Digital Marketing Dictionary

Content Marketing

Content marketing involves the creation and distribution of information materials across various platforms (e.g. Social Media, Blogs, Infographics, eBooks, White Papers, and Videos).

Content marketing is a subset of inbound marketing with the ultimate goal of acquiring more leads, prospects, and new customers. The core elements that sets content marketing apart from other forms of marketing is that these materials are often used to educate and provide value to consumers.

Why is Content Marketing Important?

Content marketing is a fundamental strategy that focuses on establishing trust with consumers and authority in a market. It can also be used to generate leads, cultivate brand loyalty, and also boost sales.

The primary goals of content marketing should be educating and providing value to consumers. This content introduces prospective customers to the who, what, and why you do what you do. It establishes a baseline as to what they (the customer) should expect and the value they will receive in return.

Producing content may not offer a direct, measurable metric for establishing your ROI, however, it does give your business credibility and establishes your business as customer-centric.

Create content that is both helpful to your consumers while setting you apart from the competition. Over time, your content will help derive your brand identity and position you as the leading authority in your market.

Not sure what this means for your business? Get in touch to learn how to take your customers on a conversion focused journey — send a message.

Author Kevin Urrutia

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