How To Sell Using Fear

By | Ecommerce, Marketing | No Comments

Fear is powerful.

This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control.

Inspiring people to take action may sometimes require fear. The most common place where you will see fear used in public advertisements come from public health issues. You’re likely to have seen images made to convince people to wear a seatbelt or stop smoking.

Before addressing the ethics behind marketing with fear, let’s start by examining how fear can be used to motivate people to buy, donate, or simply comply.


There has been a significant amount of research trying to understand the underlying factors as to why fear motivates people to buy.

In regards to the fear in general, there are two major factors controlling how we experience fear:

  1. Perceived Vulnerability: “How likely is this going to hurt me?”
  2. Perceived Severity: “How much is this going to hurt me?”

People who feel they are likely (vulnerability) to be hurt (severity) will feel threatened. You may think that the response would be to take action that reduces that harm altogether.

However, there is another factor to consider which motivates people toward an action that avoids harm.

Now, you may want to pay attention here. This is the element that marketers are using to push an action toward a purchase, donation, or subscription.

The factor is called efficacy. Efficacy is a person’s perceived ability toward being able to act on the threat or not. If people feel they have no control, they will take no action.

How does this relate to marketing?

Let’s look at some examples.

If you intend to use fear to drive an action toward a specific purpose, you have to be able to convey to following:

  1. Are they likely to be affected?
  2. If they are affected, will it be painful?
  3. Do they have the ability to avoid that pain?

As a marketer, your goal will be to find the fears that are already motivating actions. Your ability to capture a fear already in the world then removing the threat with a solution you provide is the effective marketing approach.

Fear in marketing can be used in places like home security. The threat of someone breaking in, stealing your precious belongings and potentially harming your family is a very frightening thought. Of course, the solution to this would be to install the security system you happen to be selling.

The threat affecting them is real, harm and trauma from a break in. How painful it will be is subjective. However, there is a clear solution to avoid this kind of pain.

Let’s look specifically at a large organization’s efforts that uses fear to gain donations for their cause.

This campaign, titled “Before it’s too late” uses an end of the world approach to motivate viewers toward taking a specific action, make a donation.

Take a look at their website, you can learn a lot from their marketing tactics: WWF website.

The marketers at WWF strive to prove that the problem is real and it affects us all. Their campaigns give a sense that what we are doing is destroying the planet and along the way we are destroying ourselves.


If you’re wondering how fear can be translated into your marketing efforts, let’s take a look at a real example of fear used in advertising.

Take a look at this advertisement.

Do you see how they entice fear?

Here they are using the fear of missing out. This is a popular approach for marketers to entice action. Using phrases like, “ends tomorrow,” “this week only,” and “last day,” creates that urgency to act.

Making sure your customers know that there is a limited time and that time is running out can tap into their instincts to buy now before it’s too late!


As you can see, fear is a great motivator to direct someone to a specific action. However, they shouldn’t be used excessive otherwise they’ll start to lose their effect and your credibility may be called to question.

Here’s a few ways to rewriting your marketing plans into a fear driven campaign:


Instead of saying, “Advertising increases traffic to your store,” use, “If you’re not advertising you will have less traffic than your competitors and a significantly reduced revenue.”

Financial Strategy

Instead of saying, “We help you save more money on your taxes,” use, “Do you really want to pay more in taxes and limit your financial freedom?

Health Insurance Plan

 Instead of saying, “it’s important to provide your prospective employees with an attractive package,” use, “Do you want to lose many great prospective employees because you don’t provide an attractive benefits package?”

These are just a few examples as to how you can write your marketing ideas into a fear based approach. The goal is to trigger the fear underlying the loss or damage of something valuable. Often, this can be in the form of reduced profits which is something everybody fears.


Finally, let’s examine the ethics of using fear to sell. This may not be the only approach to making a sale, but it certain proves to be effective.

