The Voy Perspective

Coca Cola Marketing Strategy

Coca-Cola is one of the most recognizable and iconic brands globally, and its marketing strategy has played a significant role in its success. This article explores the critical components of Coca-Cola’s marketing strategy and examines its tactics to maintain its...

Amazon Marketing Strategy

Amazon, the e-commerce giant, has revolutionized the way people shop and has become one of the most successful companies globally. A significant factor contributing to its success is its well-crafted marketing strategy. This article will delve into the key components...

Apple Marketing Strategy

Apple Inc., one of the world’s most valuable companies, has built an iconic brand and achieved immense success through its innovative products and strong marketing strategy. The company’s marketing approach is known for its ability to create buzz, generate demand,...

Starbucks Marketing Strategy: Brewed for Success

Starbucks, the global coffee giant, has established itself as a powerhouse in the beverage industry. With its strong brand presence, innovative products, and immersive customer experiences, Starbucks has been able to build a loyal customer base and drive consistent growth....

How to Increase Customer Lifetime Value And Boost Profits

With ad costs continuing to rise, clickthrough rates decreasing and increasing e-commerce competition, it will harder to grow your brand online in 2019. The only brands that will continue to grow are those who can improve the delta between their...

Voice Broadcasting Software & Best Practice

Voice broadcasting is likely to prove one of the most effective forms of marketing and customer contact this year. What best practices should companies and marketers follow to get the most out of it? Voice Broadcasting Software While many businesses...

Improving the Cybersecurity of Your Business

Many small business owners approach cybersecurity as an afterthought. It’s the whole ‘it’s not real, until it happens to me’ mistake. Look, we get your thinking. You’re a small business, why go after the little fish when the big boys...

How to Use Reddit in Your Marketing Strategy

These days one of the major things that you need to have when it comes to marketing to see the highest rewards is a strategy. You can use wide variety of social media platforms that would let you reach a...

Easter Email Subject Lines

Customers tend to make more purchases on holidays as they celebrate these special days. Easter holiday is a season of sharing and coming together with our families, friends and reaching out to the less fortunate in society. For instance, the...

CartHook Review

Optimizing the checkout experience for customers and decreasing overall cart abandonment and upselling products is a priority for every ecommerce business owner. With average abandonment rates of 68%, recapturing even a small part of those customers through effective marketing strategy...

8 Online Marketing Trends

As every year that begins, we talk about trends that are going strong for this year 2019. We are not fortune tellers, but the video, the changes in social networks and automations are leading the way. What can we not...

Increase App Downloads

You just spent months developing a new app. You’ve tested and tweaked it so it works flawlessly on every device possible. You released the first version to friends, family, and followers, but, now what? How can you increase app downloads?...

App Store Screenshot Sizes (ASO Guideline)

Before you pubish your app, there are a few guidelines and restrictions for the screenshot you can use for Apple’s App Store and Google Play. There are arguments that app icons and descriptions are the fundamental influencers that drive downloads....

Mobile Marketing (Explained)

Most of you reading this post are probably using a mobile device. In fact, more than 80% of the world’s internet users own a smartphone. This creates exciting new opportunities for mobile marketing. Why? Mobile is disrupting the way the...

Mobile User Acquisition

The app market is exploding which means no matter how much time and effort you used to develop your app, it will all be for nothing if nobody knows about it. Right now, there are over 1.5 million apps in...

Top Influencer Marketing Strategies for the Social Business

Influence marketing is a strategy in which a brand collaborates with someone who has a strong influence on a highly-targeted audience. The influencer promotes the brand’s product to its large and engaged followers. A successful influencer marketing strategy increases the...

10 Effective Facebook Advertising Tips for Business Promotion

We know why you are here. You know that a lot of people use Facebook daily. Sixty-eight percent of America to be exact, and you want a piece of the action. And fair enough. These days it is vital that...

How to Sell Online Courses

Turning knowledge and expertise into a comprehensive course is a promising business venture. However, before getting caught up in the hype of making a steady stream of income, you must first learn how to sell online courses. This article is...

Product Photography

Think of your favorite bad or piece of clothing. What is it you like most about it? Perhaps it’s the style, texture, and feel of the materials. Perhaps it’s the one-of-kind design by a popular designer. Perhaps it’s the fine...

Why Online Ad Targeting Can Work, But Don’t Be Creepy

Do you ever feel that you’re being stalked by online advertising? Well, chances are you probably are. Targeted advertising has seen a sharp increase in popularity over the last few years, and more and more companies are seeing the benefits...

Artificial Intelligence and SMS Marketing

In business, you have to have the ability to adapt to changing times. It means you ought to implement new tools as they become available to further your progress. The latest technological development—one that was a long time coming—is artificial...

Team-Building Activities Your Digital Team Will Enjoy

Employees who share an office quickly form bonds and learn to trust one another. If someone needs help, they can walk to a colleague and ask for a hand. Coworkers can know more about each other, talk face to face,...

LinkedIn Headline Examples

With over 690 million users across the planet in over 200 countries, LinkedIn is the professional social media network where you need to be. Whether you are building your network as a professional, expanding your company, or looking for clientele...

Can You Build a Business Today Without Social Media?

Social media may be the hottest marketing method, but it’s not completely necessary. Here are some ways you can build your business without it. Bing is a viable social media platform that can be a powerful tool for businesses to...

10 Best Practices for ASO (App Store Optimization)

Among the many methods you can use to take your new app from the ground to the top rankings in the App Store, App Store Optimization (ASO Guidelines) is the most resourceful. It possesses the best cost-benefit ratio. That said,...

Kit CRM review

The kit is a virtual assistant/ chatbot that directly talks to you and manages your Facebook and Instagram ad campaigns. It integrates with your Shopify store and Facebook Ad Manager to run successful Facebook Ads and Instagram ads. From getting...

Top Instagram Models

Everyone seems to have their own unique opinion of Instagram models — some hate them while others totally love them, but it’s likely that most people probably fall somewhere in between. One thing everyone can agree on is that they pack a...

How to define your media outlets and position your brand online

Designing your media outlet can be a great way to apply the principles of publicity to your business’s digital presence. The main reason is that it can boost your reputation as a benchmark for a sector and opens the door...

What Is The First Step In The Marketing Research Process

The first step in the marketing research process is identifying the problem. This is the most critical stage in the process as it sets the direction for the rest of the research. The problem is the gap between what is...

What Do The Latest Algorithm Changes Mean For Facebook Marketers?

For small businesses, Facebook fan pages were platforms for broadcasting their updates and generating leads for free. However, with the increased competition in the News Feed, the social media giant started pulling the plug on businesses. The business realized that...

6 Lead Generation Ideas to Implement Immediately

Generating leads and turning them into buyers is one of the most important tasks of business owners and managers. Regardless of the industry or product sold, leads are the lifeblood of every business out there. Still, with so many tools,...

Marketing vs Advertising vs Branding

Marketing vs. Advertising: 7 Key Differences You Need to Know Marketing, advertising, and branding are three essential components of any successful business. They are all critical to building a solid brand, attracting new customers, and retaining them. However, it is...

How To Remove Powered By Shopify

As you gaze upon your new online storefront, you might notice the words ‘Powered by Shopify’ staring back at you. Although this tiny bit of text means you used their eCommerce platform to create your shop, it could take away...

Is It Safe To Order From Facebook Ads?

It’s generally safe to order from Facebook ads, but it’s essential to be cautious and do your due diligence before making a purchase. Here are a few tips to help you stay safe: Research the company: Look for information about...

How Does Inbound Marketing Work

24 Inbound Marketing Strategies You Need to Start Using Today Inbound marketing is a critical component of any successful digital marketing strategy. Inbound marketing aims to attract, engage, and convert prospects into customers by providing valuable content that answers their...

E-Newsletter: Pros and Cons

Needless to say, no marketing strategy is effective if it doesn’t address the digital channels. Digital marketing is what every business does today to gain exposure, connect with customers, and promote their brand. Platforms like social media, videos, blogs, and...

How SEO and Facebook Ads Work Together

Wouldn’t it be great if, with a few minor tweaks, you could transform the impact your Facebook presence has on your bottom line? Everyone knows that building a solid social media profile is crucial to establishing a reliable communication route...

How To Write A Business Plan For Your Marketing Business

7 Points: How to Write a Business plan for your Marketing Business An entrepreneur before commencing the operations of a new venture needs to formulate the roadmap detailing the goal and the intended means for achieving it. The importance of...

Tips for Improving the Keyword Research and Boosting Sales and Traffic

One important thing that each and every beginner wants to know is how they are going to research their keywords so that traffic can be driven into their website and the sales can be boosted. Having knowledge about how you...

Digital Marketing Tools

Top 12 Must-Have Digital Marketing Tools For Your Business Every business or startup, be it large or small, needs the ability to focus to target their energy, resources, and time into one central goal. You must use digital marketing tools...

Alternatives to Yahoo Groups

Yahoo Groups has been shut down, but several alternatives are available for online group communication and collaboration. Here are a few options: Google Groups This free service from Google allows users to create and manage online discussion groups. It offers...

Can I Have 2 Instagram Accounts

Yes, you can have two or more Instagram accounts. Instagram allows users to have multiple accounts linked to the same email address or phone number. Here’s how to set up a second Instagram account: Open the Instagram app and go...

How To Market To Senior Citizens

As the population of senior citizens continues to grow, marketing to this demographic is becoming increasingly important for businesses in a variety of industries. However, marketing to seniors can be challenging, as this demographic may have different preferences, values, and...

How To Check A Website's Traffic

There are several ways to check a website’s traffic, but here are some of the most commonly used methods: Use a website traffic analysis tool: Tools such as Google Analytics, SimilarWeb, Ahrefs, and SEMrush can give you insights into a...

Designing an ecommerce cart abandonment email sequence that converts

eCommerce is a multi-trillion dollar industry and cart abandonment is the elephant in the room when it comes to improving revenue figures.  Some statistics place the abandonment rate as high as 70% and others place it around 50%. Whatever the...

All You Need to Know about the SEC Whistleblower Program

Congress created the whistleblower program with the primary goal of paving the way for individuals to report any possible violations that relate to the federal securities laws that apply to the SEC. Money incentives were being offered to such individuals...

NBA Marketing Strategy

The National Basketball Association (NBA) is a global brand that has established itself as one of the most popular sports leagues in the world. The NBA’s marketing strategy has played a key role in the league’s success, driving fan engagement,...

5 Tips to Effectively Measure the ROI of your Event

Every marketing decision and campaign, in order to prove profitable for your business, needs to be measurable. If you are to maximize your every marketing and sales investment, then you will need to measure the performance and success of each...

Launching a Business Online – 5 Tips for the Debut

It always seems like a pretty dope idea when it comes to leaving behind your regular 9 to 5 job in pursuit of starting an online business. Perhaps, starting an e-commerce venture or a blogging looks like an achievable goal,...

How To Boost App Engagement And Retention - Key Tips

Introduction App engagement plays an integral part of any mobile app strategy. Building and nurturing relationships with users can be challenging. But the rewards are worth the effort. Increasing app engagement can have a positive effect on your app business....

Converse Marketing Strategy: A Comprehensive Guide

Converse is an iconic American shoe brand that has been around since 1908. Over the years, Converse has evolved from a basketball shoe to a fashion staple. The brand has a strong marketing strategy that has helped it to maintain...

REI Marketing Strategy: Building a Sustainable Brand

REI (Recreational Equipment, Inc.) is a specialty outdoor retailer that was founded in 1938 with the goal of making outdoor recreation accessible to everyone. Since then, REI has grown into one of the largest outdoor retailers in the world, with...

Cyber Monday Email Subject Lines

As a marketer, encouraging your target clients to buy your products can increase your sales on a large scale. Cyber Monday is one of the big days to customers as brands reduce their prices to encourage sales. Customers like to...

How to Create Viral Content on Instagram

While it may not be quite as popular as Facebook, Instagram has a brand engagement rate that’s 58% higher. It’s not surprising that brands of all types are moving to Instagram,ompeting hard for their share of the social media pie....

How To Find A Job After College Graduation

It might seem challenging to find a perfect job right after graduation. And of course, it can be not so perfect because you’ve only started your carrier. But there are several things you might do to increase your chances of...

How To Turn Off Likes On Facebook

If you want to turn off likes on Facebook, it’s a relatively simple process. Facebook offers the option to hide the number of likes on posts and pages. Here’s how to turn off likes on Facebook: Open Facebook and go...

How To Find Liked Videos On Facebook

Facebook is a social media platform that allows users to connect with friends, family, and even brands. Users can share different types of content, including photos, videos, and links, and interact with others through likes, comments, and shares. If you’ve...

What Is Upselling? Upselling Definition and Examples

Upselling is a sales strategy that aims to encourage customers to purchase higher-priced items or add-ons to their existing purchase. The idea is to increase the average transaction value by offering customers something that complements or enhances what they are...

5 Tips for Boosting Your Social Media Marketing

You should reach out to your prospects personally and individually if and when you can. The rise of social media, however, has had an impact on how people connect with businesses. Now more than ever, people are using websites to...

Pros and Cons of Marketing Automation

A cursory glance at the history of science and technology will reveal that progress and innovation are often measured by the degree of automation present in the production process. For example, the steam engine is a means of automating the...

How PPC and SEO Work Hand in Hand to Deliver Better Results?

You must have heard about PPC and SEO, but are you aware of how the two can attract additional visitors, boost your revenue or increase your leads? Do the two have a relationship or are they unrelated? This article will...

Email Marketing Consulting

Email marketing has become an essential part of any business’s marketing strategy. With an estimated 4 billion email users worldwide, email marketing can help businesses reach their target audience effectively and efficiently. However, creating and executing a successful email marketing...

8 Simple Ways To Build Your Personal Brand

As 2019 rolls around now is the time to start thinking about your personal brand if you haven’t already done so. Growing your personal brand can be beneficial on many levels. It can increase your influence and help to give...

How To Create An Unbeatable Facebook Ad Campaign

A lot of advertisers nowadays do the trial-and-error method. They keep testing a lot of interests, demographics, images, and new copies, hoping to hit it finally. Don’t you hate it when you spend some money on Facebook Ads and end...

Ten Underrated Tricks That Boost Your Website Speed

If an e-commerce site makes $100,000 daily, a one-second page delay could cost you $2.5 million in lost sales annually. Optimizing your website speed is more important than ever before.  What is Website Speed?  Website speed is a function of...

How to Ignite Your Business with Twitter Chat

It is a potent communication tool used as a digital marketing strategy. These are chat sessions set at a pre-established day and time in which a specific topic is treated. Companies and professionals use it with surprising results. The chats...

What are drip campaigns and why you should use them

What Are Drip Campaigns And Why You Should Use Them The digital world is competitive. So it is of extreme importance to always be ahead of the competition. One can not lose clients and should always do one’s best to...

How Colors Affect Conversions

Colors play an essential role in marketing, branding, and design. The colors you choose can have a significant impact on how consumers perceive your brand, products, and services. Colors can also affect conversions, i.e., the number of people who take...

Best Time to Send Email Campaigns

What’s the best time to send email? This is a fundamental question you’ll have to answer in your email marketing strategy. Getting your timing right is crucial because it is going to impact open rates, click-through rates, traffic volume, and,...

How to Build an Email List

Did you know it costs 5 times more to find new customers than to keep and maintain current customers? To help improve your business sales cycle, email marketing is a high-impact, low-cost way of delivering messages to your current and...

How to Successively Market Online

Digital marketing encompasses a host of tools – far more than can be described in one article. But if you’re starting to promote or learn Internet marketing tools to build a career in Internet marketing, you need to start with...

Ultimate Guide to Creating a Successful Instagram Video Marketing Strategy

We get it. You’ve heard that Instagram has surpassed one billion users. You’ve also read that 25% of all Instagram ads are videos.   And you’ve been told that video is an excellent way to connect with your audience and...

How to Manage a Distributed Marketing Team

The modern office has changed dramatically over the past decade or so. One of the most important aspects of this change is the fact that more and more people are working remotely, especially in companies that mainly sell their products...

Home Depot Marketing Strategy

Why is Black Friday footfall in decline?

Black Friday may have grown in recognition over the last decade, however, recent trends show that footfall in Britain during Black Friday has fallen year-on-year. Early data from indicated that Black Friday footfall was down 8% over the Black Friday...

9 Secret Techniques To Improve Facebook Marketing for Wordpress Website

In this post, I will talk about the two quintessential ingredients (or platforms) for the recipe of successful business marketing. All it takes is the combination of Facebook and WordPress that helps you to set your game right. Marketing trends...

How to Start a $500K/Month Cleaning Business

Starting a cleaning business can be a lucrative and rewarding opportunity for entrepreneurs who are interested in providing essential services to their local community. The cleaning industry is a fast-growing and resilient sector that offers a range of opportunities for...

B2B Facebook Advertising

Facebook is the place where people share their recent travel photographs, connect with friends, and post funny dog videos. Therefore, some of the best Facebook advertising agencies believe that Facebook ads are useless for B2B companies. But they couldn’t be...

Facebook Retargeting Ads

Over 96% of people that visit your website aren’t ready to make a purchase. They scroll through the website, check the products or services, and leave. In most cases, the website visitors completely forget about your brand. So what can...

Ultimate Ecommerce Website Builder for Small Businesses

Anyone planning to start their own Ecommerce business need to first choose the right website builder. Irrespective of the type of business a company has, a well-designed online store can certainly give a competitive advantage and increase revenue. Taking business...

7 Secrets to Getting More Plumbing Leads from Google AdWords

We all take plumbing for granted unless there’s a problem. It can be very hard to drum up new leads if you’re marketing a plumbing business. But it doesn’t mean that you’ve to wait for potential clients to call you....

How Much Does it Cost to Develop an Online Course?

Don’t develop an online course without understanding the costs involved. There are thousands of creative people and business leaders creating online courses. Many of them earn a steady income and use this as their primary source of revenue. However, two...

