Drip campaigns, also known as drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a way to nurture leads through a series of messages.

Whether by email or other messaging systems, a drip campaign sends a marketing message to prospects again and again over a prolonged period of time. The goal being: nurture prospects and leads through a sales funnel to become a customer or repeat buyer.

Why is a Drip Campaign Important?

With the right strategy, a drip campaign can be an efficient, automated solution to drive more leads through your funnel. Setting up a system could include a series of emails which are sent automatically over a period of time for weeks to months.

The main messaging could be focused on a specific offer and include promotional deals later on to entirely new and first-time prospects to become a new customer.

Email marketing campaigns and social media campaigns are two of the most common places for drip campaigns for their large user base.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

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