Depending on the product and services you provide, fear may be the only way to market successfully. Take for example WWF and other charities tackling global issues. They are able to get the funding for their humanitarian efforts by examining the fundamental root of the things we fear. Such as, the fear of poverty, the fear of bad health, the fear of death.

Fear may not apply directly to your marketing efforts, however you can see that the language you use can trigger fear based feelings.

Doing so allows you to connect with real fears already existing in the world and providing a solution for it.

However, in order to be a responsible marketer, there is always a fine line between ethical and unethical use of fear in marketing. The point here, tap into fear that exists, never try to create new fears in the world.

How To Use Social Proof To Sell More Products Online (E-Commerce)

By | Ecommerce, Marketing | One Comment

Social proof is a powerful determiner for customers when they’re shopping online.

Having reviews readily available and a rating system in place, you will be able to sell more products online with your e-commerce business.

However, before we go on, let’s try to define what social proof really means:

People Social ProofSocial Proof is a psychological phenomenon causing people to conform to the actions of others under the assumption that the actions previously were taken reflect the normative of social behavior.

In its simplest form, what other people are doing, you should be doing that too.

For marketers, using social before is a smart tactic to increase conversions because it reduces the worries of customers and helps establish trust when shopping online.

Now, let’s take a look at a few different types of social proof that you can use in your marketing efforts to sell more products online.



Getting reviews from your customers or creating case studies on other companies can reveal to future customers what others know about the product they’re on the verge of buying.


Social proof from credible and trustworthy experts in your niche aims at reassuring customers of the product in question.


Celebrities who endorse and purchase your product is a powerful and effective method of establishing social proof. If celebrities are shopping from you, a vast majority of their followers are sure to follow suit.


Large numbers always have a tendency to drive behavior in a particular direction. Think of the websites claiming they have service 100,000+ people. This reveals that something they are doing is working and the numbers back it up.


Take a look at your closest companions and you’ll find you share many similar traits and interests. Tapping into this social proof enables you to make claims like, “37 of your friends have bought this product, you should too!”


Getting your services and products certified lets your customers know that you are knowledgeable, trustworthy and high quality. An example, if you’re selling organic food, would be to get a USDA Organic Certification.


Now that you have an idea of the types of social proofs that exist, let’s look at how they can be applied toward selling more products online.


These are the core to any e-commerce success. Customer testimonials lets your customers learn more about your products and base their decisions on what others are saying.

Just take a look at Amazon’s reviews used on all their products:

Amazon Reviews Social Proof

Every product has a dedicated review section with a 5-star rating system. Not only that, email reminders get sent out to notify a customer after their purchase to leave a review.

Sometimes, the products will speak for themselves and those that are desired and sought after will get the best reviews.


As mentioned, getting a celebrity to endorse your products makes a powerful statement. Going this route may come with a price. For example, in 2013 McDonalds made an endorsement deal with Justin Timberlake for $6 million. According to the singer himself, he said that shares in the company went up 25% from that endorsement alone.

Another way of getting endorsements is through the natural use of your services by an industry leader. Just take a look at WPBeginners which used industry leaders to endorse their free video training programs:

WPBeginners Social Proof3) MEDIA MENTIONS

You’ve probably seen this on many websites, a list of media outlets that have featured or mentioned a product or service.

Often, you’ll see the logo on the bottom of the page with the title, “as seen in…”

Take a look:

Media Mentions4) TRUST SEALS

Getting a trust seal on your e-commerce site can certainly boost conversions. There are many different kinds to get, however, they often add an extra layer of security to your checkout process and in turn provide that added level of trust.

Here are some of the most popular trust seals available for your e-commerce website:


Does your e-commerce site use popular third-party services?

A very effective social proof you can add to your site will be to add the logos of those partners. This adds an extra layer of credibility for those familiar with those brands.

Take for example Baremetrics, they mention their integration with Stripe,

Baremetrics StripeWhile Baremetrics may be a new platform on the web, Stripe is a service that has a trusted reputation for effective and secure checkouts.


Social proof in the form of social likes and shares is a strong use of social proof. Social media is a major influencer in decision making. Incorporating a few counters that show off how popular your items are will increase conversions quickly.

