Category

Marketing

Engage, Inspire and Convert With Personality Quizzes

By | Marketing | No Comments

What are the three most important goals for any digital marketer? Engage the users, inspire confidence about the brand and use this to increase conversion rates. While that sounds easy it is practically one of the biggest challenges that a marketer has on hand in a market where competition is reaching new heights. Traditional content strategies though important don’t quite make you grow virally amidst competition. In their search for an effective engagement strategy, most marketers are increasingly moving towards personality quizzes. They are a fast and effective way to increase traffic, boost engagement, collect data and increase conversion rates. Many Brands are using personality quizzes as an effective means to stay ahead of the competition.

Personality Quizzes Explained  

While you may not know what personality quizzes are we are sure you may have come across personality quizzes if you are active Internet users. For instance questions such as ‘Which is your favorite animal’, ‘Which color defines your personality’ or ‘What is your dream vacation destination’ flood your social media wall. These quizzes, unlike knowledge-based ones, don’t have questions that have correct or incorrect answers. The choice one makes is based on his/her personality traits and understandings. Instead of success scores, you have outcomes in these quizzes. Marketers love these quizzes as it allows them to get a deeper understanding of the user, the person he/she is and how he or she perceives the world. Here are some reasons why these quizzes are popular –

  • Increases Engagement – Not everyone takes the trivia or knowledge-based quizzes. But personality quizzes are different as they engage the user immediately. Since there is no success or failure in these quizzes that help in improving brand engagement and recognition.
  • Improves Lead Collection – As a marketer, you know the importance of collecting leads. An email id can help you boost your sales figures. While engaging your users in these quizzes you can passively generate leads that help your marketing efforts.
  • Understand The User – Personality quizzes help you understand your user better in terms of their needs and aspirations. This allows you to market products and services they are in need of before their eyes.
  • Viral Marketing – Every brand aspires to grow virally when personality quizzes are entertaining you can expect the users to share these quizzes and their outcomes within their network and help you enjoy the benefits of viral marketing.

Getting Started With Personality Quiz Creator

If you are planning to get started with these quizzes you need to make use of a personality quiz creator. Choose the best personality quiz tool and create a quiz from scratch and deploy them on your website or social media platforms without the knowledge of coding. Let us take you through the basic steps of creating and deploying your quiz using a personality quiz creator–

  • Identifying Audience – This is the starting point of your quiz. There is no quiz that would appeal to all and hence you need to start by knowing who your target users are and creating a quiz that would appeal to them.
  • Crafting Outcomes – Personality quizzes are built around outcomes. The outcomes have to be positive and make the user feel good. This will ensure that they share it within their network. The main aim here is to segregate the users based on their personality traits that allow you to run a targeted campaign. Let’s assume you wish to promote your digital marketing courses among target users and you have courses for different kinds of users. You wish to segregate them based on their proficiency level you can work on three outcomes –
  1. Newbie
  2. Intermediate
  3. Expert
  • Setting Questions – You have your outcomes in place and now you have to set questions around those outcomes. The questions should be in correlation with the outcome of your quiz as this will help you segregate the users based on their knowledge levels. Here we take a look at examples of questions you can use –

How would you rate yourself as a digital marketer on a scale of 1 to 10?

  1. a) 1-3
  2. b)       4-7
  3. c) 8-10

Can you manage an end-to-end digital marketing campaign?

  1. a) I have never tried
  2. b) I met with reasonable success
  3. c) I do it every day for a living

How many years have you been in the digital marketing industry?

  1. a)       Less than a year
  2. b) 2-5 years
  3. c) More than 5 years
  • Weighing Outcomes – If you take a closer look at the questions and the choice of answers you would find that there is a relation between the answers and the outcomes. This is where you need to set the rules for weighing the outcome of the quiz. With reference to the example above you can set the results of the quiz in the following pattern –
  • If the user chooses maximum “A”, redirect them to Beginners Digital Marketing Course page
  • If the user chooses maximum “B”, redirect them to Intermediate Digital Marketing Course page
  • If the user chooses maximum “C”, redirect them to Expert Digital Marketing Course page
  • Match Design – In the digital medium visuals are as important as content. So if you are targeting digital marketers your design has to appeal to them. It would be different for personality quizzes around women’s styling quotient. Match the design to your brand and make sure it immediately grabs the attention of your audience using images and graphics that are well blended with text. The best personality quiz creator will offer you complete creative freedom in terms of designing your quiz.
  • Launching Your Quiz – This is the final step in running your personality quiz. You can run the quiz on your website or social media handles. It is important to choose a platform that would offer you maximum eyeballs and traction for your quiz to be popular.

To sum up personality quizzes offer an edge to your marketing campaign. They let you engage more users and also get to know their personality traits for targeted campaigns. You will be able to grow your brand virally using these quizzes. To maximize the reach and success of your campaign you need to focus on the call to action. In the example we have used you can offer discounts or other freebies to the users upon signing up for your course programs. This will help you convert a qualified lead into a sale immediately.

Author Bio:

Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieving it.

 

Ways You Can Take Advantage of Instagram Story for Business

By | Marketing | No Comments

There are many ways you can make your first sale online. One of the most popular tools used nowadays to aid in making your first sales is social media. One particular social media marketing strategy that you can implement is through Instagram Stories.

Stories are one of the many functionalities that Instagram makes available for social media marketers. Stories were launch in 2016, and it has been a huge part of Instagram ever since.

Instagram reported that there are more than 300 million daily users of Stories towards the end of 2017. There’s an opportunity for you to tap this huge platform, and to maximize its effect, the following should be part of your strategy:

Show off your Milestone

If you have achieved an important milestone in your business, it is a good idea to make use of Instagram Stories to feature it. You can take your followers down memory lane by presenting your key events in your corporate history, and then highlight the new milestone you have reached at the end.

You can also present clips of messages from key people in the business to talk about what you have achieved as an organization, as well as what else is in store for the future.

Always remember that milestones do not necessarily have to be super huge achievements, but something your business values no matter how small and simple it may be. It can even be an event for a cause that the business fights for.

