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Ecommerce

How to Generate Potential Customers from Facebook for Your E-Commerce Business

By | Ecommerce | One Comment

Owing to the new technology, e-commerce has increased at an exponential rate and is still pacing forwards with giant leaps. People’s busy lives do not allow them to go and visit physical stores of the things they want. E-commerce comes to their rescue and enables them to browse through all the items they want through different e-commerce stores/platforms like Amazon and Shopify.

Since we have established that e-commerce is a growing industry, it is necessary to take measures that will bring customers to your brand. One of the ingenious ways to do that is generating potential customers from Facebook. Let’s take a look at that.

  1. Create a Page

Creating a Facebook page of your business is the first and most important step in setting up your Facebook customer base. You need to put up everything related to your products or services. Your consumers need all the information they need about your company from Facebook.

Add contacts and product reviews to establish credibility so your customers will have an impressive image of your company. Some other things you can add are:

  • Well-photographed pictures of your products in both the profile picture and cover
  • Your brand story
  • Links to your other social media networks (Instagram, twitter, etc.)
  • Detailed information of the products
  • Product numbers
  • Shipping details and policy
  • Customer service
  • Privacy policy
  • General information about your company/motto
  1. Bring Your Ads

Social media marketing has the same basics as ground marketing. If you want people to know about your brand, you need to market it well. Create ads on Facebook and arrange them to be featured on the pages that are most frequently visited by potential customers.

You need to keep this fact in mind that there are going to be a legion of other brands marketing themselves in the form of ads as well. Yours should be captivating enough to grab their attention and make them remember you. Use creative ad strategies by adding multiple product ads or using dynamics to make your campaign stand out. Moreover, you can target your ads to a specific audience depending on their location, age, frequently searched items, etc.

There are various ad options that are now available to the advertisers on Facebook. The Facebook Ads platform is designed to cater to different marketing objectives of an ad campaign. From the brand outreach to engagement and sales, Facebook ads provide a great way to tap into the behavioral patterns of the customers and create ads for them.

A great example of this is by Zappos.com who are running carousel ads to generate traffic for their website and product pages.  Carousel ads are one of the latest and advanced types of ads offered by Facebook in order to generate traffic for your website. They can be dynamic in nature as well and could be created to re-market to the customers who have already engaged with your brand and website.

In the ad shown above, Facebook displays a left to right scroll carousel with product images and description. If the user takes action on this ad, they are re-directed to the website or the product page via deep linking. The above ad is a great example of how an ad should be, simple yet contains all the information necessary.

  1. Contact Social Media Influencers

Social media blogging has become one of the most flourishing industries these days. People look up to their role models or influencers. They trust them and are inclined towards their opinion. This is a strategy that is being used profusely by a lot of brands and they are bearing the fruit of this opportunity.

All you need to do is contact an influencer(s) you believe will be the best to market your product or service. Have a professional conversation with them and bring the demands of both parties in the open so there is no problem later because a conflict of this sort can ruin the goodwill of your brand.

They will market your product and this will attract customers who loyally follow them. It will be a great step to bring potential customers to your organization.

  1. Post Unique Content

One of the best features that Facebook offers is the unlimited freedom of words. There is no limit on characters or pictures. You can use this to your advantage by adding different and one of a kind sort of posts so the content remains in the sight of your audience. Furthermore, you can use engaging colors and patterns to grasp the eyes of your reader.

This will make you stand out among other brands. Make sure that the things you post are not very monotonous or boring. You can share any product or service from your website or introduce deals or discounts to keep your page being visited.

An example of unique content posted by a brand can be taken of Sophie and Trey on their Facebook. They seem to follow a very interesting video content strategy where they come to live on their Facebook page and exhibit the dresses to their customers on the live feed.

This helps give the customer a real feel of the product that they are going to purchase. They take turns to go change into different outfits that have just recently arrived and are available for sale. As the atmosphere of the video is totally natural, it helps create a connection with the customers and they can ask questions or their queries live.

This is a great way to establish brand authenticity too and turn your would-be customers into definite customers.