Social counters are a simple and easy way to show off social proof for your e-commerce store:

Social Media Proof7) SOCIAL ENGAGEMENT

Another great social proof can be done through your customers engaging and sharing your e-commerce with others. Setting up a specific hashtag that your current and prospective customers can tweet out or share is an effective way to prove to others that you are a trusted place to shop.

Here’s how WeSellSocks does it:


Building your social following is a solid method of social proof. Channels reaching millions of followers allows customers to purchase with confidence.

Just take a look at this successful e-commerce store, J Crew:

JCrew InstagramSocial proof is a remarkable phenomenon. The effect can cause a wave of sales for your store. Sometimes, it won’t matter what the product is. When the snowball starts to roll down the slope, it will gather enough momentum and just continue to get bigger and bigger.

Try adding these social proofs to your e-commerce store and just watch as you boost sales.

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How To Market Infographics

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Infographics became a huge hit just a few years ago. They provided a condensed overview of a brand’s key elements in the way that was easy to read and quick to understand.

Trends in the marketing world are picked up fast, and it wasn’t long before infographics began flooding the markets.

Many infographics you see today and generic click baits to lure traffic to a website. However, if you want to truly convert your visitor to your products and services, you have to stick to high-quality content.

High-quality infographics are liked and shared three times more often than any other content type. If your goal is to provide value to your audience rather than some simple image to click on, you’ll see that infographics can still be an extremely effective marketing tool.

To effectively market your infographic you’ll need to know the right topic, the core content, the perfect design, the best way to promote it.


Content Infographic

Content Infographic

Sample Infographic. See the full version here.



 Deciding to create an infographic requires the right topic to focus on.

As you consider your topic, here are a few other points to keep in mind:


There are different infographic styles available.

Instructional infographics are great for breaking down a topic into its steps.

Timeline infographics are perfect for displaying the evolution of products, technologies, business histories, and more.

Comparison infographics examine two concepts and explain the differences between them (example, managers vs. leaders, U.S.A. vs. China).

If you need inspiration for your infographic design, check out the infographic database to get ideas for any niche.

Visualizing Google Data

Visualizing Google Data


If you’re looking for industry specific topics for your infographic, check out what’s trending on places like Reddit, Digg, and Buzzsumo.

Another tool that will help you check what’s trending is Google Trends which can show you the most popular search queries occurring right now.


If you’re still stuck on what topic to focus your infographic on, consider reusing old content. Select your top piece of content and condense it down into an infographic.

Are you familiar with evergreen content?

 This is the stuff that stays fresh on your website for years to come. Consider creating an infographic to go along with those core pieces that will remain timeless to your audience.


Never create an infographic to promote your brand. That’s not what they’re meant for. An infographic is designed to provide a valuable piece of information for an audience. Focus on the audience and expect to give more than you receive.

Google Public Data Trends

Google Public Data Trends


 You can’t just create an infographic from scratch and put false statistics in it. Do your research to create an accurate, factual display of content.


What can information about your business you portray into bite sized numbers?

You can talk about how your customers increase conversions, engagements or social following just by using your product. However, you must have the numbers to back it.

Perhaps you have a small budget toward your infographic design. You can get a research report made regarding the topic you have selected. From this, you can gain valuable insight which can then serve as the foundation of your infographic.

If you’re looking to take the free route, try these resources to obtain the statistics and facts you need: Google Scholar,,, Education Stats, Health Stats, and Google Public Data.

On a final note, to boost your expertise on the subject be sure to use only references from credible sources. While Wikipedia has become a reliable source of information, getting your data from peer-reviewed journals will always be superior.


Aside from statistics, another angle you can take includes adding inspirational or motivational quotes to your infographic.

Find experts in your industry and select the best quotes that suits the topic of your infographic. Adding a quote enhances the social proof adding credibility and trust.


 You’ve been given a lot of tools for design ideas and research strategies, however now it’s time to put it all together.