Having an Influencer to Take Over

A lot of heavy users of Instagram Stories are influencers. They need to keep their followers entertained so they have to make use of a lot of tactics to engage them, and Instagram Stories is one of the best ways to do so.

For your business, working with influencers can be of great help. This helps you connect with their numerous followers. You can come up with a strategy where an influencer would be featured in your Stories. There are many creative ways for which you can pull this off but the key is to find a great influencer to partner with.

Another way you can work with Influencers is to have them mention your brand in their own Instagram Stories. This way, they can really reach out to their followers for you.

It’s all about giving the brand a face so it’s important to work with an influencer who best reflects the business and its values.

Integrate Calls-to-Actions to your Stories

Call-to-action is an integral part of any marketing strategy because this helps direct your audience to the desired action. Even for your post on Instagram Stories, you should make sure that CTAs are in place.

Some of the most common CTAs that can be found in Stories are the following:

  • Buy now
  • Shop now
  • Reserve now
  • Call us now
  • Download
  • Watch more
  • Swipe up

The key here is strategically making use of CTAs to your advantage. Don’t push for using CTAs when the situation doesn’t call for it.

Engage your Followers by Featuring them

It’s a good idea to let your followers know that you are listening to them by featuring some of them every now and then. For example, if you like a review made by a customer, you can feature in your Instagram Stories.

Your customers would see that you are reaching out, and they would feel more connected to the brand, which can eventually help improve your sales performance.

You can also make use of stories to feature winners of a contest you would hold for your customers.

The whole idea is to have your customers feel that you are easy to reach out to, so they would have no problem if the need arises. Your customers would also appreciate how you spend time and effort to feature them.

Product in Action

Another strategy that you can implement for your marketing campaign via Instagram Stories is showing your products in action. This helps give a better perspective on your products, which can help convince more buyers to complete a purchase of your products.

The idea is to show a photo or a video of the actual use of your products, showing off how durable, or how it can outperform other products of the same category, or how it is a one-of-a-kind product that can address a problem that has not been solved by other products.

Linking your Products on your Stories

For most online marketing strategies, you only have up to 60 seconds to show off your stuff. So make sure you make it count.

This is especially true for Instagram Stories. Not only is there a 24-hour limit for each post, but there’s only a short period of time to make your Stories count so make sure you implement great strategies. One of them is to link products on your stories.

You can add a buy button on your Stories that will make it a lot easier for your Stories to bring about direct results. You may also wish to link your product pages to your Stories, as well as other relevant content.

Bonus Tip: Implement your Brand’s Design Guidelines in your Stories

For whatever marketing strategy you wish to implement, make sure that you are consistent with your Brand’s design guidelines. This should also be observed for your Instagram Stories. It’s always great to stick with your brand, and these design guidelines help you stay on track.

Conclusion

Instagram Stories is one of the ways in which you can tap social media for your business’ marketing needs. With over 3,000,000 users of Instagram Stories daily, it has the potential of really helping you improve your sales performance.

But of course, Instagram Stories, as it is, cannot change the tide instantaneously. What you can do is to implement one or more Instagram Stories strategy as listed above, and planning it carefully before execution. By then, you would be able to take real advantage if Instagram Stories for your business.

Avoid These 6 Common Facebook Marketing Mistakes

By | Marketing | No Comments

Facebook is a massive platform and a great opportunity for ad marketing. That means you can just slap together an ad, throw in on there, and expect success, right? No, there are plenty of ways you can improve your Facebook marketing. Start by avoiding these six common mistakes.

Not knowing who your audience is

Obviously, your ads are not going to be effective if they’re not targeting the right people, but you would be amazed at how many marketers don’t know who their audience is. And that’s a major opportunity to miss, considering that Facebook provides some of the most robust targeting abilities anywhere. So how do you know if you’re properly targeting your audience? Start by doing a customer survey. You want to find out things about your customers such as their age, occupations, location, purchasing habits, and lifestyle. Then give Facebook Audience Insights a try. You’ll be able to enter in your audience’s interests and find out what else they have in common.

Not understanding the power of images 

Images get people’s attention. In fact, they’re responsible for 75-90% of your ad’s performance. There’s a good reason most of Facebook’s ad formats have at least one image. Try a carousel or slideshow format to increase further the chances of a viewer clicking through and converting. The real trick is to choose the right image for the right ad. Don’t just select a stock photo, or even something that simply grabs attention. Remember your ad’s core purpose and select an image that aligns with that. Keep the image clean, and without too much text to distract the viewer.

Bad headlines

Don’t write your headlines as an afterthought. Your headline is not just a summary of what you have to offer. It needs to explain your product’s benefits in a way that makes the reader interested in learning more. “Keep it short, a headline with forty or fewer characters is going to get a lot more engagement. It’s not necessarily easy to sum up your product’s benefits in forty characters or less, which is why it’s all the more important that you make your headline a priority and not something you tack on at the end”, – explains Geraldine Dodson, a Social media manager at EliteAssignmentHelp and Academized writer.

Not monitoring performance

Even if you’re confident that you’ve really nailed your last ad, you need to check on it’s performance on a daily basis. Be sure to monitor things such as frequency, clicks by interest, click-through versus conversion rates, and the number of leads. Don’t just set it up and walk away for two weeks.

Not editing and proofreading your ad copy

Your ads should be professional, and a big part of that is being properly edited and proofread. A simple typo or grammar error can completely undermine your ad and render it ineffective. Fortunately there are many resources available online that can help you. Here are a few good ones to start with:

#1. StateofWriting – Try out this writing guide for help. Writing is always easier and better if you’re using a guide. A good writing guide will break down the process into steps and make it simpler.

#2. UKWritings and Academ Advisor – A lot of people struggle with proofreading. Or at least they struggle with doing it well. It’s very easy to miss a typo or two, so use these proofreading tools to make sure that doesn’t happen.

#3. Via Writing – Use this plagiarism guide to ensure everything you submit is completely original and does not contain plagiarized content.

