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Drip campaigns, also known as drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a way to nurture leads through a series of messages.
Whether by email or other messaging systems, a drip campaign sends a marketing message to prospects repeatedly over a prolonged period. The goal is to nurture prospects and leads through a sales funnel to become customers or repeat buyers.
Why is a Drip Campaign Important?
With the right strategy, a drip campaign can be an efficient, automated solution to drive more leads through your funnel. Setting up a system could automatically include a series of emails over weeks to months.
The main messaging could focus on a specific offer and include promotional deals later on for new and first-time prospects to become new customers.
Email marketing campaigns and social media campaigns are two of the most common places for drip campaigns for their large user base.