Create a powerful narrative that reaches out to your audience and delivers the contents in an attractive and curious way.


Try to think visually. You are trying to convey as much information as possible in a visually appealing way. An infographic is meant to provide visual elements that can be understood the moment the eye makes contact.

Show what you’re trying to say and minimize a number of words to the bare necessity.


Aside from the visual appeal of your infographic, your headline is a powerful statement that promises what exactly is inside your infographic.

Are you trying to educate or entertain?

The focus is always to add value through knowledge or answering a trending question.

Keep flow in your infographic. The whole purpose of creating an infographic is to display a narrative or concept in a visually appealing way. Break up your infographic in the same way an article is broken up: use a quick summary at the start, follow with a few sub headings to segment the information you’re trying to deliver.

Database Infographic

Database Infographic


 When you have finally put together your infographic, it has the high-quality design; the information is memorable, the headline is catchy, you’re ready to start promoting.

When you put your infographic up on your website, promote features to share it. Add social media icons underneath with a noticeable call to action. If possible, include an HTML embed code beneath so visitors can add it to their website and provide a backlink to your website.

Another way to get your infographic out there and reaching new audiences is by uploading you’re it to infographic directories. Here you’ll find the top places to put your infographic and gain exposure to others who will add it to their websites or social media.

Next, create an email newsletter with a distinct call to action. You have collected many emails so remind your audience to like and share the infographic. Rest assured, if you created a quality infographic, your audience would do the work for you.

Before this ends, let’s emphasize one more time that an infographic is meant to provide value to other people. Focus on that and your infographic will be marketed successfully.

Key to Creating Loyal Customers

By | Marketing | 2 Comments

Your customers don’t have to continue buying from you nor do they have to tell their friends about you. However, if you can earn their loyalty, these are the things that they will do.

Retaining your customers and cross-selling different products may be one of the most challenging parts of a business. And, since finding new customers is much more costly than maintaining your current customers, here are a few things you can do to create loyal, long term customers.

1. Be Credible

The only way to come off as credible is by doing what you say, every time you say something. People are keen observers, and you will be held up to your standards. If you can’t deliver on your end, you’re going to lose trust and customers quickly.

When it comes to content, always strive to add value to your customers by writing well-researched content from accurate sources. Become dependable and reliable by building a relationship based on understanding the needs of your customers. Instead of focusing on making a profit, focus on providing value then remind your customers of the value you offer.

2. Be Personal

When you’re writing those email campaigns or Facebook campaigns, know your audience. Cater to their personalities and shopping trends. If you’re placing irrelevant ads and emails in their inbox, your customers are likely to unsubscribe and put you into the spam box. You never want to end up there.

Use analytic programs to track your current customers to understand their needs. Then, create an email campaign that is direct to them. Make them feel that you understand who they are and that’s why your products and services will add more value to their lives.

3. Be Responsive

When a customer has a question or a complaint, be there to respond as soon as possible. If customers are trying to reach you outside of your working hours, set up an autoresponder that reassures them that they will be looked after the moment you’re back online.

If you can, provide easy access to information that you may already have available to address the common questions concerning your business.

For many e-commerce websites, there is the option to add live support. This enables you to address your customers immediately and assist them at all times.

In the case that you cannot respond to urgent issues, you should create a customer recovery strategy. This could be in the form of a special promotion, discount, of the free trial of a service to gain back any trust that was lost.

Sometimes, you may have to empower your employees to make the right decisions to benefit the customer. Even though there may be some short-term losses, focus on the long-term relationship with that customer.

4. Hire Exceptional Front Line Employees

It takes a certain personality and personal touch to engage with the various types of customers out there. Select the best frontline employees with high emotional intelligence. Their focus should always be on the needs of the customers.

For hiring guidelines, find people with cheery, upbeat personalities. These are the people trustable by nature and can serve as an asset to your company. If possible, find the people with the traits you need instead of selecting from whatever random applicants come your way.