#4. Boomessays – This is an online editing tool that has been mentioned in this Boom essays review. Nobody likes editing, but this tool will make the process as simple and painless as possible.

#5. MyWritingWay – Grammar can be confusing, and there are a ton of rules to remember. So why not just use a grammar checker?

#6. Essay Roo and Paper Fellows – Check out these formatting tools for help making sure all your ads are formatted correctly.

Not using video

Video is a great way to get attention and increase engagement. A lot of Facebook marketers seem to neglect video, despite its ability to bring people in. A great way to gain an advantage over the competition is to simply use video. There is a massive amount of content coming down the pipes of any Facebook user’s newsfeed, and video is a good way of standing out. When BuzzSumo did some research they found that posts with links and images showed a decline in interactions. While at the same time video posts had a ten percent increase in engagements over the past year.

Conclusion 

Facebook is a huge market and thus can be a very lucrative opportunity for marketers. But in order to succeed you need to know what you’re doing and have a proper strategy, or you’re missing all kinds of opportunities. Avoid these six common Facebook marketing mistakes.

Facebook Post Types You Should Be Using

By | Marketing | No Comments

The last few years, Facebook has added a lot of different options that you can use for organic Facebook posts. Most of these post types may seem familiar, but I thought it would be worth highlighting some of the new features.

These new Facebook post types can bring your business a lot of benefits when used the right way. Some of them are a little complicated, but I’ll get you on the right track by going through the most effective and most important post types in this article.

Share a Photo or Video on Facebook

One of the most popular and well-known options: share a photo or video with your page fans. It might look the same as in the past, but Facebook actually changed and upgraded the options you have. You can now choose from 5 different choices to create the content:

1. Upload a photo or video

This option works just like before. Videos can now be posted with closed captioning, but the rest of it is pretty much the same as it has always been.

2. Create a photo album

With this option, you can create a Facebook post that contains multiple photos which fit into one category. This is a perfect post type if you want to share a bunch of photos at once while still keeping things organized. Don’t miss out on this opportunity to stand out from the crowd, as most of your competitors will probably overlook this post option.

You can also use this post type to create albums of photos of older posts to draw back attention to things you posted in the past, which works kind of like a board in Pinterest – pretty nice, isn’t it?

3. Create a photo carousel

If you want to avoid uploading images from your computer, you can choose the “Create a photo carousel” post type. This way you can connect the post to a website URL to automatically pull in images. It’s a great option for online stores and blogs. This post type also allows you to set a destination URL, which is great for marketing purposes. Once the URL is added and the images are integrated you can also remove them individually, giving you lots of flexibility. One important thing to keep in mind is to optimize the images for square resolution, as this post type uses square images.

4. Create a Slideshow

One of the new options to share graphic media is creating a video slideshow of images. This gives you the power of videos without having to actually create videos. You can change the settings, such as transitions, time per photo and aspect ratio, as well as choose from a library of royalty-free music or add your own music. It’s possible to integrate your already uploaded photos to draw attention back to older posts and create a sweet video in no time.

5. Create a Canvas

This is a new concept to integrate images, photos and also text in a new unique way. It’s a powerful tool and can be used in many different ways if you are creatively inclined. This post type has a lot of different options thus it’s recommended to spend some time taking a look at the awesome tutorial tour provided by Facebook.

Advertise Your Business

If you are among the people who avoid Facebook advertising because the Facebook Ads Manager is too cluttered and complicated, you will probably love this new option. It simplifies the complete process by letting you simply choose a goal, and then walking you through the process of creating a Facebook ad step-by-step. When creating an ad, the most important thing is to get the targeting right. Make sure to understand who you want to reach with your ad.

Please note that the “Advertise Your Business” option is very basic and thus doesn’t allow for a lot of flexibility or more advanced advertising options. Facebook advertising is one of the most important tools in a marketer’s arsenal, and if you really want to get the most out of Facebook ads, a platform like Needls might be the better way to go. Needls helps you find the right audience automatically and easily create a great ad, which can be a huge money and time saver.

Get Phone Calls

This is another new post option. When you choose this post type, it will open a separate window where you can pick an image for your post. When people view your post in their feed or on your Facebook page, they can dial your phone number with just one click. Please note that the best image size for this Facebook post type is 480 pixels by 250 pixels. By default, Facebook will use your header image and integrate it into this post, but you can also decide to use a different photo. Important: you have to set a phone number and verify it for your page, otherwise you will NOT see this option. So, make sure a phone number is set!

Create an Offer

This is the perfect tool if you want to create an offer for your followers to collect online or in a physical store. Examples of offers can be:

  • A percentage off on certain items
  • A specific amount off on items
  • “Buy X and get Y for free” type of sales
  • Free promotions

You can even promote a free consultation or a free introductory service, making this post type perfect to advertise a service-based business. Include a hitting headline and punchy description and an URL where people can claim your offer and you have a new lead magnet set up in no time. You can also add up to 5 photos or a video to the offer. Note: you need to set an expiry date to these offers and you can also combine it with coupon codes for online checkout, terms, and conditions and limits to the total number of offers available (in case you get overrun with interest, the ideal situation).

Don’t forget to check the preview of the mobile view, because a lot of people nowadays use their phones to check the Facebook newsfeed (did you know that 90% of Facebook’s daily active users access it via mobile?).

Write a Note

With this new post type, you can create and publish blog-style articles on your page, which include a crispy header image, photos, titles, and subheadings. It can be a great way to share content if you don’t have a blog or want to repurpose existing content to drive some extra traffic to your website. This is more of a macro content way to promote your business, so it is a little more tedious to write content, but the benefits are the same as for any type of content marketing:

  • It builds awareness for your brand
  • It generates new leads
  • It generates website traffic
  • It improves your online presence

Get Messages

This is hands down one of the most powerful Facebook post types. When you create a post of this type people can send you a message directly. It’s a great way to encourage people to interact with your business one on one. Now it can seem daunting to always be available to respond to new messages, but this is where services like ManyChat and Chatfuel come in. These platforms make it really easy to set up a Messenger bot that automatically engages with potential customers. A great way to collect leads and build a brand presence at the same time!

