Ad blocking is a technology that can be used to prevent the download or display of paid marketing and advertisements.

Why is Understanding Ad Blocking Important?

Ad blocking is a concern for digital marketers as it decreases visibility of ads to online audiences.

The reason behind the usage of ad blockers is a growing experience of online audiences feeling frustrated and annoyed with too many ads. It disrupts their online browsing experience and grows negative perceptions towards brands and businesses.

To overcome the negative experiences felt by online audiences, other marketing strategies can be used, such as:

  • Interactive Ads – online or offline interactive media that communicate with audiences and promote products, services, and brands.
  • Native Ads – style of ad that matches the tone and design of the website or source it is placed on.
  • Influencer Marketing – spreading messages through influential people on social media platforms.
Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

 

 

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Author Kevin Urrutia

Kevin is the founder of Voy Media. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one.Follow Kevin on TwitterVoy Media has been named the #1 Facebook Marketing Agency and one of the fastest growing marketing agencies in NYC. Voy Media crafts custom digital marketing strategies for clients, including services in Facebook Ads, Google Ads, Amazon Ads, email marketing and more.

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