The web-to-print business is paradoxical. It has never been easier to start a web-store. At the same time, it’s never been this hard to make a sale. Your best isn’t good enough. You must have an edge over your competitors to survive. While e-commerce solutions such as Shopify provide a lot of features in a single package, having the right tools will significantly increase your chances of success.
More and more sellers on Shopify are focusing on customizable products and the demand for such goods is increasing even faster. Be it businesses looking for custom stationary or geeks who want to wear their favourite quotes on their tees, they’re all going to need a good custom printer. If you wish to join this trade, you must do it now when the business is at its peak.
And to execute this, the single greatest tool in your Shopify web-store is your Shopify product customizer app. While there’s no such thing as a perfect product, it is essential that you pick the one that best fits your needs. It is, therefore, necessary that you look beyond the generic features that are standard for such apps and find out what makes them unique.
That being said, we must be aware of the said commonalities in order to eliminate the inadequate. You must make sure that all the products on your list have at least image and text editors, and integrations for social media.
Additionally, if your printing needs are more varied, you are going to need a tool that supports different printing options. If you are dealing with many different files, a file manager can come in handy. It is also beneficial to work with developers offering enterprise solutions if you intend to scale your operations soon.
It is essential to gather all the facts in order to make an informed decision. With this in mind, let us take a look at the current top five Shopify product customizer apps:
Brush Your Ideas
Brush Your Ideas is one of the most feature-rich designing tools for Shopify. Available for a one-time payment, it offers value for money. Enterprise solutions are also available from the developer.
InkXE is another great product designer. The best part about InkXE is the 3D preview that gives the user a realistic idea about the customized product. It’s a neat solution, albeit a little costly.
InkyBay is a budget designer that trades rich features for simplicity. It is available for a subscription but has a limited number of orders and customizable products. The price goes significantly higher as you add features.
The cheapest option on the list is also the easiest to use. The focus for Customily is on co-creation. A 14-day free trial is available so that you can assess whether it works for you or you need more functionality.
Fancy Product Designer
A very basic tool, but not bad for the price. Unfortunately, only one package is available for Shopify. It comes with a free trial as well.
You can evaluate the different tools based on the cost and payment options. But the truth is, we all have biases towards the look and feel of the product, or the functionality offered. To understand these factors, you can take a free trial wherever available. For the products that don’t have a trial period, go through the documentation, ask for a demo, and if you’re satisfied, make the purchase. Most reputed firms offer some form of money back guarantee.
Most Shopify Personalized Products are going to be good. But if you offer a great product, it’ll speak for itself. This effect cumulates and compounds and ultimately leads to a great business.
It naturally follows that your product is going to be the most critical factor in determining your success. Inversely, the way you define success will be a decisive factor in the designer you choose.
Understand the different use cases before deciding upon a product designer so that you don’t face problems in your operations. Compare scalability to your projected growth. Changing the designer midway can be a headache.
In a market, where the design is not up to you, you must focus on the factors that you can control; customizability, to be precise. There are going to be many businesses offering the same thing but the more freedom you offer the user, more likely he’s going to buy from you.
If that goes smoothly, the customer isn’t likely to try a different printer the next time he wants something customized. After all, we are creatures of habit and brand loyalty is just a fancy word for that.
Author’s Bio: Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering Shopify Product Customizer and web-to-print storefront solutions. He has been giving his valuable tips and suggestion about Shopify product customizer tool.
Do you want to improve your e-commerce email marketing and start seeing sales like the big name brands?
This guide will take you through the fundamentals of developing an email marketing strategy along with in-depth research, inspiration, and examples to help you achieve more sales.
You might want to bookmark this page because this guide has over 10,435+ words dedicated to e-commerce email marketing knowledge, strategy, and examples.
Here’s a breakdown of everything inside:
Part 01: E-commerce Email Marketing Strategy
Part 02: E-commerce Email Marketing Tips
Part 03: E-commerce Welcome Emails
Part 04: E-commerce Upsell & Cross-sell Emails
Part 05: Dedicated E-commerce Email Marketing Service
Part 06: Case Study – 80% Open Rate
Part 07: Best E-commerce Email Examples
Throughout this guide, you’ll learn a lot about email marketing and how to implement a strategy for your business. By the end of it all, you should be able to:
Develop a strategy for your e-commerce email marketing
Discover new ideas for creating email campaigns and automation sequence
Set up automation sequences to boost your sales while you sleep
Engage your email list to shop more
How to tackle common e-commerce issues such as abandoned carts
Build stronger and meaningful relationships with your customers
Let’s get started with the eight-part guide showing you everything you need to set up and scale an e-commerce email marketing strategy for your business.
Part 01: E-commerce Email Marketing Strategy
E-commerce email marketing strategy is the ability to generate more sales for your business.
There’s no one-strategy-fits-all, so get ready to do a bit of work to set yourself up for success.
To get started, understand that e-commerce email marketing earns up to 27% of revenue for some companies. That’s almost a quarter of their entire sales revenue coming from email.
One thing you should begin to focus on when creating your e-commerce email marketing strategy is: customer journey.
Whether you set up an email marketing sequence or automate your entire email tasks, be mindful of the experience you a trying to provide your recurring and future customers. Build your emails with the focus of building a relationship for the long-term instead of how you can get a quick buck as soon as possible.
Before you start your e-commerce email marketing the best thing you can do is analyze your customer data. You don’t want to land into these pitfalls, right?
Data is going to be the key to an email marketing strategy that brings your business ahead of its competition with the highest ROI.
As you dive into your data, consider creating a different hypothesis about who your customers are and what they really want from your business. You’ll be able to make better decisions when you take both the qualitative and quantitative data then try to understand your customer’s mindset.
Here are a few points to consider when looking at your data:
Capture Every Detail. It might seem exhaustive, but even the smallest detail can make a big difference. Try to capture where visitors are clicking on your site, what emails received the most unsubscribes, what products are trending in your store, then ask yourself why.
Understand Customer Behavior. Do you see any trends in your data? If there are peak periods when customers are buying more frequently than others, these are critical areas to optimize. However, you can use your data to determine new strategies to drive sales even during the “dry” times.
Determine Customer Personas. Figure out the gender, age, location, income level, and all other demographics regarding the types of customers at your store. Find out if certain types of customers are buying only because of discounts and which ones are willing to pay the full price.
Visualize Your Customer’s Journey. Use diagrams, charts, and other visual aids to understand the path your customers take throughout your store. Are your Facebook Ads leading to more sales and subscriptions than Instagram? Does a specific landing page have a higher bounce rate than a blog post? Figure out your customer’s touch points and pain points so you can map out a solution to make their journey conversion focused.
Writing E-commerce Emails
Before diving too deep into the technical sides of e-commerce email marketing, let’s cover the basics of writing e-commerce emails.
Before anyone opens an email, they take a quick look at who was the sender.
Then, when they open that email, they’ll see something like this:
In most situations, your sender “From” address should come from a company or domain based email.
For example, sending an email from email@example.com has a different effect than firstname.lastname@example.org.
You should avoid using a free email provider for your business such as Yahoo, AOL, Hotmail, Gmail, and so on. Instead, you should use a registered domain name as your email address which would be ADDRESS-NAME@YOURSTOREDOMAIN.COM.
“No-Reply” No Buy
If you’re thinking about using a “No-Reply” address, think again.
Sending an email from a no-reply can be extremely frustrating for a subscriber or new customer who wants to reach out with questions.
Keep the door open and build rapport with your email by allowing your emails to have a reply function.
You can always set up an automated response that sends customers to your FAQ pages or hold tight for 24-hours until you or your customer service team can reply with an answer.
Receiving replies to your e-commerce store is a valuable source of feedback and a chance to build a better relationship with your customers.
Avoid the Spam Box
Another tip regarding “From” emails is to use various “From” types. For example, you might want to use a different email for Customer Support (CARE@YOURSTOREDOMAIN.COM) and your Newsletter (NEWSLETTER@YOURSTOREDOMAIN.COM).
From a deliverability point of view, free email addresses have a higher tendency to get filtered into the spam folder than the inbox.
Getting this set up and organized as early as possible is going to be key for future growth as an e-commerce business.
The next most looked at (and influential) part of your e-commerce emails is the subject line.
How important are your subject lines?
Let’s take a look at the data from Crazyegg, a platform developed by Neil Patel to analyze your site to see how your users behave on your website.
As you can see, no matter how creative your emails are or how often you send them, the most important influencer affecting email open rates is the subject line.
You should test all kinds of subject lines to find the right words that not only resonate with your email lists but also drive the highest open rates.
To achieve this, here are a few things you can do:
Avoid “Spammy” Words. You might want to promote “free shipping” at your store and stuff the word FREE in all caps. There’s a long list of words to avoid your emails ending up in the spam box. For example, “Order Now, “Guarantee” and “Lowest Price” are just a few words to avoid.
Personalize the Subject. Using your subscribers’ and customers’ in the subject is a great way to grab attention. When setting up your emails with your service provider, you’ll find its very easy to add a person’s name in the subject line.
Mention Their City. Instead of using their name, see how many more open emails you get using their city name.
Keep it Short. Get straight to the point in as few words as possible. Ideally, try to craft a compelling subject line in 5 to 8 words or 40 to 50 characters max.
Use Emojis. Use emojis to grab attention by making your subject line stand out. Best thing to when using emojis is to test against subject lines without to see which perform better.
Create a Sense of Urgency. Achieving this can be tricky but if you can create a sense of urgency you can motivate more to open your email (i.e. 6 hours remaining).
Minimize Promotional Headlines. You might want to showcase your latest promotion in the headline using all caps and an excess of exclamation marks. Do this and you’re asking your emails to be sent to spam.
Test and Re-test Everything. Every email can have a different subject attached. Continue to test different styles and word combinations to see which drives the most results.
These are the fundamentals you should follow when creating your e-commerce email subject lines.
Then, after you have created a few, there are a few tools you can use to evaluate them before you hit the send button:
Zurb This is a great tool to use if you’re unsure what your sender name, subject line, and pre-header text will look like in different browsers and devices. Using this tool, you’ll get to see exactly what your email list will see before you send your email to their inbox.
Spam Check by Post Mark – If you want to avoid the spam folder this tool helps you see if your emails will trigger spam filters.
Email Subject Grader by Net Atlantic – This essential tool does exactly what its name implies: grades your subject and gives feedback as to how to improve it. You’ll also get a word count notice to help you find the perfect amount of words in the shortest phrase possible.