How to Optimize Your Website for Voice Search

The way people are searching for information online is changing. There has been a rise in voice assistants in homes and mobile devices. Even smart televisions and many laptops have voice assistants built in. More and more people are using...

What are the benefits which are associated with Online Testing Tools?

Education can be more effective by using next-generation or futuristic tools. The online learning platform is vigorously growing, and the technologies are rapidly increasing to make the learners achieve a higher position. Online testing tools’ main advantage is identifying and...

How to Buy a Domain Name

Your domain name is your website’s identity; it tells the world who you are and how to find you. People use it to navigate and find your website, so you must buy the right domain name for your business. A...

How to Install the Facebook Pixel In Wordpress

Step 1: Understanding the Facebook Pixel Let’s start by understanding Facebook Pixel and what it can do for your WordPress website. The Facebook Pixel is a snippet of code for your website which allows you to measure, optimize, and build...

Testing Checklist: How to Test a Mobile App

Mobile App Testing Checklist created by XBOSoft

Why Affiliate Marketing Is Important?

Affiliate marketing has been around for a long time, and many businesses still aren’t sure whether or not it is the right choice for them. If you are wondering whether you should in consider getting affiliate marketing into your business,...

Ultimate Resource for Work at Home Professionals

One of the perks of being a freelancer is the ability to work from anywhere, including the comfort of one’s home! This work benefit is quickly transitioning to emerging work standards. Statistics estimate that close to 40 percent of the...

Facebook Ad Design

Have you been searching for the best Facebook ad designs to improve your ROI? Well, now you’ve found it. Here you’ll find a variety of Facebook ad design hacks and pro tips to improve not only the quality of your...

How To Market Infographics

Infographics became a huge hit just a few years ago. They provided a condensed overview of a brand’s key elements in the way that was easy to read and quick to understand. Trends in the marketing world are picked up...

Facebook Video Ad Examples

Have ever you tried Facebook video ads for your campaigns? Videos are a great way to grab people’s attention and at times, can be a great alternative for static images to achieve a higher ROI. In fact, Facebook videos ads...

Marketing with a Psychology Degree: How Understanding Human Behavior Can Improve Marketing Efforts

Marketing is all about understanding your audience and creating strategies that will appeal to them. This is why marketing and psychology are so closely related. A psychology degree can provide a wealth of knowledge about human behavior, which can be...

Marketing with QR Codes: Understanding the Benefits and Best Practices

QR codes, or quick response codes, are a type of barcode that can be scanned by smartphones and other mobile devices. They have become increasingly popular in marketing as a way to connect with customers and provide easy access to...

Marketing with Data Analytics: The Importance of Data-Driven Decision Making

In today’s digital age, the amount of data generated by consumers and businesses is growing exponentially. Marketing professionals who are able to leverage this data to make informed decisions have a competitive advantage in the marketplace. This is where data...

Generation Alpha (Who is) and Why Are They Important to Marketers?

Generation Alpha is the demographic cohort born from 2010 until the mid-2020s, and they are the children of Millennials. This group of kids, currently aged between 0 and 13 years old, has grown up in a world where technology is...

5 Best + Free Facebook Marketing Books

In recent years, Facebook marketing has undergone significant changes to improve how marketers use their platforms. The ability to grow your business using Facebook is limitless from advanced analytics to API innovation. To tap into Facebook’s potential to grow your...

Online Customer Research The Complete Guide

The success of any business largely depends on how well they understand their customers. In today’s digital age, online customer research has become an essential tool for businesses to gather valuable insights into their target market. This guide will explore...

SMS Marketing Doesn't Suck: Here's How to Use it To Generate Revenue

In today’s digital age, businesses have a plethora of marketing channels to choose from. While some may argue that SMS marketing is outdated or ineffective, the truth is that when done right, it can be a powerful tool for generating...

Dell's Marketing Strategy

Dell is a multinational computer technology company that designs, develops, and sells personal computers, servers, data storage devices, network switches, software, and other technology-related products and services. Dell’s business model is based on two key elements: its efficient supply chain...

How Warby Parker’s Marketing Strategy Fueled Its 7+ Billion Valuation

In 2021 Warby Parker became public and grew from $5.8b in value to $68 billion at close. Neither is it bad for an expensive prescription eyewear manufacturer that is rumored to be headed for collapse. When warby parker began when...

Funeral Home Marketing Strategy

The funeral home industry is unique because it requires sensitivity and empathy when marketing to potential customers. Here are some strategies that funeral homes can use to market their services effectively: Establish a strong online presence: Many people search for...

Oreo Marketing Strategy

Oreo, the famous sandwich cookie, is a beloved snack that has been around for over a century. With its iconic two-chocolate wafers and creamy filling, it has captured people’s hearts and taste buds worldwide. But how did Oreo become one...

How to sell on Amazon

Amazon is one of the largest online marketplaces where brands can meet with their target clients and sell their services. Amazon retail is still on the rise as more businesses reach out to their customers through Amazon.  The above is...

Home Depot Marketing Strategy

Home Depot has been a home improvement retailer in business for over 40 years. The company was founded in 1978 by Bernie Marcus and Arthur Blank, and today it has over 2,200 stores in the United States, Canada, and Mexico....

Why Is Goal Setting Important To Inbound Marketing

As the marketing world continues to evolve and become increasingly complex, it’s essential to have a solid understanding of the fundamentals. One of these fundamentals is goal setting. Whether you’re working in inbound or outbound marketing, setting clear goals is...

Marketing Plan For A New Product

Launching a new product can be an exciting but challenging process. A well-thought-out marketing plan is crucial to the success of the product launch. This article will discuss how to create a marketing plan for a new product. We will...

How Fast Can You Make Money With Affiliate Marketing

Affiliate marketing is a popular way to make money online by promoting other people’s products and earning commissions for each sale you generate. However, one common question that many people have is: How fast can you make money with affiliate...

What Does Evergreen Mean In Marketing

In marketing, the term “evergreen” refers to content or a marketing strategy that remains relevant and valuable to audiences over an extended period, typically for a year or more, without becoming outdated or irrelevant. The term “evergreen” is derived from...

8 Tips for a Winning Social Media Marketing Resume

Social media management jobs are growing and the market is wide open for you to find a great job. There are many openings and as many people looking for social media management jobs. You need to stand out in the...

Ways To Unlock Startup’s Productivity And Avoid Falling Into Debt

Nowadays, the businesses are running through some tough time. You can look around and can see the problems taking place. For any form of startup, competition has already grown to very stiff, mostly in this globalized marketplace. In case you...

Does Google Ads Work

To win your target customers’ trust and draw them to your business, you must constantly get their attention.  Trust is essential in your business growth. Research shows that 81% of customers have to trust a brand before buying. Your target...

eCommerce Consumer Reviews: Your Secret Weapon to Skyrocket Your Conversions in 2019

Have you ever bought anything online only because it had numerous positive customer reviews? If the answer is yes, then you have already witnessed the power of eCommerce consumer reviews. To improve your lead generation, you need some excellent customer...

How Blockchain Is Creating a Future for Digital Marketing

Marketing now is a multi-billion-dollar business. Additionally, according to statistical surveying firm Forrester, innovative showcasing applications in the USA are poised to reach levels near $120 billion by 2021. No major surprise: daily, organizations such as Google, Facebook and Amazon...

Hiring A Marketing Company Can Change Your Business Outlook!

Marketing is always evolving and changing along with the technology necessary to make a significant impact. The problem with having an in-house marketing team is the costs involved. You can blow your company’s entire budget on marketing and still not...

How Figuring out What Analytics to Be Tracking Is The Most Powerful Growth Tool for Your Mobile or Web App

Although we like seeing refreshed user interfaces and pioneering phone apps, a certain inclination in mobile app development is here to stay. What we can expect from app design trends for 2022 is mimicking reality and less polluted UI. Users...

Why Sequential Facebook Ads Need A Plot To Succeed

Classic digital advertising has been in rough shape for quite some time. Once highly influential, it’s been weakened by hammer blows from an ever-increasing reluctance to engage with banner ads (plus the accompanying growth of ad blockers), driving brands to...

New And Effective Features Of Instagarm Make Social Media A Better Place

Gone are those days when social media was used in an unproductive way and was considered by many as a platform for bullying others or post anything derogatory. With better control, regulations and moderation feature it is now the most...

Fashion Tips: How To Match Accessories

The right accessories can complement the look and make the look stand out, and to achieve this satisfying result, simply combine and use it correctly. They enrich the look and often transform a simple production into a sleeker look and...

Smart Ways to Promote Your Business on Twitter

Are you seeking more clicks through to your business website from Twitter? Are you aiming to improve your Twitter’s followers? Welcome to the club. Nowadays, marketing through social media is the norm. However, out of all the popular social media...

Getting Alone With The Essential Tips For Successful SMS Lead Generation

Most of the time, people mainly interact differently with SMS than they actually do with any other forms of communication. Marketers can also be quite successful with the SMS lead generation whenever they are paying attention to some of those...

Nametag: Newly Launched Instagram Marketing Features

Instagram has launched its new feature called Nametag, which has been created for their user, to make the app easier and to promote them among the other social media’s. Generally, every social media including Twitter, Facebook, Snap Chat, Instagram, WhatsApp...

10 Tips To Create A Smooth And User-friendly Ecommerce Store

In order to build a successful eCommerce store, the first thing that every merchant would consider is making it as much customer-friendly as possible. While creating an e-commerce store can be difficult, putting some efforts in making your online store...

Winning Social Media Marketing Trends That Work

When speaking about social media, it’s essential to touch on the subject of trends and innovations in this sphere. We all know that the fast tempo of modern life dictates its rules — requiring us to keep up with changes,...

5 SEO Benefits of Responsive Website Design

Responsive design is the buzzword of the current digital world. Undoubtedly, it has not come into existence because somebody thought that it could be one buzzword. In fact, it has greater implications and benefits too. Let’s look at the top...

Perceiving The Reasons That Cause Debts In Business And Handling Those Effectively

Starting a business and carrying it out successfully in the market is a huge responsibility. Planning and meticulous effort are required for stably establishing the business. There are multiple factors at play when business is conducted, but the most prominent...

5 Things Why Visitors Hate Your Social Media Page

Your business’ social media page can sometimes be a matter of both love and hate to your followers. Visitors can admire your social media page for a number of reasons, but they can also hate your page for other reasons....

What Are The Benefits Of Seo & Digital Marketing?

Marketing means making the customer aware regarding the goods or services of a particular brand. Earlier it was a very difficult task for the companies to formulate worthful strategies. But now, when everyone sticks to their mobiles, it became easier...

The Magic of Giving Promotional Gifts for the Holidays

The Magic of Giving Promotional Gifts for the Holidays As the holiday season approaches and you get busy with the closing of the year, now is the perfect time to promote your brand by giving out special promotional items to...

How to Choose a Niche Market (With Examples)

With over 1.7 billion websites and 12 million eCommerce sites in the world, choosing a niche is the key to online success. No matter what industry you’re in, niche marketing can help you stand out from competitors and reach your...

Why Adopting Pay Per Click Marketing Strategy Is Important To Your Business

In any business, there has to be a marketing strategy. The strategy has to be analyzed so that you can predict the productivity of your business. A marketing strategy is a plan that spells out your ultimate goal and how...

New Year Email Subject Lines

Starting a new year is a great thing and especially when you start with a high note with lead generation, engagement and product sales. Customers spend great amounts of money during the holiday seasons. This spending extends to the new...

Top 5 Shopify Apps to Boost Sales

Shopify is an eCommerce platform that allows its users to fully-customize their online store. There is no need to learn programming languages such as HTML or CSS, the platform allows business owners to have full control of the setup of...

New Arrivals Email Subject Lines

Every person loves new things and so do your customers who shop at your online store. In your marketing, you need to notify your customers about your new arrivals to keep them engaged in your brand and increase sales. Customers...

Are You Monitoring What Your Kids Are Watching On YouTube?

Along with the other so many websites, YouTube is the second most leading social website which is used for browsing videos, uploading videos, and downloading videos. People make their accounts on YouTube and start uploading their desired content on it....

Halloween Email Subject Lines

Great marketers know that every special day is an opportunity to win more market and increase their sales. The Halloween day can be a great day for brands to reach more clients and make the most profits for their business....

SEO - Beyond Making Online Content More Appealing To Search Engines

A lot of time is spent discussing the development of solid SEO strategies, improving content marketing as well as tricks and tips for quicker SEO results. However, it is important to remember the actual value of SEO. For several business...

Spring Sale Email Subject Lines

Spring is around the corner and as a marketer you need to do your best to win clients to your business. As a brand, you need to have a strong and clear marketing strategy to win more customers to your...

Why do you need a Google SEO Expert Company in Singapore?

Every business wants to enjoy a first-page position in the Google search result pages. Sometimes, it becomes necessary for a website to outperform a hundred others to reach the first page. Ranking within the first ten spots is not easy....

Mothers Day Email Subject Lines

If there is a person who has a lot of influence on our lives is the mother. Many people across the world take this day to be very specials and make huge purchases for their mothers. It’s true that money...

The Top 4 Benefits You Will Enjoy When You Hire an SEO Company for Your Starting Business

Technology has played a big role in the development of human lifestyle. Currently, you can speak to someone who is in another continent through social media apps. Such apps have come into existence due to technology. The internet is also...

Handling the Unexpected: How to Manage Sudden Business Growth

Every business aims for growth. Once you hit that first mark and sales boom, it’s all upwards from there, right? But if you’re not prepared for it, growth can actually be incredibly risky and even detrimental to your enterprise. Wearing...

How to Benefit from User-Generated Content

People love sharing their opinions, happy moments, comments, and other stuff online. All that is called user-generated content and can be found almost everywhere. YouTube, Facebook, and other social networks have sprouted and benefited from this content. User-generated content (UGC)...

How Long Can You Go Live On Instagram?

Instagram allows users to go live for up to 4 hours at a time. However, the length of time may be subject to change depending on Instagram’s policies and updates. It’s always best to check the app for any updates...

How to Run A News Blog or Website Successfully?

Do you want to become a media tycoon? You can by starting your news website and blog. You have to design a website for news with a unique media logo. Keep in mind that the logo will become your identity....

Some Key Do’s and Don'ts in Successful Personal Finance Management

Money habits, based on one’s circumstances and life goals, are not easy to cultivate and maintain. On reaching adulthood, most people may have to leave a very busy and stressful life, which makes it hard for them to manage the...

Facebook Marketing: Facebook Groups & Facebook Ads for Small Business

Debuted in 2004 and with over 2.27 billion monthly active users (MAU) as of the third quarter of 2018; Facebook is growing exponentially every year. Businesses and companies can take advantage of Facebook’s massive user bases to market their products...

Target Micro Influencers To Promote Your Business Marketing

If you want to have better results and return in your business promotion and marketing efforts, you must target the micro influencers and use them for your promotional benefits. A micro influencer is anyone who has even a little bit...

How To Advanced Search Twitter

Twitter’s advanced search feature allows users to search for tweets based on specific criteria, such as keywords, hashtags, and location. To access Twitter’s advanced search feature, follow these steps: Go to Twitter’s website and log in to your account. In...

How to Start an Advertising Agency (and Make $900K/Year)

Starting an advertising agency can be a lucrative and exciting venture for those with a passion for marketing and creativity. With the right strategies and resources, you can create a successful business that generates significant revenue. In this article, we...

How to Create an Impactful Presence through Advertisement on Social Media

As a matter of fact, while addressing advertisement through the medium of Social Media there is a key advantage that requires acknowledgment. Which is from day one you begin to receive a response. That’s how strong the influence of Social...

Creative Ways to Make Your Website Stand Out

In the seemingly endless world of the internet, it can be nearly impossible to stand out. New ideas and unique website features can be hard to come by. And despite hours of brainstorming, you might be stumped trying to find...

How Much Is My URL Worth?

If you own a domain name, you may be wondering how much it’s worth. The value of a domain name can vary depending on various factors, such as length, keywords, age, and search engine optimization (SEO). Here’s what you need...

Case Study of Turning a disastrous course launch into massive win

CAMPAIGN OVERVIEW My client is a parenting coach, and she specializes in solving stress-related parenting issues. I was tasked to create a full-scale awareness and conversion campaign for her course that she was going to launch in February 2019, and...

How to Drive Traffic to Your Website

If you want to increase your online sales, you must know how to drive traffic to your website. There are many ways to increase traffic to your website, and in today’s post, we’re going to look at 7 of them....

How to Start a Bank: The Complete Guide (2023)

Starting a bank is a complex process that requires a deep understanding of the financial industry, as well as the legal and regulatory requirements that govern the sector. In this guide, we’ll take you through the steps involved in starting...

10 Essential Elements for Successful Landing Pages

In the world of digital marketing, landing pages have a vital role to play. Landing page or a destination page is the standalone web page that will act as the source with the help of which leads are generated for...

The utmost prime guide for Marketing Videos

Video marketing strategy is nothing new to the market but yes its influence has been felt quite strongly because of how captivating it is. Brands have felt the need to develop with the new features to compete seeing the impact...

How To Get Cleaning Contracts

Keeping spaces clean is essential for businesses, institutions, and public areas. However, not all establishments have the time or resources to handle their cleaning needs, which is where commercial cleaning companies come in. As a cleaning service provider, securing cleaning...

Effective Lifecycle Email Marketing Tactics And Considerations

Different Lifecycle Considerations For Different Purposes The lifecycle of any organism, marketing campaign, or any other outreach method necessarily has multiple steps. For example, you’ve got the “marketing oriented” family of emails, and the “product-oriented” family. Marketing orientation covers the...

How to Start an Advertising Agency (and Make $900K/Year)

How Much Is My URL Worth?

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

A long-running test is currently rolling out for desktop queries: Google can no longer show ads to the correct of its search results, with two exemptions.   Google is rolling out a dramatic change that removes ads from the right...