However, something to keep in mind is that these skills can be taught. It will require a bit of an investment, however, if you don’t invest in them how will they be able to properly serve your customers?
IMPORTANT FACT: The Garner Group discovered that the 80/20 principle of profits applies to repeat customers. Their studies revealed that 80 perfect of a company’s future income tends to come from 20% of their existing customers.

5. Create A Culture of Belonging

Often loyalty comes down to how effective your employees interact with your customers. Aside from the training, you’ll provide your employees, the best way to keep the good and weed out the bad is by inviting them to participate in strategy development and quality improvements.

Trust in your employees by sharing insightful facts about your company. Being transparent with the people you work with will make them participants of your company instead of just working to make a dollar.

Remember, how you treat your employees will be reflected in how your employees treat your customers.

6. Keep It, Super Simple

KISS your customers. This means, keep it super simple. Find ways to solve the difficult problems your customers may face. Customers don’t enjoy filling forms over and over again. Collect their data and provide them with an auto-fill template.
One of the best things you can do is to get feedback from your customers. This way, you can make the adjustments and tweaks to your business to better serve their needs. A satisfied customer will continue their experience with you and go so far as to tell others about you.

7. Celebrate Special Occasions

We all know that products and services tend to go on sale during specific holidays. However, start doing something more.
Do you have access to your customer’s birthdates or anniversaries? Make your customers feel special by sending special promotions to celebrate the holidays.
Use your creativity to come up with special gifts relating to your business. You don’t have to spend a lot of money to show that you care. Sometimes, it’s the simple things that are remembered most.

The key to creating loyal customers comes down to your ability to create exceptional relationships. Your frontline team will be the ones dealing with the issues and questions about your business. Equipping them with the skills and talent to build customer relationships is a fundamental approach to winning the hearts of your customers for years to come.

How to Install the Facebook Pixel In WordPress

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Step 1: Understanding the Facebook Pixel

Let’s get started by understanding the Facebook Pixel and what it can do for your WordPress website.

The Facebook Pixel is a snippet of code for your website which allows you to measure, optimize, and build the kinds of users that come to visit. (For more information on the Facebook Pixel, click here.)

With this information, you can create effective ad campaigns, boost your website traffic and increase conversions.

Step 2: Finding your Facebook Pixel

Now that you have an idea of the potential of the Facebook Pixel, it’s time to put it to use.

First, you have to sign in to your Facebook Ads Manager account.

Next, click on Pixels.

Then, click Create a Pixel. After clicking this, you will be prompted to name your pixel. The name could be your business or product.

After clicking continue, you will receive a message revealing your unique Pixel ID.
Getting this far gives you two choices, you can either email your pixel to your WordPress developer or obtain your pixel and manually install it to your WordPress website.

Click on Install Pixel Now and copy and paste your Pixel code.


Once copied, head over to your WordPress admin panel.

Step 3: Install the Facebook Pixel Onto Your WordPress

The Facebook Pixel needs to be installed before the </head> in your WordPress theme.

Use the Insert Headers and Footers Plugin for a quick and easy way to do this. Once the plugin is installed and activated, go to Settings >> Insert Headers and Footers.

Once here, you can paste the Pixel code into the Headers section then click save.


Congratulations. You have successfully installed your Facebook Pixel onto your WordPress website!

BONUS STEP: Facebook Pixel 101

Now that your Facebook Pixel is installed on your WordPress website, you will want to know what it is you can do with it.

Start by creating Custom Audiences which allows for retargeting campaigns on Facebook.

Return to your Ads Manager account and click on Ads Manager >> Audiences located in the top left top corner.

Then, click Create Audience >> Custom Audience.

A popup will appear providing a series of choices. You can choose, Customer File, Website Traffic, App Activity, Engagement on Facebook. For the sake of this tutorial, select Website Traffic.

A new popup will appear with various options to create a custom audience. Start by choosing your audience based on the traffic to your website.

Next, select the website you will be tracking.

Then, select the duration for this audience.

