Ad blocking is a technology that can be used to prevent the download or display of paid marketing and advertisements.
Why is Understanding Ad Blocking Important?
Ad blocking is a concern for digital marketers as it decreases visibility of ads to online audiences.
The reason behind the usage of ad blockers is a growing experience of online audiences feeling frustrated and annoyed with too many ads. It disrupts their online browsing experience and grows negative perceptions towards brands and businesses.
To overcome the negative experiences felt by online audiences, other marketing strategies can be used, such as:
- Interactive Ads – online or offline interactive media that communicate with audiences and promote products, services, and brands.
- Native Ads – style of ad that matches the tone and design of the website or source it is placed on.
- Influencer Marketing – spreading messages through influential people on social media platforms.
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