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The web-to-print business is paradoxical. It has never been easier to start a web-store. At the same time, it’s never been this hard to make a sale. Your best isn’t good enough. You must have an edge over your competitors to survive. While e-commerce solutions such as Shopify provide a lot of features in a single package, having the right tools will significantly increase your chances of success.
More and more sellers on Shopify are focusing on customizable products and the demand for such goods is increasing even faster. Be it businesses looking for custom stationary or geeks who want to wear their favourite quotes on their tees, they’re all going to need a good custom printer. If you wish to join this trade, you must do it now when the business is at its peak.
And to execute this, the single greatest tool in your Shopify web-store is your Shopify product customizer app. While there’s no such thing as a perfect product, it is essential that you pick the one that best fits your needs. It is, therefore, necessary that you look beyond the generic features that are standard for such apps and find out what makes them unique.
That being said, we must be aware of the said commonalities in order to eliminate the inadequate. You must make sure that all the products on your list have at least image and text editors, and integrations for social media.
Additionally, if your printing needs are more varied, you are going to need a tool that supports different printing options. If you are dealing with many different files, a file manager can come in handy. It is also beneficial to work with developers offering enterprise solutions if you intend to scale your operations soon.
It is essential to gather all the facts in order to make an informed decision. With this in mind, let us take a look at the current top five Shopify product customizer apps:
Brush Your Ideas
Brush Your Ideas is one of the most feature-rich designing tools for Shopify. Available for a one-time payment, it offers value for money. Enterprise solutions are also available from the developer.
InkXE is another great product designer. The best part about InkXE is the 3D preview that gives the user a realistic idea about the customized product. It’s a neat solution, albeit a little costly.
InkyBay is a budget designer that trades rich features for simplicity. It is available for a subscription but has a limited number of orders and customizable products. The price goes significantly higher as you add features.
The cheapest option on the list is also the easiest to use. The focus for Customily is on co-creation. A 14-day free trial is available so that you can assess whether it works for you or you need more functionality.
Fancy Product Designer
A very basic tool, but not bad for the price. Unfortunately, only one package is available for Shopify. It comes with a free trial as well.
You can evaluate the different tools based on the cost and payment options. But the truth is, we all have biases towards the look and feel of the product, or the functionality offered. To understand these factors, you can take a free trial wherever available. For the products that don’t have a trial period, go through the documentation, ask for a demo, and if you’re satisfied, make the purchase. Most reputed firms offer some form of money back guarantee.
Most Shopify Personalized Products are going to be good. But if you offer a great product, it’ll speak for itself. This effect cumulates and compounds and ultimately leads to a great business.
It naturally follows that your product is going to be the most critical factor in determining your success. Inversely, the way you define success will be a decisive factor in the designer you choose.
Understand the different use cases before deciding upon a product designer so that you don’t face problems in your operations. Compare scalability to your projected growth. Changing the designer midway can be a headache.
In a market, where the design is not up to you, you must focus on the factors that you can control; customizability, to be precise. There are going to be many businesses offering the same thing but the more freedom you offer the user, more likely he’s going to buy from you.
If that goes smoothly, the customer isn’t likely to try a different printer the next time he wants something customized. After all, we are creatures of habit and brand loyalty is just a fancy word for that.
Author’s Bio: Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering Shopify Product Customizer and web-to-print storefront solutions. He has been giving his valuable tips and suggestion about Shopify product customizer tool.