  1. Up-to-date Content

One of the biggest mistakes companies make in Facebook marketing is that they only keep their page active through their own posts. If there are no new products to show, they keep on bringing up the old ones. This can be clever to an extent but can be detrimental to your brand image. One of the most effective ways to stay active and likeable is to post about current affairs.

Give your stance on the ongoing situation of the country or society. Address social issues. Bring awareness. Write interesting posts about these. Empathize with the people in calamities and initiate some steps for the betterment. Announce them on your Facebook. This will create a remarkably positive image of your brand in front of the audience and they will be inclined to buy from you.

A perfect example of this would be by 6pm.com who post regular updates for their customer and fans/followers on their Facebook page.  In the example shown below, you can see the necessary details about the product as well as providing their ‘Deal of the Day’ with discounts.

The product link to the website is mentioned in the post and the post also includes a good product photo. This is how a product post should be. Short, attractive and catchy!

However, posting up to date content isn’t enough. When it comes to e-commerce, the customers often inquire about the products in the comments. The brand/business has to be vigilant in order to respond to their queries in a timely manner.

On the same product post, 6pm.com replied to a query which caught our eye. It was smart and witty as well as giving out the solution to the inquiry made. Take a look:

Judy must’ve felt special to have received this kind of attention from the brand. Updating your fans/follower or potential customers in all ways and forms is absolutely necessary.

The aforementioned points cover the question of how to generate potential customers from Facebook for Ecommerce. We hope that these steps help your business and your e-commerce flourishes.

Author Bio:

Jenny Harrison is a passionate marketing and business blogger. She loves to engage with readers who are seeking B2B and B2C marketing related information on the internet. She is a featured blogger at various high authority blogs and magazines in which she shared her research and experience with the vast online community. Currently, she is associated with an Orlando based SEO Company ‘PNC Digital’. Follow her on twitter @MJennyHarrison for more updates.

 

The Importance of Data Visualization in eCommerce Marketing Strategies

By | Ecommerce | One Comment

Visuals are important in marketing, period. Whether it’s print or digital, images, graphics, charts and diagrams help make understanding and processing information easier for viewers. In fact, humans, as a species, are visual learners and process visuals 60,000 times faster than text. Additionally, a team of neuroscientists at MIT discovered the human brain can process images that the eyes see in under 13 milliseconds.

Mary Potter, an MIT professor of Brain and Cognitive Sciences and senior author of the study, notes that, “[t]he fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” which means that processing imagery isn’t just about looking at information, but rather making sense of it as well.

Moving forward, we’re goin to cover three tips that will help you understand why data visualization is important for every brand’s eCommerce web development, and how you can implement these tactics into your eCommerce digital marketing strategy.

See It with Your Own Eyes

When it comes to eCommerce marketing strategies, data visualization is important because it allows your team to conceptualize and grasp large amounts of information. You can pull complex analytics from your website and turn them into easy-to-read charts, graphs and tables anyone can read. These diagrams are not only important for helping your team understand where strengths in your strategy lie, but also where there is room for improvement.

For example, it’s one thing to point out that 36% of your customers are ordering purple shirts, 22% of them are ordering green, and so on, but it’s another thing entirely to see that information laid out in a pie chart. You can clearly see which shirt is performing the best and which shirt your store could probably do without. Ultimately, the point of these visuals is to

help your team make sense of your data. You can derive insightful conclusions from your analytics that will help you make data driven business decisions.

These visuals can also be used to aid eCommerce marketing promotions. If you know your blue shirt is performing well, tell your customers! Any digital marketing agency would tell you to share your that data with your audience to further validate your product’s popularity. For example: “Hey, this is our best-selling item and 2,000 users are already enjoying it. Buy one today! (Plus, it’s on sale from this Monday to Thursday of next week!)”

Providing information like this to your audience helps ease buyer’s guilt and pushes them along the sales funnel. Use data visualization to see your data with your own eyes and use it to refine your eCommerce marketing and business strategy.

Visual Data for Advertising

Visual data also has loads of external applications. The next time you go to craft an online marketing campaign, rather than telling your users how successful your brand is, you can clearly show your users with data visualization. Instead of using a boring old stock photography picture that shows a random stranger smiling in your advertisement, use a graph to show how many satisfied customers your business has serviced. If not a graph, use a pie chart to reveal how many people have signed up to your newsletter and how much money they’ve saved through email exclusive discounts!

