideas. The main goal of a successful marketing strategy is to achieve the marketing return on investment MROI greater and faster, which is not possible without using the technologies like Python, Java or PHP for marketing automation and data analysis.

Many companies hire Python developers to support their digital marketers, but that solution is not viable due to high-cost in the fiercely competitive marketplace. The best solution to overcome all glitches in the effectiveness of digital marketing strategies is to learn coding skills of Python or other such powerful languages.

Python in Marketing Strategy

A modern marketing strategy consists of numerous components like social media, SEO, paid search, content marketing, ads, video, and others. You need technical expertise to understand the crux of all those components and analyze the data achieved by the virtue of those components. Python and R languages are the most popular languages used in the data analysis field, according to the Digital Vidya information.

To have a deeper insight in the marketing strategy, you should develop your own custom code to analyze the data collected in the digital marketing so that you can find out the fault lines, take the corrective measures, and launch the right campaign. According to the CodeAcademy information, Python is at the top of all other big programming languages like Java, PHP, and others. The enrollment to learn to programme in Python has also increased rapidly during the past few years.

Useful Tips on How to Automate Marketing in Python

The main components for automating the marketing campaigns include data mining, competitor price monitoring, SEO indexation, and such other tasks. Python is a very powerful programming language that can help you out in automating your marketing strategies with short and simple coding.

Let’s have a look at a few very useful tips on how to automate marketing in Python:

#1 Automate Data Collection

The marketers gather data from multiple sources repetitively for processing and analyzing. So, the collection of data should be fully automated to generate a big file of data. The main points in collecting data may include:

  • Automate SEO indexation through a python code that can trace the changes in ranking
  • Try to automate the price changes of the competitor products with a Python code
  • Gathering survey data, chat chains, and other commercial data files
  • Collecting email and SMS responses
  • Top marketing trend information gathering


#2 Automate Repetitive Data Formatting

Once the raw data is collected from the multiple sources, you need to format that data in such a way that the entire data looks in sync with the data processing requirements. The main activities of repetitive formatting tasks include:

  • Text string matching functions
  • Number matching functions
  • Marking/tagging data source, location, time, and other attributes of data
  • Encrypting PDF file repeatedly
  • Formatting functions for PDFs and web ads like splitting, watermarking and other such functions

#3 Automate Customized Error Checking

The software or the Python module that your company uses for data mining should accept the certain criteria and fields. Any kinds of typo or other errors in the data that is mandatory for your organization should be automated to improve efficiency and save valuable time.

#4 Automate Massive File Operations

The massive operations on the files like copying, editing or removing the files based on certain criteria such as timestamp, data strings, changes in files and other conditions should be automated through Python codes. This will improve the efficiency of data processing.

  • Reading the file properties and its attributes
  • Tracking of modifications made to the files in comparison with the timestamps
  • Always develop the custom code, the way you work and based on your own marketing skills
  • Automate the filling out of forms, naming renaming files, and formatting sheets

#5 Automate Data Mining Process

The data mining process plays a pivotal role in all types of marketing in the marketplace. The data mining components may vary from company to company. It is always a good idea to automate the major functions related to the processing of big data.

  • The customized code should be developed for all data mining related tasks to find out the useful information
  • Create a shortcode for the repetitive marketing tasks rather than doing them manually
  • Making information summary as an automated task
  • Highlighting the new trends of user behaviors

Why Use Python for Marketers?

According to the IEEE Spectrum ranking of the top programming languages in 2018 information, Python sits on the top of the list. The marketers, data scientists, big data engineers, and machine learning developers extensively use Python language in their respective fields.

There are numerous advantages of using the Python programming language in the digital marketing field. Those benefits are listed below:

  • It is cheaper to learn Python than using readymade data analytics tools in the market
  • It is very simple and easy to learn for even a novice programmer
  • It has a large number of libraries for data analysis
  • It is an open source programming language without any fee to use
  • It is powered by a large community to support
  • It is an interpreted language, which does not require compilation
  • Its code is cross-platform portable
  • It is an object-oriented language with high performance
  • It is widely used in the marketing so new marketing-related features are counting

Top 5 Reasons to Use Python for Marketers

Python is extensively used in automating different tasks used for digital marketing campaigns nowadays. The main objective of using Python as an automation code development is to improve the marketing efficiency and effectiveness to create a competitive advantage over the competitors.