After the “From” address and the subject line comes the “Pre-Header Text”. Depending on the browser and device people use, the amount of text people see will vary.
The best way to understand (and write) “Pre-Header Text” is to imagine it as a continuation of the subject line.
Take a look at Lenovo Canada’s email above. After the subject line comes a “…Plus an exlc…”
Let’s guess that the word coming next is exclusive which is a fitting word to use considering the brand. This “Pre-Header Text” is aligned with the original message in the subject which is “Save” plus another offer included inside the email.
Although you may not see much of it, it’s a piece of the email that gets looked and has an impact. Don’t miss out on adding a little extra excitement for what you have inside.
Design & Content
Finally! It’s time to dive into the heart of the email. But first, a friendly reminder, your subject lines are key to getting your list to open the email.
When you start designing the content of your e-commerce emails, keep it simple and make the message clear.
Some quick tips to improve your email design, are:
KISS (Keep It Short & Simple). Less is always more. If you can design an email using an image that sums up or compliments the message and a message that drive the goal home, go with that. The ultimate goal of your emails is to get those who open to click through. Stay focused on conversion and let your email guide them through.
Strong CTA. Your Call-To-Action should be bright and ready to click. Experiment with different text to see which provides the most clicks.
Color & Contrast. You don’t have to be a professional designer to know what looks good and what doesn’t. Use color in moderation and understand what is complementary, contrasting, or confusing.
Design for Mobile. While you may be designing your emails on a PC or laptop, your email list is likely looking at things from their smartphone. Try sending an email to yourself and open it on your phone to see if any design changes are needed to improve its performance.
Do the 3-Second Test. Once your emails are designed, look at it for a moment, turn from the screen for 3 seconds, then look at it again and analyze what your eyes look at right away. This quick test will help you learn what your list will look like and what elements to change if things are too busy or not focused on the main message.
Want to see the best examples of e-commerce emails? Go to Part 08.
HTML vs. Text-Based
There is a growing debate around HTML vs. Text-Based emails. Which should you use? Does one have better click-through rates than the other?
Hubspot has dedicated a post to debunking the debate. They found that HTML emails with images have a lower open rate than plain text emails.
The general consensus is HTML emails have less opens than plain-text.
Fortunately, many email automation providers give you templates that are optimized for every inbox. Using their templates, you can trust that your emails won’t break with bad coding and experiment with different design styles for optimization.
Ecommerce Email Marketing Sequencing
If you mail the wrong emails at the wrong time to the wrong prospects, you lose. You lose subscribers, you lose potential sales, you could even lose your loyal customer base.
The challenge for any e-commerce business is to send the right email at the right time to the right prospects. So, how do you do that?
Here’s your chance to make a good first impression.
After a customer makes a purchase or subscribes to your store, send an automated email that welcomes them to your business.
A good welcome email has the potential to more revenue to your business. It has more power and profit than your promotional and standard informational emails, too.
When you thank your visitors and customers for joining your newsletter or purchasing at your store, be sure to include the following:
Tell them how often you intend to message them
What they can expect from your newsletters and messages
How to reach out if they have any questions or comments
Look at how Virgin Mobile greets their new subscribers. They send a crisp, bright welcome aboard that explains exactly what they are going to receive for signing up.
Consider the following when creating your welcome emails:
Be Original. Sometimes it takes a clever idea to get your e-commerce business viral. Take the “private Baby CD Jet” as a prime example of using wit, humor, and fun in an email to excite your subscribers and customers.
Use a Simple Design. Use a strong yet simple image to capture the interest of anyone new to your list. Make it easy to navigate through your products and remove all barriers possible.
Remember, you won’t get a second chance to make a first impression. So, you have to make it count.
Discount Emails (i.e. Transactional Emails)
Sending your list a special promotion or discount is a popular strategy for e-commerce email marketing.
And, the reason for this: it works.
A study by VWO revealed 54% of abandoned cart emails with a discounted price are more likely to purchase (keep reading to learn more about abandoned cart emails).
Hotels.com sends out regular discount emails with the amount their customers can save clearly displayed in the email. They also mention that you “must click through this email” to receive the discount. Remember this, it will play an important role in tracking your email campaign’s ROI.
Discount emails are a smart strategy, however, it can lead to some negative perception if done too frequently. Send too many emails like these can lead to people unsubscribing from your list and abandoning your e-commerce store forever.
Best thing to do is to use these sparingly and set up an automation that only provides discount emails to the people who engage with your e-commerce emails (i.e. open them and/or click on inner content).
There are many reasons why your customers abandon their carts. The top three reasons are:
Extra costs at check out (i.e. taxes, shipping fees, etc.)
Customer must create an account
Long and complicated checkout process
The best way to improve sales and get your customers back to your store to check out is to send them an abandoned cart email. According to Business Insider, 75% of people do plan to come back to their carts. Your email is simply a reminder to get them back there before their busy lives take them away for good.
Let’s take a look at Asos, an online fashion store, and how they tackle abandoned carts. You can see they use a simple and effective abandoned cart email. Their clear copy, such as “don’t forget about me”, as well as customer benefits (i.e. Free Delivery and Easy Returns) is a great example of encouraging customers to return to their cart.
When creating your abandoned cart emails, be sure to:
Include an image of the item your customer left behind
Be playful and fun with your reminder
Include key features to promote a purchase (i.e. Free Shipping)
Choose a design style that is consistent with your brand
Shopify says that 67.45% of your customers are abandoning your cart and that the best way to tackle this issue is to create an abandoned cart recovery campaign.
Order Confirmation Emails
One email sequence you should have is an order confirmation. These emails not only remind your customer about their order it also help drive engagement back to your store.
Remember to always include the following in your order confirmation emails:
List of products they purchased (ideally with images and product titles)
Order number and tracking information
Give them an estimated time of arrival (if possible)
Easy-to-see contact information to reach out to you with questions or concerns about their order. It can be as simple as linking to your contact page.
Chewy sends their customers a playful order confirmation email. The animated image is a clever touch to calming an anxious customer’s desire to have your product right away.
Go to E-commerce Email Marketing Tipsfor more ideas, inspiration, and examples for your campaigns.
Set Up Automated Emails
You can save a significant amount of time when you automate your e-commerce email marketing. But, that’s not all. Automation is a powerful strategy that lets you:
Build relationships and trust
Grow awareness of your brand (instead of considering your competitors)
Drive more sales to your business (especially during peak periods)
When it comes to automating your email sequences, there are many techniques you could implement. If you’re new to automation, there are 3 email sequences you must set up to improve customer retention and closing more sales. Those are:
Abandoned Cart Emails
Order Confirmation Emails
Non-Buyer Emails (i.e. Site Subscribers)
Let’s take a look at each of these, but first, there are a few best practices to keep in mind when setting up an automated email sequence.
Timing your emails
Depending on the sequence you’re creating, there are many strategies you can adopt. If you start sending the wrong emails, you’re going to get a less than favorable response such as your customers unsubscribing and moving their business to a different business.
If you’re creating an abandoned cart sequence, here’s an example of how to send timely messages:
1st email – send within 24 hours
2nd email – send within 2 to 3 days
3rd email – send within 7 to 9 days
Successful sales are going to come down to how well you can time and target your emails. If its not the right moment for your customers, they’re not going to buy.
Test for the Best
If sales is about timing, what can you do to ensure you’re sending to right email at the right time?
First, take a look at your store’s data. How many people are on your list? 1,000? 1 million?
Then, ask yourself: How many of these people would make a decision to buy in the next 90 days?
If there’s a buying pattern between your customers and your business, you can put that data together to create a strategic plan to target more customers at certain times.
Also, as you experiment with different email delivery times, be sure to run some A/B tests of your sequences. Try to find different days or time delays that perform better then use them more frequently with your lists.
A/B testing is an effective way lets you maximize your:
Total unique clicks
Total clicks on a selected link
There are some key features to include in most, if not all, your automated e-commerce emails. The email campaigns your set up and the newsletters you send will become a great way to earn repeat business and attract new customers to your store.
When you are setting up your automated emails, be sure to include the following:
Powerful subject line (e.g. “Save Big, Today ONLY, on Product XYZ””)
Personalized message (i.e. include their name, “Hello John!”)
Offer details (i.e. “Expires on XX.XX.XXXX” or “Terms & Conditions Apply – Learn More”)
Closing text and statement
These are just a few of the elements you can include in your emails and each can be tested to see what performs the best. For example, you can try using different subject lines to measure which gets a better open rate. Or, you could try using a different call to action to measure the best click-through rate.
Now, let’s get back to the 3 types of email automation sequences your e-commerce store must have.
1. Abandoned Cart Emails
Abandon cart emails are essential to bring customers back to your store to finish the sale. This can only be done if you already have a customer’s information allowing you to send a friendly reminder to their inbox.
Typically, these emails should be sent within 12 to 24 hours after they abandon their carts. In most cases, these customers may have been distracted while online or need a moment to consider the overall price.
Let’s take a closer look at why customers might be abandoning their carts and possible solutions to this problem.
Cause to Abandon #1: Unexpected Charges
According to the Baymard Institute, this accounts for up to 60% of people to abandon their carts.
When you fail to mention extra charges, like shipping and taxes, can take your shoppers by surprise. This frustration and anger at paying more is a quick way to lose a potential buyer.
Solution: Don’t shock your customers at the check-out. Display any additional charges on banners or include the amount below the products in your store. If you have a calculator, be 100% transparent and breakdown the additional fees and charges. When your customers can see the extra amounts before they check out, they won’t be surprised to find a number they weren’t expecting to see.
Cause to Abandon #2: Register an Account
Online shopping is meant to be a fast and pleasant experience. Shoppers are browsing their phone, discovering products they have-to-have and make quick decisions to buy in the moment.
If there’s an additional step to check out, such as creating an account at your store, this can be an added frustration leading to a fast and unfortunate loss (for you).
Solution: Always add a guest checkout feature so your prospective customers can get quickly. If possible, include a signup feature that requires an email or social account for quick registration. For example, Asos allows their store users to signup using a Google, Facebook, or Twitter account.
Cause to Abandon #3: Payment Security Concerns
If you’re using an e-commerce platform like Shopify, payment security might not be a major concern for your customers. Using industry compliant standards, customers feel safe and rarely question their purchases.