The important thing to remember about using visual data in your eCommerce marketing strategy is the data has to pertain to your buyer’s journey. Show your audience information about them that they would find interesting and then get them to convert. Below are a couple of tools to help you create beautifully visualized data:

  1. Google Charts are free, simple and customizable. You can create tree charts, scatter plots and, best of all, when you’re done creating your visual data, you can embed the information on your website for desktop of mobile viewing.
  2. Plotly is another free open source tool that allows data scientists to showcase information in a beautiful way. This platform is also great for sharing and collaborating with other team members because you can export your plot in a ton of different formats, such as a static image, HTML file, Excel file, or a CSV.
  3. Tableau is one of the most popular data visualization tools and a best friend for bloggers. Ramon Martinez, writer for a Health Intelligence blog notes that, “Tableau Public lets bloggers publish data visualizations on any topic, and make them interactive so readers can dig in.”
  4. Infogram helps its users create data that dazzles. With hundreds of infographic options, Infogram makes data storytelling easy.
  5. Leaflet is an easy-to-use customizable map maker. You can add markers, text or vector images to spice up your map, and its plugins make Leaflet as lightweight as possible.

While a picture is worth a thousand words, the charts and graphs you create with the tools 

above might just be worth a thousand conversions.

Visuals and Social Media

Information you’ve collected about your audience isn’t only interesting for your team, it’s interesting for them too. Post your findings as images on your social media channels or compile the visuals and create a post on your blog. Once you’ve created your content, you can also use the images for a social media series.

A great example of using data visualization for eCommerce web development on social media is with Aumcore’s #WednesdayWisdom infographic series, as shown above. This digital marketing agency uses these visuals for social media to provide insightful industry-related information to their audience while having some fun on social. Put a colorful twist on your imagery when it comes to social media and use graphics that pop. Most importantly, don’t be afraid to play around with your formatting and branding. It is social media after all.

Tip Wrap-Up

Visuals are a great tool and asset for eCommerce businesses because visuals are the name of the game for digital. With technology still largely in its infancy, users can only look at items on a screen and not experience them. Visuals help users gain a more comprehensive understanding of your products and services, and gain a deeper conceptual understanding of your business as well. Here are the tips all over again:

  1. Make data driven business decisions with data visualization to clearly see where your strengths are and where your team needs to improve.
  2. Leverage charts, graphs and tables for advertising purposes to let your target audience know what’s popular and what they should spend their money on.
  3. Use your visuals for social media to add a playful and interactive element for your users.

Now that you understand the benefits of data visualization in eCommerce marketing and have a couple ways to implement that information, how will you expand your digital strategy? Let us know in the comments below! 

Therese Palmere is a content writer and consultant for Aumcore, a New York City based digital marketing agency that specializes in eCommerce web development and SEO services. She specializes in social media marketing and writes about everything from web design to emerging marketing trends

How To Sell Using Fear

By | Ecommerce, Marketing | No Comments

Fear is powerful.

This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control.

Inspiring people to take action may sometimes require fear. The most common place where you will see fear used in public advertisements come from public health issues. You’re likely to have seen images made to convince people to wear a seatbelt or stop smoking.

Before addressing the ethics behind marketing with fear, let’s start by examining how fear can be used to motivate people to buy, donate, or simply comply.

WHY DOES FEAR WORK WHEN IT COMES TO MARKETING?

There has been a significant amount of research trying to understand the underlying factors as to why fear motivates people to buy.

In regards to the fear in general, there are two major factors controlling how we experience fear:

  1. Perceived Vulnerability: “How likely is this going to hurt me?”
  2. Perceived Severity: “How much is this going to hurt me?”

People who feel they are likely (vulnerability) to be hurt (severity) will feel threatened. You may think that the response would be to take action that reduces that harm altogether.

However, there is another factor to consider which motivates people toward an action that avoids harm.

Now, you may want to pay attention here. This is the element that marketers are using to push an action toward a purchase, donation, or subscription.

The factor is called efficacy. Efficacy is a person’s perceived ability toward being able to act on the threat or not. If people feel they have no control, they will take no action.

How does this relate to marketing?