How to Start a Bank: The Complete Guide (2023)

How Analysts May Help Digital Marketing Department in Blockchain

The first thing that comes to people’s mind when they think about Blockchain technology is its interaction with the banking and financial areas of technology, such as cryptocurrencies and Initial coin offerings. Regardless of different people’s beliefs (sometimes skeptical, condemning,...

Funeral Home Marketing Strategy

Email Marketing Consulting

How to Get Verified on Instagram

Ever notice that some users get that special blue check next to their name, making them look more professional? The blue verification check is a coveted thing among Instagram users because it helps professionals and big brands stand out. This...

10 Best Productivity Tools for Your Marketing Team

Team productivity has become a modern-day version of the holy grail in our fast-paced world. Everyone wants it, but no one knows where or how to find it. And it’s no surprise: an ability to get more done for less...

Ideas to Protect a Storage Unit from Moisture

If you want to prevent the growth of mold and mildew in self-storage units, you have to pay attention to indoor humidity. Relative humidity or indoor humidity should be limited between 30% and 50%. This range is not only comfortable...

How To Make An Infographic

What do you think of when you hear the word infographic? Most people think of an infographic as a highly visual representation of information or an image-heavy report, but there’s much more to it than that. You can use infographics...

Successful Marketing Career: 6 Essential Tips to Have in Your Resume

Writing your resume isn’t easy, especially if you’re in the marketing industry. Everyone dreams of a successful marketing career, and that’s why the competition is so high for every job opening in today’s marketplace. Therefore, your resume must be flawless...

Facebook Ad Templates [2023] [UPDATED]

Creating a new ad campaign from scratch can be made much easier with a few Facebook ad templates. That’s why, after browsing through hundreds of popular Facebook ads, we determined there are 13 different templates you can use to create...

How to Get on TikTok's For You Page (FYP)

Chances are, you’ve seen TikTok’s For You page if you have an account on the app and frequently check it to watch funny videos that your friends share with you or user-submitted content from around the world. At the same...

Methods to Set up Multiple Facebook Accounts

Facebook has become much more than a platform that you would use to know how your cousin in another state or country is doing. Facebook was initially created solely for communication and sharing moments. However, managers have realized that the...

Facebook Ads Manager vs. Business Manager: What’s the Difference?

Using Facebook to build an online presence offers incredible opportunities to interact and attract potential buyers. However, when it comes to managing your online objectives, there is a major difference between Facebook ads manager and Facebook business manager.   These...

Content Marketing ROI: What & How To Measure Content Performance

Quality-optimized blogs, the right nurturing strategy, and content offer that are highly targeted and hit the mark with pinpoint accuracy. You have done it all, and yet… You aren’t sure; you aren’t sure at all. Is this thing paying off?...

Social Media Engagement Tactics You Should Try

Marketing specialists admit that a brand-oriented promotion strategy that doesn’t include social media marketing can’t be called complete. However, the rapid development of technologies, quickly changing trends, and innovations demand adjustment and the search for new ways of engaging users....

8 Reasons Every Company Needs a Growth Manager

Do you consider yourself your company’s growth manager? Are you struggling to grow your business because you can’t clearly define and execute the right growth strategies? It’s no surprise that your company may need a real growth manager if you...

The Importance Of Copyright For Businesses

Extensive knowledge of copyright and intellectual property law has become essential to running a business. Several different kinds of statutes protect the many products you will use. Examples include trade secrets, patents, trademarks, and copyright laws. Existing property laws are...

Best Email Subject Lines

Do you want to see more people opening your emails? To do so, you’ll need to use email subject lines subscribers can’t resist. Whether you’re an email marketer or someone emailing on behalf of a business, you don’t want your...

Don’t Make These 4 Branding Mistakes with Your Packaging

In today’s world, there is a rapid change in the market. E-commerce across the globe has seen growth in double-digit every year after 2012. Constant branding has suffered a lot while e-commerce owners have been focused on the use of...

Top 5 Shopify Product Customizer Apps

The web-to-print business is paradoxical. It has never been easier to start a web-store. At the same time, it’s never been this hard to make a sale. Your best isn’t good enough. You must have an edge over your competitors...

How To Use Social Proof To Sell More Products Online (E-Commerce)

Social proof is a powerful determiner for customers when they’re shopping online. Having reviews readily available and a rating system in place, you will be able to sell more products online with your e-commerce business. However, before we go on,...

SEO Guide - Your Business Strategy for This Year

Marketers are always looking for opportunities that would enhance their SEO and there is no denying that SEO keeps on changing every year. So for 2019, you must keep up with the changing requirements of SEO. Many methods from your...

When and How to Rebrand Your Existing Video

Creating a new Facebook ad is definitely a good idea to move your audience. But repurposing your existing video content on Facebook or Youtube is a better idea as it can save a lot of time as well as money....

Marketing Strategy for Bakery Business

Marketing is a critical component of any business; a bakery is no exception. A strong marketing strategy can help attract customers, increase sales, and grow your business. Here are some tips for developing a marketing strategy for your bakery business:...

Car Wash Marketing Strategies

Car washes are a crucial part of car maintenance, allowing car owners to keep their vehicles clean and shiny while maintaining their value. With the increasing number of vehicles on the roads, car washes are becoming more popular, and as...

How to Embed Your Instagram Photos and videos on the website?

Introduction Do you have a business website and you want to drive traffic to it and showcase your offerings to a wider audience? Do you want extended exposure for your website by linking it to social media like Instagram?  Do...

Website Builders Vs Ecommerce Stores - What's the Difference?

Is a Website Builder Really the Best Platform for an E-Commerce Store? E-commerce has taken the world by storm. The ability to sell your service or your product to a potentially unlimited number of people is understandably attractive. There is...

Google Product Listing Ads

Running an online business requires efforts, time and concentration to build trust, nurture leads and generate sales for your business. Online buyers are more demanding than ever. If they can’t find what they want from your site the moment they...

5 Most Useful Digital Marketing Channels for eCommerce

What makes small and medium-sized businesses prefer the Best e-commerce services for an immediate online presence? Because it offers simple and affordable marketing channels to reach a vast number of people locally and internationally. This has increased the completion, and...

Facebook Marketing Mistakes We Should Avoid

While Facebook remains fertile ground, marketing on social media is not as easy as it seems. More than 80 million business pages are on Facebook, indicating its growing popularity. But you only witness a few proving their mettle. So, what...

IGTV – Everything you need to know

This year Instagram has introduced a lot of new features like question sticker, shoppable posts, nametag, and maybe the most important of them is IGTV – Instagram’s New Video Platform. Unlike Instagram Stories which generally disappear after 24 hours and...

5 Questions to Ask Any Internet Marketing Company Before You Hire Them

If you are aware that your business is in need of website marketing, but lost as of where to start, and words like Search Engine Optimization (SEO) scare you, then hiring an internet marketing company might be your next step,...

4 Revealed Reasons Why You Really Need A Website For Your Struggling Business

Before you invest in any business, you need to identify the type of business you want to venture into and at the same time you need to identify your market. Whichever market you target; you need to come to terms...

Amazing SaaS Startup Growth Strategies You Shouldn't Miss

No SaaS startup is complete without a growth strategy. A growth strategy will take your business to the next level, grow your audience, and create more earning potential. For a SaaS growth strategy to be effective, it needs to prove...

Holiday Marketing - 12 Days of eCommerce Christmas

A Dozen Tips & Tricks To Boost Your Holiday Revenue For retailers online and off, sales during the holiday season usually outweigh the rest of the year combined. A strong Christmas launch with momentum into the new year means the...

SEO vs Social Media: Which Will Benefit Your Business Better?

You’ve hit a bit of a conundrum: do you use SEO or social media to generate traffic to your website? You’re raring to get your message across, but which approach will be the most beneficial for your business? The Power...

7 Steps to Create An Impactful Marketing Strategy

A marketing strategy lays out all that you require to profitably project and promote your business model. Businesses, you need to understand, do not just flourish. They thrive on the wheels of marketing strategies. The smarter your strategy is the...

10-point Checklist For Due Diligence For Sale Of Business

Robust economies constantly see high-value transactions involving the sale and purchase of large business entities. These deals require comprehensive planning on the part of both parties because of the vast amount of money involved. Due diligence is a mandatory activity...

How to Take Product Photos

You don’t have to be a professional photographer to take product photos. Instead, try short-cuts and photo hacks to connect with your shoppers and increase sales. Great images also help with dynamic product ads for your Facebook marketing agency.  Fundamentals...

How to Delete or Deactivate Your Instagram Account

You may want to delete or deactivate your Instagram account for many reasons. Many people use their accounts for business purposes. If that business did not take off as expected, you might want to delete the account. Or, if you...

How to Write a Call to Action

“But wait, there’s more! Call in the next 20 minutes, and you’ll get not two but three for the price of one!” Have you ever wondered how infomercials get viewers to pick up the phone? Please take a look at...

How to Post to Instagram from Your PC

Social media has become a daily part of our lives and isn’t going away anytime soon. So, with that being said… What is your favorite social media website? Do you use Instagram? Regardless of whether you answered yes or not,...

Essential Benefits Of Custom Software Solutions For The Growth Of Your Business

Software solutions can be a boon for companies looking for growth and wanting to scale up their business activities. Different software solutions are being deployed into various systems to varying levels in today’s enterprises. Whether it’s about accounting, database, asset...

10 Instagram Marketing Tools for Growth

Tired of manually managing your Instagram account? Struggling for ideas to grow and engage with your audience? Searching for the best Instagram marketing tools to achieve social media success? Whether you’re a seasoned Instagram marketer or a business owner who...

Create Appealing Video Animation with Pro Animation Software

The unstoppable appeal a single animated video carries spurs the use of innovative methods to create interactive and high-quality videos. Today, animation is more than just a source of entertainment. Digital marketers continuously look for ways to produce targeted videos...

Dos and Don'ts of Launching Promotional Giveaway Campaigns on Social Media

It seems clear-cut: Give users free stuff, and you will be rewarded! Indeed, consumers love free giveaways, but throwing products at them randomly, like those crazy T-shirt cannons at sports games, is generally not an effective strategy. You have to...

193 Best Facebook Ad Examples [2023] [UPDATED]

Studying Facebook ad examples is the best way to learn new ways to improve your Facebook marketing. You will gain insight into what your competitors are doing and catch a glimpse at some of the latest (and greatest) design and...

8 SEO and Marketing Trends to Watch Out For

SEO will never disappear when it comes to improving your website and gaining traffic. That’s why it’s crucial to ensure that you follow the proper methods for improving your rank on search engine pages. But it’s easier said than done!...

Choosing A Creative Agency

It is common knowledge to all business enterprises that promoting their brand takes time, money, and energy. However, these companies cannot be sure that their investments, time, money, and power will help them make more profit. For instance, if your...

Elements of a Great Company Culture

How influential is company culture? Does it matter in the grand scheme of things? It’s an interesting question, and there are several different perspectives. Some believe that having a positive company culture is just another marketing buzzword being used to...

Instagram Ad Costs

Instagram’s paid advertising features offer a powerful marketing tool for businesses looking to reach new customers. If you’re reading this article, you might wonder what the costs are for Instagram Ads and how to create a successful ad campaign resulting...

Benefits Of Marketing With Facebook

Benefits Of Marketing With Facebook Facebook is one of the most visited websites in the world. It has nearly as many users as the entire population of China. Thus, if you are not using Facebook to anchor your Internet marketing...

Instagram Ad Specs And Sizing 2023

What type of campaign will you start in 2023? With Instagram, there are seven different ad types you can choose from. Understanding each type of Instagram ad will help you know which layouts and why to use them. Keep reading...

Facebook Marketing Is A Winner

Facebook Marketing Is A Winner Most huge social media websites are starting to become more local focus. What does that even mean? It means that they realized that it is great that people can talk to each other all across...

The Unburnt: How to be Daenerys Targaryen of Content Marketing

Daenerys Targaryen was one of the top contenders for the Iron Throne to the very end. How can you apply her lessons to marketing and stay unburnt? Find out!   What does it take to excel at content marketing? It...

Facebook Interests List 2023

On Facebook, interests refer to the topics, pages, and groups a user has liked or followed. These interests are used by Facebook to show relevant content in the user‘s News Feed and to serve targeted advertisements. Users can view and...

Start up Media Outlets

Website Website URL Email TechCrunch http://techcrunch.com [email protected] Entrepreneur http://entrepreneur.com [email protected] Inc http://inc.com [email protected] Mashable http://mashable.com [email protected] ReadWrite http://readwrite.com [email protected] PCWorld http://pcworld.com [email protected] Bloomberg Technology http://bloomberg.com/technology [email protected] Huffington Post http://huffingtonpost.com [email protected] Engadget http://engadget.com [email protected] InformationWeek http://informationweek.com [email protected] Techdirt. http://techdirt.com [email protected] The...

How to use YouTube Live to develop your business

YouTube Live Sucks! Like any new fad or technology, it has oodles of potential, but so many people exploit it that it goes from innovative to irritating. We have seen everything from launching SpaceX’s Falcon Heavy to Fortnite streams. How...

Offer Custom Packaging Services with the Most Advanced Online Print Shop Software

Did you know eCommerce is responsible for 10% of retail sales across the globe and that number will grow to roughly 15% by next year? Isn’t it surprising? Not so much. Given the significant rise in consumer demand, the eCommerce custom packaging...

Facebook Carousel Ads: Hacks & Best Practices

Do you want to improve the performance of your Facebook ads? Are you looking for different ad types to experiment with ideas? To make the most of your ad spend, let’s take a look at some Facebook Carousel Ad Hacks...

7 In-Depth Techniques of Link Building

Link building is an SEO strategy that helps websites get high-quality authority backlinks from sites that are relevant to their niche. Google considers links as one of the top ranking signals that decide the position of a website on the...

What Is Guerilla Marketing

Guerilla marketing strategies are effective because they’re creative and outside the box—and that’s why they work. ‘If you want your company to stand out from the competition and connect with potential customers in a new way, these strategies will help...

How To Sell Using Fear

Fear is powerful. This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control. Inspiring people to take action may sometimes require fear. The...

How to Market Your Ecommerce Store Using YouTube

If you’re searching for other means to promote your ecommerce store products and services, YouTube is a terrific medium you can leverage. It’s multimedia setup and tremendously broad audience reach (close to 2 billion views and users) make YouTube a...

Ecommerce Email Marketing Guide: Generating More Sales

Do you want to improve your e-commerce email marketing and start seeing sales like the big name brands? This guide will take you through the fundamentals of developing an email marketing strategy along with in-depth research, inspiration, and examples to...

Social Media Strategies To Improve Relationships With Your Audience

Marketers have started adjusting their expectations from organic social media marketing. It’s no longer about generating sales or even getting referral traffic. It’s become a channel for increasing your brand exposure, providing customer support, and building relationships with your audience....

Top SEO-Friendly WordPress Themes That Will Improve Your Site Rankings

If you are someone who builds a website for any reasons, you don’t want just to create one and that’s it. Primarily, you built a website for business use and for users and people to use it. You wanted your...

Exceptional Tips for Creating More Effective Real Estate Ads

Exceptional Tips for Creating More Effective Real Estate Ads Real estate ads are very important if you want to build a career in real estate or if you want to sell your real estate. The task may seem to be...

Why You Shouldn't Ignore These Digital Marketing Metrics

Those interested in digital marketing have more resources at their fingertips than ever. It’s easy to find anything you need to know about it with just a little bit of research. A wealth of information on how to begin and...

How To Make A GIF For Facebook Ads

Facebook, in an update that was rolled out in February, has started allowing advertisers to use GIFs in their ads. That’s right, the Internet’s favorite animated image format will now be supercharging your campaigns. Thanks to their immense success on...

6 Key Online Marketing Tools for Startups

Over the past two decades, the business landscape has witnessed a slew of changes, with technology being one of the major drivers of these new trends. From time to time, new startups emerge seeking to provide solutions to specific problems...

How To Increase E-mail Open Rates

Although many people consider E-mail marketing as dead still but it has one of the best ROI in the marketing industry which makes this form of marketing still alive in the competition. Know more about E-mail open rate In general...

Smart Marketing Strategies for Small Businesses

It is no secret that marketing strategies you choose can make or break your business. Particularly if your business is a small business. No doubts here. So, make sure to implement effective marketing strategies that actually work – the smart...

Unlock the Potential of Gifting Industry with Web-to-Print Software

Personalized Gifts made it big a few years back and the obsession for it doesn’t seem to be fading anytime soon. The customized gifts have successfully made their way into different gifting sectors such as Festival Gifting, Personal Gifting, and...

FB Groups Are In Such A Rage for E-Commerce Businesses: Why?

Over a few years, Facebook groups seem to have become a central position for conducting sales. Unlike earlier days, more and more sellers are seen selling through social media, marketplaces, etc. making the most of Facebook groups to sell and...

How to Use Facebook to Market Your Business

Facebook is a titan in the social media industry. It’s draw isn’t limited to keeping up with friends and family members either. As a business owner, Facebook can also be used as a marketing tool for your business.   Transition...

How to Use Emotional Impact on Your Facebook Ads

Facebook advertising doesn’t get as much attention today as it once did — at least in some circles. Today, more companies than ever before are focusing on other marketing channels, like Instagram and Snapchat. However, that doesn’t mean that there...

Top Advantages of Purchasing and Selling Products Online

Technology has transformed the way people operate in the world today. For instance, people communicate differently from how they used to years ago. Businesses have not been left behind either. The internet has changed the way sellers, and buyers interact....

Generate More Leads by Utilizing Content Marketing Effectively

According to stats, 72% of marketers state that content marketing helps to enhance engagement as well as the number of leads. It is said that content is one of the most effective methods for promoting a business.  Most marketers make...

7 Landing Page Optimization Tweaks that Will Improve Your Conversion

Not sure if your landing pages are hitting the mark? In this guide we will look at 7 important factors that you need to consider in order to create landing pages that convert. Having a steady stream of traffic to...