Let’s figure out a few important reasons for using the Python for marketing in the modern digital marketing field.

#1 Large Number of Data Analytics Libraries

Python language is powered by numerous data analytics related libraries that are extensively useful for the digital marketing professionals. The examples of such tools include NumPy, Pandas, StatsModel, SciPy and others. These tools are large-scale libraries for data mining, analyzing, converting, cleaning, processing, summarizing, visualizing, and reporting. There are many other libraries that can help you get a deeper perspective on the user data that you as a marketer, are interested in. The present-day digital marketing is useless if it is not properly driven by the meaningful information behind it. That information can efficiently be achieved by using the power of the Python language.

#2 Increased Data Mining Efficiency

By using the Python programming language, the marketers achieve huge efficiency in the data mining process. The traditional data mining processes mostly used excel sheet processing, which has its own limits and performance. For instance, processing an excel sheet of about 100 MB data at a better speed and performance would be difficult.

But, Python code can just do it in a few seconds without sweating at all. Thus, Python increases the efficiency of data mining processes commonly used for getting insight into the marketing campaigns as well as launching the new campaigns.

#3 Improved Search Engine Optimization (SEO)

Search engine optimization or SEO is one of the core components to make your marketing campaign a success. A better ranking index of the website can help improve the visibility of your website and business. A large number of matters related to SEO, such as 404 errors, meta tags, descriptions, robot text file, content duplication, faulty navigation map, and others can easily be detected through a custom Python code for automating SEO process.

Once the SEO faults detected, it is easy to remove them instantly before they could damage the search engine ranking badly. It is very critical to use the best white label SEO rules recommended for a high ranking index, which can be achieved by getting a deeper perspective on the website technical and content related issues in the early stages.

#4 Efficient Use of Big Data

According to the Research and Markets predictions, the global market of big data will grow over 14% CAGR for the next three years from the present value of about $65 billion in 2018. The total volume of big data will cross 44 zettabytes by 2020. To skim the valuable information from this valuable heap of data, Python plays an important role. Developing customized Python codes to combine, process, analyze, and visualize the big data makes the big data so useful for the marketers.

#5 Effective Campaign Monitoring

One of the most critical bottlenecks in making the digital marketing campaigns successful includes the monitoring and course correction of the marketing campaigns. The use of Python custom codes can make the life so easy in monitoring the ads, effectiveness, clicks, checkouts, conversion rate, and other parameters in the real-time.

This monitoring can help the marketers make the campaigns more focused towards the desired segments by correcting the fault lines in the campaign components. A good Python code is able to monitor Facebook, Google, YouTube, and other ads in real time by using the APIs of the social websites.

Final Takeaways

After having discussed the different technical and commercial aspects of Python and digital marketing, we come to conclude that:

  • Programming skills are important in the modern digital marketing field
  • Python leads all other languages in data analytics and digital marketing
  • Top 5 useful tips out of the many include automation of data collection, processing, mining, and repetitive tasks that are time-consuming and less productive.
  • Top 5 important reasons for using Python for digital marketing include big data handling, automatic campaign monitoring, data mining efficiency, SEO automation, and powerful libraries of the platform

Ways To Unlock Startup’s Productivity And Avoid Falling Into Debt

By | Marketing | One Comment

Nowadays, the businesses are running through some tough time. You can look around and can see the problems taking place. For any form of startup, competition has already grown to very stiff, mostly in this globalized marketplace. In case you are planning to run a startup in present economic environment, it is likely that you are forced to look for some alternative credit lines for keeping up with your business and let it move forward.