Finally, create a name for your audience and click Create Audience.

You have just created your first custom audience.

From here, you may want to learn How to Effective of Remarket and Retarget with the Facebook Pixel.

Online Advertising

Facebook Marketing Is A Winner

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Facebook Marketing Is A Winner

Most huge social media websites are starting to become more local focus. What does that even mean? It means that they realized that it is great that people can talk to each other all across the globe but that having services, creating local connections, allowing businesses to do local marketing, are all a great thing. It all falls under the concept that the social media websites are trying to become the new search engines. They’re trying to replace Google as that one source to find everything. One of their goals is to have people never leave their website, they want to offer everything in one place, if you want to find products, books, just about anything, eventually you will never have to leave a search media website again. Right now, they have integrated their marketing to cover a lot of those bases but they’re not what they will become.

For people looking to market on a website such as Facebook, you have more analytics and tools than ever. You have more local tools so local businesses can truly excel on Facebook and find new customers. As of the last two weeks, Facebook is even created a Craigslist type of local service people can sell various things. If you follow what Facebook is doing their making it easier and easier for businesses like you to advertise on their website. It is a really good thing, it is something that you should take a part in and many people are finding more success marketing on Facebook than on Google. Matter-of-fact for people who pay for ads on Google, they often find that they spend less money on Facebook ads then Google but are earn more money on Facebook. Facebook truly makes it easier to find the demographic that you are trying to market to. You’re able to narrow down the criteria that you’re looking for, you’re able to market based on their television, movie, music, sports, race, location, age, group participation, which pages they have liked and a lot of other attributes that are very beneficial to anyone who wants to advertise and make money on Facebook.

They make it easy for even people who have never used Internet advertisement before. Everything is so easy to find, and the Facebook advertisement panel is very easy to navigate. Anyone can quickly figure it out, anyone can start to populate the demographic that they are looking for, is very easy to find secession but this form of marketing. It is all a numbers game and targeting the right people game. It also takes a little bit of marketing ability as far as the type of message that you create, the type of imagery that you create and knowing what draws people in. This is why many people hire digital marketing firms have experience and success with Facebook marketing.

So, if you have ever wanted to advertise on Facebook now is the perfect time to get started because there’s so many resources available to you.

Marketing With Facebook

Benefits Of Marketing With Facebook

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Benefits Of Marketing With Facebook

Facebook is one of the most visited websites in the world. In fact, it has nearly as many users as the entire population of China. Thus, if you are not using Facebook to anchor your Internet marketing strategies, you are missing out on a lot of potential for your business. Because Facebook has a lot of personal data and such a huge reach, it is easily one of the best platforms that you can use to target your customers and potential customers. In this article, we will be going over some of the top benefits of marketing with Facebook.

Benefits Of Marketing with Facebook:

1. Facebook Advertising.

One of the best ways to utilize Facebook for your marketing is through Facebook Ads. Facebook Ads are such a valuable and efficient way to target your ideal customers because they allow you to pinpoint your advertising to your target market in a way that no other platform will enable you. This is because Facebook has a lot of information about their users that a lot of other platforms would never have access to because consumers freely share information about themselves across the platform. Thus, you should be able to target prospective customers based on various criteria that allow you to maximize the potential only to target highly likely to convert prospective customers.

2. Customer Relationship Management.

Believe it or not, but a lot of businesses are utilizing Facebook in a way that can significantly increase customer satisfaction and retention while also being able to reduce overall marketing costs. By using Facebook as a Customer Relationship Management platform, you should be able to minimize the cost it takes to reply and answer your customers, and it will also effectively show prospective customers how much you care about your customers which can lead to increased conversions, sales, and retention.

3. Cross Channel Remarketing.

Another way that you can end up using Facebook marketing into your overall strategy is by utilizing re-marketing strategies via the cross channel. For instance, if advertising on Facebook is something that perhaps never worked for your business, but Google’s AdWords have, you can simply use this kind of re-marketing to drive traffic that may have originated from Google, but that didn’t convert and have the ads show up on the Facebook platform. This is a great way to optimize your Facebook advertising and marketing strategy.