7 Best and Free Photoshop Plugins for UI Designers

Photoshop continues to be one of the most popular tools for a web designer or a web design agency. Any effects can be created with this powerful tool. It encompasses some incredible features with which designers can create attractive UI...

Amazon Brand Registry

Do you have an online business and you want to market your products on Amazon? Are you worried that counterfeit goods can affect your brand sales on Amazon? If you are then the amazon brand registry is here for you....

Things to look for when choosing an outsourced CFO

Hiring an outsourced CFO is an excellent choice for a startup or small business that needs financial expertise but isn’t accessible to hire or can’t yet afford a full-time CFO. If you accept to hire an outsourced CFO, you’re not...

Optimize Your Online Services with Facebook Lead Ads

Now and then, internet tech experts come up with new ways to help online entrepreneurs solidify their sales. Search engine ads, carousels, and video ads, etc.; all of this to aid the businesses connect with their online potential clients in...

How Social Commerce Platform TaggShop Monetizes Social Media

Introduction Social media has been a major influencer on the social behavior of billions of people and social behavior drives the buying behavior of users. Social commerce is inspired by these elements and some social media platforms are already using...

What Social Media Marketing Strategies A New Blogger Should Follow

Yes, now social media is being reckoned with online small businesses. Just open your Facebook account and see thousands of companies have created their accounts and promoted their brands. Social media has melted with all our daily lives, but how...

Back to School Email Strategy

Back to school email campaigns are often coupled with other occasions, notably the end of summer and Labor Day. This gives a chance to every business to incorporate some of its offer and come off better for the practice. Not...

How to Retain Customers

The best way to grow your business, revenue, and sales is not to lose your customers. In 2017, Forbes published an article stating that $62 billion in business was lost due to poor customer service. For the average business, it...

B2B Digital Marketing Essentials

3 Do’s and Don’ts You Must Know About! By this time, there is no second thought on internet marketing and social media when it comes to business and brand promotions. Marketers are also aware of the most scoring digital marketing...

How to increase engagement on Facebook?

Are you worried about how to increase engagement on your Facebook business pages? You as a social media marketer, Facebook engagements play a vital role for your business. In fact, they work as an organic source for your brand. To...

Do you want to know the pathways to amplify the presence of a social account?

The Internet-driven world is known for the huge amount of online activity that happens on a daily basis. The Internet is never offline, and people can make virtual visits at any time and also from anywhere. The utility of this...

Share More Or Less? Know The Right Frequency Of Posting On Social Media Platforms

More brands are realizing the power of social media when it comes to finding new customers. Social media has emerged as an alternative platform to search engines for brands to reach their audiences. Not to forget, a robust social media...

Top 7 Critical eCommerce Mistakes to Avoid When Selling Online

Online sales are a popular way to make money today. Here’s a top list of eCommerce mistakes you should avoid to succeed. It does not matter if you are new to online sales or you already have your own store,...

Key to Creating Loyal Customers

Your customers don’t have to continue buying from you nor do they have to tell their friends about you. However, if you can earn their loyalty, these are the things that they will do. Retaining your customers and cross-selling different...

What Is The Difference Between Customer Support And Customer Service?

What is customer support? You just ordered a t-shirt from Amazon and you totally hate it, so, you hit up the support number on the website. An agent promptly replies to your call – takes down your order details and...

Quick Guide to Making Great Video Ads For Holidays

Holiday season for people means more shopping; for marketers, it translates to increased sales with Facebook ads. But during this season, when every marketer is trying hard to woo the customers to buy from them, what helps some brands stand...

How Can Leadership Be Developed? 9 Perfect Ways

When you hear the word “leader”, what are the first thoughts that pop in your mind? You’re likely to picture a responsible individual that is skilled and knowledgeable in various important business areas. You’re likely to see a person who...

Conversion Rate Optimization in 2018: 10 Poisonous Myths

Conversion rate optimization (CRO) is probably one of today’s marketers’ most significant challenges and hustle. The general rule says that the better your conversion rate is, the better your profits will get. But is it so? Is the excessive and...

Are You Doing Enough To Collect Data From Your Live Event Attendees?

What is the biggest worry of any business owner, brand manager and CMO before a marketing event? It might seem like a trick question since you are thinking about location, promotion, gifts, merchandise and possibly everything else under the sun....

Podcasts: A Fountainhead of Knowledge and A Marketing Tool For Small-Scale Businesses

An audio file loaded with information, advice, updates, and ideas about anything and everything. Whether you are in a cab or having a coffee break, whether you are enjoying the weather by the side of your room’s window or slow...

Summer Email Subject Lines

Summertime is one of the great seasons. It’s a great time when people enjoy amazing warm weather. During this time, customers purchase different types of products from brands. For example, Statista researched the different types of clothes customers buy during this...

Facebook Marketing Tips and Tricks 2023

2020 is here. I’m not sure about world war-III, but I am confident about further technological advancement. 2020 brings better intelligent home technology, new design trends, and new marketing strategies. There are multiple platforms and various strategies to market your...

The 3 Outperforming Traits of Great Digital Media Buyers

If you’re looking to shift your marketing budget and dive into the chaotic world of digital advertising, you should probably get in touch with a highly crafty digital media buyer. In a world where most of our attention is being...

April Fools Day Email Subject Lines

It’s fools’ day, and you don’t want to fall into the trap of being a fool. However, you want to make some extra money from your business. It would be best if you had an intelligent marketing strategy to win...

Groundhog Day Email Subject Lines

It is groundhog day coming and looking forward to predicting the weather changes for six weeks. Well, just like any other holiday, ou needs to be prepared for it to enjoy the day in style. Irrespective of the kind of...

Canada Day Email Subject Lines

Every holiday is an excellent time for shopping as customers buy products to celebrate with families and friends. Brands can take this great time to reach out to more customers and increase sales during these special days. Many businesses offer...

Movember Email Subject Lines

Health is essential for human beings. Every person wishes to be healthy and live a good, healthy life. The Movember health awareness campaigns play a significant role in raising awareness of men’s health and campaigning for early detection of severe...

Green Monday Email Subject Lines

Green Monday is the best bay for retailers as they make huge sales and profits for their business. Retail sales are rapidly increasing at a faster rate. If brands prepare well and increase their target market, they can improve their...

Boxing Day Email Subject Lines

How about some more sales and increased cash on boxing day, cool isn’t it? Sure, it’s great to keep making more sales on special days as you keep advocating your brand and getting more customers. Despite the relaxed mood, people...

Ecommerce Email Subject Lines

There are different events and holidays that happen across the year in which retailers can use to increase sales for their business. Statista report showed that global sales from retailers will reach $27.73 trillion by 2020 This shows that retailers...

How to Optimize Your Google Shopping Campaign

Shopping campaigns are great at increasing brand awareness and converting more leads into customers.  Since customers can see the product and description of what they want to buy, it increases customer trust and leads them to engage with the brand...

A Quick Intro to User Generated Content

User-Generated Content (also known as UGC for short) is vital to online business. Here are just a few reasons why: UGC allows your brand to build trust with new audiences through its existing connections. Standard advertising efforts are becoming less...

Why is a Landing Page Important in Social Media Marketing?

Landing Page is of crucial importance in digital marketing. A landing page is mainly designed to attract audiences via advertisement campaigns. The page is called a “landing page” because it is where ‘users’ land when they click on the link...

How To Project Roi For Digital Marketing

Return on investment (ROI) is a measure of the profitability of an investment. In the context of digital marketing, ROI refers to the profitability of a company’s digital marketing efforts. Here are some steps you can follow to project the...

DevOps as a Service - Is It Really a Good Idea for Your Business?

Reaching the top of the IT industry is not easy, and neither is remaining there. Everything is moving at light speed, and you are expected to finish the project the second you agree with the client. This puts an incredible...

Top B2B Content Trends For 2021

How are marketers evolving their content strategies with the changing consumer behavior? Which types of content and distribution channels are most brands banking their budgets on this year? Which formats remain underused? What kinds of content budgets can you expect...

Buying a Property: How to Save Money for a House

Buying a property is the biggest investment most of us will make in our lifetimes, both in terms of finances and in terms of putting down roots and choosing a community to integrate into. Of course,  most mortgages make paying...

The Power of Social: A No Brainer to Social media Lead Generation

How to Leverage Social Media for B2B Lead Generation Introduction In the past decade, Social media channels have gone from just networking sites to actual business marketplaces, where transactions happen and strong brands emerge. While B2C companies enjoy the popularity...

Current Upcoming Trending Features in App Development

Considering the previous years and as months go on, it is fascinating to recognize the possibilities in the upcoming mobile app development trends and even those to be premiered ahead. Each year as it goes by, it is impressive considering...

5 Best Facebook Ad Campaigns to Boost Online Services Sales

The online world is full of competition. Every brand struggles to create its unique identity and ultimately increase its sales. Creative marketers are constantly planning new tactics to boost sales, and Facebook ads are one of them. Facebook ads are...

The Elements Of A Perfect Instagram Ad

While it’s not essential to invest in paid ads on Instagram — the platform offers plenty of ways to connect with audiences organically — it’s worth investing in if your budget can stretch that far. The best ads require time,...

How To Use Instagram For B2B Lead Generation

Does Instagram make the best sense with B2B marketing? The answer may surprise you. Instagram is one of the best traffic and lead generation taps for your B2B business. Let’s see how. A. Use Instagram Lead Generation Ads To start...

What Happens When Marketing and Programming Intersect

The business has never been so dependent on code as it is today. Should all marketers learn how to build software in a world where almost anything can be programmed? There’s much to be gained when marketers learn to program....

Key features of any good User Interface design

The proficiency of any web application to lure and engage users depends upon how well its user interface is. Even the well-crafted solutions fail to impress if the user finds them too hard to navigate or monotonously developed. Hence, the...

Ways to Increase Engagement on Social Media

Social media is a modern-day tool for many businesses, big and small, to connect with potential customers and build their brands. Twitter, Instagram, and Facebook are now just as valuable as other types of advertising, as so many people are...

10 SEO Techniques That Will Work For 2020

Would you like to significantly improve your website’s ranking on search engines and boost inbound traffic as well? Well, a proper understanding of the best SEO techniques can help achieve this objective. Every day, thousands of people across the world...

Can A Shopify Store Have Multiple Logins?

Do you wonder having multiple logins on Shopify is possible or not? Well, you can! Having multiple logins on a single Shopify store is absolutely possible with the help of the staff managing feature of Shopify. As being a store...

7 Horrible Mistakes You’re Making With Digital Marketing

Digital marketing is not only about visuals, it’s also about positioning your product at the right time in the right place. Marketing is multi-faceted, with each one of its elements working together to showcase your services and products. Some of...

Use Animation Videos in your FB Ads to get over 50% Conversion Rates

If you’re like most small business owners advertising on Facebook you: Use Facebook ads because you understand the platforms power Know that video performs best – especially on Facebook  Have run video ads on Facebook but are not sure which...

How to Get Listed on Crypto Exchanges

Any blockchain-based business that has cryptocurrency tokens must be listed on crypto exchanges to trade and conduct business. Today, getting a cryptocurrency listing has been made easier thanks to the eradication of some rules, which made the process quite unbearable,...

The Psychology of Retention Email Marketing

Although many people consider email marketing as spam, the practice hasn’t lost any traction yet. It seems to keep growing. Why is that? If people dislike mailing lists so much, then why do they keep signing up for them? The...

White Hat SEO Provides Longer-Lasting Results when Compared to Black Hat SEO

There have always been disagreements about the appropriate use of SEO. In the early days of SEO, just about anything was allowed. Stuffing a website with keywords to artificially inflate search engine placement was an agreed-upon practice. But the days...

Conducting A Social Media Audit (+ Free Template)

Conducting a social media audit is a key part of maintaining or updating your social media strategy. To make strategic decisions to grow and expand with social media, you need a document of your efforts to evaluate and analyze. Social...

Facebook Playable Ads: What Are They?

Are you a game developer looking for a fast and effective way to get new gamers to your app? Have you developed a mobile app for your business and want to get your first download and installs? Today, let’s review...

SEO vs PPC

Image courtesy: SpyFu Author Bio: Zac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO.

Saltability - Ann Brown Interview

Interview with Ann Brown the founder of Saltability

Social Media Audit Template

Use this social media audit template to record and analyze data from your business’ or clients’ social media accounts. Download the Social Media Audit Template Auditing your social presence shouldn’t be a time-consuming task. With our free template, you can...

5 Questions to Ask to Determine if Your Website is User-Friendly

A college professor is a respected person by many students. Students see professors as credible figures because of their training and education background. We can think of websites in the same way. Websites are respected by users because of the...

How Does Social Media Impact SEO Strategy?

When trying to promote a brand, marketing specialists focus on two different aspects: Search engine optimization (SEO) Social media marketing According to the report 2019 State of Local Marketing by BrandMuscle, paid social media advertising is the top priority this...

Magento Ecommerce SEO Checklist That Increase sales

Investing in SEO may not sound glamorous but the businesses who have invested time and money to optimize the product pages and content strategy are likely to see returns beyond their expectations.   Google is the first preference worldwide for...

Top 5 reasons companies use content marketing to draw leads

I’m sure you’ve heard of the term content marketing many times but perhaps never knew what it was and how to use it. Content and marketing of your content holds great potential in reaching your audience, drawing leads, improving your...

4 Best WordPress SEO Tips & Techniques to Boost Rankings

Nowadays, many webmasters use WordPress (WP) as their hosting platform. Aside from providing hosting services for websites, WordPress is also one of the best CMS (Content Management System) on the market today. As a matter of fact, WP dominates the...

B2B SEO

5 B2B SEO Strategies You Shouldn’t Miss in 2018 Now, when 2018 has arrived, most of you might not be leaving any stone unturned to make your resolutions successful. In the same way, the digital marketers of B2B are even...

Benefits of Hiring A Digital Marketing Expert

Have you ever thought about Why we need Digital Marketers to publicize our product across the globe? The reason is only one i.e there are number of New websites publish online every day. Everybody aims to reach out for different needs,...

Customer Engagement Strategies

Customer Engagement Strategies that will Give your Business a Competitive Advantage It doesn’t matter if you own a local brick-and-mortar store or a worldwide famous ecommerce site, your customers are the backbone of your business. And, to retain them, you...

How to Choose the Right Hardware for Your EPOS System

In a society that is evolving to use less cash, an EPOS system is an essential addition to your business. How often have you had people asking you if you take cards? If you don’t, you run the risk of...

The Most Significant Social Media Marketing Trends

The internet has 4.2 billion users out of which 3.397 billion people actively use social media daily. Additionally, the marketers’ interest in this part of the internet has also given the social media market a much-needed boost. This has further...

Must-Have Google Chrome Extensions for Marketing

With more than 70% of Desktop market share, Google Chrome is the most popular browser in the world. The good news is that this browser comes with a wide range of digital marketing extensions that are designed enhance the productivity,...

App Marketing Secret Revealed

Do you know what plays an important role in ensuring market success of mobile applications? Well, you may be thinking about factors like app concept, features, functionalities, user interface, etc. Right? Undeniably, these are the most important factors that make...

Live Chat Marketing

Live chat marketing isn’t new. In fact, the idea has been around for decades.  However, the technology has taken leaps and bounds in the past few years. Now, using live chat on your website allows you to have direct contact...

Facebook Advertising Tools to Amplify Your ROI

If you are running a small business, you must be using Facebook for driving visitors to your site. Facebook has more than 1.09 billion daily active users. So, you can’t really afford to lose this source of traffic. Now that...

Boost Your Domain Authority Now: Checking and Improving This Key Site Metric

If you’re working on improving your website, there’s one statistic that you should keep in mind: domain authority. This metric predicts how well you’ll rank on search engines for particular keywords and how much traffic you can expect from searches....

Creating Ephemeral Content: Utilizing FOMO in Marketing

What started as safe space for younger millennials and Gen Z, ephemeral content has steadily become a powerful marketing tool that more and more brands are starting to utilize. While allocating resources towards creating content that disappears the following day...

How to retain focus when doing social media marketing for multiple clients

Social media platforms are a digital jungle. There is an overload of content and everyone races to be at the top. Having to constantly come up with new ways to be fun, engaging, and enticing, you can’t help but notice...

Crucial Tips If You Want to Start Using SEO for Your Business

If you’re a business owner with a website, you’ve likely heard that search engine optimization (SEO) is one of the best ways to get more visits to your site and, hopefully, more customers making purchases. However, you may be confused...

Alternative Search Engines

When it comes to search engines, most internet users only know about Google. However, there are many other little-known options out there that can get the job done. The good news is that some of these alternative search engines even...

Facebook Post Types You Should Be Using

In the last few years, Facebook has added many different options you can use for organic Facebook posts. Most of these post types may seem familiar, but I thought highlighting some of the new features would be worth highlighting. These...

Best Instagram Tools to Boost Your Marketing Campaigns

Instagram is the most popular and powerful social networking site with over 1 billion monthly active users. Today you have easy access to a host of premium quality Instagram marketing tools to up your brand promotion and marketing strategy. Here...

Avoid These 6 Common Facebook Marketing Mistakes

Facebook is a massive platform and a great opportunity for ad marketing. That means you can just slap together an ad, throw in on there, and expect success, right? No, there are plenty of ways you can improve your Facebook...

Best Cheap Web Hosting

You have great services or products, an awesome marketing team and your sales are booming. However, if you don’t have an awesome web host to ensure your website is running all the time, you are just a step to losing...

Ways You Can Take Advantage of Instagram Story for Business

There are many ways you can make your first sale online. One of the most popular tools used nowadays to aid in making your first sales is social media. One particular social media marketing strategy that you can implement is...

Personal Branding

With the rise of new technology, most companies and individual business owners are shifting their business operations online.  This has increased the competition for market share for the businesses. The number of online shoppers is on the rise and demand...

SWOT Analysis

A SWOT analysis can help any business become better, hit goals, find weaknesses, and outline concrete next steps to take. Anyone who has worked at a business or went to business school has had to learn about the benefits of...