Create an Event

This is another fairly new Facebook post type. The “Create an Event” post type allows you to create events for your page easier than ever before. A great way to encourage local audiences to visit your physical store or attend your live events. When you choose this post type, make sure to include an image of 1920 pixels by 1080 pixels for your event, as this is the ideal resolution for this post type. Like some of the post types mentioned before, this one also pulls your header image unless you specify a custom picture.

Facebook Live

Are you already using Facebook Live? It’s a really powerful way to build brand awareness and improve your engagement rate on Facebook. Big brands like Dunkin’ Donuts, Airbnb, Shopify, and Starbucks are already successfully using Facebook Live for increasing Facebook engagement.

Facebook’s algorithm gives preference to live video posts over regular Facebook posts. This allows you to reach people who otherwise wouldn’t have seen your posts. Facebook Live is all about giving your page fans a unique reason to watch your live video and connect and interact with your business.

Keep an eye out for updates

Facebook will without a doubt add more post types in the near future, so keep an eye on these options and stay one step ahead of your competition in terms of effectively using organic Facebook posts.

About the author: Michael Koral

Michael Koral is the co-founder and COO at Needls.com, a social media advertising platform that allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram.

 

Digital Marketing Tools

By | Marketing | One Comment

Top 10 Must-Have Digital Marketing Tools For Your Business

Every business or startup, be it large or small needs the ability to focus so that they can target their energy, resources, and time into one central goal. In order to streamline every part of your business and to focus towards your one primary goal, it is important that you use digital marketing tools. These digital marketing tools can get your hour-long processes completed in just seconds or minutes. They also provide you with in-depth insights quickly that would consume your another set of hours if you do it manually.

Considering the benefits these digital marketing tools provide you with, I have come up with a list of some of the best digital marketing tools that will surely help your business grow. These will streamline, enhance, and automate the supplemental parts of your business and allow you to focus only on your primary goals.

Here is a list of 10 best digital marketing tools that you must use for your business:

  1. Slack

Slack is one of the collaboration hubs that brings the right people together with all the right tools and information to get the work done. It brings all your communication together. It is a single place for tools, files, and messaging, where teamwork happens in channels, thus helping everyone collaborate together and save time.

  1. Wyng 

Wyng is an engagement marketing platform that focuses on garnering engagement through hashtag campaigns, contests, quizzes, referral programs, and more. It builds platforms that powers compelling promotions and digital campaigns for brands and agencies. This campaign builder gives you complete creative freedom and no coding is required.

  1. Google Keyword Planner

The Google ads Keyword Planner helps you get Keyword ideas to build your campaigns. Now you can reach the right customers with the right keywords with the help of Keyword Planner. You can discover new keywords on it, compare the keyword trend, and create and share your plans with others through Keyword Planner.

  1. Zest 

Zest is a marketing content stream that has been co-distilled by a tribe of marketers. It makes sure that you receive marketing content which is of only high-quality and kills any other information overload that leads to wastage of your time. You can also personalize your distilled content stream, customize layout and theme to fit your preferences, and choose the marketing tags that you find relevant for you.

  1. Ahrefs

Ahrefs provides you with a bunch of tools that you need to monitor your niche, research your competitors, and grow your search traffic. It helps you to learn about the facts about why your competitors rank so high and what can you do to outrank them. Ahrefs provides several tools and features for keyword research, content research, web monitoring, rank tracking, competitive analysis, backlink research, and more.

  1. MailChimp

MailChimp is one of the best marketing automation platforms. Now you can build your brand and sell more stuff with MailChimp. Be it a small e-commerce shop or a big online retailer, MailChimp helps its millions of clients to engage their customers, find their audience, and build their brand.

  1. SimilarWeb

SimilarWeb provides market intelligence solutions to optimize your digital effectiveness, discover trends as they happen, see all your competitor’s traffic, win your market, track your market share, and make the right strategic decisions. SimilarWeb is a great option for sales teams, marketing teams, business analysts, and agencies.

  1. Discosloth

Discosloh makes search marketing easy for you. It revamps the way businesses use SEO and PPC and pay for search marketing and digital ads. It also has tools that can help business owners and marketers calculate metrics of PPC and SEO campaigns.

  1. Buffer

Buffer lets you manage your social media in a better way. It is a simple and easier way to manage your social media marketing. You can analyze performance, manage all your accounts, and schedule posts from just one place. You do not need to log into multiple social accounts and waste your time. You can fully manage all your accounts from one single place at Buffer.

  1. Unbounce

Unbounce is a conversion platform for marketers. It is the easiest way to build and test website popups, landing pages, and sticky bars. You can launch a number of campaigns and improve your post-click conversion rates faster with Unbounce.

I hope this article helps all the digital marketers out there. Obviously, there exist other tools as well. Which ones do you swear by? Any other tool you wish existed in this list? Do let me know in the comments section below.

Happy marketing!

By Vijay Nagar

Bio – Hello, I am Vijay Nagar marketing manager at BetaPage, A startups & early adopters community. I am a Tech lover and helps new startups and small & medium businesses to grow their business. Also, loves music, adventure, family and friends.. You can connect me on Twitter, Facebook, and Linkedin.

Crucial Tips If You Want to Start Using SEO for Your Business

By | Marketing, SEO | No Comments

If you’re a business owner with a website, you’ve likely heard that search engine optimization (SEO) is one of the best ways for you to get more visits to your site and, hopefully, more customers making purchases. However, you may be confused about what SEO even is, let alone how it can help your business. In this article, we’ll address the basics of search engine optimization and provide tips to follow when starting the use of SEO for your business.

What Is SEO?

SEO is an incredibly complex topic but don’t go into panic. It’s part-market research, part-keyword research, part-copywriting, part-link building, and more. Your mobile optimization, user experience and usability all factor into your SEO score. With all of those factors, it can be difficult to understand what exactly affects your business’ SEO.