However, what if you’re using a different platform? What if you’re running a WordPress website with the WooCommerce plugin?
Any e-commerce website using an alternative service provider to host or manage their store, your customers might be concerned if they see the little red lock at the top of their screen.
Having any indication that your website and your store is insecure can deter potential customers from buying from your store.
Solution: There are many secure payment gateways you can include in your check out, such as PayPal or Stripe. Using gateways like these not only makes your check out more trustworthy, it also reduces security risks at your store. Ideally, you may want to let a third-party process credit information on your behalf and not collect sensitive information on your server.
If your website doesn’t have the little green lock, you can install a lock for free using Let’s Encrypt. For an added layer of security, you may want to use a paid SSL provider for that extra layer of protection and assurance for your customers.
Bring Your Customers Back
When crafting your abandon cart emails, there are a few things to include to get your customers excited again and returning to finish their order.
Try to include these 4 key features in the main message of your email:
Make the message clear at the beginning of the email and include a link for them to return to their shopping cart to finish checking out.
Include images of the items waiting for them in their shopping cart.
If possible, give them additional incentive to finish checking out, such as free shipping or a small discount.
Use a clear call-to-action, such as “Complete Order” or “Continue Shopping”.
One thing to avoid should you decide to include a discount in your abandon cart emails is to limit its usage. You don’t want customers catching on that they can load up their carts, leave them behind, and expect to receive a discounted price anytime they shop at your store.
2. Order Confirmation Emails
Let’s say you’re creating an order confirmation sequence. Instead of just sending a single email with the order details, shipping confirmation, and perhaps an upsell, you might want to use an autoresponder that sends a variety of other emails to your customers.
Take a look some email types you might want to include in a series like this:
Initial Confirmation (Send Immediately). Send your customers the order confirmation of their initial purchase.
Tracking and Shipping Information (Sent with 24 Hours). The next email should include shipping and tracking information to keep your customer up-to-date with their order.
Additional Product Information (Sent within 5 to 7 Days). While your customer is waiting for their order, send extra information about how to use the product and any blog posts related to it. Try to get them to engage in your blog to discover more products that may interest them.
Ask for a Review (Sent within 2 to 3 Weeks). After your customer has received their order, ask for their feedback or a review.
Setting up a detailed order confirmation email series is a great way to keep your customers engaged while building a stronger relationship with them. There are many more emails you can include in this email to expose your products to potential customers.
If your e-commerce store has a blog, try dedicating some time and resources toward adding additional information surrounding your products. For example, if you sold athletic shoes on a Shopify store, you might want to write a blog about how to care for it.
Again, timing of these emails are critical. You don’t want to be sending a customer information about a product when they are feeling frustrated while waiting for it to arrive. Seeing a blog post about a product they won’t be receiving due to shipping delays can be a major turn off from your brand and business.
3. Non-Buyer Emails (i.e. Site Subscribers)
Does your e-commerce website collect leads? This could be in the form of a pop-up or blog subscription widget.
If you have a growing list of subscribers who are not (yet) your customers, there are a few strategies you can use.
The first thing you should do is implement a technique that drives more subscriptions to your business. One way of doing this is by including pop-ups on the screen. Here are a few popular pop-up styles:
Opening Offer Pop-Ups. This is the pop your visitor will see the moment they arrive to your website. Give them something exciting like a free shipping coupon or a subscriber’s only deal to capture their email for your list.
Time Dependent Pop-Ups. These pop up after a visitor has browsed or remained on your website for a certain amount of time. You can offer a 10% coupon for a new subscriber as an incentive to get them on your list.
Content Based Pop-Ups. If you have a blog built around various categories, you can use a pop up on specific pages, products, and so on. These pop-ups can include a unique coupon for something relevant on the specific page your visitor is viewing.
Exit Intent Pop-Ups. These pop up the moment a visitor is about to leave your store. You should add these to your cart and check-out pages to reduce the number of abandoned carts. Also, try offering a unique promotion or dollar discount to bring them back before they’re gone for good.
Go to “Dedicated E-commerce Email Marketing Service ” to see which email automation provider to choose for your e-commerce business.
Focus on Customer Service Not Self Service
There’s a new strategy being used by some of the big e-commerce companies to reduce the overwhelming amount of choice and guiding customers to exactly what they need. Its called coproduction and it involves alleviating your customer’s struggles by getting them involved with your business and selling more product.
The strategy can be as simple as reducing perceived frustrations to total back-end development to optimize your store’s experience. In a study by Marketing Experiments, value-enhancing and intensity-reducing communication strategies can increase customer satisfaction and improve overall sales.
Other examples of coproduction in practice include:
Grouping products into segments
Displaying only in-stock items
Customized inventory tailored to the individual customer
Saving customer settings on your e-commerce website
Sending email alerts to notify customers of important deals relevant to their interests.
Younme Moon and France X. Frei provide 4 strategic steps to adopt coproduction techniques into your e-commerce store:
Analyze your entire transaction process – Try creating a User Journey Map to identify your customer’s needs from the moment they arrive to order acquisition.
Determine which process your customers perform vs. what you perform – What does your customer have to do while visiting your store?
Focus on minimizing customer actions – How can you take on more responsibility to allow your customers to achieve the quickest path to a sale?
Find ways to provide long-term value – Give your customers more than just a single purchase and give them a reason to keep coming back for more. Send emails detailing updates about their products or improvements you’ve made at your business.
Ultimately, if you can make your customer’s experience both easy and enjoyable, you’ll be above to improve customer loyalty and long-term sales.
Part 02: E-commerce Email Marketing Tips
E-commerce email marketing requires time, attention, and strategy in order to be successful. To help you to improve your ROI, this section will focus on specific tips you can implement to ensure your customer relationships enjoy the full value of your business.
Tip #1: Reward Loyal Customers with Exclusive Discounts
Your current customers have the potential to be your biggest source of sales if you can leverage your email marketing to target them. To do so, provide your loyal customers and subscribers with exclusive discounts.
Navabi, a clothing store for plus-size women, offers an exclusive 15% discount to their site subscribers. This simple reminder for subscribers is a great way to turn a loyal reader into a new or recurring customer.
Tip #2: Send a Welcome Email to All Subscribers & New Customers
One way to build a strong relationship with your new and potential customers is to provide them with a welcome email. In this email, include links to your latest blog posts or offer a special discount for your store.
Sephora’s Beauty Insider provides a welcome email that directs subscribers to learn more about their loyalty points program.
Aritizia is a clothing and beauty company that uses transparency in their welcome email. They introduce new subscribers on their list to what they offer, the lines they carry, and how to get in touch for help.
Tip #3: Offer Promotions on Holidays & Special Dates
Holidays, special events, and also your customer’s birthdays are all great times to share a special promotion. Campaigns during the busy seasons bring in more customers and can lead to a big spike in sales.
In a study by eMarketer, e-commerce businesses achieved up to one-quarter of their total annual sales throughout November and December. They also noted that the majority of those sales came from their email marketing.
Take advantage of these seasonal opportunities by dressing up your emails for the occasion and offering an irresistible deal to your email list.
Paperchase uses a unique scratch-n-save strategy to offer all their email subscribers a discount with the most reaching 15% off. Also, take note of the clever headline in the email image.
Godiva uses a direct discount approach for black Friday in July.
Tip #4: Referral Deals
Word of mouth is extremely influential (and beneficial) for an e-commerce brand. This tip taps into social sharing and uses social proof to encourage others to shop at your store throughout their network. People will be much more receptive to the idea of shopping at your business when it comes from a person they know and trust.
Try to leverage your current customers to promote your business using a refer a friend email. Offer your customers a discount for themselves or let them share the benefits by offering their friends a discount too.
Tip #5: Showcase Your Involvement with Community
Are you a patron of a charity or social organization? One way to encourage customers to shop at your business is by featuring a special deal to the organization you support.
Whenever a customer shops at your store, use a portion of the profits as a donation or contribution to a cause.
If you aren’t a patron of an organization. Try finding one that aligns with your beliefs and the beliefs of your business.
Tip #6: Send Abandoned Cart Reminders
Abandoned carts are always a challenge to fulfill and SalesCycle reports that almost 75.6% of shopping carts were abandoned in 2018. Luckily, 46.1% of people who abandon carts will open the emails with 13.3% clicking the content and more than 35% deciding to buy.
If your e-commerce business is struggling with abandoned carts, the best way to tackle this issue is to include emails targeting these customers in your strategy.
Casper, a bedding and mattress company, uses a very simple abandoned cart email. Below the CTA to return to the shop and finish their purchase, they include a testimonial from a recent customer to help drive the sale home.
Check out Fab’s abandoned cart email. They include a direct checkout for an item someone was interested in to get them to buy right away.
Tip #7: Automate Emails
The best way to achieve fast and efficient results in your e-commerce email marketing is to automate as much as you can. Automation lets you scale your business while retaining strong relationships with your customers.
Creating workflows and segmented automation campaigns can help boost sales by sending relevant messages to your customers at the right times. Some example of automation sequences you can create include:
Follow up emails with unengaged subscribers to see if they still want to receive your emails or shop at your store.
Abandoned cart emails that send shortly after a cart has been left behind and offering a special discount to close the sale.
Welcome emails for new customers and newsletter subscribers.
Monthly newsletters sharing your deals of the day, latest content, and other promotions.
Creating these automations let you focus on other tasks at your business while taking your customers on a conversion focused journey.
Tips #8: Send Order Confirmations
After your customer has made their purchase, send them an email to confirm their shipping address, access to digital products, or offer to answer any questions they may have.
These kinds of emails often lead to a high open rate. Try including an upsell to other products that your customer might be interested in at your store.
Blue Bottle Coffee uses a very simple order confirmation with their email support at the bottom.
Huckberry includes their trending products at the bottom of their order confirmation email.
Part 03: E-commerce Welcome Emails
Welcome emails are so important to your e-commerce email marketing that this section is dedicated entirely to the topic.
A welcome email is one of the first encounters and impressions your brand will make with your customers. Whether you use a friendly hello or a clever message to connect with your new customers, this will set the stage for future interactions with your products and services.
When crafting your welcome email series, try to avoid information overload. Even though you have permission to be emailing this person, pace the amount of content you send to new subscribers.
For example, you might want to send a friendly welcome to the store email followed by an invite to join your social media. Then, you can start nurturing your subscribers’ list to new blog content, featured products, and other exciting information.