Engage, Inspire and Convert With Personality Quizzes

What are the three most important goals for any digital marketer? Engage the users, inspire confidence about the brand and use this to increase conversion rates. While that sounds easy it is practically one of the biggest challenges that a...

Facebook Search

With over 4.75 billion items shared on Facebook by users each day, they had to develop a way for people to find what they need. Facebook is aware of the power they hold when it comes to their searches and...

Easy Steps to Create a Proven Facebook Marketing Campaign

Unlike what many people think, Facebook isn’t slowing anytime soon. Do you know that there are about 1.86 billion monthly active users in it? As you can see, Facebook is still is a force to be reckoned with if you...

Amazon Product Descriptions

There’s no doubt in anyone’s mind that Amazon is the biggest online retailer in the world. In one month, Amazon can generate over 2.4 billion visits, and during the holiday season that number gets up to almost 3 billion.  With...

7 Powerful Social Media Benchmarking Strategies You Need to Implement

Today, you’d be hard pressed to find a company that doesn’t have some kind of a social media presence. Everybody understands the importance of being active on social media and engaging your audience through content. And that means it’s no...

Successful Shopify Stores

Did you know that, as of this year, there are over 820,000 merchants using Shopify to run their stores? In total, over $100 billion in sales have been made on the platform, with over 200 million buyers in the last...

Best Strategies To Increase Mobile App Engagement

With the soaring numbers of mobile apps available for download, user engagement has become a problem for everyone in the market. Localytics found an average app to lose 80% of users within the first 90 days. Each fifth customer will...

MOQ Meaning: What Is MOQ & What You Need to Know

If you ever plan to sell products in your business, there are a few key terms you’ll need to know. One term you’ll come across time and time again is MOQ. MOQ stands for minimum order quantity and suppliers set...

Do You Use Social Media Marketing With A Full Fledge?

This generation is meant for the marketers who look to increase their sales lead, don’t you agree, because internet users are spending most of their time enormously on social media platforms and reaching them is not the toughest one too....

Kylie Jenner's Marketing Strategy Is Dominating Ecommerce

Kylie Jenner is one of the youngest self-made millionaires in history, and she’s using her business acumen to dominate eCommerce. Using this 17-year-old’s approach, you can apply her tactics to your own business and boost your profits into the stratosphere…...

Online Business Ideas

Maybe you’re still thinking about starting a new online business this year. A remote gig lifestyle offers you the chance for freedom and profitability. But didn’t you think about it last year and maybe the year before? Let’s admit it:...

How Can Effective PPC Management Transform the Conversion Rate of a Business?

Pay-per-click is an ideal advertising channel for entrepreneurs who want their business websites to attract more organic traffic. If these owners are successful in managing and running their campaigns, they can see a significant increase in conversions. The proprietors are...

What are the Best Features in Mobile Apps?

In this world, where mobile has become a need of human beings, mobile applications are made to provide them ease. Moreover, developing software by judging the demands of users, this business can stand firm in the market. It is highly...

Best Video Editing Software

Video marketing is increasingly becoming a popular marketing trend for online businesses.  Research by Wyzowl, compiled by Oberlo, shows that 87% of marketers use video as their marketing tool. This is proof that video marketing can significantly grow your business...

8 Proven Ways Financial Advisors Can Grow Their Business

The world of finance is always changing and it does at a pace that makes it stressful and complicated for the average person. Therefore there is a growing demand for dependable financial advisors to help them achieve their long-term financial...

How To Make A QR Code

If you want to make your QR code, you’ve come to the right place! In this article, I will go over everything you need to know to create your QR codes so that you can promote your business or event,...

Technology Skills That Are Becoming Predominant in Marketing Field

Marketing today has become a safe industry for many technologists and IT specialists. Technology has predominantly changed the landscape of marketing because of its various techniques and tactics that gives success to many marketing strategies. Businesses in this era require...

CPA Marketing: The Ultimate Guide

Online business, especially e-shopping, has seen a massive explosion during the last few years. The U.S. e-commerce market was estimated to be worth $517 Billion in 2018. With the enormous influx of startups and traditional businesses adopting digital pathways, competition...

The Ultimate Guide to Leveraging Facebook Ads

The start of 2018 saw Facebook announce that it would make significant changes to its News Feed algorithm, which emphasized posts from friends and family. Some publishers claim that the change has resulted in their website traffic being cut in...

7 Items to Add to a Marketing Team’s Meeting Agenda

Meetings typically sound like a boring affair. This is definitely true if you let them take their course without deliberately structuring them. Unstructured meetings often end up in silence, with the presenter fiddling with the equipment and everyone busily looking...

How To Get Into Real Estate

If you’re starting in real estate and are looking to get into the business as quickly as possible, you might be surprised by just how much there is to learn! From learning what an MLS listing number means to understand...

Instagram Features: Complete List For The Marketing Experts

Trying to keep up with social networking changes can prove to be a challenging task, especially these days when updates are almost weekly. Your current social media marketing strategy mostly needs to change with certain updates. Instagram, at this present...

Key Performance Indicators (KPI's)

Compared with selling merchandise in a brick and mortar store, selling online is like flying an airplane through thick fog using an instrument panel. Without seeing buyers in person, you’ll need to analyze traffic data from web pages in order...

4 Ways to Increase Web Page Speed

A website’s placement on search engines is critical in bringing in new traffic. While those who know the Web address are not likely to use a search engine, those customers and interested readers looking up a specific topic will turn...

5 Social Media Tools to Plan Your Content

Social media play an essential role in brand marketing. For this reason, businesses always have to ensure that their social media marketing strategies are on point. To help with that, marketers have adopted content planning. Why does content planning matter?...

Internet Marketing Is Only Growing: Is Your Business Ready?

Competition is unpleasant, but it is indispensable. It helps business improve their services and product quality. No matter what you are selling right now, there is always the chance someone is selling the same thing online, at a lower cost...

Marketing Strategies To Sell Your Products Online

Marketing is essential for anything you sell, whether small or big. Isn’t it? So far, yes, every, small or big, everything you buy somewhere contains marketing, and that’s why you are purchasing. Marketing is everywhere, whether about clothes, accessories, electronics,...

Advanced Facebook Automation with Revealbot

For ecommerce brands, Facebook advertising will probably be the best paid marketing channel to acquire more customers. After you’ve identified your social media marketing strategy for Facebook, and made some sales with Facebook ads, you can implement some more advanced...

10 unique products to sell with dropshipping

Are you looking for unique dropshipping products to sell? If so, you are in luck. There are many fantastic products that you can add to your store and start selling. But among so many options, it is difficult to decide...

Cart Abandonment Email Subject Lines

You run a business to get more customers and increase your sales and profits. However, if potential customers keep abandoning your carts and not making a purchase, your business can’t grow. Creating an intelligent email marketing strategy can help you...

3 SaaS Companies Delivering a Seamless Brand Experience Through Blogging and How You Can Do The Same

As technological innovation continues to rise, so do SaaS branding techniques. These days, SaaS companies, not just from Silicon Valley or San Francisco but all over the world, establish their brand online through several channels – all while delivering a...

Multilevel Marketing Vs Pyramid Scheme

Multilevel marketing (MLM) and pyramid schemes are two business models with some similarities, but they are different. Multilevel marketing is a legitimate business model in which a company sells products or services through a network of distributors. Distributors earn a...

Email Marketing: The Most Powerful Trends and Pitfalls

Recent studies show that customers who purchase items through emails tend to spend about 138 percent more than people who do not use email offers. This statistic alone should be all the motivation you need to start your own email...

9 Minimalist Website Design Tips To Follow Right Now

In the past, people believed that adding more website design features was the only way to provide the best experience to users. Today, minimalism has become a great approach to website design. However, this often leads to complicated website designs,...

What Is Marketing All About

Marketing is the process of promoting and selling products or services. It involves researching, advertising, and selling products or services to customers. Marketing aims to reach potential customers and persuade them to purchase a product or service. Marketing also involves...

The (Often) Forgotten Art of Sales in Digital Marketing

In most industries, growth is a requirement to stay in business. Over the years, customer lists need to expand, and revenue needs to break last year’s records. Most business owners don’t have the time and expertise to keep their business...

How To Measure Ecommerce Success

There are several key metrics that can be used to measure the success of an ecommerce business, including: Revenue: The total amount of money generated by the business through sales. Gross margin: The difference between revenue and cost of goods...

How Do You Make Your Home More Comfortable and Inviting?

Even those of us that can’t actually call ourselves homebodies are still very much fond of our home and the familiarity it brings throughout the day. It’s where we recover after a long day, where we rekindle with our loved...

4 Ways to earn links with content

Content marketing is the only kind of marketing we’ve left. Using content marketing alone, you can generate great links for your site, rank your site and get leads and conversions. So here’s how to do that. Guest blogging Guest blogging...

The Perfect Name For Your Business Is Out There—Here’s How You Can Discover It

If you’re an aspiring entrepreneur then you are probably well aware of how important it is to choose the perfect name for your business when launching your brand. The name is the very first thing a customer will learn about...

How Video Marketing Helps You Achieve Your Marketing Goals?

In today’s digital era, online content consumption by the audience is at its peak. If you are a business, a company or a brand, you’d constantly have to serve your audience with some relatable content to mark your presence in...

Your Guide To Creating Marketing Videos That Work

Anyone paying close attention to digital marketing trends understands the immense promotional power of video. Smartphones increasingly dominate online activity, and with the intensity of social media feeds making most content blend together, video has the inherent advantage of being...

The Secrets To Successful Small Business Press Release Writing

If you operate a small business online, press releases will build brand awareness and drive visitors to your website. Advertising will produce the same results, but there the added prestige of having a third-party report your news. Writing a press...

How Effective Is Ecommerce In South Africa

E-commerce in South Africa has been growing in popularity in recent years, with more and more consumers turning to online shopping as a convenient and cost-effective way to purchase goods and services. However, the eCommerce market in South Africa is...

Why Small Business Owners Should Engage in PR?

If you are running a small business, you are probably very well aware of all the challenges and obstacles you face every day, be it the lack of finances, resources, or skilled staff. However, all of those can be made...

How Your Marketing Efforts Can Improve Your Customer Service Experience

Regardless of the type of business you’re running, success is about a whole lot more than just offering innovative products and services to customers. To truly stand out from a crowd in the modern era – to create that competitive...

5 Important Elements of Good UX in 2023 (And Beyond)

User experience plays an essential role in the purchase decision. Slow and clumsy websites have fewer conversions and revenue. Modern consumers value experience and customer service higher than products. A good UX design improves customer satisfaction and encourages trust. Your...

How to Boost E-commerce Sale with Promotional Labels and Stickers

Ecommerce businesses put in a lot of efforts to gain the attention of their audience. From running search engine ads and implementing SEO best practices to widening their social network reach and sending email promotions – they do it all...

Free Instagram Analytics Tools

Information is valuable, especially when it comes to using Instagram. If you plan to take your account seriously, you’ll want to gather insight about it on a routine basis. However, Instagram does not always make this easy to do. If...

What You Can Learn About Marketing from Baby Yoda and “Star Wars: The Mandalorian”

By Jessica Larson, SolopreneurJournal.com Disney has created an endearing plot — a hardened and seemingly detached bounty hunter is assigned to abduct an unnamed yet adorable life form referred to as “The Child.” Once his mission is completed, he delivers...

How Much Should A Small Business Spend On Marketing

The amount a small business should spend on marketing can vary depending on factors such as industry, target audience, marketing goals, and budget. However, a commonly recommended benchmark is to allocate between 2-5% of total revenue to marketing. For a...

How to Turn Online Reviews into Powerful PR Tools

Have you purchased with the assistance of online reviews? Chances are that you have, and thousands of others rely on them, too. Thus, business owners represent an excellent opportunity for PR. What can be done to take advantage of this...

Zipify One Click Upsell Review

Upselling is the sales technique you can use to make your customers spend more after they have decided to buy a product from you. While many upsell apps are available for Shopify stores, you should focus on picking an application that...

Top 5 B2B eCommerce Scripts to Expand Your Business to B2B in 2020

Modern businessmen strive to optimize business processes in their companies and product purchasing is no exception. Young entrepreneurs want to buy products for their businesses fast and easily as they do it for themselves in online stores. B2B wholesales ecommerce...

How to Run Email Marketing Campaigns During Summer

Do you know that email marketing is still one of the great ways brands reach out to their target customers? This is because email marketing has a high ROI. Research by Statista shows that the number of email users keeps...

How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand

With over 500 million users across the globe, chances are good that many of your customers are on Instagram. Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August...

Practical Tips for Successful Facebook Ads Scaling

With almost 1.5 billion daily active users, Facebook is the most significant online market in the world. The platform is perfect for marketers who want to precisely target their audiences, which is why the average small business spends around daily...

What Is Creative Copywriting

Creative copywriting is the art of crafting compelling and engaging written content for a specific purpose or goal, such as advertising, marketing, or branding. It involves the use of language, tone, and style to create a specific emotional or intellectual...

How to Build a Landing Page

When it comes to building landing pages, there are two things to focus on: Convert readers; Generate cash. You might think there is a secret formula to pull this off. Fortunately, there’s not. All you have to do to build...

How to Become an Influencer

Making money online is not a get-rich-fast venture. But, you can get rich once you get set up with a lot of followers and create a niche. According to Fox Business, the average influencer makes between $30,000 to $100,000 per...

How to Create a Sales Funnel

You have a sales funnel. If you’re aware of it, there’s a possibility to drive more sales to your business. It could be your website or a landing page. You have traffic, leads submitting forms, and purchases are trickling in....

Best Times to Post on Facebook

On the surface, Facebook may seem like a fun tool that you can use personally or professionally to stay in contact with your friends, relatives, customers, and supporters. However, it’s n advanced technological resource that can be optimized to drive...

Customer Acquisition Cost (CAC): The Ultimate Guide

Customer acquisition cost (CAC) is the amount of money used to secure a new customer. Businesses that measure their CAC know exactly how much money is used whenever a new customer buys their products or services. These costs include marketing spend,...

What Is Freelance Copywriting

Freelance copywriting is a type of work in which a freelance writer or copywriter creates written content for various clients on a project-by-project basis. This content can include marketing materials, website copy, social media posts, email campaigns, and more. Freelance...

5 Communication Tactics All Startups Need to Follow

It has been six months since to launch your start-up, and clearly, you haven’t had a decent conversion rate to show your team to support your brand’s success. Your investments and loans are bottling over with no progressive ROI to...

Work From Home Marketing Jobs

Whether working from home will continue to be a viable option in the post-Coronavirus world is something that may not be known for years. What is certain is that, for the time being, working from home is a way to...

11 Facebook Marketing Tips For Local Businesses

Facebook marketing has completely transfigured how small and large businesses can publicize their products and services. Over the years, Facebook has emerged as a potential search engine that tends to deliver information in a fun, presentable manner, giving answers to...

How To Advertise on Snapchat

Online marketing often focuses on social media sites such as Facebook, Instagram, and YouTube, but Snapchat offers clear benefits to today’s brand. If this is where your target market is, it’s ideal to market directly to them on this platform....

5 Tips to Make Attractive Facebook Company Page to Get More Likes

If you stand on the edge of opening a business, Facebook might provide you with the desired exposure to dramatically improve your customer base. So, in the present era, opening a company page on a leading social networking site is...

Using Instagram To Generate Ecommerce Sales - What Smart Marketers Do

How important is social media marketing and how does mobile marketing affect it? This is the age of mobile marketing, where consumers prefer their smartphones to desktops, as demonstrated. Via smartinsights.com Instagram is therefore, a good social media platform of...

5 Reasons Why Team Building Activities Are So Important

A team is all about the togetherness and the perfect sync among the team members; and for this reason, perfect coordination needs the right activities that can get the team members acquainted to each other quite well. Often such team-building...

3 Power Words That Boost Conversion Rates

Powerful words have the ability to persuade people and persuade people to do what you want them to do. For instance, the word FREE not only makes people listen to your message but also influences them to take action and...

The Dos And Don’ts Of Facebook Marketing For Real Estate Agents

Looking to get the word out about new properties on the market? Interested in attracting new clients? Facebook offers a gold mine of opportunities to agents savvy enough to take advantage of it — real estate being one of the...

Five Companies Changing the Game of Advertising

It is one thing to keep your advertising unique amongst your competitors. It is something else entirely to change the face of advertising as we know it. Some companies and small businesses do well enough just surviving while others make...

Advertising Trends to Pay Attention To

For the past six months, Facebook digital advertisers have been busy implementing marketing strategies by trends that looked promising around this time last year. Now that we’re in Q4 of 2019, it’s time to look at the 2020 cycle. While...

Digital Marketing Strategies That Are Still Ignored By Experts

Are you looking for digital marketing strategies? Maybe you’re new to online marketing, or perhaps you are just looking to step up your game. Either way, here are 6 digital marketing strategies to improve your digital marketing skills. Social Media...

T-Shirt Templates

Whether you want to start selling merch for your company or have a passion for creating a clothing line, finding good t-shirt templates and mockup generators can help bring these goals to life. While there are a lot of options...

The Bottom Line in the B2B Content Marketing Funnel

Meta description: The end game for a B2B content marketing funnel is a purchase. Here are some tips for creating and optimizing content for the bottom of the funnel or BoFu. The sole purpose of any commercial endeavor is a...

Compare and contrast ASINspector and keyword inspector for SEO marketing

In the contemporary world, the technologies have truly advanced, and marketing has evolved manifolds. The digital platforms are a great way to boost your marketing needs and reach out to more and more people all over the world. There are...

Facebook Ad Metrics That Actually Matter

You have finally gotten your Facebook ads up and running, but what next? The continuing process of optimizing and monitoring for key Facebook ad metrics is essential to the success of your company’s advertising campaign. To measure success, you must...