Let’s look at some examples.

If you intend to use fear to drive an action toward a specific purpose, you have to be able to convey to following:

  1. Are they likely to be affected?
  2. If they are affected, will it be painful?
  3. Do they have the ability to avoid that pain?

As a marketer, your goal will be to find the fears that are already motivating actions. Your ability to capture a fear already in the world then removing the threat with a solution you provide is the effective marketing approach.

Fear in marketing can be used in places like home security. The threat of someone breaking in, stealing your precious belongings and potentially harming your family is a very frightening thought. Of course, the solution to this would be to install the security system you happen to be selling.

The threat affecting them is real, harm and trauma from a break in. How painful it will be is subjective. However, there is a clear solution to avoid this kind of pain.

Let’s look specifically at a large organization’s efforts that uses fear to gain donations for their cause.

This campaign, titled “Before it’s too late” uses an end of the world approach to motivate viewers toward taking a specific action, make a donation.

Take a look at their website, you can learn a lot from their marketing tactics: WWF website.

The marketers at WWF strive to prove that the problem is real and it affects us all. Their campaigns give a sense that what we are doing is destroying the planet and along the way we are destroying ourselves.

HOW TO USE FEAR IN YOUR MARKETING CAMPAIGNS

If you’re wondering how fear can be translated into your marketing efforts, let’s take a look at a real example of fear used in advertising.

Take a look at this advertisement.

Do you see how they entice fear?

Here they are using the fear of missing out. This is a popular approach for marketers to entice action. Using phrases like, “ends tomorrow,” “this week only,” and “last day,” creates that urgency to act.

Making sure your customers know that there is a limited time and that time is running out can tap into their instincts to buy now before it’s too late!

USING FEAR TO INCREASE SALES

As you can see, fear is a great motivator to direct someone to a specific action. However, they shouldn’t be used excessive otherwise they’ll start to lose their effect and your credibility may be called to question.

Here’s a few ways to rewriting your marketing plans into a fear driven campaign:

Advertising

Instead of saying, “Advertising increases traffic to your store,” use, “If you’re not advertising you will have less traffic than your competitors and a significantly reduced revenue.”

Financial Strategy

Instead of saying, “We help you save more money on your taxes,” use, “Do you really want to pay more in taxes and limit your financial freedom?

Health Insurance Plan

 Instead of saying, “it’s important to provide your prospective employees with an attractive package,” use, “Do you want to lose many great prospective employees because you don’t provide an attractive benefits package?”

These are just a few examples as to how you can write your marketing ideas into a fear based approach. The goal is to trigger the fear underlying the loss or damage of something valuable. Often, this can be in the form of reduced profits which is something everybody fears.

THE ETHICS OF FEAR IN MARKETING

Finally, let’s examine the ethics of using fear to sell. This may not be the only approach to making a sale, but it certain proves to be effective.

Depending on the product and services you provide, fear may be the only way to market successfully. Take for example WWF and other charities tackling global issues. They are able to get the funding for their humanitarian efforts by examining the fundamental root of the things we fear. Such as, the fear of poverty, the fear of bad health, the fear of death.

Fear may not apply directly to your marketing efforts, however you can see that the language you use can trigger fear based feelings.

Doing so allows you to connect with real fears already existing in the world and providing a solution for it.

However, in order to be a responsible marketer, there is always a fine line between ethical and unethical use of fear in marketing. The point here, tap into fear that exists, never try to create new fears in the world.

How To Use Social Proof To Sell More Products Online (E-Commerce)

By | Ecommerce, Marketing | One Comment

Social proof is a powerful determiner for customers when they’re shopping online.

Having reviews readily available and a rating system in place, you will be able to sell more products online with your e-commerce business.

However, before we go on, let’s try to define what social proof really means:

People Social ProofSocial Proof is a psychological phenomenon causing people to conform to the actions of others under the assumption that the actions previously were taken reflect the normative of social behavior.

In its simplest form, what other people are doing, you should be doing that too.

For marketers, using social before is a smart tactic to increase conversions because it reduces the worries of customers and helps establish trust when shopping online.

Now, let’s take a look at a few different types of social proof that you can use in your marketing efforts to sell more products online.