Why Are Welcome Emails so Important?
One thing to remember about welcome emails is that they have a high open rate of over 50% compared to other emails you send. If crafted correctly, your welcome emails could be as much as 86% more effective than newsletters.
Welcome emails may be the initial touch point with your business. Consider this the top of the sales funnel that warms your list toward more sales.
Whenever someone has made the decision to provide their email, they are expecting some kind of value for this exchange. Keep this in mind when writing copy and choosing images for these emails.
Develop a Strategy
When email subscribers receive your welcome email, this sets the tone for their inbox interactions with your business. This is your chance to get your relationship off to a good start and turn a one time buyer into a life-long customer.
According to Return Path, those who don’t read your welcome email are unlikely to open and engage in future emails you send.
What can you do to succeed with the very first email? Strategy.
To help your e-commerce welcome email strategy, take a look at some of the statistics for competing companies. Their open rates and engagement can guide you toward the latest trends in email marketing.
SmartInsights has put together a comprehensive list of benchmark open and clickthrough rates for various industries. For example, beauty and personal care industries see a 17.01% open rate with a 1.75% click-through whereas hobby-based businesses have a 27.35% open rate with a 4.78% click through.
Once you have sent your initial campaigns, you can begin to understand which sequences and strategies to build and optimize to get more opens, more clicks, and ultimately, more sales.
Welcome Email Set Up
Developing a strategy for your welcome email campaigns depends on the types of emails you provide.
Here are a few things you could include in this email:
Story about your brand
Reinforcing benefits of being subscribed
Introducing special offers and new subscriber discounts
Express why you differ from your competitors
Being transparent and explain what to expect from your emails
Next, there are a few tips to take to set up your welcome emails successfully.
Tip #1: Understand the journey your subscribers will follow
What is the main message you are delivering in your welcome email?
Most importantly, what actions do you want them to take when they open it?
You can create a user journey map to hypothesize and test your subscriber’s journey. There should be a clearly defined goal for every welcome email series you set up. Then you can determine:
How many emails your sequence needs
The content for your emails
The timing of their delivery
Try setting up different campaigns with different objectives. Some goals you can set for your e-commerce welcome emails can be:
Buy a product from your store
Connect with your social media
Learn your brands’ personal values, beliefs, and community involvement
Take advantage of a special promotion
Share the email with a friend for a discount
Choose a goal and strategize your entire campaign by creating a conversion focused journey.
Tip #2: Design a congruent, structured sequence
This next step is crucial.
You don’t want to send an email asking subscribers to join your social media accounts if they don’t yet know who you are.
This is where you define a sequence that makes sense and serves as a natural introduction to who you are, what you do, and how they’re going to benefit over time.
For example, if you offer a 15% off everything in the store, showcase a few products that might interest them. In subsequent emails, continue to use the 15% promotion either using small text in the footer of the email or a bright button that leads to your store.
Once established a message to use across your emails, you can determine a timeline and frequency of delivery:
Email 1 (Welcome to the Store): Send immediately after receiving a subscriber’s email
Email 2 (We Love Our Community): Send 2 to 3 days later
Email 3 (Special Prices, Just For You): Send 7 to 9 days later
Email 4 (Are You Feeling Social?): Send 15 days later
Email 5 (Did You Know…): Send 30 days later
Email 6 (Check Out Our Hottest New Item): Send 45 days later
Email 7 (Thanks Again & Here’s to You!): Send 60 days later
See if you can develop a welcome email series that spans over the course of 60 days.
Tip #3: Segment. Segment. Segment.
To achieve better results from your welcome email campaigns, segment your lists.
You may have received an email from a new subscriber, but not all will convert into a new customer. Luckily, segmentation allows you to convert considerable more if you have the right strategy.
One method of improving your metrics to send more accurate emails to your lists would be to include an email like this one by Ssense:
Notice the box in pink? It asks subscribers to update their email preferences. Here, you could include information your subscribers could include such as demographic details, shopping preferences, email categories, and so on.
The more information you can obtain, the better you can segment your lists and send emails they would prefer to see and engage with.
Don’t be afraid to get personal with your subscribers and potential customers. For example, look how Bespoke Post directly asks their subscribers for body measurements and other vital information to later promote individualized product choices in future emails:
One last thing to remember, the easier you make it for your subscribers to answer, the more likely they are to accept and share their personal information.
Tip #5: Lead Scoring
If you want to prioritize your hottest sales opportunities, take advantage of lead scoring.
Lead scoring is a method of determining what is your best chance of securing a sale by assigned a value to your leads (i.e. subscribers to your email lists).
Each subscriber will be at a different stage in your conversion journey. Some may be ready to buy while others are too new to open up their wallets.
With lead scoring, you can begin to rank your email list based on predefined criteria then decide how to approach them with your business.
Let’s say you have an e-commerce store that sells dress shoes for men. You only ship in the U.S. and the majority of your customers are business professionals in their mid- to late-thirties.
Obviously, your ideal customers are business professionals in their thirties who live in the U.S. This means, anyone who doesn’t match this criterion should receive a lower lead score than those who do.
Your lead score might look something like this:
Age: 20-25 (0 points); 26 to 29 (5 points) 30 to 39 (25 points)
Gender: Women (5 points); Men (50 points)
Location: U.S. (10 points); Other locations (-35 points)
Each lead score should measure individual demographics and behavior. The amount will depend on how much value that lead has toward specific products.
Focus on your buyer’s persona and adjust your lead score as you identify promoting sales opportunities whenever your leads take action at your store.
Part 04: E-commerce Upsell & Cross-sell Emails
Have you ever tried to upsell or cross-sell your products to your customers?
Well, if you take a look at what the big name brands like Amazon are doing, you could be acquiring up to 35% of your revenue from this strategy.
Upselling and cross-selling can sometimes lead to ethical debates, however, let’s get straight to the numbers.
If you were earning an average of $1 of extra profit from every sale your made (i.e. with a cross-sale or an upsell) and you had 10 000 sales per month, you would be earning an additional $10 000 per month.
Right away, your business would be bringing in an additional $120 000 per year.
Are you still questioning whether upselling or cross-selling is a conflict of interest?
Upselling & Cross-selling Defined
Upselling is the encouragement for customers to buy a higher-end product.
Cross-selling invites a customer to buy a relevant or complementary product with their current purchase order.
Both have benefits and can be used strategically in your e-commerce email marketing campaigns.
The art of upselling lets you maximize your marketing ROI by encouraging your customers opt-in to your premium products.
Let’s say you are selling personal computers. You have an entry level model that’s pretty good for the average consumer. However, if your customer spends an extra $100 to $200 for an even more powerful computer with an extended warranty, this is a tempting offer at check-out.
They get the exact same thing they originally wanted with better specs and more protection.
Let’s look at a real example of how you can include upsells in an email.
The Dollar Shave Club offers 3 subscriptions to their razor delivery service. For just a $1, you can get 5 twin-bladed razors per month; for $6 you get 4 quad-bladed razors, and for $9 you get 4 nine-bladed razors with a special trimmer edge.
Everyone loves a cheap deal. However, anyone with experience shaving knows that dual-razors can be deadly on the face.
The comparison chart clearly emphasizes the benefits of upgrading to achieve a better shave for just a few dollars more.
There’s a lot to learn from the Dollar Shave Club who grew their startup e-commerce in 2012 from nothing into a $1 billion dollar company.
Takeaway Tips for Your Upsell Emails:
Tap into your data to determine which products have the best upsell conversion rates.
Create a simple comparison chart that showcases the benefits of “buying up” in a subtle yet apparent way.
Don’t be pushy. Getting an upsell shouldn’t feel like your customers are against the wall with a firing squad ready to pull the trigger. Craft upsell emails by targeting those who looked at a product on your page.
Personalize the upsell. Let your list know that you remember what they looked at, what the like, and what they would love to have at their next purchase.
The more personalized your emails, the better – Image Source
Do you have complementary products or unique add-ons in your store?
If so, set up a targeted email campaign that offers a cross-sell for products that optimize and improve your customer’s original purchase.
For example, anyone who buys a GoPro knows that there’s so much more you can add to make it better. Selfie sticks. Deep-dive protective cases. Travel bags. And so on.
The key to crafting a compelling cross-sell email is to show those who open it that you truly know what they need. You will also need planning and strategy.
Tips to Follow for Cross-selling Emails
In research by Harvard Business School’s Vineet Kumar, customers are quite happy to see the product their about to buy in a cheaper, bundled package.
You might think that featuring only a bundle would be the best way to achieve the maximum amount of sales. However, grouping your products into a package will be more effective if customers can perceive that they can also buy them individually.
“Bundling is pervasive in several markets, and it works in many cases,” says Vinnet Kumar.
Go through your products and see what kind of add-on sales you can create. These will be your protective plans, your tech-support subscriptions, and your colorful accessories.
In your emails, emphasize the added peace of mind your customers could have with the item you are trying to cross-sell. And, like all things, measure and test the performance.
Summing Up The Extra-sells
Your list will be more inclined to accept a cross-sell or an upsell offer if it is sent with a short period of time post-purchase.
Personalize your upsells and cross-sells because people are more likely to but when you recommend products based on past purchases.
Keep your upsells and cross-sells within a reasonable purchase range.
Never suffocate your emails with upselling and cross-selling. Use them strategically and always test their performance.
Know your customers and fine tune your email funnel to add more value to your customer’s lives and more sales for your business.
Part 05: Dedicated Email Marketing Platform for Ecommerce
In order for your e-commerce email marketing to be successful, integrating your emails into an automated system with flawless deliverability is key. However, with so many email marketing services to choose from, which one delivers the best results?
Here at VoyMedia, we recommend using Klaviyo for all your e-commerce email marketing. Klaviyo is a cloud-based service provider that allows you to effectively and efficiently target, personalize, monitor, and optimize both your email and Facebook marketing campaigns.
Segmentation & Tracking with Klaviyo
Dedicated to e-commerce brands and businesses, Klaviyo delivers an all-in-one marketing platform for email automation, website behavior tracking, hyper segmentation, detailed targeting, and much more. You can make smarter marketing decisions by honing in our your target customers using these variables:
Average Order Value – Offer better upsells and cross-sells to buyers spending specific amounts of money.
Acquisition Score – Target your marketing efforts based on channels providing the most sales.
Shopping Preference – Introduce the perfect products to the right customers.