How To Build Brand Awareness Using Instagram

Instagram is one of the most popular and fastest-growing social networks. The image and video-sharing platform surpassed a massive benchmark in 2018, reaching one billion monthly active users, thus becoming an essential marketing tool. Most brands are well aware of...

3 Types Of Business App Your Team Needs

There is no shortage of specialist apps claiming to boost your team’s effectiveness and performance. But which are worthwhile, and which are overhyped? When is it worth choosing a specialist business app?  After all, it’s important to carefully weigh up...

Reasons Why 2018 Is The Best Year To Start An E-commerce Company

If you’re looking to start your own business, e-commerce is the way to go and 2018 is the time to start! With online shopping at an all-time high and thousands of opportunities to get started, we are truly in the...

7 Ways Busy Entrepreneurs Can Make Time for Important Projects

Being an entrepreneur means endless responsibilities about every small matter related to your business. This means entrepreneurs juggle gazillions of tasks daily. From planning strategies, budgeting, recruiting, meeting targets, monitoring the performance of departments, to making sure that the business...

Five Upcoming Email Marketing Tips Every Digital Marketer Should Know

There was a time when email marketing was the Holy Grail for all digital brands to generate leads. Then came a time when it slowed down as people did not have the time to go through clunky emails, click ten...

How Working With Influencers Can Help Your Facebook Ads

The number of monthly active Facebook users are more than 2.2 billion. So, to start promoting your brand or business, there is not a better social platform than Facebook. Facebook ads give brands the opportunity to post content promoting their...

Follow These Ecommerce Tips to Grow Your Online Store

Stop for a moment and think about where you are in your eCommerce endeavors. You may have just started an online business and you are only beginning to realize how exciting the eCommerce industry is. Or maybe you are already...

7 Tips on Having a Productive Morning as a Marketer

Regardless of what level you are at in the career or what job you have, each marketer can perform better by beginning their workday in an invigorating way. Waking up early in the morning is essential for marketing experts. Marketers...

How to Encourage More Customer Reviews for your Ecommerce Business

Statistics show that online reviews play a significant role in the success of eCommerce sales. The majority of online shoppers read reviews before making a purchase, and in fact 91% of millennials trust these reviews just as much as they...

How to Use Facebook Ads in 2020 Without Going Broke

According to Pew Research, close to 70% of all adults in the US have an active Facebook account. Worldwide, that number jumps to an impressive 2.4 billion users every month. Its position as a leading force in advertising tech is more than...

How To Get Followers on Twitter

Here are some tips for getting followers on Twitter: Tweet regularly: Tweeting regularly will help you build a Twitter presence and keep your followers engaged. Use hashtags: Using relevant hashtags can help increase your tweets’ reach and attract new followers...

Value Proposition

What’s the easiest way to increase the conversion rate for any eCommerce business? Develop your own unique value proposition. That’s a brief marketing statement telling visitors why they should buy from your site instead of competitors. Studies show that a...

Ebook Ad Examples

There are many ways to advertise an ebook, and the best approach will depend on the target audience and the goals of the advertising campaign. Some possible ideas for promoting an ebook include: I run targeted ads on social media...

Facebook Sponsored Story

Although Facebook Stories Ads don’t have the brand awareness as Instagram stories, there’s a lot brands need to know about them. Facebook Sponsored Stories Ads are a powerful form of marketing that you should consider adding to your advertising budget....

UX or UI: Which Career Option To Choose

UI and UX designers have to work on creating some of the most beautiful interfaces. Still, the skill sets and involvement are designed for different stages in the design and development procedure. You must learn more about these designers daily...

5 Most Advanced Facebook Advertising Techniques to Follow

Each marketer knows the potential of social media marketing. But the social media giant, Facebook, is getting extra attention from marketers these days. A recent study found that Facebook Advertisers have increased their video budget by 24% in Q3 of...

Productized Service

A productized service is a business model in which a service is packaged and sold as a product. This typically involves standardizing the service offering, pricing it at a fixed rate, and marketing it to potential customers. Productized services are...

Productized Service Examples

Here are a few examples of productized services: Website design packages: These typically include a set of defined deliverables, such as a custom design, responsive layout, and content management system integration, for a fixed price. Social media management plans: These...

What Are The Financial Documents Required For Small Businesses?

Two of the most commonly used words in business are profit and loss. The business’s size and nature may not be necessary here, as the underlying principle of making profits while reducing losses is the fundamental piece that completes the...

Top Email Marketing Software for E-Commerce Websites

Handling an online e-commerce store comes with many challenges. With competitors, costs, and other important facets such as logistics to take care of, marketing can sometimes take a backseat. If you’re running an e-commerce store, you’d know how hard it...

6 Small Business Website Myths That Hinder Your Growth

(Summary: Here are some common small business website myths you shouldn’t believe anymore. ) Do you think that a business website is too expensive to afford? Or you assume that a Facebook page is a great alternative to a website?...

Visual Design for Social Media: Creativity in Focus

Today we can hear many people repeating that every business needs to be on social media. If you don’t have a Facebook business page, you don’t exist. However, it’s not that simple anymore. Competition is getting so harsh that sheer...

Comparison of Push notifications vs SMS vs Email marketing

Comparison of Push notifications vs SMS vs Email marketing   Email, SMS and Push notifications are three modern-day marketing channels with their own set of pros and shortcomings, making them appropriate in certain situations and less effective in circumstances otherwise....

How to Launch Your Online Startup Right Now

How to Launch Your Online Startup Right Now Now that the internet is in its most considerable boom period ever and will only become an even more significant presence in our lives, the possibility of launching a startup is available...

Fall Season Email Subject Lines

Consumer behaviors and purchase pattern trends keep changing every day. Changes in season bring about new demands from different customers to suit the changes. There is more likely spending from target customers during this season, commonly referred to as a...

Labor Day Email Subject Lines

Labor days are one of the great times when customers do lots of shopping. Brands make a lot of sales as working people take this holiday to enjoy themselves. Adobe digital insights compiled research about how customers spend on this...

Google Ads Quality Score

Your Google ads quality plays a significant role in driving results for your online business marketing. Google considers your ads’ quality to display before your target customers.  Google uses quality score, which helps them determine the quality of your ads...

Back To School Email Subject Lines

Back-to-school time is one of the great times to make high sales. Students need more shopping as they return to school. Parents start their back-to-school shopping plans early. 2018 report by the national retail federation shows that shopping for back-to-school...

Tips For Creating High Converting Call to Action Copy

There are many ways to fall on your face regarding marketing campaigns, but you probably already know it’s essential to include a call to action in marketing content. Your goal is to encourage leads to take action, whether buying a...

2 Feasible Ways Entrepreneurs Can Use Their Marketing Development Funds

Most entrepreneurs are aware that marketing is a costly and risky activity. They must dig deep into their pockets to carry out this vital function. Some of them even have to ask for money from their value-added resellers. Industry experts...

The Most Successful eCommerce Platforms

If you’re looking to launch an online store, you’ll want to spend some time researching eCommerce platforms to help you lay the foundation for a bustling digital business. Your eCommerce platform serves as the magic (read: software) behind your online...

How To Make Marketing Flyers

Creating marketing flyers is a simple and cost-effective way to promote your business and reach potential customers. Here are a few steps to follow when creating marketing flyers: Define your audience: Before creating your flyer, think about who your target...

Things To Avoid While Choosing an SEO Firm

With the rise in E-commerce business today, every company in the market is trying to make a mark in the online market through various ways. SEO is considered one of the best ways to improve and grow online business and...

Best Email Marketing Benchmarks for This Year

Introduction- If you’re not sick and tired of advice on how to improve your email marketing campaigns with ease, you’re in the minority, and a lucky one, at that. With so many tips and tricks and the rules of the...

Benefits of Multi-Level Marketing: Why you Should Make this your Next Business Move

With the rise of internet access, more people can work remotely for their company or even start their businesses. Many people have great business ideas but do not know where to start. They may also be lacking in funding. This...

How To Write Ebooks and Make Money

Writing and publishing an ebook can be a great way to share your knowledge and ideas with a wider audience, and it can also be a potentially lucrative way to make money. Here are some steps you can follow to...

Advanced Methodology for Competitive Analysis for Local SEO

As we can see lately, there is a fierce competition in local search and local SEO. For the marketers who are trying to promote their websites locally, it is essential to do a thorough surface‑level research before hitting the market....

How Much Does it Cost to Advertise on Instagram?

Instagram is a component of the Facebook brand, which means advertising on the platform is not much different than doing so on Facebook. Yet, it is a different platform with a different user base. What’s more, it’s not always easy...

How to Increase Productivity in a Digital Workplace

In the digital world that we live in, 24 hours a day is not enough to handle all the job responsibilities. When you have your work in your pocket all the time, getting overwhelmed and entirely consumed by it can...

How to Cross-Post to Instagram From a Facebook Page

Social media platform integration. If this hasn’t become a buzz phrase for you as a marketing professional, it should be. Being able to post to multiple outlets at once helps streamline efficiency and productivity, no matter whether you’re an individual...

Why A Digital Marketing Strategy Is Important?

There are many businesses having their strategy, but then also they are not that much successful. The other reason is they don’t integrate the proper strategy with the marketing plans. In any Digital marketing campaign, a strategy is a varied...

Ultimate Guide: What is Digital Marketing?

The world has shifted to everything digital – email, ebooks, online news portals, online shopping, and more. In the digital age, how do businesses rise above and leverage what these digital platforms have to offer? Everything changes at the speed...

Facebook + Email Funnels: The Perfect One-Two Combo For Growth Hacking

Launching an online product or service involves months of sweat, toil, and hustle, right? Wrong. In 2018, there’s no need to spend months endlessly bashing away at a keyboard crafting blog posts and promotional emails. You now have the tools...

Why Facebook is Still Number One for Social Media Marketing

While you might think that Facebook is old news these days – that’s simply not the case when it comes to marketing reach. There might be newer social media platforms that are getting talked about more and seemingly taking up...

A Complete SEO Checklist for Website Owners

Search engine optimization (SEO) is no longer a voluntary marketing activity reserved for the savvy but a critical requirement to achieve the best results. It helps to index and rank your website on search engines like Google and Bing, to...

7 Ways to Boost Your Small Business Marketing

Once your business is up and running, your next step will be to think of how to expand it. However, it is always a big challenge to grow a small business, especially because many of them are on a tight...

The Anatomy of a Good Website: 5 Key Qualities Your Site Should Have

A strong presence online is necessary, especially for small businesses. This can give them an edge over their more established competitors. Websites for small businesses should not look like an “about me” page on your business and who to contact...

Ultimate Guide For Yelp Reviews

If you are running an online business, then you know how important reviews are in growing your business. There are different review sites that can help you improve your services or products. In this article, we will talk about yelp...

How Cloud Computing Helps in the Field of Mobile App Development

By 2020, 83% of enterprise workloads will be in the cloud. Gartner’s forecast says that IaaS will be the fastest-growing segment of the market, as it’s expected to hit $39.5 billion by the end of 2019. It’s clear that all...

How To Read A Balance Sheet

The more you know about balance sheets, the better prepared you’ll be for buying or selling a business. You’ll see this is the quickest way to check a company’s financial health. The most common accounting question is how to read...

Affiliate Programs

Every business owner knows about affiliate marketing, but how many of you have put it on the backburner of a “to do” list? When you’re working in ecommerce, there are endless ways to make money. A lot of business owners...

Google Ads Extension

Google ads are one of the great ways online brands use to reach more customers and generate leads and sales.  Most brands are using Google ads to advertise their business. Research by Statista shows Google ads revenue goes past 135...

How To Write An eCommerce Business Plan

Love at first web site – How to write an eCommerce business plan that makes your ugly startup look beautiful to Investors It’s easy to have a great idea about selling something online. But turning ideas into a successful company...

The importance of product launch marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is...

Why designers must pay more attention to functionalities over aesthetics when creating business websites

The aspect of functionality is more important for business-related websites, even though aesthetics matter a lot to attract visitors. Since lead generation and conversions are the cornerstones of business websites, it is natural that you must give more emphasis to...

5 Differences Between Quality Assurance and Quality Control

From the very first day of their creation, “quality assurance” (QA) and “quality control” (QC) terms have often been confused. As a company deeply interested in providing only top-notch website quality assurance services, Whidegroup knows a lot about every little...

SEO core concepts every entrepreneur needs to know

No online business that wants to dominate online is complete without SEO (Search Engine Optimisation) strategies! It’s the only way to rule the digital space and enjoy favorable rankings in the search engine. However, whether you are a start-up entrepreneur...

Top Marketing Channels for eCommerce, the Best Ways to Drive Revenue

Regarding eCommerce marketing, there are so many options that it may be hard to know where to start. But, there are a few marketing channels that you should be paying attention to because they’ve proven their effectiveness in driving revenue...

How to Make Money on Instagram

Instagram is a platform for sharing your life, one beautiful photo at a time. With the rise of popularity in social media, many professionals or company owners have found it well worth their marketing dollars to establish content marketing strategies...

Best Shopify Apps 2023 to Increase Sales Instantly [FREE APPS]

Shopify is one of the most popular e-commerce platforms used by over 500,000 merchants around the world. But one of the reasons why it’s so popular is its wide selection of plugins that can help add powerful features to your...

How to Develop Entrepreneurial Skills That Really Matter

Until quite recently, most people were dreaming about working in big companies and becoming a part of a big machine. However, working for someone is known to carry many flaws with it. Throughout the year, many workers got fed up...

How Much do YouTube Ads Cost?

Posting videos on YouTube can be fun; but, did you know that it can also be profitable? Whether you’re posting videos to help inform viewers about how to change an oil filter or showing how to poach a fish or...

Klaviyo Review 2023

Klaviyo is a cloud-based marketing automation tool that allows eCommerce store owners to effectively target, customize, and optimize their marketing campaigns, including email and Facebook campaigns. It pulls data about your customers/behavior from your eCommerce website and other applications. It...

Top Three Lookalike Mistakes Made by Small Business Owners

If you’re like most small business owners advertising on Facebook you: Use Facebook Ads because you understand the power of the platform Are aware of the extensive targeting features Facebook offers and are utilizing tools like Lookalike Audiences Are part...

How to Calculate Profit Margin

The profit margin of any business is an essential barometer of its health and potential longevity. In addition, knowing your business’s profit margin allows you to make informed decisions regarding its future and goals. Defining Profit Margin One of the...

How to Generate Leads

Every online business depends on leads to generate sales. Learning how to generate leads can help your business scale and grow. If you’re struggling to generate leads, there are a few strategies you can deploy to keep your business alive....

The Differences Between Marketing and Advertising

Some people discuss marketing and advertising as if they are interchangeable terms. They’re not the same, however. Knowing the difference between the two will help you make well-informed, strategic decisions on spreading the word about your company or product. You’ll...

Instagram Bio Ideas

Writing a unique Instagram bio can certainly be challenging, especially when you have just 150 characters to make a lasting impression. You also need to consider that the platform has more than 112 million registered users in the United States...

7 Actionable E-commerce Marketing Techniques to Drive Sales

Amazon revealed that 5 million sellers use their e-commerce marketplace as of 2018. Out of these sellers, 1 million joined in the year 2018 alone. This, of course, doesn’t mean that eCommerce is guaranteed success. 60% of these websites crash...

Product Marketing Strategies every startup should adopt

Do you want to make your startup successful through innovative, out-of-the-box, and cost-efficient product marketing strategies? Of course, you do; else, why’d you be here? Everyone business wants more customers, more signups, and more revenues. To reach a massive audience,...

Social Media Icons

Personality matters when crafting the right image for your business, and details often make or break a brand. Social media icons are one of the most overlooked tools in the arsenal of those seeking to create attractive and functional websites...

10 Ways to Be More Productive

It doesn’t matter what you do. It doesn’t matter if you work from home,  in a corporate environment, or have an unconventional job. Everyone wants to get more done and use their time wisely. Everyone looks for ways to be...

Facebook Ads Manager Guide

Facebook is probably the most powerful online advertising platform on the internet. And, before you go through our Facebook Ads Manager Guide, let’s break down one important fact. How many platforms do you know that have taken off and fallen...

Facebook Business Manager Guide

With Facebook Business Manager, you can allow “advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies, and vendors. ” Consider this your command center for all business operations on Facebook...

How to Create a Facebook Business Page

The truth can’t be ignored: being on Facebook gives you access to millions of potential people who will interact and engage with your business and you can also advertise on Facebook or advertise on Instagram. You probably know the statistics....

How Social Media Has Changed the Way Business Operates

Social media has become deeply ingrained into society; most of us probably check one or more of our social networks daily. One report for GlobalWebIndex in 2018 estimated that, on average, social media users around the globe spend two hours...

Growth Hacking Books

If you’re doing any kind of online marketing, Growth Hacking is a quick and effective way to acquire as many customers as possible while spending as little as possible. And, the best way to learn these tricks is by reading...

Product Life Cycle Explained: What It Is, the 5 Stages, & Examples

The product life cycle is one of the most important concepts in marketing and business strategy. In essence, it shows the various stages your product will pass through on its way to becoming obsolete. Here’s what it is, what happens...

Best Call to Action Examples (for More Conversions)

How’s your call to action? When it comes to advertising on Facebook and Instagram, your campaign’s success will be influenced by the actionable phrase you use to not only drive traffic to your offers, deals, and discounts but also your...

Postcard for Real Estate Marketing

Top 7 Best Real Estate Postcard Designs for Agents As a real estate professional, postcard marketing is an effective and cost-efficient way to reach prospective buyers and sellers. Whether you’re an experienced agent or a newcomer, knowing the best postcard...

User Journey Map: The Ultimate Online Guide

Understanding the user journey can be a painstaking task at your business. You’ll need to harness the data from your analytics and tap into some creative thinking to map out the path of your user’s customer’s journey. In this guide,...

Master Growth Marketing: 10 Best Principles

In less than a decade, growth marketing has significantly impacted the overall goal of marketing. Effective marketing is no longer exclusively about the top of the sales funnel and merely getting new customers; it now entails getting customers who are...