While an experienced SEO consultant can certainly help you optimize your website, it is possible to build a strong understanding of the basic principles of SEO and how to use them on your own. Without diving into all the nitty-gritty SEO details, here are the most important factors to keep in mind as a business owner:

  • Creating a well-structured, fast, and mobile-friendly website
  • Filling your website with great, customer-friendly content
  • Providing informational content that is useful to a wide audience
  • Optimizing your page titles and meta descriptions
  • Enhancing your credibility with case studies, reviews, and testimonials

Basically, ranking highly in SEO means that you’re providing excellent authentic content and a great user experience to people. Let’s take a look at some tips for achieving a great SEO score.

1: Speed Up Your Site

As I mentioned before, user experience is a large factor in search engine optimization. User experience means having a fast site that is easy to navigate and contains solid information for your audience. Since 2010, Google has included site-speed as one of the most important ranking factors for SEO.

What does that mean for you as a business owner? Pay attention to how quickly the pages on your website load. If it takes 20 seconds to load every image or video, your site will rank poorly. This is crucial if you’re doing any kind of video marketing and still want to compete in organic search.

Customers want a fast, streamlined experience, which is why loading times factor into SEO. Research shows that visitors spend less time on pages that take a while to load, meaning that a slow site will not only kill your SEO ranking but your conversions as well.

If your site is already running slowly, don’t worry. There are easy steps you can take to speed it up:

  • Start by getting rid of nonessential elements or plugins.
  • Keep your page design simple.
  • Make your site more accessible (here’s a definitive guide on accessibility)
  • Combine all your CSS in a single stylesheet. Implementing these small changes will quickly improve your page loading time.

2: Ignore the Robots. Write for Humans

When people think about SEO, they often think about the old style of SEO, aka populating a page with as many instances of a single keyword as possible.

That’s an outdated approach.

Today, the best practice is to ignore the robots and write for the humans, instead (this is true even if you want your writing to sell stuff).

What does that mean for your copy?

Well, instead of focusing on how many times you can populate your page with a specific search term, concentrate on how to actually answer the question that got people to your site in the first place. For instance, if you’re a web designer with a blog about how to best use Squarespace, you’ll want your posts to provide real, actionable content about optimizing Squarespace usage.

Gone are the days of stuffing your page with as many keywords as possible, regardless of context. In case you don’t know, here’s the Google definition of keyword stuffing:

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

In other words, if you’re a pizza joint offering cheap Chicago-style pizza, you don’t need to populate your page with the phrase “Chicago-style pizza cheap” over and over again. And you certainly shouldn’t use that term if it doesn’t make sense in your copy.

Instead, use your keywords appropriately in a context that makes sense.

3: Get Your Analytics Set Up

In order to know if you’re SEO strategies are working, you’ll need to track your analytics.

There are many different web analytics solutions out there, including Google Analytics (the most widely used and popular), Google Search Console, and third-party options.

Having your analytics in place before you start implementing your SEO strategies is a great practice, because you’ll be able to immediately tell whether or not your efforts are working.

4: Be Purposeful About Your URLs

It can be easy, especially when using a website builder like Squarespace or WordPress, to forget about your URLs. But URLs are one of the most important ways to improve your site’s SEO.

A good URL is one that’s easy to understand for both users and search engines. It explains exactly what content is on the page, so the search engines know to direct traffic there when people query. Here’s an example of a bad URL:

What makes this URL so bad? It gives no information about the content on the page. A search engine won’t be able to tell who to direct to your site.

Here’s a better example:

This URL is clear and easy-to-understand. A search engine can immediately tell that your page is designed to help people understand how to improve their SEO.

Updating your URLs to clear, easy, and searchable terms is a great way to quickly improve your SEO.

6: Encourage Inbound Links

Backlinks are an important part of SEO. Backlinks are basically incoming links to your website or, in other words, when someone on another website shares your content and provides a link for their users to follow to your page.

Why are backlinks so important for SEO?

Remember what we spoke about before: search engines prioritize high-quality, engaging content.

If people are linking to your site, that means that the content you provide is useful enough that other people want to share it. In other words, your content is high-quality and engaging.

Encouraging inbound links takes a lot of time. You’ll need to invest energy into making sure that your content is really high-quality. That means spending hours creating posts or other pieces of content.

But the upfront investment will pay off when your SEO ranking improves because of your high number of backlinks.

7: Craft a Solid Meta Description

A meta description is what people see when your page appears in Google.

In addition to being the first impression a customer will have of your business, meta descriptions are a great way to increase your SEO ranking.

Your meta description should be structured, match the content of the query, and contain the right focus keyword. Just as you don’t need to keyword stuff your page, you shouldn’t keyword stuff your meta descriptions, either.

Each page of your website should have a different meta description. Google de-prioritizes duplicate meta descriptions, so you’ll want to create a unique meta description for every single page you have on your site. Personalize your meta description for the content that’s on each specific page. For instance, if you’re a photographer like Michael Will, your portfolio page’s meta description should include information about your photographs.

Your contact page, on the other hand, should have a different meta description that highlights your location.

8: Update Your Website Frequently With Unique “Authority” Content

Google prioritizes “fresh” content. What does that mean? Basically, Google likes new content: it wants to show the most up-to-date information on every topic. Google also prioritizes uniqueness: sites with a high freshness score will have highly original content that differs from what’s found on most other sites.

Producing consistent, unique content can be a huge challenge for business owners. It’s important to remember that you shouldn’t just be farming out content for the sake of getting content out there – you need to focus on creating high-quality content, too.

This doesn’t mean you’ll be rewarded for churning on thin content every day, but producing longform written content on a regular basis is highly recommended.

In order to improve your freshness score, consider updating old, well-trafficked posts. By giving them a quick update and a new publishing date, you’ll be bettering your freshness score, while also making use of your best content.

Focus on putting out important pieces at a regular schedule, and you’ll be just fine.

What Can SEO Do For Your Business?