Purchase Frequency – Drive more sales with offers and promotions to customers most likely to buy multiple times.
Purchase Motivation – Push more customers to buy using coupon-only sales and track your growth in your dashboard.
Browsing Behaviors – Encourage frequent store visitors to take the next step and make their first purchase.
Segmentation plays a critical role in your email marketing campaign and Klaviyo makes your promotions more precise by targeting customers based on behavioral data. The ability to fine-tune your segmentation leads to smarter spending on marketing campaigns that can be tracked and monitored in real-time. If you’re a provider of handbags for women, you could target your marketing campaign specifically to female customers who recently bought a purse during the holiday season.
When you start to obtain tracking data, you can begin to target visitors based on specific criteria, such as a male customer who has looked at sports shoes 4 times throughout the week. This is just one example of unlimited ways to target your shop visitors, past customers, and prospects.
As your sales begin to grow, you can track ROI-focused reports that help you analyze real transactions against your marketing spend. You can begin to see which areas of your e-commerce business are performing well and where to make adjustments to improve overall.
Integrating Klaviyo with your Business
Setting up Klaviyo with your e-commerce business requires only a simple code to be installed. This marketing platform integrates seamlessly with the following e-commerce platforms:
Once installed, you get your first email marketing campaign started with the pre-built email templates provided by Klaviyo. All you need is the email content and the best subject line, then your first e-commerce email campaign is ready to go.
Need help integrating your e-commerce email marketing on Klaviyo? Contact us.
Part 06: Case Study – 80% Open Rates
VoyMedia has provided support on a variety of e-commerce email marketing for clients in a range of industries. In our experience, there is one style of email that seems to get the most open rates.
Based on our metrics, we have seen up to 80% open rates using this simple subject line:
“A Personal Hello from the Founder!”
What’s inside the email?
We keep it simple. Plain text and a sincere thank you for visiting the store. It also includes a way to reach out to the founder to ask any questions or get they help they may need.
An alternative to this, which we have used with new customers, would be, “Special Thanks from the Founder.” This email would include a thank you for purchasing the NAME OF PRODUCT and could include requesting feedback, taking a survey, or a simple “reach out if you have any questions or concerns!”
You can easily set up these emails to be triggered for new subscribers on unique pages (targeting customers looking at a specific product) or just after a new customer finished their purchase. These emails would be automatically sent to your customers once created in your email marketing service provider.
Why does this kind of email work?
Usually, e-commerce emails can be overwhelming. The visuals are bright, messages are pushing a promotion, and the copy is driven to bring a customer back to the store to buy more.
This plain text approach from the founder adds a personal touch. It looks like a normal email someone would receive from a friend, family member, or colleague.
Try including an email like this in your e-commerce marketing strategy to establish a stronger relationship with your customers.
Part 07: Best E-commerce Email Examples
You’ve reached the last part in this e-commerce email marketing guide.
At this point, you might be feeling exhausted and overwhelmed by all the information to include in your campaign.
However, if you can get your email marketing just right, you can improve your customer’s journey and extend their lifetime value through email.
From now, let’s just look at some of the 9 best e-commerce email examples and analyze what features you should include in yours.
Apple has always been known to create clever marketing strategies that attract a lot of noise, excitement, and sales. This 2016 email featuring the iPhone SE uses a clean design with an enticing message to encourage non-apple users to switch to their phone.
The text below the image is both punchy and captivating. Also, take a look at the fine print for “making the switch”. They assure their target customers that ease of purchase it at the forefront of their mind.
This out-of-stock email from Adidas is a smart way to keep a customer in the loop about a product they wanted to buy. The email was clearly triggered to send 14 days after the potential shopper signed up to receive a notification when it came back in stock.
One thing that might be wrong with this email is the recommended products below. Offering a bag when the customer was looking at shoes might miss the mark, or, it could bring them back to shop for something. Surely, Adidas has the data to deliver effective emails to their customers and definitely an email like this shows them just how much they care.
Any list mentioning the best e-commerce email examples will include something from Amazon. Here, you can see a simple and straightforward order confirmation with an expected delivery and a call-to-action to review order details.
The fine print also helps to reduce friction during the “waiting period”.
By the way, do you recall earlier in this post where it mentioned not using “No Reply” emails? This is an example where a “No Reply” email can be implemented. When you’ve conquered the e-commerce industry, people will continue to come back for more (even if you can’t contact customer service directly from the email).
#7: Tictail’s Refer-a-friend Email
Tictail uses a playful refer-a-friend email to provide their subscribers with a 10% coupon.
The design is completely on-brand using a simple GIF image that loops between the request and offer. Also, take notice of how the email is designed like mini-website. The footer section provides non-intrusive text links to their shopping, learn more, and app download pages.
If you’ve been wondering how to craft a compelling email using a sense of urgency, this is it.
Elysium uses a clear title to emphasize their promotional sale and the deadline to use it. After featuring their product, they provide some text explaining why they’re offering this deal, how much they can save, and what to do to get it before its gone.
Also, included in this e-commerce email is an upsell for a one-year subscription showcasing “2 Months Free”, “Best Choice” vs. “Most Popular Choice”, and “save $80” vs. “save $45”.
Do you have a product ready to be introduced to your customers?
Check out this well-designed product introductory email by Goby, an electric toothbrush store from New York.
The graphics for their premium brush along with the high-quality copy really “make a statement.”
A key note about this email is the text used in the call-to-action button. The overall messaging works quite nicely with the button, “Shop Gold”.
(By the way, to browse hundreds of e-commerce email examples by category, check out ReallyGoodEmails.com.)
Are you ready to launch your email marketing campaign?
Starting your e-commerce email marketing campaign is easier now than ever. With advances in technology capable tracking fine details of your visitor’s behavior and tools to measure your efforts ROI, you can take your customer’s on a conversion focused journey.
As a business owner, you are responsible for making the strategic decision that will take your e-commerce store down a path of long-term revenue growth. However, the reality is, sitting down to carve out a marketing plan from scratch can be exhaustive, overwhelming, and time-consuming (especially if it’s your first time doing it).
To help you on your own journey to convert more customers using email marketing, contact us for a tailored marketing plan focused on direct response and customer acquisition. You can request a free consultation by visiting our contact page or starting a conversation using our on-site support.
Anyone planning to start their own Ecommerce business need to first choose the right website builder. Irrespective of the type of business a company has, a well-designed online store can certainly give a competitive advantage and increase revenue. Taking business online is particularly beneficial for value added resellers (VARs). VAR business is well-known to be a low margin business. However, by taking business online, VARs can reduce their overhead cost substantially and increase margin. As a VAR, it is imperative that you find an effective Ecommerce software to improve your sales.
Creating sales quotes is an integral part of VAR business. In order to speed up the Sales quoting process, automating it through an appropriate software application is recommended. Hence, as a VAR, go for an ecommerce platform that comes with a built-in sales quoting module.
Following are the vital factors to keep in mind before selecting an ecommerce platform for small business.
Being a small VAR, you are no stranger to budget problems. You simply cannot afford to spend a fortune on setting up your own ecommerce site. Hence, affordability is an important factor when choosing a website builder. An inexpensive way to launch your online store is by using a cloud-based ecommerce platform.
Adopting a cloud-based ecommerce solution eliminates the need to invest in various aspects of IT infrastructure such as servers, security, backups etc. Your server is hosted on the Internet and not installed locally on your organization’s hardware system. The service provider takes care of everything from hardware maintenance to software upgrades. Moreover, a cloud-based ecommerce solution is usually available on a monthly subscription basis. You have to pay a reasonable monthly fee to avail the services.
Ease of Use
Whether you are a beginner or novice in website development, you shouldn’t face any issue in setting up your website quickly. The ecommerce solution you choose should allow you to create your online store even without having any knowledge of code. Your aim to start your own ecommerce store is to make money and not spend time in managing its technical aspects. In such circumstances, avoid choosing a self-hosted ecommerce platform as it is too complicated to setup and manage. Go for web-based ecommerce solutions that comes with a drag and drop website builder tool. These are considered to be one of the easiest store builders and you don’t require any extensive tech experience to create an online store.
Scalability is an important factor that VARs need to consider when settling on any specific ecommerce website builder. Yes, your business is small, but when it starts growing your ecommerce platform should be able to handle it efficiently. As your VAR business grows, your customer base will increase and get more orders. In such a scenario, your web store must have the capability to handle traffic spikes. This is possible only when your ecommerce platform is scalable. If your ecommerce platform is not able to grow to meet your increasing demands, your website could possibly crash, eventually leading to lost sales and customers. So ensure that the ecommerce solution you choose is scalable and supports your future growth.
VARs need to understand that having a responsive site is critical to the success of any online business. Gone are the days of sitting in front of desktops to do online shopping. Now more and more consumers prefer to use mobile devices for making online purchases. As a VAR, if your site is difficult to view on smartphones, tablets or iPads, you are likely to lose lot of potential customers. So choose an ecommerce website builder that incorporates a responsive web design. A responsive website adjusts its content automatically to provide an optimal viewing experience on any screen size. Whether your customers are using a smartphone or tablet, your website will look consistent across all devices.
Built-in SEO Features
Is your ecommerce website builder SEO friendly? Well, you simply cannot ignore the SEO aspect of your ecommerce platform if you are serious about running a profitable online store. Today, SEO plays a major role in any ecommerce business’s financial result. Having your own online store is not enough to succeed in VAR business. SEO is equally important to achieve your business objectives.
SEO will enable the search engine to better understand your website and rank it higher on the result pages. With your ecommerce store better placed in search engine result pages, you can expect a substantial increase in website traffic. The better your website’s SEO is, the more people will visit your store. The more traffic your site receives, the more sales it will generate. So ensure your ecommerce website builder has all the necessary features that will enable you to implement SEO best practices.
It all starts with a stunning website. A visually appealing website captures the audience’s attention and encourages visitors to keep coming back. So make sure your website builder has a wide range of beautiful website templates that can be customized to suit your business needs. The ecommerce platform should enable you to design the look and feel of your online store that best represents your brand. All in all, the ecommerce platform has to be highly customizable with the ability to create as many custom pages as you want. In case, you will be handling B2B/B2G customers in the near future, your website builder should allow you to create customer-specific landing pages.