Borrowing money is a common stag for every business owner and even the largest brands working globally will only grow through loans. But, the recent happenings in current loan markets have made things quite hard for all kinds of businesses. Loans are no doubt costly and with few loans behind your back, you can always feel yourself to be a dead end. As the US Small Business Administration keeps on warning about the impact of poor cash flow for small businesses and startups, the loan demand has gone higher with associated risks.

Forced to close down:

It is no wonder to stat that multiple marketing agencies are quite forced to close shop because of the spiraling debt. The worst thing that can happen to you is when you invested too much money, you might go bankrupt. The money and time that you have used for nurturing marketing company can easily go up in smoke if you are not quite able to manage debts.

No matter whatever the size of your company might be, it is always mandatory to check for the alternative ways for sorting debt situation. The business might also be forced to file bankruptcy before the new business can even get on feet. Even worse than that, chances are high that you might lose your asset or just miss huge chance in growing brand. Some of the most successful companies of today’s world have all struggled with finance and this might inspire you to never give up. For some help to manage your debt and earn profit through startup ventures, you can log online at and get some advice on the same.

Proficient use of debt consolidation for growing your business:

If it is hard for you to settle your current multiple debts, it is the right time to then look for the most effective form of debt relief plan. That is known as debt consolidation, which is well used and high in demand by multiple successful businesses. This plan has worked magically to get the businesses out of some of the tricky debt situations in no time. Even though the market has multiple debt relief methods, but consolidating business debt will offer you with so many benefits and are enough to protect assets at the same time.

Explaining the art of debt consolidation:

In simplest term possible, debt consolidation is mainly referring to the method of debt relief, where you can actually bundle all kinds of loans into that one single one. This is mostly possible by just taking out the new loan with the help of another provider with the aim of settling all the smaller debts. It means you have to deal with the single payment for dealing with every month.

  • In terms of debt consolidation, you will be associated with any kind of negotiation as involved with creditors.
  • Whenever the loans are repaid in full, there will be a positive reflection in the current credit report.

Consider the benefits now:

Going through the points now is enough to show the value of debt consolidation by your side. It is mandatory to know more about the points first before going for this form of help.

  • Enjoy some quality peace of mind:

The best and primary point is that you cannot even think of running a successful business if you re into a stressful environment. Whenever you are planning to tackle multiple debts, you might have to deal with multiple collection agencies now. You are further going to receive various reminders and calls and all these points are subjected to distract you right from the core of the business. By just consolidating small debts, it will be easier for you to manage finances as a single payment is going to be deducted from income.

  • An improved form of cash flow:

One major point for the success rate of the startup is to enjoy good cash flow. If you do not have any money for the daily operations, you might find yourself missing on some incredible opportunities. By just consolidating debts, you get the chance to enjoy some lower monthly form of interest rates, which can also translate to some extra bucks designed for your operations. It becomes quite easier for you to grow your business if you have money in hand for covering daily expenses. You can achieve it through the field of debt consolidation.

  • Counseling and the field of consolidation:

One major point for you to consider is that business loan consolidation is not associated with debt repayment. It means you still have to work hard to repay debts and this is when you need the help of debt counseling. The professionals from reputed teams are here to offer you with advice on how best you can actually consolidate business debts. You will further get pieces of advice on ways you can avoid the same situation. There are so many other business owners who have taken this form of loan consolidation as leeway for continuing borrowing. This might lead your business to collapse or get bankrupted. Debt counseling will work rather great whenever you combine it with the debt consolidation task.

Best way to improve credit score:

In case you are actually struggling with debt, it is likely that the credit score is here to take a complete hit. Among all the debt relief options along with the addition to the debt consolidation, you have debt resolution and settlement. Make sure to learn more about the options well before the matter gets out of your hand. Once you are through with the helping options, your startup will enjoy great productivity.

Author Bio

Marina Thomas is a marketing and communication expert. She also serves as a content developer with many years of experience. She helps clients in long-term wealth plans. She has previously covered an extensive range of topics in her posts, including business debt consolidation and start-ups.