You don’t need to populate your website with 100 instances of the same keyword to rank well for SEO. “And you don’t need to hire an expensive consultant to do so, either,” says expert Leslie Gilmour. With small, thoughtful changes, you can drastically improve your website’s SEO and increase the number of qualified leads coming to your page.

Think quality, not quantity. Creating the best, most personalized, experience possible for your users, from design to content, is essential if you want to see results in your business.

Author Bio:

Brendan Hufford leads the SEO team at Clique Studios, getting results for clients ranging from local Chicago and Denver businesses to global brands that are household names. Everything he knows about SEO he learned putting some skin in the game and starting his own business. Brendan writes often on the Clique blog and his personal SEO consulting blog.

Creating Ephemeral Content: Utilizing FOMO in Marketing

By | Marketing | One Comment

What started as safe space for younger millennials and Gen Z, ephemeral content has steadily become a powerful marketing tool that more and more brands are starting to utilize.

While allocating resources towards creating content that disappears the following day may have seemed counterintuitive a few years ago, there is no doubting the importance for marketers to be on the ephemeral content bandwagon.

This article is designed to give you the low down on ephemeral content, what it can do for you, how it worked for other brands, and how you can create your own.

First Off, What Is Ephemeral Content?

In case you’re not familiar with the term – it’s essentially short-lived content, those that generally disappear after 24 hours.

With the proliferation of users and brands posting Instagram and Facebook Stories, it seems crazy now that it’s been some eight years ago when Snapchat founded the format.

What used to be a safe space for the young to share content with each other (without it haunting them later or their parents being on the platform) now has 191 million daily active users (DAU).

And since adopting the feature in late 2016 (with parent company Facebook following suit a few months later), Instagram Stories now has 250 million DAU, according to Brafton. Facebook Stories, on the other hand, has 150 million DAU.

Why Is It So Popular?

Ephemeral content is touted as one of the top social media trends to watch out for this 2018. This is due to the fact that it presents a wide array of benefits for marketers across a wide umbrella of brands:

  • Realness

There are many elements that have led to people gravitating towards ephemeral content, but one thing that always comes up is the yearning for authenticity.

According to a Stackla report, 86 percent of people consider authenticity a crucial element when deciding which brands they like and support. And the way Stories (or Snaps) provide users with raw, behind-the-scenes, or live content make it exponentially more authentic than highly-curated posts.

  • FOMO

Fear of Missing Out also comes into play, particularly for influencers and brands. As noted by Mention, whether it’s a flash sale or a live look at an event, the fleeting nature of ephemeral content is a good motivator for people to actively seek it—or risk being left out of the fun.

  • YOLO   

From the end user’s perspective, because posts disappear out of public view the following day, people feel more comfortable posting ephemeral content. That way, they don’t have to worry about potentially embarrassing (and low production value) digital footprint.

Of course, there’s also the fact that Facebook and Instagram Stories are on top of the feeds, taking away the tedious task of scrolling down to consume content.  

Ephemeral Content Strategy Tips

  • Capture their attention quick

According to RedStagFulfillment.com, a lot can happen in the internet economy – with an average of $3.9 million spent online worldwide in a span of 60 seconds. In line with that, Facebook video ads are viewed for an average of less than three seconds; so you really need to make sure that you’re able to make enough of an impact in the first few seconds to catch and hold users’ attention.

Maybe it’s an offer they can’t refuse, content they can’t see anywhere else, or an enticing CTA. Whatever it is, you only have a few seconds to engage with your audience, so make the most out of it.

  • Tell a story

One strategy to ensure engagement is to tell a coherent story.

Most users decide to skip a story within a second, so if you want that span to last, you can post a series of stories that lead to one story, CTA, or messaging. Keep in mind that when you become too repetitive, users will quickly lose interest in your Story bubble.  

  • Tag away

Be it a hashtag, an event/store’s location, or an influencer, tagging these in your ephemeral content increases your reach. This way, users searching for a particular location or hashtag can see your posts even if they’re not following you.

  • Humanize your brand

It can be a teaser of a new product, an event, or a brief look at the people that work for you—whatever it is, there’s a way to humanize your brand with your ephemeral content.

You can show product demos with your design team using your products for daily chores; go Live showing people at your event having a blast; or do what NASA does and show your employees telling a story about why it is you do what you do.

Brands That Are Killing It With Ephemeral Content

  • Go Rogue!

Video: https://www.youtube.com/watch?time_continue=4&v=rPxfwd1qpJs

For Mission Impossible: Rogue Nation, Paramount Pictures created a campaign that featured self-destructing missions using Snapchat’s platform to highlight features of the Mission Impossible franchise. Essentially, fans were challenged via Snapchat to “Go Rogue” – giving them 24 hours to complete each mission. The top user-generated content were then showcased on the franchise’s social channels to encourage more participation.

As noted by Story Awards, the campaign resulted in 65 million total impressions. Not only were the content created by their audience, they got more exposure and engagement than they could’ve imagined.   

  • GQ

The men’s fashion and pop culture portal displays a great understanding of what their audience likes with their use of Stories. They regularly come up with content like “10 Best-Dressed Men of the Week,” or “5 Items to Add to Your Wardrobe This Summer,” designed to drive content to their website and promote sponsored products.

It’s a perfect example of how understanding your audience can guide you into what kind of ephemeral content to craft, and how that can play into your marketing strategy.

  • General Electric

Source: https://contently.com/wp-content/uploads/2018/06/instagram-stories-brands-ge.png

While they’re neither a fashion or travel brand, GE has done a great job of utilizing ephemeral content by taking their audience to product shoots, or showing behind-the-scenes content of what goes behind their products.

In this example, they showed employees collecting data from an active lava lake. Exciting adventures may not be something you associate with GE, but their use of ephemeral content shows how far you can push the creative envelope to keep your audience engaged.

Takeaway

It’s truly amazing how quickly users have become comfortable with the ephemeral content format, with Instagram Stories increasing time spent on the platform from 15 to 32 minutes each day. So if you’re still not utilizing ephemeral content, you should start crafting a strategy ASAP.