In the end, Facebook is easily one of the best platforms to market your business. Not only does it have a huge marketplace that you can tap into, but it should also allow for you to minimize the cost to acquire a customer given some demographics and targeting that it allows for. Because you will be able to effectively narrow down your advertising to your most ideal prospective customers, you should be able to optimize your marketing and maximize the amount you can generate with it. Facebook is a platform that every business must focus their marketing on.

Facebook Marketing

How Do You Do Facebook Marketing?

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How Do You Do Facebook Marketing?

If you aren’t doing so already, you should be making your presence felt on Facebook, definitely the largest social media platform on the Internet now. But if you are like most people, you are probably wondering how to do it. Well, don’t you worry because, in this article, we will be teaching you the basics, and hopefully a little bit more?

It all starts with you creating a Facebook page around your product or service. This is free to do, and Facebook allows you to treat it like any other account where you can upload files and even conduct surveys. To make the most of your Facebook page, make sure that you create a background picture that contains your logo to make your brand easily recognizable. Once you are done creating, do not stop there.

Share it with other people and promote it by taking one of your most share-worthy posts and paying Facebook to promote it to other users. Your post will be shared based on an algorithm that determines whether or not a user would be interested in it or not.

Another thing that you can do on Facebook to create buzz around your business is to create a Facebook group. FB groups are fun in that you can interact with people better. However, we need to tell you that with groups, there are no hard sell tactics, unless if you are using sharing coupons and other freebies to your members. Outside of that, you need to be heavy on interaction, solving your members’ concerns before you can expect them to buy from you.

But probably the best way to promote your business on Facebook is by creating content that is known to become viral very quickly. We are talking about infographics, funny videos, and how-to videos. What you want to do is to have the content professionally-created so that people will be comfortable sharing it. There is software out there that can help, and there are also marketplaces like Fiverr where you can outsource content creation to other people.
So, to recap, when it comes to doing Facebook marketing, there are three things you can do: Facebook pages, promoted posts, Facebook groups and viral content. IF you are only starting out, you should try doing one first, master it, and then move on to the next one.

Take note, though, some aspects of Facebook marketing are more effective than others depending on your business. In the case of the, the thing that worked for them were funny pictures that users couldn’t help but share on the walls. When it comes to your business, you should test and test until you find one that works for you.

What we know about marketing on this social media website is that it does not exist in a vacuum. You should use it in conjunction with other marketing channels. On your website, encourage people to visit your official Facebook page. Give them an incentive to do so.

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

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A long-running test is currently rolling out for desktop queries: Google can no longer show ads to the correct of its search results, with two exemptions.


Google is rolling out a dramatic change that removes ads from the right aspect of its desktop search outcomes, and places ads only at the prime and/or bottom of the page. At the same time, the company says it should show an extra ad — four, not three — higher than the search results for what it calls “highly industrial inquiries.”

All of this exemplifies the conclusion of a test that began all the approach back in 2010 and had been pulled over the years since then.

A Google spokesperson has confirmed that the modification is currently rolling bent on all searches all told languages worldwide. Ads will not seem on the correct aspect of desktop search outcomes, with two exceptions:

  1. Product Listing Ad (PLA) boxes, which show either higher than or to the right of search outcomes
  2. ads in the Knowledge Panel

The additional fourth ad that may show higher than the search results will solely show up for extremely industrial queries, according to Google’s formal statement on the change:

“We’ve been testing this layout for a long time so that some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”

To clarify, the removal of right-side ads impacts all desktop searches worldwide; the addition of the fourth ad above search results can happen for “highly industrial inquiries.” This would include searches like “hotels in big Apple City” or “car insurance” and the like.

The removal of all right-side ads clearly makes the desktop and mobile search results from a lot of similar. On mobile, though, Google usually shows either 2 or 3 ads at the prime of the search results. This is why there is an increase to  move to facebook ads.