An ecommerce platform that comes with a built-in email marketing module will allow you to promote your online VAR business. It will allow you to run email marketing campaigns to engage with your existing customers and grow your potential buyer list. You can communicate your special offers and discounts through email marketing and increase your sale. Also, there are ecommerce software solutions that allow you to sell products on multiple online platforms. You have to simply export your product catalog to popular online marketplaces like Amazon, eBay etc., and increase sales. So make sure your ecommerce website builder has these key marketing features that help to boost brand awareness and audience engagement.
Flexible Payment Options
Offering your customers multiple payment options can help increase conversions and grow your revenue. So choose an ecommerce platform that supports flexible payment options. You need to give your customers the convenience of making payments through your site. So make sure all the popular payment gateways such as PayPal, Stripe, Authorize.net etc., are supported by your ecommerce platform. This will enable your customers to make payments online using debit cards and credit cards.
Not everyone has a credit card. Many prefer to make online purchases through digital wallets. So to cater to a larger audience, your online store builder should support different digital wallet payment options such as Apple Pay, Android Pay etc. Your ecommerce platform should also support other modes of payment such as Cash on delivery, company PO, Personal check, money order etc., to make it more convenient for your customers to pay.
As a VAR, you certainly don’t want to spend time and money in managing inventory. So go for an ecommerce solution that enables you to directly connect with your dropship suppliers. In other words, the ecommerce platform should allow you to setup your own dropship business, thereby eliminating the responsibility to store and ship products to customers.
Real Time Shipping Rates
Quite a few ecommerce solutions have real time integration with various third party shipping services such as FedEx, UPS etc. It eliminates the need to calculate shipping cost manually. This allows users to view real time shipping rates coming from various carriers. As a VAR, you can show your customers different shipping options and their live pricing at checkout page. So make sure your ecommerce platform you choose has the provision to integrate with several shipping services.
Excellent Customer Support
When trying to choose an ecommerce website builder, customer support is an important aspect to consider. If you have any technical issues or customization requests, they need to be addressed quickly. A swift and efficient customer support respond urgently and can tackle customers’ problems in the most effective manner. So ensure that the ecommerce vendor you select offers outstanding customer support. A quick response is expected whenever you try to contact the team via phone, email or live chat.
Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software.
With the rise in E-commerce business today, every business in the market is trying to make a mark in the online market through various ways. SEO is considered one of the best ways to improve and grow online business and marketing as well. All most all business today is making use of SEO services irrespective of small-scale business or an MNC. In order to survive in the online market, it has become very important to have a good SEO for the business. If the business is not much visible online, there are chances that it may have really bad effects on the company sales as well as goodwill.
The success of a good SEO completely depends upon the SEO provider after all they are the one who makes the strategies and execute the same. Also, necessary additions and changes are made in the web content by them in order to make keyword strategies work for your business. Handing over your business to an SEO firm is like handing your baby to someone; hence you need to be very careful while choosing an SEO firm. All the success and failure of your business will be further dependent upon the SEO strategies, so it is very important that you hire only a reputed SEO firm. In the following ways, you can find one.
Research on SEO firms
Before choosing or finalizing an SEO firm for your business, do some research on the reputed companies nearby you. You may find many options for the same and depend upon your business preferences you can select the one which can best suit your business needs.
Look for a firm which assures you to deliver your expected results
When you say SEO, you are obviously looking for improvising the visibility of your business. Every SEO firm will work on improving your visibility on search engines but see to it that before finalizing the services you set your needs and expectations upfront to the SEO Firm and only if they assure to give you your desired results you can carry forward with their services.
One of the main components which affect your SEO selection is your estimated budget you are willing to spend on SEO services. From freelancers to professionals there are all in who provide SEO services, and their rates differ accordingly. If you are a small or an established business in the market you obviously cannot effort high profile SEO services. Hence you need to choose the best SEO firm within your budget.
Ask for demonstrations
As mentioned earlier you will have a lot of options for an SEO firm and in that case, you will land up confused. In order to make a wise choice you can ask for demonstrations from the sales or pre-sales team of a handful of firms, know their working style, their strategies, services they provide, etc. Through this, you will be able to judge which firm would best suit your business and probably make a wise choice.
Choose a company which provides you SEO audit
An SEO audit will help you to understand it better how the business has improved online before SEO and after SEO. Today there are several reputed SEO companies in the market such as the Punch SEO which help the business owners to track their growth and get a detailed knowledge about the success of SEO strategies.
Going through the reviews and ratings
The modern times it is not difficult to get genuine reviews about any firm in the market there are several websites on the internet today which will assist you with the genuine ratings and reviews from actual customers of a firm. You can also go through the recommendations and testimonials on these websites and then take the final decision.
All the above points will definitely prove very helpful in choosing the right SEO for your business. However, there are certain things you must avoid while choosing an SEO firm and the following are a few of them:
Getting convinced easily with fancy presentations
As it is rightly said, all that glitters is not gold, the same way a fancy presentation of SEO firm necessarily does not mean that the firm is very professional and can deliver the best results. A great presentation strategy may be just their way to get business from you.
Falling prey to false promises
Many times it happens that during the presentations the SEO firm may make false or extraordinary results-oriented promises but always see to it that whatever is discussed is all in the documents as they may just try to flatter you with big promises and not fulfill the same in the future. Hence you need to be very careful while making a contract with SEO firms.
Taking SEO decisions without basic knowledge of SEO and no SEO research
If you are the decision maker of finalizing an SEO firm it is necessary that you have at least basic knowledge about SEO and before searching or finalizing your SEO firm at least do some research on the SEO strategies and how the SEO firms work or you may land up easily misguided by any SEO provider.
Choosing very expensive or very cheap SEO firm
It is true that professional SEO services cost a lot, but that does not mean that all the expensive SEO services are best and reputed! Many frauds are happening these days, and you should stay aware of it. Also choosing a cheap SEO only for the sake of having an SEO is not advisable at all as this can prove to be a waste of both time and money as such SEOs cannot give you the desired results.
As SEO can have the best and worst effects on your business, so online choosing an SEO firm is one of the most important business decisions one has to make and all the points should be taken into consideration.
With over 500 million users across the globe, chances are good that many of your customers are on Instagram. Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August has changed things up a bit.
Essentially, Instagram Stories is nearly identical to that of Snapchat Stories, where users can send photos and videos that disappear after a certain length of time after the receiver views them.
If you’re an eCommerce merchant, this is an excellent opportunity for you to share more than just the picture-perfect moments that you’ve carefully worked into your marketing strategy. You can now share those random and real moments—the ones that can show a different side of your business and your brand.
The potential with this new feature is huge, and marketers shouldn’t waste this opportunity. Here are six tips to help you begin promoting your eCommerce brand with Instagram Stories:
1. Tease New Products, Promotions, and Content
One of the reasons why Instagram Stories is so effective is that it creates FOMO (fear of missing out). The stories disappear within 24 hours, which gives your followers a sense of urgency that they don’t get with your regular Instagram posts. This makes it perfect for teasing new products and upcoming events.
We’ve seen some brands do this brilliantly. J. Crew used it to tease its September sunglasses collection with huge success, while Sephora gave followers a glimpse of their makeup tutorials that they would soon release. Try it with your own products and promotions and see how your followers respond.
2. Give a Glimpse Inside Your Brand
Putting a face to your business is important—especially online. Customers want to connect with humans, not a business that they can’t relate to. That’s exactly why you should take advantage of the casual nature of Instagram Stories and give those interesting glimpses into your eCommerce store.
For example, you could post a story that shows your employees taking part in a viral trend or celebrating an achievement of one of your employees. It puts a human touch to your brand that can lead to greater brand recognition and loyalty in your followers.
3. Reward Your Most Engaged Followers
Unlike your regular Instagram posts, the Stories you share don’t show up in your followers’ news feed. Instead, they can click on your story at the top of their screen if they wish to view it. This means that you may need to create a little incentive to get them to view your Story.
Your incentives don’t have to be huge, but they do have to be worth it; otherwise, your followers won’t bother opening your Stories in the future. Besides, you want to give the best to your followers that are loyal enough to follow you on Instagram, so you should reward them for their loyalty!
Offer coupons that only appear in your Stories, show promo codes that become ineffective once the 24 hours are up, or offer free swag like Mountain Dew does to its followers. You can even announce breaking news related to your brand in an Instagram Story if you have hotly anticipated products coming out.
4. Give Quick and Helpful Tips
There is a reason why headlines that begin with “5 Fast and Dirty Tricks for A/B Testing” get our attention. Consumers want helpful information that they can process quickly, and Instagram Stories is perfect for this.
The subscription-based apparel startup known as Stich Fix regularly uses their Instagram Stories to provide helpful styling tips to their followers, and now your own eCommerce store can use it in a similar way. Show off your expertise in your industry by providing your followers with tips and tricks that will make their lives easier in just seconds!
5. Show Off Your Creativity
It doesn’t matter what you sell—there is a way to make it exciting using Instagram Stories. Online stores everywhere are using it to show the human side of their brand and let some silliness show.
Take Starbucks, for example. They made coffee exciting by posting a humorous Instagram Story in which two of their iced coffee drinks fall in love with each other.
Some businesses use Instagram Stories to ask questions of their followers and keep them engaged, while others use a mix of filters, drawings, and text to liven up their products. There are an endless number of ways for you to show off your creative side and promote your brand.
6. Don’t Be Afraid to Ask for Feedback
Did you know that Instagram Stories can be used as a feedback tool? Unlike your Instagram posts, your followers can’t comment or like your Instagram Stories. The only way that they can respond is through a direct message that no one else can see.
Basically, you have the ability to treat Instagram Stories as a one-question anonymous survey, of sorts. For example, Taco Bell used their first Instagram Story to ask their followers what they would like to see using the new feature. Users can then send their answers via Direct Message, and you can further improve your social media marketing efforts based off of this feedback.
Finding a way to connect with consumers is key to your eCommerce store’s success, but it’s not always easy to engage with your audience. With Instagram Stories, you now have another way to promote your products and tell a compelling brand story that inspires loyalty in your followers.
There are many exciting ways for you to use Instagram Stories, and we look forward to seeing how other brands use this feature in the future. Just remember to keep your audience in mind as you create your stories so that your message continues to make an impact!
Gen Z is already using the internet in a much different way than Millennials or any other previous generation. They want things to happen fast, they don’t like it if too many things are happening on the site, and they all wish for everything to be minimalistic. That is causing many problems in the marketing department as well as with designing an eCommerce site.