When you do, make sure you understand where your target audience is, which social platform works best for your brand, and what types of content can be applied for your messaging. Just remember that whatever the marketing goal is, ephemeral content has allowed brands to be more creative than ever. Push the creativity content as far as you can – you’ll always have tomorrow to start anew.

Facebook Advertising Tools to Amplify Your ROI

By | Marketing | One Comment

If you are running a small business, you must be using Facebook for driving visitors to your site. Facebook has more than 1.09 billion daily active users. So, you can’t really afford to lose this source of traffic.

Now that you are using Facebook for advertising, you should look for efficient ways to manage your campaigns. You may be spending thousands of dollars, but it will only be of worth if you are doing it right.

It is essential to learn how to use several tools to ensure that you get the best out of your ad campaigns. Today we will be covering 5 Facebook advertising tools that will save you time and boost your return on investment (ROI).

  1. QWAYA

Cost: Qwaya has three different plans. They are Premium, Business and Agency plans, starting from $149, $249 and $349 respectively. A suitable one can easily be chosen from these three.

They also offer a two-week trial period.

Qwaya is one of the most popular platforms for optimizing Facebook advertisements. This is a tool that can help you cut through the noise from over three million advertisers on Facebook. Many marketers have faced problems using Facebook’s Power Editor because it cannot split test and lack efficient reporting features. Qwaya brings you the solution to these issues.

Qwaya offers features like ad scheduling, performance-based rule setting, automation of ads, campaign organizer, link tracking of URLs to ads and dashboard integration with Google Analytics. Its best feature is its ability to automate split testing (A/B testing).  With Qwaya, you can test every aspect of an ad campaign.

  1. AdStage

Cost: Starts from $1048/month per user.

It comes with a 14-day trial.

If you are looking to expand your horizon outside of Facebook, Adstage is there for you. It offers excellent information for creating Facebooks ads, and it can also be used with multiple other platforms. AdStage saves you from managing individual and separate ads by providing one dashboard to manage all of them at the same place.

With just the simple inputting of accounts, you can have access to Bing Ads, Google Adwords, Twitter, and LinkedIn networks. Having everything you need on one platform is a huge timesaver for any business.

AdStage lets you set up custom ad targeting using “and” and “or” settings. For example, you can target users who follow Melbourne Stars and either Adelaide Strikers or Sydney Sixers.

AdStage offers multiple levels of subscriptions to select from, but all of these are costly for small businesses.

  1. Adspringr

Cost: Starts from 399/month

For most companies’ budget is a concern. No problem, Adspringr is there to help you. It can lower your overall costs by making your ad spend much more efficient.

You can view all your campaigns through AdSpringr’s designated portal – whether they are paused, pending, active or completed. AdSpringr also provides useful charts and graphs for visualizing your ad campaign, making it easy to extract valuable insights.

You can also create custom campaign rules based on different parameters of customer engagement. This ensures you are not draining your money on clicks that don’t convert. This also distinguishes Adspringr from other Facebook ad tools.

  1. Hootsuite Ads

Cost: Starts from $19/month

Your business needs to generate leads from the traffic that you get. Hootsuite Ads lets you get those leads from your site with its marketing tools.

It scans your Facebook page to find the best ads to promote and then applies an automated targeting and bidding algorithm to launch your ads.

This tool is designed to help beginners master the art of effectively advertising without having to do much work.  It’s quite easy to use as it can fully automate.

  1. AdEspresso

Cost: AdEspresso has 4 plans. Base plan – Premium Plan, Elite Plan and Diamond Plan, costing $49/month, $149/month, $299/month and $499/month respectively.

If you are a visual marketer, AdEspresso is for you. It is more like a report card for your Facebook ads account.

The interface and language are almost identical, and it takes very little time to get up and running with the tool. It is recommended for users who are just starting out with Facebook Ads.

Facebook organic advertising is pretty much dead. Facebook has reduced the visibility of company pages in people’s news feeds. So, the only way to reach your target audience is through advertising. With AdEspresso, you can be quite selective with who you target. It is pretty easy to work with.

Dashboards can be customized for a detailed view of your best-performing ads. As AdEspresso puts it – “Information is displayed in a clear, actionable way, making it simple to understand how your campaign is being optimized.”

AdEspresso can also:

  • Integrate with Canva
  • Upload images or videos to ads
  • Add headlines
  • Create a carousel ad

Conclusion

There are many more tools for advertising on Facebook. If you want to promote your business on Facebook, you should make the best use of your money and these tools lead you to that path. If you can select the right Facebook advertising tool for your business, there will be a big positive impact on your sales and ROI.

About Author:

Liakat Hossain is a content marketing professional at WebAlive, a web design and SEO agency in Melbourne. He has been helping businesses grow by developing search and content marketing strategies since 2011. Connect with him via Twitter.

How To Write A Business Plan For Your Marketing Business

By | Marketing | One Comment

7 Points: How to Write a Business plan for your Marketing Business

An entrepreneur before commencing the operations of a new venture needs to formulate the roadmap detailing the goal and the intended means for achieving it. The importance of this document lies in the fact that not only does it serve as the guide for different aspects of the organization but also in securing required investments. It has to be detailed but concise and readable and a common mistake that people commit is drafting a generic document irrespective of the nature of their corporation. In this article, we will proffer a few suggestions for devising a business plan for marketing firms.

1. Research Before Writing

A thorough analysis of the new business, the target audience and the expertise that you hold in the domain must be conducted before the drafting of the plan. Try to understand the mindset of the potential customer and the dynamics of the market in order to comprehend the challenges before you. All this information will help in writing about the solutions offered by the organization which will be of special interest to any reader. Studying your own company will help in crafting a suitable introduction of the firm that will assist in creating a favorable impression.

2. Establish Your Purpose

Determine the motive behind the formulation as that will help in the composition of the paper. Ask yourself whether the document will be used as a blueprint for the functioning of the entity or will it be presented to investors or banks for getting appropriate funding. A positive answer to the latter question means that you will have to provide information about your present financial status and detailed assumptions like break-even analysis, profit & loss projections and business ratios. Your company is not producing a tangible product and instead offering a service, so proving the viability of your consultancy business with proper market estimation figures is important.