4 Ways to Overcome Facebook Ad Fatigue and Attract More Conversions

You scroll and scroll through your Facebook feed, and you see dozens of ads along the way. It’s not that you don’t like ads. Facebook ads, in particular, are great at targeting your interests. It seems like the moment you...

4 Perks Of Combining Digital And Traditional Marketing

The pendulum of marketing is swinging constantly between the digital and the traditional approach. Currently, it has reached a digital peak. Why? Digital marketing is simple to use, offers more opportunities and is much more flexible. Just in America, 46%...

Know These Actionable Affiliate Marketing Tips for Better Profits

The domain of digital marketing has widely accepted the trend of affiliate marketing, and it is just not what people say. The reports of a study of 2016 justify the statement, according to which 84% of the publishers and 81%...

How to Decide Which Social Platform is Right for Your Paid Content Promotion

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in the automation of...

Simple ways to target your audience through Facebook campaigns

Simple ways to target your audience through Facebook campaigns Regardless of your type of business, you need to focus on Facebook ads. Why is it so? It is because your clients/customers are on Facebook and that is a guarantee. According...

Google Marketing Automation

Google marketing automation refers to the use of software and tools to automate repetitive tasks and processes in your marketing campaigns. This can include tasks such as email marketing, social media posting, and ad targeting. By automating these tasks, you...

Why is DuckDuckGo not grabbing SEO attention?

As Google is considered the best search engine for users and businesses, DuckDuckGo is considered the safest platform for users in terms of privacy. If you think DuckDuckGo’s reputation is in the SEO section, you won’t find a single reason...

9 Newswire Questions to ask Before Choosing Press Release Distribution Services

Distributing press releases provide several benefits. You can reach reporters directly who are most likely to cover your story, achieve broad exposure for your brand, get more sales, and more. There are many newswire service options to choose from. Each...

10 Of The Funniest Digital Marketing Jokes That Will Make You Laugh

What is the best way to engage your clients and keep them coming back? By being personable, witty, and not taking yourself too seriously. If you can do that, you’ll be able to win over your audience, impress the right...

Trade Shows & How the Start-Ups Should Be Prepared In Advance to Get the Best Outcome from Them

Trade shows are industry-specific events that are sponsored by trade associations. They give companies the opportunity to demonstrate their new products and services. While some trade fairs are “public,” others are “trade only.” Trade only fairs are not open to...

4 Crucial Tips For Real Estate Sales Success – Why Knowledge Matters

Real estate sales… it’s all about focus, ambition, skill, empathy and discipline. But it’s also a knowledge thing, and that’s the most important element of all. In this case, in such a competitive and expensive sector, knowledge really does mean...

What Does The Term Viral Marketing Mean?

Viral marketing refers to a marketing strategy that relies on word-of-mouth and social networking to spread a message or product. It’s called “viral” because the message or product is intended to spread quickly and widely like a virus. Viral marketing...

The Fundamental Goal of Facebook Marketing

If you’re running a business online, there’s no avoiding the social media giant that almost everyone knows (and is likely using): Facebook. Since its beginnings, Facebook quickly became the most popular social networking platform, allowing users to stay connected with...

How a Mobile Tracker Helped Me Saved My Son’s Life?

It might be unbelievable for many people out there but I have experienced this when a phone tracker saved the life of my son. This story needs to be shared with other people as well as parents so that they...

Top 10 Magento 2 Free Extensions

Do you wish to run an online store? Well, the very first thing that strikes your mind when hearing e-commerce store is none other than the Magento 2. It is an in-built platform with the necessary features to run the...

How To Use Facebook Ads Effectively

  Every month there are over 2 billion active users on Facebook. These users are students, parents, business owners and others who are browsing content and sharing it with their friends. Right now, people who may be interested in your...

How is Artificial Intelligence Changing E-Commerce Advertisement Space?

Today’s e-commerce sector is full of cutthroat competition and all of the online stores are bound to serve the clients day and night. As a result, the online shop owners have to increase the manpower but still, human efforts have...

Best Digital Marketing Podcasts

If you’re looking to strengthen your online marketing efforts, you probably devour any information on current trends, tips for being more effective, and other similar topics. One of the easiest ways to absorb this valuable information is via podcasts. Not...

Social Hacks - Influence, Persuade and Beyond

The social landscape presents an excellent opportunity for brands to increase their reach, build their online presence. These social platforms provide immense exposure, a variety of media formats to engage users and multiple touchpoints to meet the user at different...

Building a Thriving Email List with Facebook Ads in 5 Steps

How many times did you sign up for a newsletter once you discovered an ad on Facebook? Ads will always be ads and will continue to be annoying for most of us. Many of us walk away when we are...

10 Facebook Ads Hacks That Work

If you are running Facebook Ads but are not getting desirable results, there are many causes for this including not using the right tools and using the right tools but not in the right way. In this article, we discuss...

Y Combinator Accelerator Review

The Y Combinator Accelerator has become one of the leading start-up accelerators in the world since its inception in 2005 by Paul Graham, Jessica Livingston, and Robert Morris. Y Combinator has accelerated over 500 start-ups, including Dropbox, Reddit, Instacart, Zenefits,...

Hobbies Matter: How Side Projects Are Making You More Productive

When you’re having trouble maintaining your flow, engagement, and discipline in your job – work more… right? The recipe to work tirelessly (even more so when you hit an apparent productivity slump) is widely suggested and applied. But it is...

How to Combine Facebook Ads with Email Marketing Strategy

Description: We are going to show you how to gain more leads and nature them into buyers using Facebook ads and email marketing. With Facebook and email, it is so easy to drive traffic to your business, maintain brand awareness,...

How to Write a Video Script [Template + Video]

Writing a video script can be intimidating, but it doesn’t have to be! This post will walk you through the key elements you should include in your video script to make sure your audience gets the most out of your...

Six Essential Link Building Tactics for Ecommerce Businesses

As an eCommerce business, your entire livelihood essentially relies upon the Internet. If you don’t attract visitors to your website you won’t make any sales, and if you don’t make any sales, you’ll quickly go out of business. There are...

Best Ways to Get Feedback

Great customer feedback gives you insights on how your customers perceive your brand?  It helps you know how your services or products satisfy them and how you can keep on satisfying and helping them solve their pain points.  Report by...

Social Media Marketing

Do you have an online business you want to use the power of social media to grow your business? Are you confused about how to start, which sites to use for your social marketing? Do you have doubts and questions...

What Are Agile Metrics?

Agile Metrics 101: Everything You Need to Know Agile metrics are just as important as agile processes when it comes to your company’s success and improvement. But what are they, exactly? This guide will teach you all about metrics, their...

Teasers and Trailers Are the Highest Converting Tools! Here’s Why

If you want a clear-cut example of the power of video in a Facebook marketing context, look no farther than the teasers and trailers that Hollywood pumps out for upcoming releases on a daily basis. Things have gotten to the...

Top Reasons To Hire An SEO Agency For Your Business Marketing

Boosting the success of your business website with SEO and an advertising agency is important for every organization. This is because your website is the first point of contact for new and existing customers while on the internet. Today, a...

How To Write An Email

Writing effective emails isn’t hard, but you must follow a few guidelines if you want to be taken seriously by the recipients of your emails. Follow these do’s and don’ts to write effective emails that will get your message across...

5 Hacks Using Social Media to Get Free Popularity for Your Business

In today’s up to the minute world, social media marketing has become the most accessible, affordable, and impactful marketing solution. Almost all business owners whose businesses range from small to medium to gigantic are using social media platforms to help...

Burger King’s savage ideas of mocking its competitor

The food industry is an ever-developing one.  As people’s lifestyles have changed, so have their eating habits. The ratios of the civilians consuming ready-to-eat foods or eating outside has increased incredibly.  With such a dramatic change in the feeding practices,...

How to Use Facebook Ads to Distribute Your Content

The power of Facebook is indisputable. It can make or break your business within a day. If you have recognized the potential of Facebook advertising, you are definitely on the right path. The next important step is to distribute the...

Ready, Steady, Go: How to Achieve Your Goals in 50 Days

Is this the year when you fulfill your goals instead of dreaming about them? You may have thought of plenty of online business ideas, for example, and you keep thinking about what your life would be like if you could quit...

Some Important Things to Note While Testing Salesforce

Testing itself is not easy, and when it comes to Salesforce testing, things could be a bit more complicated for the beginners. As many of the Salesforce classes kept standardized and you don’t have any control over or cannot customize,...

6 Highly Effective Tips For Email Marketing

The first question that pops up in our mind is, does “Email marketing” works? The answer is “Yes”, but only if you send emails for what your customers subscribed for. I’ll rank email marketing on the top of the digital...

How to Improve Brand Awareness with Content Marketing?

If you are running an online business, you need to create brand awareness amongst your clients and customers so your business could flourish. Though running it requires a lot of patience and doesn’t happen overnight, it is nonetheless an important...

Guest Blogging: Why it is a powerful inbound strategy?

“Blog”: The word came from the term “weblog.” It is a website consisting of a single page of entries where a blogger writes regularly about recent events or topic with pictures and links to other websites that they find interesting....

How Many Facebook Users: Unveiling Facebook Statistics: Insights for Marketers

Facebook has evolved into a powerful marketing platform, offering businesses unparalleled opportunities to connect with their target audiences. To make informed decisions and optimize their marketing strategies on Facebook, marketers must stay updated with relevant statistics and insights. In this...

How To Write Compliant Facebook Ad Copy That Converts

Facebook ads have become an integral part of marketing strategies for businesses of all sizes. However, writing ad copy that not only attracts attention but also complies with Facebook’s guidelines can be challenging. In this article, we will explore effective...

7 Reasons Why Keyword Research Is Important for SEO

It helps you understand the search intent How search engines understand the search intent With the increased progress rate of technology and AI, search engines are becoming more and more advanced by the day. AI and machine learning based on...

Hertz Marketing Strategy: A Comprehensive Analysis of Hertz's Marketing Strategy and Overview

Hertz, a renowned car rental company with a rich history spanning over a century, has firmly established itself as a global leader in the industry. This article delves into the marketing strategy employed by Hertz, providing an in-depth overview of...

Best 2020 SEO Techniques With Great ROI

Online business markets are constantly innovating and introducing new ways to get their website on the top of the first page of search results. On the opposite side, search engines are constantly introducing new metrics and variables that determine when...

Best Renovations that Will Increase Your Property Value for an Easy Sale

When you are planning to invest money in a home makeover, it is essential to choose projects that will add substantial value to your property. Some renovation projects like a kitchen or bathroom renovation, a loft conversion and heating system...

What HR Needs to Prepare before Hiring a Nomad Blogger

Digital nomads are becoming common in companies of all sizes as it is no longer necessary to be physically present in the office to be a part of the team. With only a laptop and good WiFi, your best employees...

Role of Fractional CFO for Your Startup

Description: Fractional CFO is a person that can bring your startup on a higher level, analyze all the finances and let your company grow faster. In recent years, the professional skills of the financial director have become increasingly focused on...

7 Ways to Boost your Facebook Lead Generation Strategy

Do you think your lead generation efforts are going in the right direction? If no, you should start considering Facebook. A platform that’s almost synonymous with social networking, Facebook is a tool every marketer needs to have in their social...

How to Allocate a Budget for Digital Marketing in 2020

As I am writing this, there is nothing but the impending holidays on my mind. All client work is shrouded by a veil of days off, holiday parties, and the rush to successfully close yet another year. It’s difficult to...

Thanksgiving Email Subject Lines

Your email subject lines determine if your recipients will open your emails. Report by Invesp shows that 47% of email recipients open the email if the subject line is impressive and attracting. Having loyal customers is a great thing for...

5 Facebook Marketing Mistakes You Need to Stop

Facebook continues to be a more popular digital marketing platform for all types of businesses. But because of the competitive nature of its landscape, you must constantly improve if you’re going to have a shot at Facebook’s success. A big...

Free Shipping Email Subject Lines 2023

Running an online business requires getting customers to trust you and your brand and do business with you. Giving your customers free shipping deals for the products they purchase motivates them to make more purchases. Invesp research shows that deals...

Black Friday Email Subject Lines

When customers hear the word “black Friday” what comes to their minds is a great shopping experience with reduced prices. To brands, it means a great time to increase your purchases and get more customers to buy from your business....

Valentines Day Email Subject Lines

The lovers’ day is close and you want to capture target clients and make great sales this special day. You need something captivating, impressing and attractive. Irrespective of what you are selling, you need to engage your target customers to...

Fathers Day Email Subject Lines

You want your target clients to spend on your business this fathers’ day, right? Then you need to engage them with attractive and engaging emails. Fathers day is a great day to acknowledge all fathers across the world. There are...

3 Surprising Benefits Of Adopting An Inspection Software In Your Company

In these modern days, a lot has changed in the business sector, according to bizfluent.com. It involves both technology and also how a business or company is structured. All these changes have been adopted to make a company perform better...

The 10 Commandments of Boosting Your Landing Page’s Conversion Rate

Conversion is the goal of all online marketing efforts. No matter what you do and how best you do it, it will flop unless you get your target users to take favorable action. The same rule applies when dealing with...

Why should small businesses invest in SEO before traditional marketing hacks?

The great, hipster central borough of New York, Brooklyn, is home to uncountable thriving small businesses. Over the years, the area from Greenpoint to Bay Ridge has fostered some of the busiest bars, restaurants, pubs, fashion and lifestyle stores, and...

Role of Logo Design in Marketing Strategy

A logo stands as a symbol, offering immediate recognition of a business and its products and services. It is common for many people to assume that a well-built logo is enough for branding their products or services. However, the logo...

Customers Are Your Best Advertisers: Leverage Customer Feedback for Your Brand

“The customer is always right” has been a business mantra for decades, but it takes on new meaning in today’s digital world. As online reviews become ever more influential in consumers’ purchase decisions, a customer’s firsthand experience is far more...

How to Win New Customers with Freebies

Giving away free products may seem counterintuitive to business owners and marketers. After all, the whole idea of a business is to sell products and services, not give them away! However, freebies can be a potent tool in attracting new customers...

How to Get Quality and Cost-Effective PSD to Magento Development

PSD to Magento conversion is the best option for converting your PSD designs into a fully functional shopping store. It is considered the most cost-effective and result-oriented process for the E-commerce field. Also, Magento is a well-thought-out and the first...

7 Reasons Why Email Marketing Calendar Is an Important Part of Your Business Campaign

The reasons for creating an email marketing calendar may vary from various points of view. Yet, the main idea is that you should do it no matter what challenges you face. The seven reasons for this process include several privileges, most...

What are the Top Lies to Avoid about SEO!

What are the Top Lies to Avoid about SEO? No doubt SEO is hugely important to succeed in the modern business world; however, there also exists much misinformation about SEO which is sometimes an outright lie from an SEO expert....

10 Ways To Automate WordPress Tasks On Your Site

When your website is up and running – many things are done to create content creation, maintenance, security checks, malware cleanup, backups, comments moderation, and more. The good thing about it is that you do not need to do it...

Top Trends That Will Drive Marketing and Sales

As a business owner, you might want to assess and rethink your marketing and sales strategy for the following year. The digital marketing landscape is constantly evolving as technological advancements, and new players affect the market strongly. Companies worldwide are...

7 Ways to Dramatically Improve Your Content Marketing

7 Ways to Dramatically Improve Your Content Marketing isn’t easy, no matter what people say. It may seem easy when you’re constantly learning and reading about successful marketing campaigns, but one wrong step can ruin your reputation or potentially even...

5 Essential SEO Tools That Every Renowned SEO Professional Uses

Search Engine Optimization (SEO) is crucial for any business that wants to succeed in the highly lucrative internet market. Many companies tend to have an online presence but experience a poor return on investment. This is why many virtual marketers...

How to Retain Customers

The best way to grow your business, revenue, and sales is to not lose your customers. In 2017, Forbes published an article stating that $62 billion in business was lost due to poor customer service. For the average business, it...

55 Must-Use Newsletter Topics

If you’ve built an email list, the next thing to do is prepare and send your newsletters. From informational pieces about your business to fun photos of your recent public event, there are many newsletter topics to choose from.  ...

How to Make Money on Twitch

The live streaming service, Twitch has grown as its popularity in gaming continues to rise. The But app is easily accessible on multiple devices and allows the option of streaming gaming experiences or becoming a viewer. But the service is...

How to Sell on Facebook Marketplace

More and more people are making their purchases online. This is most true when looking at the newest adult generation, Gen Z. A study found that only 9.6% of people had bought something in a physical store six months prior....

Product Videos for Marketing

If a picture is worth a thousand words, a product video just might be worth a thousand sales (or more). Product videos are an effective way to enhance user interest, engagement, and sales with your products. In fact, it can...

It is time to remove some SEO techniques: Find out here

Many tactics are being applied to keep a website optimized for search engines. SEO or Search Engine Optimization is a process that involves the use of multiple tactics to make a website searchable. Simply put, when SEO is correctly applied,...

Essential Things You Need To Know About Web Hosting

Considering the importance of stability and performance in the hosting industry, it is necessary for businesses to discover know and how of web hosting. If you run a small, medium, or enterprise-level company, you should know about web hosting. In...

Google Data Studio Help Guide - Quick Points to get the best out of it

Did you know about the fantastic Google Data Studio? If “Yes,” you don’t need any introduction about it; if “No,” then within this blog, you will unleash one of the best data visualization tools around the internet. What is Google...

EIN Lookup

EIN Lookup is a tool that enables individuals and businesses to search for a particular Employer Identification Number (EIN) assigned by the Internal Revenue Service (IRS) to businesses operating in the United States. An EIN is a unique nine-digit number...

How Do I Calculate Shipping Costs?

If you’re shipping for your small business, determining postage rates isn’t quite as simple as buying a book of stamps. Just like anything else, postage can be purchased both retail and wholesale. You’ll likely want to take advantage of the...