Postscript: Google advertiser requests to remain anonymous, as well as the folks at The Media Image wrote concerning the amendment recently.

Postscript #2: Google originally told Land that there were two exceptions to the right-side change: PLA boxes and therefore the Knowledge Panel. A spokesperson tells us that’s not the case, and that PLA boxes are going to be the sole time ads will still show on the right side of the desktop search results page. Our article above has been altered consequently.

Postscript #3: After further email exchanges, Google is currently saying that their original statement is correct — i.e., there may be two exceptions to the removal of ads on the right side of desktop search results: PLA boxes and ads within the Knowledge Panel. Our article has reverted to its original version.

Postscript #4: See our follow-up story with the latest updates on this change.

Hiring A Marketing Company Can Change Your Business Outlook!

By | Marketing | No Comments

Marketing is always evolving and changing along with the technology necessary to make a significant impact. The problem with having an in-house marketing team is the costs involved. You can blow your company’s entire budget on marketing and still not have enough skill sets present to make a difference in your marketing efforts. Many industry leaders are faced with problems such as this, and the solution is not one that should be taken lightly.

Sometimes, one solution is to forego simply in-house marketing teams and opt to hire a marketing agency instead. Outsourcing marketing work may, in fact, be in your best interests, and there are numerous reasons why! Here are some factors to take into consideration when making the final decision:

More Versatility With A Marketing Company

A company of marketers is comprised of several experienced individuals in the marketing field, and each one will have different skill sets to bring to the table. Instead of just plain old marketing strategies, you can get a lot more information from the right company regarding future marketing potential, web design, and cutting edge marketing tactics. Essentially, with a marketing agency, the potential gap between different skill sets and backgrounds is bridged, so you get way more for your money.

Cutting The Costs

It’s imperative to take into consideration the overhead costs involved with hiring and maintaining an entire marketing team for your company. It was proven that marketing teams can cost up to 200,000 dollars a year for small businesses. The reality is that most businesses just can’t afford to pay such exorbitant fees out of their pockets. Therefore, they opt to hire marketing agencies as a way of cutting costs. Companies allow you the flexibility of choosing how much work you want to be done, paying for what you need, and not having to keep workers on a regular payroll.

The Latest Technology

It makes sense that if you pay for marketing, you have access to the latest marketing technology available. With marketing teams, you’re left with what you hired, but a marketing company will continually evolve with technological changes. They will employ the latest software, tools, and technological advances to bring you high-quality marketing efforts that an in-house team just can’t compete with.

More Efficiency In The Workplace

If your company truly can’t afford to hire in-house marketers, it’s likely that you’ve tried to train existing workers into maintaining marketing efforts. Unfortunately, placing the extra burden on your employees can lead to lower work efficiency in the company. However, the moment you hire outside help and of course, outsource the marketing needs of your company, you’re essentially honing workplace efficiency. The more your existing employees can focus on the work they were hired to perform, the better your overall company outlook will become.

No Learning Curve Necessary

You have to spend a lot of money on training your in-house marketing team to ensure they’re more efficient. Education is an integral part of marketing, but if your employees don’t have the time, or you don’t have the money to train constantly them, that could be a problem. By hiring an agency and letting them take care of your marketing needs, you can get rid of any pitfalls associated with a learning curve. The marketing company is solely responsible for re-training their employees and ensuring that they’re up-to-date on the latest marketing standards.

Better Perspective

The problem with an in-house marketing team is the fact that they may not see the bigger picture or won’t be entirely truthful with you. The team members may fear to lose their jobs, so to keep you happy and content, they may overlook tight marketing situations. This is, of course, understandable, but it can also decrease the efficiency of your company. By hiring an outside agency, they can offer a fresh perspective on marketing your business, and they will not be afraid to voice their honest opinions since they have nothing to lose.

As you can see, sometimes, outsourcing marketing work for your company can yield some benefits. Not only can you increase workplace efficiency, but you can ensure that your company will become better ranked shortly.