Without a doubt, every eCommerce business is striving to get the best UX design that will mainly fit the Gen Z, and some of them are struggling. So, in order to achieve that approachable site that will please them all, follow these simple tips.
Target the mobile platform
The Gen Z’ers are using the technology almost since their day one. This changes things in the way that they are using different devices than the previous generations – the smartphones. They are so accustomed to their smartphones that they use them to their fullest and they never leave them behind. This is exactly the reason why your eCommerce business should aim for the mobile platform.
The first thing is to have a responsive design. This means that your website can scale well on different screen sizes without any problems or delays. The second thing to work on is the voice search because the Gen Z’ers are increasingly using this feature to search for products. Lastly, you have to work on location-based marketing for the mobile platform, because Gen Z’ers are constantly on the move and you should target them with local adds, of course.
We all know that the Gen Z is always on the move and has no time to click thousands of time on your website in order to find what they’re looking for. Thus, you need to implement a “Three-Tap Rule” into your eCommerce UX design. What this rule means is that when a visitor lands on your homepage, it shouldn’t take them more than three taps to get to your products. So, the best eCommerce store should look like this:
The user is on your homepage and can choose from different categories of products.
The user chooses the sub-category to find a specific product.
The user is on that specific product page.
Lastly, from the product page, you should transfer the user to the check out and they will be happy with the UX design and their newly bought products.
Minimalism and simplicity
When a Gen Z’er enters a website, they want to see your products as soon as possible. This means that you have to heavily rely on minimalism and simplicity, because anything else will drive them away. Aim for a clean and sleek design of your eCommerce site. Have easily recognizable categories and sub-categories. Make sure that your product page is easy to follow and that the images of products look nice. All this will help you trigger a positive buying decision.
Additionally, make sure there isn’t too much text on your site; try to be brief and include as much info about a product in a simple and short manner. And instead of relying on content, you should make an image speak for itself.
Images on your eCommerce store are an absolute must, and they have to be properly done! No matter what your products are, the photos of your products have to be absolutely flawless if you want a Gen Z’er to even look at them. So, the first thing to emphasize is that the photos have to be of high quality. Any pixelated and blurry images will just make them leave the site.
Secondly, you need to know how to do proper editing. Many eCommerce site owners rely on smartphone photography, but the editing is still necessary. You don’t want for your products to look way too photoshopped, especially if you’re using models. Remember all those fails where you have two people in an image and 5 arms? Well, that shouldn’t happen on your site.
Use simple editing tools, add some overlays on the images, rely on minimalism and emphasize the good details on your products and they are bound to look attractive.
The Gen Z comes from an age when our economic system wasn’t in its best shape and their households probably had to be very frugal in order to live comfortably. This probably lead them to be frugal today with their own money. That is why you should make sure to highlight any deals and sales you have, because chances are good that they’re going to shop only then.
In order to make them visit your site and buy your products, make sure to have the deals featured on your homepage. Even better, you can have a whole section dedicated to products on sale, but make sure it’s visible and that it catches their eye.
Be socially aware
Gen Z is supportive of the society and they will interact with any company that supports their values and views. If they see that your products or a company are engaging in practices they find objectionable, they will certainly avoid your business completely. Even though each Get Z’er has different beliefs, there are some things they all have in common. These include support for inclusivity, social justice, taking care of the environment, multiculturalism and anti-capitalism. So, if you want your eCommerce business to be successful with this generation, you will have to present yourself as socially aware.
Gen Z is constantly on their phones and on the move, and it is only logical to build your eCommerce site around that. Keep in mind that everything has to be simple, that there are shortcuts and that the images speak for themselves and your eCommerce UX design will be flawless.
Competition is unpleasant, but it is indispensable. It helps business improve their services and product quality. No matter what you are selling right now, there is always the chance someone is selling the same thing online, at a lower cost or with better customer services. With the easy access to hundreds of similar e-commerce stores, people often leave one and go to another at the slightest delay of order booking, or delivery. Not paying enough attention to your user experience (UX) is similar to hand-delivering your visitors to your competitors.
So, how do businesses deal with competitors? Some brands take measures that are outright unethical or illegal (like negative SEO), while others stick to more constructive actions including improving their website experience and customer services. You do not have to spend a fortune to optimize your customer experience. You can reduce the rates of defection by leveraging five simple steps.
Step 1: get to know your customer
Who are the visitors to your site? Are they middle-aged women? Are they seniors? Do you attract an exclusively hip and young crowd? To be able to attract the right traffic and keep them on your website, you need to know them like your childhood friends. Since you do not have the option of spending as much time as you did with your best friend, you can begin by working on their persona.
A customer persona is like a portrait of the typical converting visitor. It should portray their age, gender, occupation, likes, and spending capacity. Anything that influences the sales should be a part of the comprehensive buyer persona. Laying out a detailed image of the customer will not only help you understand them, but it will also help you attract them and serve them better. The persona should collect relevant profile data, activity data, business data, and support data.
Apart from the data, you should also include the different types of motivations in their buyer’s profile. The motivation can take two different forms – negative and positive. Positive emotions are the ones you should always leverage to push the customer towards the conversion point in the sales funnel.
Step 2: rendezvous with your competition
Which brands in the market are your current competitions? At this juncture, there is no room for assumptions. You need to find out who your real competitors are before you can device potential marketing strategies. As we have stated before, some brands are experts at offering a “friendlier service” or “better price,” but it is up to you to find out the deeper reasons behind these strategies. It is necessary to do some (ethical and online) spying on the brands. Visit Onlineimpact360.com to learn about the ways you can improve your competition research techniques.
Spying on any e-commerce service requires a selection of sophisticated tools. Most of them have free trial periods, but you will have access to only a couple of features that will limit your research. You need to buy the premium versions of these spy tools to be able to unearth the motivations and intentions of your competition. First, check out comprehensive spying tool reviews. Make a list of them for snooping around and then you can use them to unearth the success secrets of your competitor brands.
Step 3: convey your USP to your customers
There are several things a brand needs, but the one thing it cannot do without is a USP. Your business should have a unique selling proposition. It is the lifeblood of your business. Think of it this way – there are hundreds of companies that are selling similar stuff, but you have a dedicated set of customers buying things only from you. The reason they do so is your USP. The reason others don’t buy from you is they do not know your USP.
It is time to make a USP if you don’t have one, sharpen it and make it bold to attract the attention of your customers. Your USP needs to have dressing, garnish, and an exotic mix of spices to keep your customers hooked, while the competitors try to push their off-the-rack USP. Check out Harry’s official website. Their USP is simple, yet bold. They have made the process of picking all the items you need for shaving easier than ever. They have not only made it possible for all customers to remember them, but they have ingrained their USP in the website’s navigation as well.
Step 4: Convince your customers to buy more
It is not about upselling or cross-selling. However, research shows that people who spend more than the others hold the goods in high regards. It is the endowment effect in action. That translates to – when people own something, they tend to value it more. When they spend more money on it, they appreciate it more as well. That is a part of the perceived value effect that comes into action along with the endowment effect. In short, if you can manage upsells and add-ons, you have a better chance of retaining a customer in the long run.
Step 5: give them enough incentives
The world cannot run without rewards and incentives. People love receiving something in return for their actions. The moment you offer incentives, three things happen –
Your customers find something tangible to relate to the brand
Your customers do not defect as easily since you are encouraging them to try your products and services
You can expand your current customer’s list by using your existing customers
This incentive can be in the form of cash back, coupons, discounts, and even free products. You can offer them in exchange for their services like sharing your website link on Facebook or messaging it to 50 friends. Some brands provide lucrative discounts to their existing customers if they can get their friends on-board the brand’s email list. Such brands include big names like BlueHost and Uber.
Sometimes, all your business needs is a touch of sophisticated competition research and the fine-tuning of their existing customer interactions. Your brand can outperform the competition as well with a little help from the experts, who know a thing or two about competitive digital marketing and SEO.
If you still haven’t grasped the sheer magnitude of the World Wide Web, just consider that your website is a single part of a million-piece puzzle. So, unless you’re the CEO of Amazon and the likes, you’re most likely an average eCommerce entrepreneur struggling to survive in the overly-competitive digital market. This is not to say the eCommerce industry is not ripe for the picking. Quite the contrary.
By 2021, the industry is expected to surpass 4.88 trillion US dollars in market value, so the time to step into the arena and claim your piece of this sizable financial cake is now. Alas, getting people to actually visit your store instead of sticking with already established brands can be a cumbersome task, so here are five effective tips on growing your new eCommerce store like a pro.
Brand yourself the right way
Out of millions of online stores on the web, why would anyone give your brand a passing glance on their way to their favorite digital retailer? The truth is that without a strong brand identity in place, most people won’t even notice that you exist. Such is the power of branding in the modern business world.
You can start by detaching yourself from the stereotypes and showing the world that you’re a store with more than just product descriptions and a beautiful website. You’re a brand that cares, you have a face and an identity that boast a unique tone of voice, and a set of values that strike an emotional chord with the customer. You need to build a brand people will know and love. With that in mind, the next part will be weaving that identity into your content strategy.
Harness the power of SEO content
Content marketing is becoming increasingly important for e-commerce businesses as the years go by, and the present and near future are all about crafting SEO-friendly, stellar content on a regular basis. After all, if you don’t publish relevant articles and other content that will engage global audiences and help you expand your brand’s reach, how do you expect to surpass the competition in the long run?
To give your audiences something to believe in and incentivize them to visit your online store, you want to keep these things in mind:
Write blog posts that are friendly, relevant, and meaningful.
Don’t use your blog to blatantly promote your products, but rather weave them into a story – help the readers imagine themselves using your products.
Craft content with SEO in mind, and optimize every piece for Google and other search engines.
Don’t forget about SEO link building and focus on building high-value links across the digital realm.
Build a user-friendly design
Arguably, the most important element of a winning eCommerce website is its design. Transparent, decluttered, utterly beautiful, responsive, and straightforward – the design of a modern online store must be up to par with the latest trends in the industry, as well as the latest expectations of the modern online shopper. As a point of reference, take the expanding Australian market.
In the Land Down Under, eCommerce is booming across the board, and every innovative digital marketing agency will tell you that user experience should be your number one priority. User experience is built by integrating your brand’s values, stories, messages, and visuals into a seamless, responsive design that works like a German engineer with the facial features of a Greek goddess. Function and form – that is the name of the eCommerce game.