3. Mention Your Team

An integral part of these papers is the management of the organization that will be responsible for bringing the plan to fruition. Introducing the team who will be tasked with the core operations of the enterprise is a standard feature but as the nature of the business is human resource intensive, a summary of your compensation plan for the staff besides the outline of the hiring strategy as you expand the operations must be included. The success of a marketing firm depends upon the employed personnel and the retention policy also assumes significance in this regard not only for possible investors but also for the owner as well.

4. Explain Your Operations

In comparison to devising a business plan for marketing companies, it is easier to compose one for a manufacturing company as the crucial part of product/services offered can be easily explained. Focus on your sales strategy and business approach by describing how you plan to earn revenue. The research done earlier would have armed you with details like the size and nature of an average project and the income it will generate apart from the average time taken to bag a deal. Estimate cash flow projections based on this data accounting for factors such as delayed payments. Explain the methodology that will be employed by the sales team to generate business in a few brief steps along with the budget amount expectedly needed by them.

5. List the Opportunities

The new business setup may be introduced as a marketing services company but initially, it will have to focus on a specific segment like digital or telemarketing to establish itself. The analysis done before starting the creation of the document would have made you aware of the target audience according to the area you intend to focus on in the beginning. Describe the nature of your potential customer base with facts like the vertical they belong to and the size and scale of their operations in addition to the probable challenges expected to arise while providing services to them.

6. Double Check Your Figures

Any banker or fund manager will closely look at all the statistics and estimation figures contained in the blueprint for obvious reasons. Make sure that the numbers you arrived at are free from errors as even a minor mistake may prove to be immensely costly. Take expert assistance in the gathering of data and its analysis for devising an appropriate projection model that will give a near-perfect idea about the assumptions.

7. Identify your Uniqueness

While providing pertinent data about the corporation and the individuals associated with them and other relevant numbers and projections, do not forget to mention the qualities or practices that set you apart from the rest of the field. The thought that propels most individuals to begin a new venture besides generating profits is to provide service in a different way. Elaborate on what is the novelty you are offering, whether by way of a new promotional strategy or by designing a new process for better results.

Conclusion

These points for the designing of an effective business plan for marketing companies will surely help any entrepreneur by giving a complete and honest overview of the new enterprise and its operations.

Author Bio

George Dille holds many years of experience as a Business advisor at BusinessVenturesIndia; an unlisted company registration service provider. He assists startups and small businesses to grow by contributing his writing skills in Business and marketing, insurance, entrepreneurship and small business growth.

 

 

 

 

How SEO and Facebook Ads Work Together

By | Marketing, SEO | One Comment

Wouldn’t it be great if, with a few small tweaks, you could transform the impact your Facebook presence has on your bottom line?

Everyone knows that building a strong social media profile is crucial to establishing a reliable communication route with your audience. Most people understand that targeted SEO has a direct impact on rankings; but what happens when you bring the two processes together? The result is a productive synergy which can mean greater traffic, enhanced conversion and ultimately an increase in brand loyalty. Luckily, there are a number of straightforward methods of maximizing the chances of engaging your target audience, based on working that SEO/social media combination. Take a look at five sure-fire tips to get your online presence fired up.

Let your ads do your SEO for you

Got an ad on Facebook? Want to maximise exposure? The right keywords could help you do this.

– include keywords in the name of your brand
– add more keywords to the text which is included in your ad
– use phrases which drag the user towards further engagement – although many people are dismissive of “clickbait” phrases, the reality is that few people can resist the lure of a “you’ll be amazed by how she reacted when…” or “this one tip stopped a dripping tap in seconds…” type of sentence.
– keep phrases short and punchy to boost attention

Enhance brand awareness

One of the amazing things about a Facebook presence is the number of people that your brand will reach. As your links, posts and other content are shared and commented on, search engines inevitably pick up on the activity which is surrounding your company and its activities. Known as increased exposure, greater awareness of what you’re about means your business begins to stand out from the others. At first this may not rapidly translate into greater sales; over time, however, a strong brand exposure helps to keep what you’ve got to offer firmly in the view of the people who need it.

Work those backlinks

Backlinks spread your message! Your social media posts should be the jumping off point for readers to engage with a whole range of additional media that you’ve made available to them. Links to your website, blog posts, adverts or related social media accounts give readers the opportunity to engage with you on a range of levels. By adding suitable keywords or phrases to the backlink phrase, you not only provide a portal to more of your content, you also begin to tick those hungry search engine boxes in two ways: SEO phrasing gets picked up, enhancing your chances of returning highly in a search; increased activity as users click through on what you’ve got to offer shows that you are an attractive brand, again enhancing your search engine profile.

Pay for positivity!

You get what you pay for: paid-for copy, ads and press releases ensure that your content gets put in front of an audience that will appreciate it. Frequently they will already be looking for the type of goods or services you have to offer and are receptive to your business. Paid-for work usually delivers quantifiable results, so you can see exactly what you’re getting for your money. Why not enjoy a positivity snowball? Although initially paid-for material obviously costs money, it usually generates a snowball effect, eventually continuing to generate interest due to its own momentum as it’s shared and commented on.

Target your Facebook profile

Have you made the link between SEO and all your Facebook content? Many people confine SEO to blogs or sites, forgetting the crucial role it plays on social media. Don’t make that mistake! Optimise ALL your social media information: from your title and sub-title through to your profile and more, there’s always an opportunity to slip in a suitable SEO phrase. Try using Google search terms in some of your Facebook content and see the difference that it can make.

Check the difference in search results between your site and your Facebook now; make some of the changes suggested above; recheck in a few months to see if that gap has narrowed. For most businesses, synchronising SEO and Facebook ads makes a demonstrable difference to rating positions for both social media and site content. Start growing your online presence now with these simple, effective tips.

Author Bio

Ilan is the guy responsible for business development and product strategy at Raptor. We are on a mission to build the world’s most comprehensive SEO Auditing tool.