TYPES OF SOCIAL PROOF

1) CUSTOMERS

Getting reviews from your customers or creating case studies on other companies can reveal to future customers what others know about the product they’re on the verge of buying.

2) EXPERTS

Social proof from credible and trustworthy experts in your niche aims at reassuring customers of the product in question.

3) CELEBRITIES

Celebrities who endorse and purchase your product is a powerful and effective method of establishing social proof. If celebrities are shopping from you, a vast majority of their followers are sure to follow suit.

4) CROWDS

Large numbers always have a tendency to drive behavior in a particular direction. Think of the websites claiming they have service 100,000+ people. This reveals that something they are doing is working and the numbers back it up.

5) FRIENDS

Take a look at your closest companions and you’ll find you share many similar traits and interests. Tapping into this social proof enables you to make claims like, “37 of your friends have bought this product, you should too!”

6) CERTIFICATIONS

Getting your services and products certified lets your customers know that you are knowledgeable, trustworthy and high quality. An example, if you’re selling organic food, would be to get a USDA Organic Certification.

PUTTING SOCIAL PROOF TO USE

Now that you have an idea of the types of social proofs that exist, let’s look at how they can be applied toward selling more products online.

1) CUSTOMER TESTIMONIALS

These are the core to any e-commerce success. Customer testimonials lets your customers learn more about your products and base their decisions on what others are saying.

Just take a look at Amazon’s reviews used on all their products:

Amazon Reviews Social Proof

Every product has a dedicated review section with a 5-star rating system. Not only that, email reminders get sent out to notify a customer after their purchase to leave a review.

Sometimes, the products will speak for themselves and those that are desired and sought after will get the best reviews.

2) CELEBRITY ENDORSEMENTS

As mentioned, getting a celebrity to endorse your products makes a powerful statement. Going this route may come with a price. For example, in 2013 McDonalds made an endorsement deal with Justin Timberlake for $6 million. According to the singer himself, he said that shares in the company went up 25% from that endorsement alone.

Another way of getting endorsements is through the natural use of your services by an industry leader. Just take a look at WPBeginners which used industry leaders to endorse their free video training programs:

WPBeginners Social Proof3) MEDIA MENTIONS

You’ve probably seen this on many websites, a list of media outlets that have featured or mentioned a product or service.

Often, you’ll see the logo on the bottom of the page with the title, “as seen in…”

Take a look:

Media Mentions4) TRUST SEALS

Getting a trust seal on your e-commerce site can certainly boost conversions. There are many different kinds to get, however, they often add an extra layer of security to your checkout process and in turn provide that added level of trust.

Here are some of the most popular trust seals available for your e-commerce website:

Trust Seals Payments5) PLATFORM INTEGRATIONS

Does your e-commerce site use popular third-party services?

A very effective social proof you can add to your site will be to add the logos of those partners. This adds an extra layer of credibility for those familiar with those brands.

Take for example Baremetrics, they mention their integration with Stripe,

Baremetrics StripeWhile Baremetrics may be a new platform on the web, Stripe is a service that has a trusted reputation for effective and secure checkouts.

6) SOCIAL SHARE COUNTERS

Social proof in the form of social likes and shares is a strong use of social proof. Social media is a major influencer in decision making. Incorporating a few counters that show off how popular your items are will increase conversions quickly.

Social counters are a simple and easy way to show off social proof for your e-commerce store:

Social Media Proof7) SOCIAL ENGAGEMENT

Another great social proof can be done through your customers engaging and sharing your e-commerce with others. Setting up a specific hashtag that your current and prospective customers can tweet out or share is an effective way to prove to others that you are a trusted place to shop.

Here’s how WeSellSocks does it:

WeSell Socks8) SOCIAL FOLLOWING

Building your social following is a solid method of social proof. Channels reaching millions of followers allows customers to purchase with confidence.

Just take a look at this successful e-commerce store, J Crew:

JCrew InstagramSocial proof is a remarkable phenomenon. The effect can cause a wave of sales for your store. Sometimes, it won’t matter what the product is. When the snowball starts to roll down the slope, it will gather enough momentum and just continue to get bigger and bigger.

Try adding these social proofs to your e-commerce store and just watch as you boost sales.

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