How Do You Do Facebook Marketing?

How Do You Do Facebook Marketing? If you aren’t doing so already, you should be making your presence felt on Facebook, definitely the largest social media platform on the Internet now. But if you are like most people, you are...

How to Start a $500K/Month Car Detailing Business (2023)

Starting a car detailing business can be a profitable venture for those who have a passion for cars and a knack for attention to detail. With the right skills, knowledge, and resources, it’s possible to earn up to $500K per...

Marketing Examples of Scarcity

Scarcity is a powerful tool in marketing that can be used to create a sense of urgency among potential customers. By emphasizing the limited availability of a product or service, marketers can drive up demand and boost sales. In this...

Marketing Examples of Black

Marketing has always been an essential aspect of any business, and it plays a crucial role in the success of a brand. Today, many businesses are focusing on diversity and inclusion, and one aspect of this is using black culture...

Marketing Examples of Classical Conditioning

Classical conditioning is a psychological concept that can be used in marketing to influence consumer behavior. The basic idea behind classical conditioning is that a stimulus can become associated with a specific response through repeated pairings. Classical conditioning is a...

Marketing with an English Degree

Marketing is a field that requires a diverse skill set, including communication, creativity, and analytical thinking. An English degree can provide an excellent foundation for a career in marketing, as it develops critical thinking, writing, and communication skills that are...

Instagram Sponsored Posts

  All You Need To Know About Instagram Sponsored Posts by Canva Presentations Are you trying to promote your products and services using Instagram Sponsored Posts? With more than 500 million users engaged daily on the platform, you’ll be able...

Amazon Trends

Amazon is a leading online retailer that offers a wide range of products, including books, electronics, clothing, and household items. It is one of the most popular e-commerce platforms in the world and has a reputation for offering low prices,...

Search Terms on Amazon

Search terms, also known as keywords, are words or phrases that people use when searching for products or information on Amazon or other search engines. They are an important factor in the search ranking of products and can help customers...

Vicious Traps of Offshore Freelancing

Isn’t it tempting to outsource projects to an offshore freelancer? Of course, who wouldn’t like giving away their tedious and monotonous work to a freelancer from another country, at much lesser rates. In addition, there are numerous websites which help...

How To Make A Poll On Facebook

To create a poll on Facebook, follow these steps: Open Facebook and log in to your account. Click on the “Create” button in the top right corner of the screen. Select “Poll” from the list of options. Enter the question...

How To Build a WordPress Website

Building your website isn’t as difficult as you think, and the rewards are worth it! This guide will help you learn how to build a WordPress website in eight easy steps that take no more than an hour to complete...

Low-cost Digital Marketing Strategies for your business

Attract more customers by taking your business online. Taking your business online may be a confusing venture if you’re just starting out. A quick Google search on how to promote your business online will get a bunch of results and...

Boosting eCommerce UX Design to Reach Gen Z

Gen Z is already using the internet in a much different way than Millennials or any other previous generation. They want things to happen fast, they don’t like it if too many things are happening on the site, and they...

The Best eCommerce Business Exit Strategy – How To Cash Out In 2019

Thinking about selling your business? If you’re an entrepreneur you already know that most of the fun comes from the thrills and challenges of creating and growing a business. The day-to-day management quickly becomes boring. In this article we’ll describe...

How to Find a Mentor - Tips and Strategies

Finding a mentor can be a great way to advance your career or personal development. A mentor is someone who can offer guidance, advice, and support, and help you navigate the challenges of your chosen field. Traditionally, people have found...

Legal Issues Most Startups Underestimate (Although They Shouldn't)

Starting a business is a bold step that could lead to serious success, but there are perils involved in the process which you cannot afford to overlook if you want your fledgling firm to thrive in the long term. Underestimating...

7 Strategies to Successfully Deploy Online Training

Youth is wasted on the young, said Irish playwright George Bernard Shaw. The same can be said about education. While young, we couldn’t care less about it. The moment we grow up though, we start regretting our past choices, wishing...

CRACKING THE LOGO CODE – CREATING AMAZING LOGOS THAT MAKE AN IMPACT

Brand recognition is all around us, it starts with a great name, of course, but is cemented by a great logo. Creating logos that make an impact win over a new customer with a first glance as well as foster...

21 Best Professional Employer Organizations in 2019

As your business grows, you’ll soon discover than that managing your employees becomes your main occupation, and further still you might find that without help you spend most of your time on things such as payroll and repetitive HR tasks...

Google Secrets

Google is a leading technology company that offers a wide range of products and services, including search, advertising, and cloud computing. While it is known for its innovations and user-friendly products, there are also several “secrets” or lesser-known features and...

Print On Demand

In today’s world, there are more options than ever before to create new lines of revenue in a business. Print-on-demand is a great option for a business to start selling products without having the upfront investment or the inventory to...

Create A Logo

Next to the name of your company, one of the most important things you’ll do for your brand is creating your logo. A logo is often the first impression of your brand and something returning customers will identify with. Think...

Google Analytics 4 An In-Depth Guide

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that provides insights into how users interact with your website. It is designed to be more user-friendly and feature-rich than previous versions and offers a range of...

Importance of Marketing and Advertising on Billboards

The billboards are a type of outdoor advertising. In short, they are large format prints that must be prepared for exposure to the sun and atmospheric agents. Although they may have detractors, with the necessary creativity they can cause great...

6 Illustration Tricks Revealed by Web Design Experts

It’s 2019! And we are experiencing the best version of the technology. Having solutions from Google in one click.  2019’s clickable society is creating possibilities to express their creativity. As we all know there is no limit of best, like...

10 Tips for Creating a Powerful Personal Brand Online

The segment for establishing brand today concerns the digital world more than the real one. It happens because social relations have migrated from reality to the digital sphere. The first time you heard about it, large agencies come up in...

Shipping Boxes for Ecommerce: The Ultimate Guide

Every E-commerce seller understands the importance of shipping products safely to their customers. The kind of packaging you choose will affect the cost, breakage and returns rate, the environment, and even customer loyalty.  This guide will explore all the nitty-gritty...

Small Business Problems

5 Typical Small Business Problems and the Best Ways to Tackle Them There is nothing small about managing a small business. This particular company profile makes up the majority of the economic capital of many countries of the world, making...

The 4 Ps of Marketing: What You Need to Know (With Examples)

The 4Ps of marketing, also known as the marketing mix, are a framework that marketers use to define and plan their marketing strategies. The 4Ps consist of Product, Price, Place, and Promotion. Here’s a brief overview of each of the...

Automation Strategies for Improving Cash Flow

4 Essential Automation Strategies for Improving Cash Flow Let’s face it – as a business owner, you’re busy. Whether it’s customer acquisition or fulfilling work requests, you have several things on your to-do list that must get crossed off daily....

Best Instagram Practices for Increasing Sales and Engagement

If you are interested in observing the fact that your business is relevant in the current marketplace, it is important that you have proper knowledge regarding how you can reach as well as engage the target audience across the different...

Marketing Automation Tools

With the rise in competition for business in the digital era, growing a business can be a bit of a challenge.  However, with marketing automation, you can increase your business efficiency and build your online brand. Companies are using automation...

How to Use Quizzes for Your Marketing Strategy

Developing a good marketing strategy takes a lot of time and effort, and requires you to do a great amount of research so that you can come up with innovative methods to attract more customers. There is, however, an effective...

Top 8 Tactics to a Winning Pre-Launch App Marketing Strategy

Have you considered promoting your new application before it’s prepared to release? The marketing procedure should start while you are building up your application and be treated as a fundamental piece of your improvement. You have over a million apps...

How to Prioritize Your SEO Efforts

If you run an eCommerce site, chances are you want to rank as high as possible in the search results so that you can get more traffic from people searching on Google and other search engines. But how do you...

What is a Subdomain and How Does it Affect Your Site’s SEO?

Subdomains can be confusing, especially when just starting with websites and general web design. Sometimes, they can also throw off your site’s search engine optimization (SEO). If you want to use subdomains on your site, how do you know which...

Facebook Metrics Every Brand Needs To Track For Success

In the digital age, social media platforms have become indispensable tools for brand success. Among them, Facebook remains a dominant force with its massive user base and powerful advertising capabilities. To maximize the potential of Facebook for your brand, it...

How To Add Admin To Instagram

Instagram has emerged as a dominant social media platform for individuals and businesses alike. To leverage the full potential of Instagram, it is essential to acquire key skills that enhance your presence and engagement. In this article, we will explore...

How To A/B Test Facebook Ads

Unleashing the Power of A/B Testing for Facebook Ads: Strategies, Benefits, and Key Elements to Test A/B testing, also known as split testing, is a valuable technique used in digital marketing to compare and optimize different versions of an ad...

Facebook Marketing Ideas

In today’s digital age, social media platforms like Facebook have become powerful tools for businesses to reach and engage with their target audience. With billions of active users, Facebook offers a vast potential for businesses to promote their products or...

Facebook Carousel Ads: Hacks & Best Practices

Do you want to improve the performance of your Facebook ads? Are you looking for different ad types to experiment with ideas? To make the most of your ad spend, let’s take a look at some Facebook Carousel Ad Hacks...

Facebook Ads News: Latest Updates and Insights

Facebook Ads have been a popular and effective tool for businesses to reach their target audience, increase brand visibility, and drive conversions. Staying up-to-date with the latest news and insights surrounding Facebook Ads is crucial for optimizing your advertising strategies....

Facebook Customer Service Number

As one of the world’s leading social media platforms, Facebook serves billions of users worldwide. With such a vast user base, it is inevitable that some individuals may encounter issues or require assistance. To address these concerns, Facebook offers a...

Why You Should Apply to a Startup Accelerator

There are many benefits to being part of a startup accelerator. Still, one of the most exciting aspects of being in one is being surrounded by like-minded entrepreneurs working on similar projects and accessing the same resources as you do....

Facebook Pixel Events

Facebook has so many tools to help business owners get more leads, make more sales, and boost their reputation. While most marketers know about traditional ads inside of Facebook, not a lot know about all of the unique features you...

Facebook Instant Experiences

Facebook Instant Experiences, which used to be known as Facebook Canvas, is a way to instantly capture the attention of your audience. Instead of giving your audience a boring, traditional ad, this allows you to create immersive ads and create...

How To Create A Website

A website is essential to running an online business or building a brand. Years ago, trying to build a site required extensive knowledge and hours laboring over code. Now, building a website is now easier than ever. Some website builders...

Reasons to Use Python for Marketers

Digital marketing has become so sophisticated and data-oriented powered by numerous business intelligence tools in the present-day marketing field. Modern marketing strategies are highly influenced by deeper data analytics based on rich data, artificial intelligence, and creative marketing ideas. The...

Secrets to Making it Big With a Subscription Box Business

By Laura Gayle, Business Woman Guide Starting a subscription box company can be a great way to dip your toes into entrepreneurship. With relatively low startup costs and a sales model that has generated significant excitement in the market, there’s...

The difference an unboxing experience can make to your brand

Chances are you’re guilty of spending a few too many hours on YouTube. And in that time, there’s every chance that you’ve watched an unboxing video.  But just step back and think about that for a second… You watched a...

3 Sententious Brand Building Strategies From Instagram

If you are running any kind of business in 2019, you must be aware of the power of social media marketing and Instagram in particular. The platform gathers more than a billion users globally, while over 80% of them follow...

Content Marketing

Whether you’re selling specialty electronics, home-made products or anything in between, content marketing is the key to eCommerce success. Just having unique web content isn’t enough anymore. Google search algorithms aren’t impressed just by seeing SEO keywords on your pages....

3 Reasons Your Small Business Could Benefit From Multi-Channel Marketing

As 2020 fast approaches, small businesses are looking to gain an additional edge over their competition, and are exploring the next big trend in the world of marketing. If you have already tried social media marketing, SEO, PPC advertising, and...

SaaS Trends

The trends of running an online business are changing each day and the SaaS business industry is no exception. Consumer user experience is changing every day and as a business owner, you need to be aware of these changes. This...

Using videos effectively for each stage of the buyer's journey

One of the newest and most popular trends in marketing is using video to get and promote sales. This has become much easier thanks to the internet speed increase and the steady rise of the online visual and video design...

Product Marketing Books

Product marketing is the overall process brands create a product, market it and ensure its success. Creating new and improved products needs skills, time and commitment. There is no better way of adding more skills than reading.  In this article,...

Why HR Managers Must Use An Employee Management System in an Organization

Why HR Managers Must Use An Employee Management System in an Organization Employee management systems play a crucial role in business, such as setting reminders for vital tasks, accurate payroll processing, and, most importantly, maintaining employee details. An employee management software...

Blog Vs. Website: What's Better for Your Business

Whether you should have a blog or a website does not come up often. After all, most businesses have them both for a good reason. Both increase your online presence, boost your digital footprint, and benefit your digital marketing effort....

Digital Out of home advertising - what is it and different ways to do it

Introduction          In recent years, it has been noted that the hub of advertising has been digital media, which was earlier focused on offline advertising, like public boards, banners, hoardings, and posters. The growing influence of digital mediums and their...

How You Can Promote Your Business Through Instagram

Eight tips and strategies With 1 million users, Instagram it’s the second-most popular social media network in the world. Launched in 2010 it allows users to edit and share photos and videos. Due to the apps visual nature and high...

How Any Construction Company Can Start Using Social Media to Grow Their Business

As the world gets increasingly digital every day, it’s essential to learn how to embrace it instead of trying to fight it. Now, how do you embrace it? Simple, by having a presence online. A solid online presence will get...

6 Holiday Marketing Ideas for E-commerce

“It’s beginning to look a lot like Christmas; soon, the bells will start.” With the cold breeze, festive decors, and Christmas carols everywhere, it is safe to say that the holiday season is just around the corner. And what does...

Use Instagram Marketing To Get Great Benefits

Instagram has a huge role in social media marketing. The social media photo sharing site is getting almost 80 million photo uploads in a day from users of various age groups from throughout the world.Users of Instagram are mostly in...

3 Simple Steps to a Successful Product Launch

Second chances will rarely come along in business, particularly when launching a new product into a new market. A disastrous launch makes the worst first impression, and, as you probably know, recovering from a wrong first impression is among the...

Proven Tactics for Selecting Website Names

Selecting the name of your website is the same as choosing a name for your company. It requires skill, patience, and tact. Your domain name is your online brand. Therefore, the name you select should perfectly describe what your business does...

How to Properly A/B Test on Facebook

A/B testing is one of the most effective ways to increase your marketing ROI, but many marketers aren’t split-testing their content. Facebook is arguably the best platform for running informative split tests that give you the data you need to...

Increase Your Sales and Conversions Through Instagram

In March 2013, Nathan Chan launched Foundr Magazine, an online publication for young entrepreneurs, from his bedroom. He decided to focus on Instagram for the promotion of the journal. His early marketing plan consisted of posting several times a day...

Video Ads On Facebook: 4 Ideas To Help You Succeed

With more than 1.8 billion monthly active users, Facebook is a social behemoth ripe for eCommerce marketing. Its variety of social ads — carousel, canvas, lead — gives brands many ways to market to prospective customers.  But Facebook’s video ads...

How Is AI Reshaping Content Marketing?

As we speak, artificial intelligence is taking content marketing by storm. Though not in the hostile ‘AI takeover’ kind of way depicted in Arnold Schwarzenegger’s movie The Terminator, but in a more peaceful, co-existing way that benefits businesspeople and marketers...

Christmas Email Subject Lines

Chrismas is an excellent time of the year as people shop more than ever. It’s a great time to have fun, come together, and enjoy with friends, family members, and those less fortunate in society. It’s also a giving time...

5 Best Shopping Cart Software to start an eCommerce Business

Looking to go beyond the horizons of Brick & Mortar stores? Absolutely a fantastic idea! But embarking on digital selling is easier said than done. At the very outset, you have to take an important decision – Do you want...

Content Marketing Tactics

Content marketing is a foolproof way to capture a lot of attention. According to the Content Marketing Institute, content marketing is 62% cheaper than outbound marketing, yet it can create up to three times more leads and results. But the...

Best Shopify Apps 2020 to Increase Sales Instantly [FREE APPS]

Shopify is one of the most popular ecommerce platforms used by over 500,000 merchants around the world. But one of the reasons why it’s so popular is its wide selection of plugins that can help add powerful features to your...

The Types of Funding That Can Help Your Start-up Business

When it comes to starting a company, there are lots of factors requiring attention. Among all the things, having sufficient fund for the startup plays an important role. Despite the fact that you are new to this business world, you...

How To Properly Budget Your Time As A The Owner Of An Online Business

Working from home and starting an online business is becoming a dream and even a reality for most people who know that they have information, services, and products to offer. But doing these kinds of things not only take time,...

How Can You Build A Video Sharing Website of your own?

Currently, it is a notable fact that internet users are spending a vital portion of their online time on video sharing websites like YouTube, Netflix, Amazon Prime, and Hulu. In fact, studies have proven that almost 80% of internet traffic...

6 reasons why marketers aren’t keen on leveraging content marketing

Real reasons why marketers are losing faith in content marketing   Modern marketers are getting vocal about the ineffectiveness of content marketing. Here are the real reasons why marketers are unable to leverage the process.   When Mark Salinger, an...

How Do I Start a Dropshipping Business?

Dropshipping is about curating the ultimate customer experience based on your unique brand. Because you’re not actually buying or storing inventory until someone actually purchases it, it’s also one of the more low-risk ventures for an entrepreneur to tackle. If...

Open Graph Meta Tags for Facebook and Twitter

Social media platforms, such as Facebook and Twitter, allow users to share links to websites and articles they find interesting. However, when a link is shared, the platform displays a preview of the content, including an image, title, and description....

Facebook Hacks: Prevention Tips & Strategies

Facebook hacks can occur from time to time, as hackers constantly develop new techniques to exploit vulnerabilities in the platform. However, the exact frequency of Facebook hacks is difficult to determine because not all hacks are reported or detected. Facebook...