Advertise yourself on social media
If you’re not on social media, then it’s time you fired your marketing manager and started investing in social media management because that’s where you’re most likely to find your potential customers. Given the fact that social media has almost three billion active users, it only stands to reason that you should advertise your brand and disseminate your content across the most relevant platforms.
You can start by researching the most lucrative opportunities and leading active accounts across all major networks. Focus on building engagement and buzz around your brand with great content and various promotions and live events before you start spamming people’s feeds with paid ads. When you start advertising, make sure you use the SM analytics tools to segment your demographic, target accordingly, and schedule your ads to appear at the right places at the right time.
Focus on stellar customer service
Last but not least, customer feedback can mean the difference between life and death for your eCommerce store. In order to ensure positive reviews and customer satisfaction across the board, be sure to focus on delivering professional, timely, and comprehensive customer service that will answer all of the questions and problems of both your potential and existing customers on the spot. When the positive reviews start pouring in, you will witness an exponential rise in your website traffic and thus, increased conversions as well.
Getting your new store on the online map and in front of relevant audiences is definitely not an easy task, especially in such a competitive market. Nevertheless, you can ensure a steady rise to prominence in the industry by implementing these time-tested tactics into your growth strategy.
Nowadays, the question is in the trend that one can improve eCommerce search engine ranking or how a store can be successful over the web? There is a fear in new store owners’ mind that whether they will get a prominent niche among already settled big brands or not.
Most of the e-commerce store owners invest a lot in advertising their shopping portal. But, what if they will get facilitated with excellent eCommerce SEO ways that cost nominal as compared to the paid ones. Yes! We are talking about search engine optimization ways that are actually taking e-commerce stores to the heights of success.
It must sound amazing right! Remember, SEO is never easy for store owners as there are hundreds of products having a separate web page which truly needs to get the desired rank over the web. Whenever you think that you’ve got an immense grip over SEO tactics, you observe a new change in Google ranking rules. So, be attentive when you are implementing any trending and proven SEO rule to uplift the ranking of an e-commerce store.
SEO commonly consists of various small steps. If you own a start-up store then it’s possible to take care of these small steps. But, if you’re already running a big online shopping portal, it would not be easy to implement all of these in one go. You can initiate things by first focusing on your best-selling products and the pages that you think can bring large value to your site.
Despite the initial learning curve, there is a lot to get an insight to. The blog will cover every best possible SEO technique that can definitely prove leading tactics to get the desired ranking for your eCommerce store.
Have a glimpse:
Your eCommerce store’s architecture is the foundation of your entire business. A confused website structure may discourage users and unfortunately constrain them from leaving it within seconds. You should be very careful about your site structure if you want to see the fruitful results of your hardcore efforts. You can do this by creating easy navigation, seamless payment gateways and quick search options. These features provide users the reason to explore the website for more and even for a long time. The best method to get the insights is to utilize Google Analytics and observe where you’re lacking from the UX point of view. It would be great if you simultaneously make changes to your lacking website areas.
In-depth Keyword Research
Analysis of every website starts by making keyword research based on market competition. This is the first strategy which needs to be implemented appropriately to get profitable results. Make sure that your keyword strategy is in the right direction and follows the best criteria to earn utmost traffic. The criteria should include keywords that are having buying phrases, likely to convert, decent volume, product based terms and high ability to rank over the web. This not only improves your site ranking but also converts clicks into conversions.
Appropriate On Site Optimization
Search engine crawlers always prefer to scroll easy to understand websites. So, your next step should be to make your website easy to read and navigate. Through on site product pages optimization, your website will get a readable format which is also good from the ranking perspectives. Most of the search engine optimizers implement this strategy by focusing on making changes in sitemaps, tags, heading, URLs, content indentation and product/category pages optimization.
Upload Unique Product Description
People find it very interesting when they find the product availability with high-resolution images and description which well goes with that. Duplicate or even lack of description spoils the interest of customers for buying the product. They need everything perfect when they scroll the product to buy. They want elaborative description which defines the product from its core. Therefore, it’s necessary that you should also incline towards uploading unique product description for each of your e-commerce store.
Create Mobile Experiences
Today, most of the customers like to browse online shopping portals over their smartphones. This is likely to increase the traffic for portals that are mobile-friendly and can be easily accessed on different devices having a variety of screen resolutions. Now, it’s your time to transform your e-commerce store into a responsive interface which users can seamlessly access on their smartphone screens. Introduction of mobile websites clearly indicates the rise in customer engagement and powerful impression. If you want to get all these for your e-commerce brand, start transforming your desktop website into a flawless mobile interface.
Introduce Product Videos
Visuals are the mediums that quickly enchant visitors due to their descriptive ways. For a storefront, you can implement this strategy by introducing product videos. You can place them over the associated product page and also on social media channels to get visitors attention. There are also various ways to promote e-commerce products via videos. One can create discount videos on a few products to grab customers attention or the videos can be created to invite customers for the mega sale valid for a limited period of time.
The competition in E-commerce is rapidly growing like a fire and it can only be controlled when marketers implement trending ways to rank their product pages over the web. Only creating a powerful brand marketing strategy can take you out from this big hassle. So, start discovering the best ways that you consider can be useful to groom your e-commerce product pages. You can try the aforementioned ways to initiate the process.
Tom Hardy is a highly skilled online marketing executive in Sparx IT Solutions. He is passionate and also works as innovative marketing expert to keep a track of all the ups and downs of the industry. Besides, making innovations for new marketing strategies, he also possess skills to write knowledge-based write-ups to make others aware of the important factors.
In a traditional sense, marketing is a one-way stream. A marketer will think of an ad, purchase the space needed, and wait for the results once the ad is live. However, traditional methods are slowly fading away, and one-way marketing simply isn’t going to work anymore.
A key factor in this change is the rise in customer participation. Every individual now expects to be active in the brand’s development and to be seen as an interlocutor.
The chances are that you have created a website for your business. While you have the basis, you still need to create an increase in interest. A great and efficient way to accomplish this is to make use of interactive marketing.
In recent years, this term has been used fairly frequently, but what meaning does it hide? How can you utilize it to grow your business website?
To help you use interactive marketing as a tool, we’ve decided to explore it.
What does interactive marketing mean?
Interactive marketing relies on customers, with the same business growth goal as outbound marketing. Creating a dialogue between yourself and your customers creates new marketing options. For example, when a customer is asked to leave his feedback, other people are going to see it.
With this public display, new customers may join the ranks of your brand, all because of something you yourself didn’t do. Interactive marketing at its best involves motivating individuals to urge your business to grow with just a few simple actions.
All businesses must have a good customer feedback strategy to capture the feedbacks online. In today’s digital world, it holds great importance.
What does interactive marketing provide customers with?
In this day and age, people revel in the opportunity to grow and evolve their favorite products. Talking about their favorite brand anywhere is now used as a valuable form of analytical data used to improve the product.
Even if an individual talks negatively about a product, it’s still deemed as interactive marketing. The brand will still be mentioned and will have an opportunity to grow and be more successful.
Now that we’ve cleared up that interactive marketing means “customer participation,” we can move onto the benefits. For a growing business website, many of these advantages will be a massive boost to your site’s evolution.
What are the benefits of interactive marketing?
“Financial resources have always been the most important factor in marketing, but interactive forms have changed this mantra”, explains Linda Mali, a marketing executive for essay writing service cheap. She adds ‘’There are no limits as to which tools you can use to establish an interaction.’’
The first and foremost advantage is cost reduction
Writing blogs and engaging social media posts are completely free. While they only require effort, you can target that effort for maximum efficiency.
Having a dedicated team handling customer relations will leave a great impression and improve customer attraction. With increased customer retention as well, your business website will grow exponentially.
The second benefit is increased data influx
As you interact with your customers, they will supply you with feedback. Since they’re using your brand, they will comment honestly without hesitation.
Comments and insights can all be used as material to improve your website and your brand in the future. Also, demographic information, personal interests and everything else can be stored in your company’s database. By knowing how your customers behave, you target your moves according to their immediate needs and wishes.
An often underrated benefit is customer inclusion
After someone posts a negative comment and they see an immediate change, they will feel involved in your brand. By motivating customers to share their insight, you are sending a positive message.
The customers will start expressing loyalty if you make a consistent effort to tailor your brand according to your customers’ needs,
The methods at your disposal
Interactive marketing can change the face of your brand in a short period. Along the years, it has taken many different forms. Let’s discuss the best interactive marketing tools to grow your business website.
Search Engine Optimization (SEO). Believe it or not, SEO is also interactive marketing. While you’re not posting an ad per se, you are actively altering the structure of your posts and website for better ranking. As you rank better, more people will visit your website, and it will rise even higher.
Email marketing. Sending out marketing emails still isn’t out of fashion, despite the rise in social media. Out of all immediate contact methods, email marketing is the most interactive. Through further personalization, you can find out better ways to reach your customers. Every connection that you establish will be much stronger, more efficient and swifter.
Personalization. As we’ve already mentioned, customer insight and thought-provoking comments are valuable analytical data for your company. When you’ve assembled and stored all the data, you can use it to approach your customers in a more personal way. Knowing their habits, online presence and behavior can greatly impact your conversion rate.
Social networking. Facebook, Twitter, and Instagram are at the forefront of the social media revolution. Every marketer and brand manager can use them as valuable places to advertise and provoke conversation. Commenting is the basis of all three websites, so you can promote your posts and get reactions out of people.
Guest blogging. In your area of expertise, there are probably more famous blogs and websites that would love to collaborate with you. Collaborating with bigger brands and websites will get you more attention, and the very interaction with another expert will cause even more interaction with your customers.
What to use?
The channels needed to establish an interactive marketing scheme have been discussed. But, what can a marketer use to enhance his influence on these channels? What are some useful tools that can be utilized to establish better interaction with one’s customers?
Multimedia. Visual stimulation is everything. Video, images and even games are great choices.
Opting-in. Only contact your customers if they have previously applied and given their consent.
Story-telling. Blogging and guest blogging both function better if the post is not seen as a promotion. Forming it into a story is a much better tool.
Easy sharing. If someone likes your post, allow them to share it with one click. Interactive marketing at its best.
Establishing an interactive relationship with your customers will give you better customer retention and your website will grow. Allowing people to participate in the growth of your brand is the best customer experience they can get. Through the use of various channels, you can reach customers on both a global and a personal scale. With such an all-around effort, success will be imminent.