How Can the Kanban Framework Help Your Marketing Projects?


Kevin Urrutia




May 05, 2024

The success of a marketing campaign depends heavily on the efficiency of the people involved in it. As a marketing professional, you may face the challenges of balancing team workloads and organizing the tasks yourself. With the Kanban framework, a project management system, you can visualize your ongoing work and easily keep track of all the planned tasks.


While hiring a professional agency to help you with your digital marketing strategies can give you a competitive edge, you also need to make sure your in-house marketing team is productive and agile. Here’s how the Kanban Framework can help you improve your marketing operations.

Advantages of Kanban Framework in Marketing

  • Better Visibility for Projects:

The Kanban framework offers transparency by helping you visualize different components on the Kanban board. You can find details about the backlog of tasks, the tasks in the process, and when the projects are going to be finished. When you have all the major pointers on the board, all your team members can have instant access to the work process. In simpler words, there’s more transparency within the team as well as the management.

  • More Efficient Management of Workforce:

The conventional way of management involves assigning tasks to employees on the go with less planning. As a result, this practice often ignores the capabilities of individuals, creating unnecessary pressure on the team. With the Kanban framework, the team members can pick up the tasks in the flow of their completed work when they have enough time and energy to finish them. This framework also has a work-in-progress limit that restricts individual team members from getting new work in the same column until the current tasks are completed. This lean management system helps reduce the waste of resources by eliminating unnecessary tasks.

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  • Improved Agility:

The Kanban framework improves productivity in marketing projects by focusing on completing the tasks. It constantly measures the time taken to complete the work in one process. It also monitors the total number of tasks done in a specific period of time. This method gives you crucial insights into bottlenecks, stalled tasks, and excessive amounts of work in progress to take action. This helps enhance the workflow and productivity within the team.

How to Use Kanban Framework for Marketing?

  • Develop a Work Backlog:

The project backlog visually represents all the tasks the marketing team will be able to complete or not complete by the end of a process. You can find the backlogs on the left of the table in the To-Do stage of the Kanban boards. You can easily manage the first column of the backlog with a small number of tasks. It can be a bit overwhelming with the increase in backlog. So, keep viewing and scrolling to locate the tasks easily. You can also add the list view for ranking your team and the issues.

  • Visualize Storyline Columns:

You can visualize the complete work process using the Kanban framework. You need to identify various process stages that sound relevant to your team’s strategy. These stages include the following:


  • Ready to Start
  • In-Progress
  • Under Review
  • Ready for Revision
  • Released or Done


You need to choose the workflow stages that align with your needs the best. Also, you should dedicate an individual column on the Kanban board for each of them.

  • Set the Work-in-Progress Limits:

As mentioned earlier, you can make the workflow a lot smoother and more efficient by setting limits on the work. Your team can use it as a guide while starting a new task from the work log and completing it within a stipulated time. Since you get a visual representation of the total number of projects and tasks done by your team, you can use it to prevent them from working on multiple projects at the same time. As a result, you are able to reduce lead times and improve the overall quality of work. Moreover, you can perform more marketing tasks and get the results on time.

  • Keep Track of Time and Deadlines:

In order to improve workload planning and inform your task estimation, you need to keep a close eye on how much time is spent on each process in a project and gather useful time-tracking data. You have the option to apply either manual-entry timesheets or automatic web-based timers. Accurate time tracking with Kanban will help you avoid schedule overruns and boost your team’s productivity.

  • Take Care of the Release Schedules:

The Kanban framework helps you predict your work accurately and eliminate all the factors that may delay it. As you enjoy an efficient flow of work, you can perform all the marketing tactics more effectively while reducing lead times. Also, no new project is taken up until the previous one is completed. This is how Kanban ensures the continuous delivery of tasks.


With the right measures, the Kanban framework can help marketing teams work more efficiently while putting their abilities and resources to the best use. As you can see, the Kanban method prioritizes the completion of tasks with the input of various team members. Now that you have an idea about the use of the Kanban framework, you can accomplish your marketing objectives easily without dreading delays.

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